Feel Free Rentals

What Feel Free Rentals does

Feel Free Rentals (legal entity Siempre Free, S.L.) is a San Sebastián-based vacation rental management company operating in two premium Spanish destinations — the Basque Country coast and the Baqueira Beret ski resort in Val d'Aran. Founded in 2006, the company manages a portfolio of premium apartments and villas, offering both short-term leisure stays and mid-term rentals (32 nights or longer) for digital nomads and seasonal professionals. Its core platform combines a direct booking engine, automated online check-in with smart-lock access, a private traveler area, and a QR-code-based local guide with exclusive partner discounts.

The company extends its offering through two product lines: Villa Askizu, a seafront villa with hotel-style services (daily housekeeping, breakfast), and FeelFree STAYS, a 2025-launched boutique guesthouse and aparthotel sub-brand in San Sebastián. Ancillary revenue is generated from transfers, experiences via the in-house Ikusnahi Tours agency, equipment rentals, and property management services for owners. Distribution is primarily direct-to-consumer via feelfreerentals.com (with a 5% direct booking discount), supplemented by international phone support for Spain, UK, France, and the US.

Revenue was reported at €12.7M in FY2024 (10.4% year-over-year growth), with a projection exceeding €14M for the following year. The company holds 100% legally licensed tourist accommodation status under Basque and Catalan regulations (registration TASS00098), and has been featured in Condé Nast Traveller UK, Esquire, Elle, Expansión, La Vanguardia, and ELLE DECOR. Headcount is in the 11–50 range, consistent with a focused, asset-light management model rather than a hospitality operator with large front-of-house staff.

Name

Feel Free Rentals

Legal name

Siempre Free, S.L.

Website

https://feelfreerentals.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Feel Free Rentals is a Spanish vacation rental management company operating premium apartments and villas in San Sebastián and Baqueira Beret, serving leisure travelers, ski guests, and digital nomads with direct booking, automated check-in, and a newly launched aparthotel sub-brand.

Ownership category

akta.pro rank

Product category

Vacation Rental Services

NAICS

Consumer Goods Rental (5322)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Apartment Buildings (6513), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro industry

PRIMARYBPAJAIAA

Full-Service Vacation Rental Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Vacation & Short-Term Rental Management

SECONDARYTHAGANAE

Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs)

Travel & Hospitality/Lodging & Accommodation/Vacation Rentals (Short-Term Rentals)

SECONDARYTHAMACAE

Luxury serviced apartments (premium)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Serviced Apartments & Aparthotels

Keywords

• Vacation rental management
• Short-term rentals
• Holiday apartments
• Mid-term rentals
• Property management services

Headquarters

HQ city

Donostia-san Sebastián

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rentals: Short-term rental of premium apartments and villas in San Sebastián and Baqueira. Guests pay for nightly/weekly stays with pricing varying by season, location, and property type. Includes services like daily housekeeping and breakfast for premium villas.
2. Mid-term/Seasonal Rentals: Managed rental services for stays of 32 nights or more (up to 1 year), with tailored rates for longer stays (up to 55% discount for extended periods). For unlicensed properties, acts as intermediary between property owner and tenant.
3. Additional Services: Ancillary revenue from parking spaces, extra cribs/high chairs, mid-stay cleaning services, private transfers from airports/stations, and experiences (Ikusnahi Tours). Utilities included up to consumption limits for stays 15+ days.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FeelFree Rentals manages and rents premium short-term and mid-term vacation apartments, houses, and villas in San Sebastián and Baqueira, Spain. The company handles property management, guest services, automated check-in, cleaning, and local concierge experiences for property owners and leisure travelers. It also operates the FeelFree STAYS sub-brand of boutique guesthouses and aparthotels in San Sebastián.

Product overview

FeelFree Rentals operates a dual-brand portfolio consisting of FeelFree Rentals (core vacation and mid-term apartment/villa rentals in San Sebastián and Baqueira) and FeelFree STAYS (a separate boutique guesthouse/aparthotel sub-brand in San Sebastián). The core platform manages vacation rentals, monthly rentals (32+ nights), premium villas, and coordinates local experiences through Ikusnahi Tours, while the property owner program provides full-service management. All properties feature standard amenities including WiFi, premium bedding, kitchenware, and coffee makers, with properties spanning seafront apartments in San Sebastián to ski-in/ski-out homes near Baqueira Beret.

Differentiator

Problem solved

Functional benefit

Brands

• FeelFree STAYS: Boutique guesthouses and aparthotels with an urban soul, designed to simplify stays with included cleaning services and available parking with electric vehicle charging stations in San Sebastián.

