Baloise Insurance

What Baloise Insurance does

Baloise Belgium nv is the Belgian insurance subsidiary of the publicly listed Swiss Helvetia Baloise Group (Baloise Holding AG, ticker BALN on SIX Swiss Exchange). The company provides a full-spectrum insurance offering in Belgium spanning personal lines (auto via Mobility Safe 1, home via Woning Select, bicycle via Cycle Safe Plus, family liability via Gezin Select, accident via Veilig Gevoel, motorcycle via Motorverzekering), life and pension products (VAPZ, Tak21/Tak23 including ETF Beleggen), and commercial lines (Cyber Safe Bedrijven, IPT, ABR, Electronics, BA Bouw, CMR transport, Workers' Compensation, Brand Speciale Risico's, Mobility Safe 2). Customer segments are organized into three groups: Private Individuals (Particulieren), Self-employed/SMEs (Zelfstandigen & KMO's), and Companies/Professional (Bedrijven & Professioneel), with the Gezinsplan multi-product bundle driving cross-sell.

The company distributes primarily through a nationwide independent broker (makelaar) network, augmented by the DXC Assure Digital Platform built on DXC Technology's GraphTalk policy administration system. The platform enables persona-designed user experiences across web, tablet and mobile channels and reportedly drove a 50% increase in broker-issued new business following implementation. Operations are supported by an assistance partner (Europ Assistance), a legal expense partner (Euromex), windscreen specialists (Carglass, Autoglass Clinic), and payment integration with Twikey, plus Moveasy mobility budget integration for bicycle insurance claims.

The Belgian entity originated from the merger of Mercator, Avéro and Nateus and expanded via the 2019 group-level acquisitions of Fidea and Athora's damage insurance portfolio. The business is regulated by the National Bank of Belgium (recognition number 0096) and operates under Swiss Solvency Test group supervision with reported solvency coverage exceeding 200% and combined ratios below 95%. Baloise Belgium is headquartered in Antwerp with a secondary Brussels office, holds 1,001-5,000 employees, and reports active operational status with no disclosed leadership or restructuring changes.

Name

Baloise Insurance

Legal name

Baloise Belgium nv

Website

https://baloise.be

Company type

Public

Founded year

1863

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Baloise Belgium nv is the Belgian insurance subsidiary of Helvetia Baloise Group, offering P&C, life, pension, and investment products to retail, self-employed, and corporate clients through a nationwide broker network augmented by the DXC Assure Digital Platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Baloise generates revenue primarily through insurance premiums collected from policyholders across its property & casualty and life insurance portfolios. Premiums are recurring in nature as policies renew annually. The company operates across Switzerland, Germany, Belgium, and Luxembourg with diversified insurance operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Baloise Insurance (Baloise Belgium nv) sells personal and commercial insurance products across property & casualty and life segments in Belgium. Core offerings include auto insurance (Mobility Safe 1), bicycle insurance (Cycle Safe Plus), personal accident insurance (Veilig Gevoel), home insurance (Woning Select), family liability (Gezin Select), and investment-linked life insurance (Tak21/Tak23). Distribution is broker-led, supplemented by digital self-service tools on baloise.be.

Product overview

Baloise Insurance (Baloise Belgium nv) operates as part of the Helvetia Baloise Group, offering a comprehensive portfolio of insurance and financial products across Belgium. The core personal lines offerings include Mobility Safe 1 (car insurance with BA, Kleine Omnium, and Grote Omnium tiers), Cycle Safe Plus (bicycle insurance with omnium and assistance), and Veilig Gevoel (accident insurance with three coverage tiers). For retirement and investment, Baloise provides VAPZ and investment insurance products in Tak21 (guaranteed returns) and Tak23 (investment fund-linked) variants, plus Invest 26 Fix/Invest Fix products. The commercial lines portfolio encompasses Cyber Safe Bedrijven, IPT, ABR, Electronics insurance, BA Bouw, CMR transport insurance, and Brand Speciale Risico's. The Gezinsplan bundles home, car, and family insurance. Baloise has modernized its IT infrastructure through DXC's Assure Digital Platform built on GraphTalk. Products are distributed primarily through insurance brokers with digital support across web, tablet, and mobile channels.

