SportZeeland

What SportZeeland does

SportZeeland is a provincial sports coordination organization headquartered in Goes, Netherlands, operating as the commissioned implementing body for the Zeeuws Sportakkoord (Zeeland Sports Agreement) on behalf of the Province of Zeeland. The organization develops and coordinates sports and exercise programs across all age groups, working in partnership with all 13 Zeeland municipalities, educational and healthcare institutions, sports clubs, and welfare organizations. Its service portfolio is organized into three lines: Sportservice (participation stimulation), Sportadvies (sports-structure advisory and a Kennisplein knowledge platform), and Sportpromotie (event coordination and communication). Programs include Talentboost for talent development, Kernsporten Zeeland (positioning the province around water, beach, and cycling sports), Elke Stap Telt and Elke Trap Telt for senior fitness, Health Check screenings, De Zeeuwse Leefstijlroute lifestyle intervention, SportIntro and Uniek Sporten for inclusive sports, and grant pass-throughs such as Jeugdfonds Sport en Cultuur and Volwassenenfonds.

The organization is part of Sportkracht12, the national network of provincial sports bodies, and is funded primarily through provincial government commissioning with additional co-funding from the Ministry of VWS, Stichting Zeeuwse Publieke Belangen, and external foundations. It operates with a small core team (1-10 employees) and holds intervention rights in Zeeland for externally developed programs including "Elke stap Telt" (OKRA-Sport) and "Elke trap Telt" (KU Leuven). SportZeeland functions as a semi-governmental coordination layer rather than a commercial enterprise: it does not sell products or services, has no paying customers, and derives no commercial revenue. Its "products" are policy frameworks, advisory services, program coordination, and a single consumer-facing mobile app (Uniek Sporten) for inclusive sports discovery.

Name

SportZeeland

Legal name

SportZeeland

Website

https://sportzeeland.nl

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

SportZeeland is a government-funded provincial sports coordination organization in Zeeland, Netherlands, that develops and coordinates sports and exercise programs for youth, seniors, and people with disabilities on behalf of the Province of Zeeland and its 13 municipalities.

Ownership category

akta.pro rank

Product category

Provincial Sports Development Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Management Services (8741), Services-Membership Organizations (8600)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Sports development services
• Provincial sports coordination
• Community sports programs
• Inclusive sports advisory
• Sports policy implementation

Headquarters

HQ city

Goes

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: SportZeeland operates primarily through government funding from the Province of Zeeland. The organization is tasked with implementing the Zeeland Sports Agreement (Zeeuws Sportakkoord) and developing sports policy in the region. No commercial revenue streams are indicated.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SportZeeland develops and coordinates sport and exercise programs for all age groups across the province of Zeeland, Netherlands. The organization delivers three core service lines: Sportservice (sports provision and participation stimulation), Sportadvies (sports structure advisory and knowledge center), and Sportpromotie (event coordination and sports marketing). It implements the Zeeuws Sportakkoord provincial sports policy in partnership with municipalities, educational institutions, healthcare organizations, sports clubs, and government bodies, offering programs in talent development, inclusive sports, senior fitness, sustainability advisory, and community health.

Product overview

SportZeeland is a provincial sports coordination organization in Zeeland, Netherlands, operating under Sportkracht12 (the collaborative body of all provincial sports organizations). It is not a single software product but rather a service-based organization offering three main product groups: Sportservice (quality sports products and participation stimulation), Sportadvies (sports structure development and knowledge center services), and Sportpromotie (event organization and communication). The organization delivers multiple programs including Talentboost for talent development, the Kernsporten Zeeland initiative (positioning Zeeland as water/beach/cycling province), Elke Stap Telt and Elke Trap Telt for senior fitness, Health Check for health screening, De Zeeuwse Leefstijlroute for lifestyle intervention, Uniek Sporten (mobile app for inclusive sports), SportIntro for children with disabilities, and various grant programs like Jeugdfonds Sport en Cultuur. Additional services include sustainability guidance for sports facilities, local sports advisory services, and Vitale Kernen community programs.

Differentiator

Problem solved

Functional benefit

Brands

• Zeeland daagt je uit: Brand positioning Zeeland as water, beach, and cycling province under the tagline 'Zeeland daagt je uit' (Zeeland challenges you), targeting both beginners and top talent

