Lj Hooker Commercial

What Lj Hooker Commercial does

LJ Hooker Commercial is the commercial real estate division of LJ Hooker Group, an Australian-founded, privately-held real estate conglomerate established in 1928. The commercial division itself was founded in 1991 in Western Sydney's industrial heartland and now operates a coast-to-coast franchise network of offices across Australia and New Zealand, as part of the parent group's broader 420-office, 4,300-professional network. The company provides full-lifecycle commercial property services spanning sales, leasing, auctions, asset management, facilities management, strata management, acquisitions, portfolio optimisation, and project advisory across property sectors including industrial and logistics, office, retail, land and development sites, business broking, showroom/bulky goods, health/retirement/aged care, and hotel/leisure.

The underlying platform is a franchise network model underpinned by shared CRM, marketing systems, market research, and brand infrastructure provided by the LJ Hooker Group. Revenue is generated through per-transaction sales and leasing commissions, ongoing property and facilities management fees, and advisory/consulting engagements, all negotiated on a per-deal basis. Customer segments include commercial property investors and owners, owner-occupiers, developers, commercial tenants, government agencies, and franchisee entrepreneurs seeking to join the network. Recent strategic activity has centred on regional roll-up acquisitions (Sunshine Coast, Darwin, Southern Gold Coast) and senior talent recruitment from competing global firms such as JLL, CBRE, and Colliers.

Name

Lj Hooker Commercial

Legal name

LJ Hooker Commercial

Website

https://ljhcommercial.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

LJ Hooker Commercial is an Australian commercial real estate franchise network providing sales, leasing, auctions, and property management services across industrial, office, retail, and specialised sectors. It operates as the commercial division of LJ Hooker Group, leveraging 420 nationwide offices and 4,300 professionals across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Investment Sales Brokerage (BPAJABAI)

akta.pro secondary industries

Warehousing & Logistics Facilities Brokerage (BPAJACAA), Office Brokerage (BPAJABAA), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Commercial real estate
• Property management
• Commercial leasing
• Investment sales
• Business broking

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Sales Commission: Commission earned on commercial property sales, including investment sales, acquisitions, and divestment transactions. Commission rates are negotiated per transaction and not publicly disclosed.
2. Leasing Commission: Commission earned on new leases and lease renewals across industrial, office, retail, and other commercial property types.
3. Property Management Fees: Ongoing asset management, facilities management, and strata management fees charged to property owners and investors. Management services cover every aspect of clients' commercial portfolios.
4. Advisory and Consulting Fees: Fees for specialised advisory services including portfolio optimisation, feasibility analysis, and planning guidance for developers and investors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

LJ Hooker Commercial is the commercial real estate division of LJ Hooker Group, operating a national franchise network of local offices across Australia. It provides sales, leasing, asset management, acquisitions, business brokerage, and advisory services for commercial property across industrial and logistics, office, retail, land, business broking, showroom and bulky goods, health/retirement/aged care, and hotel and leisure sectors.

Product overview

LJ Hooker Commercial is a commercial real estate services network offering a comprehensive suite of services across multiple property sectors. The company operates a platform of management services (Advisory, Asset Management, Facilities Management, Strata Management) and sales and leasing services (Acquisitions, Auctions, Investment Sales, Leasing, Portfolio Optimisation, Projects and Developments), supported by specialised property sector divisions covering Industrial and Logistics, Office, Retail, Land and Site Sales, Business Broking, Showroom and Bulky Goods, Health/Retirement/Aged Care, and Hotel and Leisure. The network also publishes market research including the Commercial Magazine, regional Market Monitors (Sydney Industrial, Toowoomba, Adelaide, Darwin, Canberra, Gold Coast, Central Coast), Federal Budget reviews, and thematic research reports. The overall offering is structured as a franchise network connecting commercial property specialists with clients for divestment, investment, leasing, and management services.

Differentiator

Problem solved

Functional benefit

Products and services

• Management Services Comprehensive management services including Advisory, Asset Management, Facilities Management, and Strata Management for commercial property portfolios.
• Sales and Leasing Services Full-service sales and leasing offerings covering Acquisitions, Auctions, Investment Sales, Leasing, Portfolio Optimisation, and Projects and Developments.
• Site Sales Site sales service representing vendors and investors, assisting with site amalgamation, acquisition, feasibility analysis, planning, and project marketing for developers.

Quantifiable outcome

• LJ Hooker Group transactions surpassed AUD$18.5 billion in 2023, managing 110,000 properties valued at AUD$83 billion.
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Colliers International: Global commercial real estate services firm with strong Australian presence in sales, leasing, and investment advisory. Directly competes across industrial, office, and retail brokerage, and has been another source of senior talent flowing into LJ Hooker Commercial.
• CBRE Group: Global commercial real estate services giant offering sales, leasing, valuation, and advisory across all sectors. Directly competes with LJ Hooker Commercial in the Australian institutional and investment sales market, particularly for industrial and office mandates.
• Raine & Horne Commercial: Australian-founded franchise real estate network with a commercial division. Operates a similar franchise-driven model with national Australian coverage, providing parallel choice for franchisees and clients.
• JLL (Jones Lang LaSalle): Global CRE services leader active in Australia with full-service sales, leasing, capital markets, and property management. A primary competitor for mid-to-large institutional commercial mandates; has been a key talent source for LJ Hooker Commercial franchisees.
• Ray White Commercial: Australian franchise-based commercial real estate network, the most direct structural comparable to LJ Hooker Commercial. Operates a similar franchise model with national coverage and competes head-to-head across regional and suburban commercial mandates.
• Cushman & Wakefield: Global CRE services firm competing for institutional mandates in Australian commercial property. Overlapping service portfolio in sales, leasing, valuation, and advisory across industrial, office, and retail.
• Knight Frank Australia: International CRE consultancy with established Australian operations in commercial sales, leasing, and investment advisory. Direct competitor for mid-market commercial mandates and residential-commercial crossover business.
• Savills Australia: Global real estate advisor active in Australia across commercial sales, leasing, and investment. Competes for similar client segments in office, retail, and industrial brokerage.

Emerging players

• Stonebridge Property Group: Australian commercial real estate advisory firm offering sales, leasing, and capital advisory. An emerging competitor in the same commercial brokerage category with overlap in industrial and investment sales.
• Commercial Realty Group (CRG): Australian commercial real estate firm focusing on sales, leasing, and project marketing across industrial and office sectors. A regional competitor with growing footprint, comparable to LJ Hooker Commercial's mid-tier franchise offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/commercialljh
• Facebookfacebook.com/LJHooker
• LinkedInlinkedin.com/company/lj-hooker

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lj Hooker Commercial