Products and services

• FeelFree Rentals (Core Vacation Rentals) Premium short-term vacation rental platform offering fully-furnished apartments and villas in prime San Sebastián and Baqueira locations, with standard amenities including WiFi, bed linen, towels, kitchenware, and coffee makers. Targeted at leisure travelers, families, and ski vacationers.
• FeelFree STAYS Boutique guesthouses and aparthotels under the FeelFree STAYS sub-brand with an urban soul in San Sebastián. Includes cleaning services and parking with electric vehicle charging stations, designed for travelers seeking a simplified, hotel-style stay.
• Mid-Term Rentals Monthly rental program allowing stays of 32 nights or more (up to 1 year) in San Sebastián and Baqueira, with tailored rates and up to 55% discounts versus nightly rates for longer stays. Includes utilities up to 120 days. Targeted at digital nomads, remote workers, and professionals on extended projects.
• Experiences (Ikusnahi Tours) Private cultural immersion experiences in San Sebastián coordinated through Ikusnahi Tours, offering personalized guided tours starting from the apartment with expert local guides. Available exclusively with discounts to FeelFree guests.
• Become an Owner (Property Management) Full-service property management service for owners of apartments, houses, and villas in San Sebastián and Baqueira. Covers commercial management (pricing, distribution, tenant acquisition), operational management (cleaning, maintenance, guest services), and logistical support. Owners retain personal use rights.

Quantifiable outcome

• 10.4% revenue growth in 2024
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Ikusnahi ToursminorGTM or Marketing PartnerLocal tour operator providing private cultural immersion experiences in San Sebastián. FeelFree offers exclusive discounts to guests for these experiences, which include personalized guided tours starting from the apartment with expert local guides.
• Procenter (Ruda Shopping Gallery)minorGTM or Marketing PartnerSki equipment rental shop in the Ruda Shopping Gallery next to Baqueira Beret cable car. FeelFree guests receive discounts when presenting their reservation.
• Local Restaurants and ShopsminorGTM or Marketing PartnerPartnership with local commerce and restaurants offering exclusive discounts to FeelFree guests through the digital local guide QR code system.
• FeelFree STAYScoreStrategic or Co-development PartnerSister brand operating boutique guesthouses and aparthotels with an urban soul in San Sebastián. Both brands share design philosophy and operational excellence, with FeelFree STAYS featuring included cleaning services and EV charging stations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vacasa: US-listed full-service vacation rental manager operating thousands of units across North America and selected international markets. Comparable as a vertically integrated, tech-enabled property manager serving leisure travelers in resort destinations — though at significantly larger scale.
• Awaze: Europe's largest vacation rental manager (parent of Novasol, Hoseasons, James Villas, cottages.com). Directly comparable business model: full-service management of vacation properties for owners across multiple European leisure destinations, with a similar focus on regulatory compliance and owner relationships.
• Sonder Holdings: Aparthotel and short-term rental operator in North American and European cities offering apartment-style units with hotel-like service. Comparable product (designer apartments, self-check-in, premium positioning) even though its financial history has been turbulent.
• Limehome: European tech-enabled serviced apartment operator with contactless check-in, standardized design, and direct booking. Closely comparable to FeelFree's combination of premium apartments, automated access, and direct-channel distribution.
• Friendly Rentals: Spain-based vacation rental management company focused on premium urban apartments in Barcelona, Madrid, and other Spanish cities, with international distribution. Closest direct comp by geography, customer profile (premium leisure travelers), and asset-light full-service management model.
• Staycity: European aparthotel/apart-hotel operator (Staycity Aparthotels and Wilde Aparthotels by Staycity) with locations across major cities. Comparable on product (kitchenette-equipped, design-led apartments with hotel service) relevant to FeelFree STAYS.
• Numa Group: Tech-enabled operator of serviced apartments and aparthotels across major European cities. Comparable as a digitally operated short-stay accommodation brand serving design-conscious urban travelers — directly relevant to FeelFree STAYS' aparthotel positioning.

Regional players

• Rentalia (Idealista): Spanish vacation rental platform owned by Idealista, listing properties across Spain and southern Europe. Comparable as a regional Spanish distribution alternative and competitor for vacation rental demand, though primarily a listings marketplace rather than a full-service manager.

Broad incumbents

• Vrbo (Expedia Group): Major vacation rental platform owned by Expedia, focused on whole-home rentals in leisure destinations. Comparable as a demand channel for FeelFree's Baqueira ski and family-travel inventory, and as a competitive substitute for direct bookings.
• Airbnb: Global short-term rental platform that hosts FeelFree's managed units as a distribution channel and competes with FeelFree for direct bookings. Comparable as the dominant demand aggregator in the same category, though Airbnb is a marketplace rather than a property manager.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FeelFreeRentals
• LinkedInlinkedin.com/company/byfeelfree
• Instagraminstagram.com/feelfree.collection
• Xx.com/feelfreerentals

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feel Free Rentals