Differentiator

Problem solved

Functional benefit

Brands

• Cycle Safe Plus: Bicycle insurance product offering omnium coverage including theft protection, assistance across Europe, and mobility guarantee up to 7 days
• Mobility Safe 1
• Veilig Gevoel
• BM Safe
• Safety Pack Omnium

Products and services

• Mobility Safe 1 (Autoverzekering) Car insurance product offering three coverage tiers (mandatory third-party liability, limited omnium with theft/fire/glass/natural events/animal collision, and full omnium including own vehicle damage), with optional add-ons for bonus-malus protection, driver coverage, legal expenses, and roadside assistance. Targeted at Belgian drivers and distributed through brokers.
• Motorverzekering Motorcycle insurance delivering mandatory BA Motorrijtuigen coverage with optional assistance extensions, legal expense coverage through Euromex, and accident insurance options for riders.
• Cycle Safe Plus Bicycle insurance covering damage, theft, 24/7 assistance across Europe, and a mobility guarantee up to 7 days for bicycles, e-bikes, speed pedelecs and other personal mobility devices up to EUR 10,000. Sold to cyclists and commuters, with Moveasy mobility budget integration for alternative transportation during claims.
• Veilig Gevoel Personal accident insurance offering three formula tiers (driver-only, all traffic accidents, all leisure-time accidents) with worldwide coverage of medical costs, permanent disability and death, plus optional temporary incapacity and actual damage benefits. Sold to Belgian consumers and families through brokers.
• Woning Select (Brandverzekering) Home insurance product covering buildings and contents against fire, natural disasters, theft and vandalism, with optional extensions such as bicycle theft coverage. Targeted at Belgian homeowners and tenants.
• Gezin Select Family liability insurance (familiale verzekering) covering third-party damage caused by household members, with included bicycle assistance and theft coverage. Sold to Belgian households.
• Gezinsplan Family insurance bundle combining brandverzekering (home), autoverzekering (auto) and familiale verzekering (family liability) into a single discounted package, available through Baloise brokers.
• VAPZ (Vrij Aanvullend Pensioen voor Zelfstandigen) — Tak21 / Tak23 Voluntary supplementary pension contract for Belgian self-employed, available in Tak21 (guaranteed interest with profit participation) and Tak23 (investment fund-linked) variants, offering fiscal advantages and combining pension accumulation with tax optimization.
• Beleggingsverzekering Tak21/Tak23 Investment-linked life insurance offering either Tak21 (stable guaranteed returns) or Tak23 (fund-based investment with growth potential and market volatility). Subject to 2026 capital gains tax (10% on profits).
• ETF Beleggen (via Tak23) ETF investment option available within Tak23 life insurance, allowing policyholders to invest in index-tracking funds with lower cost than actively managed funds.
• Invest 26 Fix / Invest Fix Investment products with fixed-term options, accompanied by Essential Information Documents (EID) and Standard Information Documents (SID) for regulatory compliance and consumer transparency.
• Cyber Safe Bedrijven Cyber insurance for Belgian businesses covering data breaches, cyberattacks and related third-party liability. Targeted at companies with exposure to data loss, ransomware and IT outages.
• IPT (Individual Protection Plan) Individual professional insurance for company directors and self-employed professionals, providing death coverage and income protection solutions.
• ABR (All Risk Insurance) All-risk insurance for business equipment and machinery, intended for Belgian businesses with movable professional assets.
• Elektronica Verzekering Electronics insurance covering business equipment, computers and electronic devices for Belgian commercial clients.
• BA Bouw Liability insurance tailored to construction industry professionals (BA Bouw), covering third-party bodily injury and property damage arising from construction activities.
• Arbeidsongevallen Workers' compensation insurance for employees, providing statutory benefits for workplace accidents and occupational injuries, sold to Belgian employers.
• CMR Verzekering Transport insurance covering goods in transit for professional road haulage and logistics operations, aligned with CMR Convention terms.
• Brand Speciale Risico's Special-risk fire insurance for commercial properties and businesses with elevated risk profiles, complementing standard property coverage.
• Mobility Safe 2 Commercial vehicle insurance product for Belgian businesses operating vehicle fleets, complementing the personal Mobility Safe 1 product.

