Coming Clean

What Coming Clean does

Coming Clean Deep Clean Services Limited is a UK-headquartered commercial kitchen hygiene and safety services provider operating from Sedgeberrow, Evesham, Worcestershire, with stated experience of over two decades in industrial and commercial kitchen and ventilation extract cleaning. The company delivers a portfolio of seven core services — air duct cleaning, kitchen extraction cleaning, commercial cooking equipment cleaning (decarbonisation), full commercial kitchen deep cleaning, fire suppression system design and installation, fire damper testing, and made-to-measure filter replacement — executed using specialized cleaning agents, rotary brush systems, hand-cleaning techniques, and anemometer/micron measurement. Output is documented through Post Clean Verification Reports (PCVR) containing before/after photography, micron readings, schematic drawings, and compliance certificates, addressing TR19 Grease and Air specifications, BS9999, Fire Safety Order 2005, LPS 2084, and insurer requirements.

The business operates a B2B direct sales model serving UK commercial kitchens across five primary customer segments — restaurants and fast food, hotels and hospitality venues, care homes and healthcare, schools, and cafés — with quote-based engagement following free site surveys and flexible scheduling including nights and weekends. Revenue derives from recurring service contracts (quarterly, biannual, annual cleaning packages), one-off deep cleans, professional fire safety services, hardware sales (canopy grease filters), and a small e-commerce storefront selling cleaning chemicals and janitorial supplies from Evans and Diversey. The competitive position rests on multi-accreditation compliance (BESA, VHR, SafeContractor, BAFE, ANSUL), 20+ years of operating history, a 96% client retention rate, and few-competitor status as a BAFE/ANSUL-approved installer in the UK. Marketing is conducted through SEO, LinkedIn, Instagram, blog content, and the Compliance Calculator tool, with no paid advertising and no mobile application or software product in the portfolio.

Name

Coming Clean

Legal name

Coming Clean Deep Clean Services Limited

Website

https://comingcleandeepcleans.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Coming Clean Deep Clean Services is a UK-based B2B provider of commercial kitchen deep cleaning, ventilation extraction cleaning, fire suppression, fire damper testing, and filter replacement services, serving restaurants, hotels, care homes, schools, and cafés with TR19-certified compliance documentation.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Cleaning Services

akta.pro primary industry

Commercial Kitchen Hood & Exhaust Cleaning (HSAOAIAG)

akta.pro secondary industry

Specialty Deep Cleaning (Duct/Kitchen Exhaust/Pressure Washing) (IMAIADAN)

Keywords

• Commercial kitchen cleaning
• Ventilation extract cleaning
• Fire damper testing
• Kitchen deep cleaning
• TR19 compliance services

Headquarters

HQ city

Evesham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Deep Cleaning Services: Recurring deep cleaning services for commercial kitchens offered as one-off cleans or regular packages (quarterly, biannual, annual). Services include kitchen extraction cleaning, air duct cleaning, commercial cooking equipment cleaning, structural cleaning, and fire system maintenance.
2. Product Sales: Sale of cleaning chemicals, janitorial products, industrial supplies, tools, PPE, and hygiene products through e-commerce shop. Includes Evans cleaning products, Diversey products, and floor care items.
3. Fire Damper Testing and Maintenance: Fire damper testing, maintenance, and reporting services with compliance documentation for BS9999 and Fire Safety Order 2005 standards.
4. Fire Suppression System Services: Design, supply, installation, and maintenance of fire suppression systems and fire extinguishers, including ANSUL Kitchen Suppression Systems.
5. Filter Replacement: Supply of made-to-measure canopy grease filters in various types (Baffle, Mesh, Guardian), sizes, and materials (Stainless Steel, Aluminium, Galvanised).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Coming Clean provides deep cleaning, inspection, and fire safety services for commercial kitchens across the UK, including kitchen extraction cleaning, air duct cleaning, commercial cooking equipment cleaning, full structural kitchen deep cleaning, fire suppression system installation and maintenance, fire damper testing, and made-to-measure filter replacement. Services are delivered on a one-off or recurring contract basis, supported by TR19® compliance certification, Post Clean Verification Reports, and a complimentary Online Compliance Calculator.

Product overview

Coming Clean is a commercial kitchen hygiene and safety service provider offering a portfolio of interconnected deep cleaning and maintenance services for commercial kitchens. The core offering consists of seven service modules: Air Duct Cleaning, Kitchen Extraction Cleaning, Commercial Cooking Equipment Cleaning, Commercial Kitchen Deep Cleaning, Fire Suppression Systems, Fire Damper Testing, and Filter Replacement. These services are designed to help clients achieve compliance with TR19 Grease and Air specifications, fire safety regulations (BS9999, Regulatory Reform Order 2005), and insurance requirements. A Compliance Calculator tool supports prospect self-assessment. A supplementary Cleaning Products Shop sells related chemicals and equipment. The company does not offer a software product, API, or AI-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Extraction Cleaning Comprehensive deep cleaning of kitchen canopy and ductwork extraction systems to BESA TR19 Grease and LPS 2084 standards, including before-and-after photography, micron readings, and TR19 certification upon completion. Targeted at commercial kitchens needing fire-safety, insurance, and Environmental Health compliance.
• Air Duct Cleaning Professional cleaning of commercial kitchen air duct systems to BESA TR19 Air specifications using hand cleaning and rotary brushes, with a Post Clean Verification Report delivered within 7 days. Built for restaurant, hotel, and institutional ventilation systems.
• Commercial Cooking Equipment Cleaning Deep cleaning of commercial ovens, fryers, grills, and griddles using decarbonisation solutions and hand cleaning, with optional gas and electrical testing upon completion. Targets commercial kitchens needing restored cooking efficiency and food hygiene compliance.
• Commercial Kitchen Deep Cleaning Full structural deep clean of commercial kitchen ceilings, walls, floors, shelving, refrigerators, and freezers, supporting compliance with the Health and Safety at Work etc. Act 1974, Food Safety Act 1990, and Environmental Health standards. Designed for restaurants, hotels, care homes, schools, and similar operators.
• Fire Suppression Systems Design, supply, installation, and maintenance of fire suppression systems and fire extinguishers, including ANSUL Kitchen Suppression Systems, with compliance to BS9999, EN 16282-7, BS9251, BS EN 12845, NFPA standards, and the Regulatory Reform (Fire Safety) Order 2005. Targeted at commercial kitchen operators needing BAFE/ANSUL-approved fire safety coverage.
• Fire Damper Testing Service Inspection, drop testing, cleaning, inventory checks, and replacement of faulty fire dampers to BS9999 and BS EN 1366 standards, with compliance reporting for the Fire Safety Order 2005. Built for commercial kitchen operators and facilities teams needing documented damper maintenance.
• Filter Replacement Supply of made-to-measure canopy grease filters in Baffle, Mesh, and Guardian types, available in stainless steel, aluminium, and galvanised materials, with installation available alongside cleaning engagements. Aimed at commercial kitchens needing compliant replacement filters.
• Cleaning Products Shop Online e-commerce shop selling industrial cleaning chemicals and janitorial products including Evans and Diversey degreasers, sanitiser solutions, bleach, rinse aids, washing-up liquids, microfibre cloths, mop buckets, and wet floor warning signs. Serves as a product sales channel supporting the UK cleaning market.

Quantifiable outcome

• 96% client retention rate demonstrates high customer satisfaction and service reliability
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• BESA (Building Engineering Services Association)coreStrategic or Co-development PartnerAccredited member of BESA. Employees attend BESA Grease Hygiene Technician (GHT) and Grease Hygiene Operative (GHO) training courses. BESA accreditation enables the company to certify that ventilation ducting has been cleaned to TR19® standards, a requirement for many insurance policies and recognized by London Fire Brigade.
• Vent Hygiene Register (VHR)coreStrategic or Co-development PartnerMember of the Vent Hygiene Register (VHR), which is recognised by London Fire Brigade, British Standards, and many insurers including RISC Authority. VHR membership is specified in tenders by large contractors, government bodies, and local authorities for specialist cleaning work.
• Alcumus SafeContractorcoreStrategic or Co-development PartnerAlcumus SafeContractor accredited member for fifth consecutive year. The accreditation validates company details across health, safety, financial, and ethical practices including permits to work at heights and hazardous material handling.
• ANSULcoreTechnology or IntegrationApproved by BAFE and ANSUL to install and maintain ANSUL Kitchen Suppression Systems. One of few companies in the UK with this dual approval, enabling the company to provide comprehensive fire suppression services for commercial kitchens.
• BAFEcoreTechnology or IntegrationBAFE (British Approvals for Fire Equipment) approved company, one of few in the UK approved to install and maintain ANSUL Kitchen Suppression Systems. BAFE approval provides third-party validation of fire safety competence.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ductbusters: UK ductwork and kitchen extraction cleaning specialist serving hospitality and commercial kitchens; comparable TR19-compliant offering and similar single-country service model.
• Kitchen Extract Cleaning Services (KECS): UK specialist kitchen extract cleaning operator providing TR19-compliant services to restaurants, hotels, and pubs; similar compliance-led value proposition.
• HP Envirocare: UK commercial kitchen extraction and duct cleaning company operating under BESA TR19 standards; directly comparable service portfolio, regulatory positioning, and target verticals.
• Aqua Air Hygiene: UK kitchen extraction and ventilation hygiene provider operating to BESA TR19 standards; overlaps with Coming Clean on canopy cleaning, duct cleaning, and fire damper testing.
• Industrial Cleaning Services Ltd: UK commercial cleaning contractor covering kitchen extraction and ductwork deep cleaning for hospitality and food service operators; directly comparable capability set.
• Swiftclean Group: UK specialist in kitchen extraction and ventilation cleaning holding BESA/VHR accreditations; competes head-to-head with Coming Clean for the same hospitality customer base with similar TR19-aligned services.

Broad incumbents

• Mitie: Major UK facilities management company whose cleaning division serves commercial kitchens and ventilation systems across large enterprise contracts; broader portfolio but overlapping capability at the top of the market.
• ISS Facility Services: Global FM and cleaning services giant with UK commercial kitchen cleaning coverage; competes for large multi-site hospitality contracts that Coming Clean also targets.

Others

• BESA (Building Engineering Services Association): Industry association whose TR19® standard and accreditation framework define the rules of the kitchen extraction cleaning market; relevant because Coming Clean's competitive position is partly defined by its BESA membership.
• ANSUL (Tyco Fire Protection Products): Manufacturer of ANSUL Kitchen Suppression Systems and a key partner/competitor ecosystem for fire suppression installation and maintenance; comparable because Coming Clean's BAFE/ANSUL approval ties it into this network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coming-clean
• Instagraminstagram.com/comingclean_deepcleans/?hl=en-gb

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coming Clean