Products and services

• Sportservice

Quantifiable outcome

• 89% of participants in 'Elke stap Telt' walking program experience positive influence on social contacts and fitness
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Provincie ZeelandcoreStrategic or Co-development Partner · 1 January 2019Primary government funder and commissioner. SportZeeland operates in part on behalf of the Province of Zeeland to implement the Zeeuws Sportakkoord 2019-2023 and develop provincial sports policy.
• Zeeuwse Gemeenten (Zeeland Municipalities)coreStrategic or Co-development Partner · 1 January 2019All 13 Zeeland municipalities partner with SportZeeland to implement local sports policy and programs. This includes municipalities of Borsele, Goes, Hulst, Kapelle, Middelburg, Noord-Beveland, Reimerswaal, Schouwen-Duiveland, Sluis, Terneuzen, Tholen, Veere, and Vlissingen.
• CTO ZuidmajorStrategic or Co-development PartnerRegional partner for talent identification and elite sports development. SportZeeland is the official partner for talent development in Zeeland alongside CTO Zuid and NOC*NSF.
• NOC*NSFmajorStrategic or Co-development PartnerNational sports federation partner for talent development programs including the TalentBoost initiative.
• Sportkracht12coreStrategic or Co-development PartnerSportZeeland is part of Sportkracht12, the collaboration of all provincial sports organizations in the Netherlands. This network helps translate national sports, movement, and health plans to local, regional, and provincial levels.
• OKRA-SportminorStrategic or Co-development PartnerBelgian sports organization that developed the 'Elke stap Telt' and 'Elke trap Telt' programs. SportZeeland holds the intervention rights for these programs in Zeeland.
• Katholieke Universiteit Leuven (KU Leuven)minorStrategic or Co-development PartnerAcademic partner for the development of exercise programs for seniors, specifically involved in creating the build-up plans for 'Elke trap Telt' cycling program.
• Uniek SportenmajorStrategic or Co-development PartnerNational platform for adapted sports that SportZeeland actively maintains and updates for Zeeland municipalities and users.
• Sportclub Gehandicapten Beveland (SGB)minorStrategic or Co-development PartnerLocal sports club for people with disabilities that collaborates on the SportIntro program in the Oosterschelde region.
• Hulst voor ElkaarminorStrategic or Co-development PartnerLocal welfare organization in Hulst that initiates SportIntro activities in Zeeuws-Vlaanderen.
• Stichting ZonneveldminorStrategic or Co-development PartnerFoundation providing financial assistance to children and youth up to 18 years with physical or multiple disabilities in Zeeland for sports facilities, equipment, and other needs.
• Ministerie van VWS (Ministry of Health, Welfare and Sport)majorStrategic or Co-development PartnerNational ministry that funds the free sustainability guidance program for sports accommodations as part of the Zeeuws Sportakkoord.
• Stichting Zeeuwse Publieke BelangenminorStrategic or Co-development PartnerFoundation that co-funds the free sustainability consultation services for Zeeland sports clubs.
• Vereniging Sport en GemeentenminorStrategic or Co-development PartnerNational association that developed the inspiration sheet for sustainable sports infrastructure used by SportZeeland.
• Gemeente GoesminorStrategic or Co-development PartnerMunicipality partner for the SportIntro program, specifically for sports activities for children with disabilities.
• SMWOminorStrategic or Co-development PartnerRegional welfare organization serving as contact point for adapted sports in Goes and partner in SportIntro activities.
• Huis voor BewegingminorStrategic or Co-development PartnerNational organization that developed the Wereldmeiden and Wereldgozers programs for youth with refugee backgrounds.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sport Utrecht: Provincial sports organization for Utrecht; co-member in Sportkracht12, performs the same regional sports coordination, club support and policy translation role for its province that SportZeeland does for Zeeland.
• Sport Fryslân: Provincial sports organization for Friesland; member of the same Sportkracht12 network as SportZeeland with directly comparable mandate to coordinate sports development and policy implementation in its own province.
• Jeugdfonds Sport & Cultuur: National fund paying sports/culture participation fees for children from low-income families; SportZeeland administers this fund in Zeeland, giving them parallel distribution and outreach mandates.
• Kenniscentrum Sport & Bewegen: Dutch national knowledge center for sport and movement; provides the knowledge infrastructure (Kennisplein equivalent) that SportZeeland curates regionally, making them a content and standards peer in the Dutch sport-development ecosystem.
• Uniek Sporten: National platform for adapted/inclusive sports; SportZeeland maintains the Zeeland region of this platform, so they share the same inclusive-sports mandate and target population.
• Sport Provincie Noord-Holland: Provincial sports service organization in North Holland; parallel Sportkracht12 partner executing municipal sports advisory, club support and talent programs in its territory.
• Huis voor Beweging: National Dutch organization developing and disseminating movement and sports programs (e.g., Wereldmeiden/Wereldgozers MDT trajectories); SportZeeland licenses and runs these locally, making them a direct program-content peer.

Broad incumbents

• NOC*NSF: National Dutch Olympic and sports federation; SportZeeland is an official partner for talent development and operates within NOC*NSF's provincial network (Sportkracht12) as a regional implementing body.
• Sport en Bewegen: National Dutch campaign and platform promoting sport and physical activity; an umbrella-level peer that sets the national agenda SportZeeland implements regionally.

Others

• NL Actief: Dutch trade association for the fitness and active-lifestyle industry; adjacent to SportZeeland's fitness and recreational programming but oriented toward commercial operators rather than public-sector coordination.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sportzeeland
• YouTubeyoutube.com/user/SportZeeland
• Facebookfacebook.com/SportZeeland
• Instagraminstagram.com/sportzeeland

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportZeeland