Magnolia Estates

What Magnolia Estates does

Magnolia Estates of Winder is a family-owned and operated senior assisted living community located at 624 Gainesville Highway in Winder, Georgia. Founded circa 1989, the business has operated continuously for over 35 years under family ownership, with the current operator (Danny) actively involved in day-to-day operations. The community serves retired-age individuals and their families in Barrow County and the surrounding Southeast region, providing residential care for seniors who need help with daily activities such as bathing, dressing, medication management, and mobility, but who do not require skilled nursing facility-level care.

The offering is organized into three service lines. Independent & Assisted Living Care provides tastefully furnished private single rooms and two-room suites with private baths, walk-in closets, and emergency call systems, alongside 24-hour personal assistance, supervised medication management, three daily meals plus snacks, housekeeping, laundry, activities programming, and coordination with outside home health providers for higher-acuity residents. The Villas at Magnolia Estates is an independent living sub-brand offering spacious floor plans with handicap-accessible showers, screened-in porches, and manicured landscaping for more autonomous seniors. Respite Care is a short-term service at $200/day with a two-week minimum, allowing primary caregivers to take time off while their loved one engages with the community. There is no proprietary technology platform underpinning the offering; the service is labor- and facility-based.

Revenue is generated primarily through recurring monthly residential fees that range from $3,295 (villa double occupancy) to $7,995 (suite double occupancy), supplemented by daily respite fees and a one-time $500 moving fee. Distribution is local-direct via phone (770-867-4256), a website contact form, in-person visits, and organic channels including a Google Business Profile and word-of-mouth referrals. The customer base consists of individual seniors and their adult children making placement decisions, primarily from the Winder, GA area. With 11-50 employees and a single physical location, the business operates at small-community scale.

Name

Magnolia Estates

Legal name

Magnolia Estates of Winder

Website

https://magnoliaestates.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Magnolia Estates of Winder is a family-owned senior assisted living community in Winder, Georgia, providing assisted living, independent living villas, and respite care to retired-age individuals and their families in Barrow County and surrounding Southeast communities.

Ownership category

akta.pro rank

Product category

Senior Assisted Living

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADAAAA

Market-Rate Independent Living (Private Pay) Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADABAD

Luxury / High-End Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

Keywords

• Senior assisted living
• Independent living villas
• Respite care services
• Personal care home
• Senior residential care

Headquarters

HQ city

Bogart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Monthly Residential Fees: Magnolia Estates generates revenue primarily through monthly residential fees charged to residents for assisted living, independent living (Villas), and respite care services. Pricing varies by room type (single room, suite, villa), occupancy (single vs double), and amenities included.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Magnolia Estates is a family-owned and operated senior assisted living community in Winder, GA that provides residential care services for elderly individuals. The community offers private single rooms, two-room suites, and independent living villas (The Villas at Magnolia Estates) for seniors who want to maintain independence with support services available. It also provides short-term respite care at $200/day for caregivers needing temporary relief. Services include three daily meals, around-the-clock personal assistance, supervised medication management, housekeeping, laundry, transportation coordination, and a full activity calendar.

Product overview

Magnolia Estates of Winder is a family-owned and operated senior assisted living care facility offering a comprehensive portfolio of senior care services. The company provides three core service lines: Independent & Assisted Living Care (with private single rooms and two-room suites), The Villas at Magnolia Estates (independent living villas with additional amenities), and Respite Care (short-term care at $200/day). The company has been trusted for over 35 years and offers amenities including three meals daily, housekeeping, laundry, around-the-clock assistance, transportation, recreational activities, and exercise classes.

Differentiator

Problem solved

Functional benefit

Brands

• The Villas at Magnolia Estates: Independent living senior facility featuring spacious floor plans, handicap-accessible showers, screened-in porches, manicured landscaping, and ample activities for residents who value independence while enjoying community amenities and services.

Products and services

• Independent & Assisted Living Care Tastefully decorated, fully-furnished private single rooms and two-room suites for seniors requiring help with daily activities such as bathing, dressing, medication management, and mobility. Each room includes private bath, walk-in closet, and emergency calling capabilities. Pricing ranges from $4,595/month for a single room to $5,195-$7,995/month for suites based on occupancy.
• The Villas at Magnolia Estates Independent living villas featuring spacious floor plans, handicap-accessible showers, screened-in porches, manicured landscaping, and ample activities for seniors who value independence while enjoying community amenities and services. Single occupancy 2BR/2Bath at $3,295/month and double occupancy at $3,895/month.
• Respite Care Short-term care services for seniors requiring specialized medical attention, allowing family caregivers to take time off while their loved ones engage with the vibrant community. Priced at $200/day with a 2-week minimum stay and includes caregiving, housekeeping, laundry, medication management, 3 meals daily, snacks, and activities.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Five Star Senior Living: Diversified senior living operator (independent living, assisted living, memory care) across the US with a meaningful footprint in the Southeast. Relevant comparable for product mix and pricing analysis at multi-state scale.
• Sonida Senior Living: Public senior housing operator with senior living communities across multiple US states including the Southeast. Relevant smaller-scale incumbent comparable for community-level operating economics in private-pay assisted living.
• Brookdale Senior Living: The largest senior living operator in the United States, running ~650 communities across assisted living, independent living, and memory care. Comparable as the dominant incumbent benchmark against which Magnolia Estates' family-owned single-site model competes for resident referrals and local mind share.
• Sunrise Senior Living: Major US assisted living and memory care operator with ~270 communities. Operates in similar mid-to-upper pricing tiers to Magnolia Estates' suite offerings, providing relevant brand and pricing benchmarks in the assisted living category.
• Atria Senior Living: National senior living operator (~250 communities) focused on independent living, assisted living, and memory care. Comparable pricing tier and service mix make it a relevant incumbent benchmark for premium-positioning local operators.
• Enlivant: Mid-size assisted living and memory care operator (~110 communities) backed by TPG. Comparable as a private-pay focused, multi-state operator with similar resident profile and acuity positioning to Magnolia Estates.

Direct peers

• Pegasus Senior Living: Private senior living operator with assisted living and memory care communities concentrated in the Sun Belt. Closely comparable scale and operating model (small private operator, sub-scale footprint across multiple states).
• Dominion Senior Living: Regional assisted living and memory care operator with communities across the Southeast, including Tennessee, Kentucky, and Georgia. Comparable in scale, geography, and resident demographic mix to Magnolia Estates.
• Oaks Senior Living: Private operator of assisted living and memory care communities primarily in Georgia and the Southeast. Closely matches Magnolia Estates' footprint, scale, and product offering as a same-market and same-region comparable.
• The Arbor Company: Private operator of assisted living and memory care communities across the Southeast. Closely comparable size, geography, and service mix, providing a relevant benchmark for pricing and service positioning in the regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Estates