ForHousing
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
ForHousing firmographics
Firmographics- Name
- ForHousing
- Legal name
- ForHousing Limited
- Website
- https://forhousing.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
ForHousing industry classification
Industry- Product category
- Social Housing and Tenant Support Services
- NAICS
- Community Housing Services (62422), Lessors of Residential Buildings and Dwellings (53111), Other Community Housing Services (624229)
- SIC
- Services-Social Services (8300), Real Estate Operators (No Developers) & Lessors (6510), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where ForHousing is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ForHousing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Social Housing Rent: ForHousing operates as a not-for-profit registered social housing provider. All rental income is reinvested into maintaining homes, building new homes, and delivering services. Rents include social rent, affordable rent, intermediate rent, and market rent categories.
- Service Charges: Variable service charges for communal services including cleaning, gardening, lighting, heating in blocks and sheltered/extra care schemes. Some charges are Housing Benefit eligible.
- Shared Ownership/Leasehold: Shared ownership and leasehold services for homeowners purchasing through ForHousing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Social Rent - lowest rent category, set using government formula based on 1999 property values |
| Subscription | Weekly | Affordable Rent - up to 80% of typical private rent in the local area |
| Subscription | Weekly | Intermediate Rent - between social and market rent, designed to help people save toward homeownership |
| Subscription | Weekly | Market Rent - based on current local private rental prices |
| Subscription | Weekly | Service Charges - costs for communal services (cleaning, gardening, lighting, heating) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ForHousing product offering
Product offeringCore offering
ForHousing is a not-for-profit registered social housing provider that lets affordable rental homes at social, affordable, intermediate and market rent tiers and delivers wraparound tenant services including property repairs, neighbourhood management, anti-social behaviour and safeguarding support, and financial wellbeing advice. Services are delivered to individual tenants through the MyAccount+ digital portal, a Customer Connect Hub contact centre, and Housing Officer teams across Salford, Oldham, Knowsley and Fylde.
Product overview
ForHousing is a registered social housing provider offering a portfolio of interconnected housing management services rather than a unified software platform. The core offering centres on tenancy management including rent collection, property maintenance, and neighbourhood services. The MyAccount+ digital portal serves as the primary online touchpoint for tenants, enabling self-service for repairs reporting, rent payments, and appointment booking. Supporting services include the Customer Connect Hub for multichannel enquiries, Housing Officer teams for in-person support, and Community Safety specialists for ASB and safeguarding cases. Additional offerings include Recite Me accessibility toolbar and service charge management. The service operates across multiple local authority areas in England (Salford, Oldham, Knowsley, Fylde) with physical office at 52 Regent Street, Eccles, Salford.
Differentiator
Problem solved
Functional benefit
Products and services
- Affordable Housing Rental Service (Social / Affordable / Intermediate / Market Rent) Lettings and tenancy management of rental homes across four rent tiers: Social Rent (set by government formula), Affordable Rent (up to 80% of local market rent), Intermediate Rent (between social and market rent), and Market Rent. Designed for individuals and families applying through local authority housing systems or seeking affordable alternative to private renting.
- MyAccount+ Tenant Portal Online tenant portal allowing residents to manage their tenancy, report repairs, pay rent, book appointments, and access ForHousing services digitally.
- Housing Officer Team (Neighbourhood Management) Field-based team delivering neighbourhood management through tenancy visits (5,688 completed annually), block inspections (9,752 annually), welfare and safeguarding visits, and fly-tipping removal. Provided to tenants in Salford, Oldham, Knowsley, and Fylde.
- Community Safety Service Specialist team supporting tenants experiencing anti-social behaviour, domestic abuse, or hate crime. Activities include case investigation, evidence gathering, partner coordination (Merseyside Police, local councils), installation of security measures such as Ring doorbells, and 925 ASB reports responded to with 587 cases resolved annually.
- Customer Connect Hub (Multichannel Contact Centre) Centralised contact centre (0300 123 5522) handling tenant enquiries across phone (167,484 calls answered annually), email (46,072 emails), webchat (3,608 conversations), check-in calls (7,070), and payments processing (7,239 payments plus 696 direct debits set up).
- Money Support and Financial Wellbeing Service Tenant financial wellbeing services including budgeting and debt advice, benefit checks, Universal Credit support, affordable credit signposting, loan shark avoidance, and food bank referrals (notably the Salford Foodbank partnership via the Customer Connect Hub).
- Shared Ownership and Leasehold Service Shared ownership sales pathway and ongoing leasehold management for homeowners purchasing shares in ForHousing properties, including service charge collection and consultation on major works, transitioning to a variable service charge model from April 2027.