Quantifiable outcome

• 50% increase in new business issued by brokers following DXC Assure Digital Platform implementation
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• FideamajorStrategic or Co-development Partner · 1 January 2019Baloise Group acquired Fidea in 2019 as part of expansion strategy, adding life and non-life insurance capabilities to the Belgian market presence.
• Athora (damage insurance portfolio)majorStrategic or Co-development Partner · 1 January 2019Baloise Group acquired Athora's damage insurance portfolio in 2019, consolidating market position in Belgium and expanding customer base.
• DXC TechnologycoreTechnology or IntegrationDXC provides Assure Digital Platform built on GraphTalk policy administration system to modernize Baloise's IT infrastructure and enhance broker engagement across all channels. The platform enables persona-designed user experiences across web, tablet and mobile. Baloise reports 50% increase in new business issued by brokers since implementation. Partnership continues through quarterly strategy sessions.
• Europ AssistancecoreTechnology or IntegrationEurop Assistance provides assistance services for Baloise's bicycle insurance (Cycle Safe Plus), vehicle assistance (Mobility Safe 1), and travel assistance products. Customers access 24/7 assistance via +32 3 870 95 70 or [email protected]. Europ Assistance Belgium handles complaints for assistance-related disputes.
• EuromexcoreTechnology or IntegrationEuromex nv is the specialized legal expense insurance (rechtsbijstand) provider for Baloise's legal protection coverage. They operate on an All-Risk principle, providing advice, amicable solutions, and pay attorney costs for legal proceedings when needed. Also handles Rechtsbijstand coverage for Rechtsbijstandverzekering Motorrijtuigen.
• CarglassminorImplementation/ SI/ Consulting PartnerCarglass is a recognized windscreen repair and replacement specialist partnered with Baloise for glass damage claims processing. Baloise directs customers to Carglass for approved glass repairs with third-party payment arrangement (derdebetalersregeling) where applicable.
• Autoglass ClinicminorImplementation/ SI/ Consulting PartnerAutoglass Clinic is an alternative recognized windscreen specialist for Baloise auto glass claims, providing customers with options for approved glass repair services with direct billing to insurer.
• Premium Plus and Service Plus Repair NetworksminorChannel Partner/ Reseller/ DistributorBaloise maintains networks of recognized vehicle repairers (Premium Plus and Service Plus tiers) offering guaranteed repairs, replacement vehicles during repair periods, and waived deductibles for policyholders who use network partners.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AG Insurance: Belgian insurer offering a full P&C and life insurance portfolio distributed through the Belfius bank channel; one of Baloise's largest Belgian competitors across both retail and commercial lines.
• Ethias: Belgian mutual insurer providing personal and commercial P&C and life products with strong public-sector footprint; directly overlaps with Baloise's auto, home, and accident lines.
• NN Insurance Belgium: Belgian arm of NN Group providing life, pension, and investment products; a direct competitor in Baloise's VAPZ and Tak21/Tak23 segments.
• Belfius Insurance: Belfius-owned insurance arm offering P&C and life products through bank channels in Belgium; competes with Baloise in retail, SME, and investment-linked life products.
• Allianz Belgium: Belgian subsidiary of the global Allianz Group offering P&C, life, and health insurance through agents and brokers; competes with Baloise across personal and commercial lines.
• KBC Insurance: Belgian bancassurance-led insurer within the KBC Group offering P&C, life, and investment products tightly integrated with banking; competes directly with Baloise in retail and SME segments.
• AXA Belgium: Major Belgian P&C and life insurer with a broker and direct agent network, offering comparable personal lines (auto, home) and commercial coverage to Belgian customers.
• Vivium: Belgian broker-driven insurer offering personal and commercial P&C coverage; closely comparable to Baloise in broker-led distribution and product mix.
• DVV Insurance: Belgian insurer (part of Belfius) focused on personal lines via tied agents; competes with Baloise in auto, home, and family liability insurance for retail customers.

Broad incumbents

• Helvetia Insurance (Switzerland): Swiss parent group that merged with Baloise Holding to form Helvetia Baloise Group; offers the same P&C and life insurance franchise across Switzerland and broader Europe at group level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/baloisebelgium
• YouTubeyoutube.com/BaloiseInsurance
• Facebookfacebook.com/baloisebe
• LinkedInlinkedin.com/company/baloise-be
• Instagraminstagram.com/baloise.be

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baloise Insurance