What Assecure does

Assecure (legal entity ASSECURE bv) is a Belgian private insurance agency headquartered in Assenede, East Flanders, operating as an authorized "Verbonden Agent" (connected agent) of KBC Verzekeringen nv. The firm distributes the full KBC insurance product range across three customer segments: individuals (Particulieren), businesses (Ondernemingen), and associations (Verenigingen). Its portfolio spans personal lines (auto, home, travel, health, life, family liability), commercial lines (fire, professional liability, D&O, cyber, business interruption, work accident, legal assistance), and specialized association and pension products (VAPZ, IPT, group hospital). Operations are delivered through three physical offices in Assenede, Evergem, and Eeklo, supported by named personal contacts (Wim, Sam, Tom, and Anne-Leen) and a 24/7 claims service via phone and dedicated email.

The technology stack is entirely provided by the parent insurer: KBC Mobile, KBC Touch, and KBC Business Dashboard handle digital policy management, digital signing, and claims reporting, while appointment booking routes through KBC's scheduling platform. Assecure has no proprietary technology, no API, no patents, and no AI capabilities, and its product offering is exclusively sourced from KBC Verzekeringen. The agency supplements in-person advisory with content marketing (news articles on cyber, travel, business continuity, and smart devices) and social media presence on Facebook and Instagram.

The business model is commission-based insurance distribution on a recurring (subscription-like) basis: Assecure earns agent commissions on the KBC insurance policies it sells and renews, with pricing set by the carrier and not publicly disclosed (e.g., a sample family travel-assistance tariff of under 100 EUR per year as of April 2026). Go-to-market is enterprise-style field sales delivered through the three local offices with appointment-based consultations, supported by KBC's self-serve digital channels. Assecure has no external funding, no M&A activity, no subsidiaries, and no disclosed revenue, operating as a long-established (founded 1977 per firmographics) local distribution node within the KBC insurance network.

Name

Assecure

Legal name

ASSECURE bv

Website

https://assecure.be

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Assecure is a Belgian insurance agency operating as a connected agent of KBC Verzekeringen, distributing personal, business, and association insurance products through three offices in East Flanders with personal advisory service.

Ownership category

akta.pro rank

Headquarters

HQ city

Assenede

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Distribution (Agent Commission): As an authorized agent of KBC Verzekeringen, Assecure earns commissions on insurance products sold to customers. They distribute the full range of KBC insurance products including auto, home, business, travel, health, and life insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Assecure is a Belgian insurance agency that operates as a "Verbonden Agent" (Connected Agent) of KBC Verzekeringen nv, distributing KBC-branded insurance products and providing advisory services to individuals, businesses, and associations. The agency was founded in 1977 and operates from three physical offices in Assenede, Evergem, and Eeklo in Belgium. Service delivery combines in-person consultation at branch offices with access to KBC's digital platforms (KBC Mobile, KBC Touch, and KBC Business Dashboard) for policy management and self-service.

Product overview

Assecure is an insurance agency (Verbonden Agent) affiliated with KBC Verzekeringen nv, operating as a local insurance intermediary serving individuals, businesses, and associations in the Assenede-Eeklo-Evergem region of Belgium. The company offers a comprehensive portfolio of insurance products across three main customer segments: Ondernemingen (Businesses), Particulieren (Individuals), and Verenigingen (Associations). Their product range includes core coverage types such as liability insurance (Burgerlijke Aansprakelijkheid), work accident insurance (Arbeidsongevallenverzekering), fire and property insurance (Brandverzekering), vehicle insurance for cars and commercial vehicles (Autoverzekering, Lichte Vracht), travel insurance (Reisverzekering), hospitalization insurance (Hospitalisatieverzekering), income protection (Gewaarborgd Inkomen), and cyber insurance (Cyberverzekering). The company also provides specialized offerings including pension products (VAPZ, IPT), legal assistance, theft coverage, and business interruption insurance. Assecure differentiates through personalized advisory services, digital tools (KBC Mobile, KBC Touch, KBC Business Dashboard), and local office presence across three locations. Their offering is distributed exclusively as KBC insurance products, with no standalone technology or API products.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Products KBC-branded personal insurance products distributed by Assecure to individual consumers and households, including advisory on appropriate coverage. Administered via local branch offices and the KBC Mobile and KBC Touch consumer digital platforms.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KBC Verzekeringen nvcoreChannel Partner/ Reseller/ DistributorAssecure is an authorized 'Verbonden Agent' (Connected Agent) of KBC Verzekeringen nv, distributing the full range of KBC insurance products including auto, home, business, travel, health, and life insurance. They leverage KBC's digital platform (KBC Mobile, KBC Touch, KBC Business Dashboard) for customer service and policy management. KBC Verzekeringen is headquartered at Professor Roger Van Overstraetenplein 2.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• AXA Belgium: Major Belgian insurer with a large tied-agent and broker network offering motor, home, life, and commercial lines. Comparable as a carrier-driven agent distribution platform in the same Belgian insurance market.
• NN Insurance Belgium: Belgian insurer (part of NN Group) distributing life, pension, and non-life products through bank and broker channels. Comparable multi-carrier insurance distribution model in the Belgian market.
• Baloise Belgium: Belgian arm of the Baloise Group, distributing property, casualty, and life insurance via a network of independent agents and brokers. Directly comparable multi-segment (personal/SME) agency-distribution model serving the Belgian Flemish market.
• AG Insurance: One of Belgium's largest insurers with an extensive tied-agent and broker network distributing life, non-life, and health products to individuals and SMEs. Comparable as a carrier-anchored insurance distribution platform competing for the same customer segments Assecure serves.
• KBC Verzekeringen: The parent carrier and exclusive product supplier for Assecure. KBC Verzekeringen is one of Belgium's largest insurers and operates its own connected-agent (Verbonden Agent) network across the country, of which Assecure is a single local node. Highly comparable in product breadth and distribution model.
• Allianz Belgium: Belgian subsidiary of Allianz, distributing personal and commercial insurance through agents and brokers. Comparable as a multi-product insurer using local intermediary distribution in the same Belgian market.
• DVV (P&V Group): Belgian cooperative insurance group distributing auto, home, and family protection products through a network of regional DVV offices staffed by local advisors. Closely comparable physical, branch-based advisory model to Assecure.
• Federale Verzekering: Belgian cooperative insurer focused on SMEs and the self-employed, distributing via a network of regional agents. Directly comparable as a carrier-anchored, locally-staffed distribution model targeting the same SME/onderneming segment Assecure serves.
• Belfius Insurance: Insurance arm of Belfius Bank selling life and non-life products through bank-channel and agent distribution. Comparable bancassurance-style distribution model and Belgian retail/SME customer base.

Direct peers

• Vivium: Belgian insurance broker network that aggregates independent brokers and provides multi-carrier product access, marketing, and back-office support. Directly comparable as a local, advisory-led insurance intermediary competing for the same individuals and SMEs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/assecureverzekeringen
• Instagraminstagram.com/assecure_verzekeringen
• LinkedInlinkedin.com/company/assecureverzekeringen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assecure