- Variable Service Charge Management Variable service charge system providing transparent yearly breakdowns of communal service costs (cleaning, gardening, lighting, heating) for tenants and leaseholders in blocks and sheltered/extra care schemes. From April 2027 the model moves from fixed to variable, with annual increases on existing service charges capped at £10 per week.
- Property Repairs and Maintenance Service Responsive and planned property repairs service covering damp and mould, electrical, gas, fire, water and lift safety, asbestos, home health checks, planned works, and Awaab's Law compliance, delivered in line with the Decent Homes Standard and Safe Homes Portal.
Quantifiable outcome
- 925 anti-social behaviour reports responded to, 587 cases resolved
- +3 more outcomes
Companies that use ForHousing
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
ForHousing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ForHousing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Merseyside PolicecorePartnership with Merseyside Police to tackle serious and organised crime in local high-rise blocks, including information sharing, joint operations, and arrests leading to removal of drugs and weapons.
- Salford FoodbankcorePartnership connecting tenants experiencing food insecurity with emergency food support. ForHousing Customer Connect Hub staff trained to issue emergency foodbank vouchers directly to tenants in need.
- Local AuthoritiescoreData sharing for housing applications, housing benefit processing, and tenancy management. Local authorities provide referrals for housing applicants and receive housing benefit information updates.
- Local CouncilscoreWorking with councils across operating areas (Salford, Oldham, Knowsley, Fylde) on neighbourhood management, welfare support, and community safety initiatives.
- Health ProfessionalsminorHealth information shared to help provide tenants with properties best suited to their needs and to make staff aware of additional requirements.
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
ForHousing competitors and assessment
Company assessmentDirect peers
- Home Group: UK housing association delivering social/affordable housing and supported living services, with similar tenant portal offerings and community safety functions.
- Riverside Group: UK-wide housing association operating general needs and supported housing, with comparable tenant support services, community safety work, and digital tenant portals.
- Guinness Partnership: UK-wide housing association providing social, affordable and supported housing, with comparable regulatory registration and tenant-management service lines.
- Orbit Group: UK housing association providing affordable rental homes and tenant services across multiple regions; comparable in scale, structure, and resident-facing service portfolio.
- Peabody: Major UK housing association operating social/affordable rented homes with extensive tenant support services and a regulated provider status; directly comparable offering and resident-facing services.
- L&Q Group: Large UK housing association providing social and affordable rent, shared ownership, and tenant support, with similar registration under the Regulator of Social Housing and broad operational service lines.
- Clarion Housing Group: Largest UK housing association, also a registered provider delivering social and affordable housing, tenant services, and supported housing — directly comparable business model, regulatory status, and customer base to ForHousing.
- Sovereign Housing Association: Large UK housing association operating affordable rental stock with digital services for tenants and a registered provider status comparable to ForHousing.
Broad incumbents
- Northern Housing Consortium: Industry body representing North of England housing associations; relevant comparator for ForHousing's regional operating footprint and policy/regulatory positioning.
Regional players
- Salix Homes: Regional UK housing association operating in Greater Manchester/Salford area; directly comparable in geography and tenant-facing service portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ForHousing social profiles
Digital presenceForHousing financial estimates
Financial estimateRevenue estimate
Valuation estimate
ForHousing leadership team
Management profileNumber of profiles
ForHousing subsidiaries and ownership
Company hierarchySubsidiaries3 records
ForHousing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ForHousing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ForHousing
What does ForHousing do?
ForHousing is a not-for-profit registered social housing provider that lets affordable rental homes at social, affordable, intermediate and market rent tiers and delivers wraparound tenant services including property repairs, neighbourhood management, anti-social behaviour and safeguarding support, and financial wellbeing advice. Services are delivered to individual tenants through the MyAccount+ digital portal, a Customer Connect Hub contact centre, and Housing Officer teams across Salford, Oldham, Knowsley and Fylde.
Is ForHousing a public or private company?
ForHousing is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ForHousing founded?
ForHousing was founded in 2008. It employs 251 to 500 people.
Where is ForHousing based?
ForHousing is headquartered in London, United Kingdom, in the Europe region.
How does ForHousing make money?
Three revenue lines are on record. Social Housing Rent is the primary driver. The others are service Charges and shared Ownership/Leasehold.
Who are ForHousing's main competitors?
Direct peers on record are Home Group, Riverside Group, Guinness Partnership, Orbit Group, Peabody, L&Q Group, Clarion Housing Group and Sovereign Housing Association. Northern Housing Consortium is listed as a broad incumbent. Salix Homes is listed as a regional player.
Does ForHousing have an API?
No public API is recorded for ForHousing.
What industry is ForHousing in?
ForHousing's product category is Social Housing and Tenant Support Services. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 62422 and its SIC code is 8300.