Comece com o Pé Direito

What Comece com o Pé Direito does

Comece com o Pé Direito (legal name: COMECE COM O PÉ DIREITO SUPORTE ADMINISTRATIVO LTDA; CNPJ 17.756.168/0001-24) is a privately held Brazilian professional services firm founded in 2013 and headquartered in Porto Alegre, Rio Grande do Sul, with additional offices in São Paulo (Vila Leopoldina) and Florianópolis. Operating under the trade names 'Comece', 'Comece Hub', with sub-brand 'Financeiro Descomplicado', the firm delivers accounting, tax, financial BPO, payroll, HR, business intelligence, due diligence, and outsourced controller (CaaS) services. Its stated positioning is as a non-traditional back-office hub purpose-built for technology companies, innovation-driven startups, and digital businesses — a vertical focus reflected in customer logos including SoftDesign, Anota AI, Ubots, PoaTek, Melhor Envio, and Itec.

The firm's service architecture comprises nine interconnected modules: Abertura de Empresa (company formation), Contabilidade Estratégica (strategic accounting with investor-grade reporting and tax optimization), BPO Financeiro (financial process outsourcing), Business Intelligence (dashboards and analytics), Departamento Pessool (payroll), Recursos Humanos (HR BPO), Due Diligence (investment-round support), and CaaS/Controller as a Service (strategic CFO functions). Technology underpinning these services is described as a cloud-based financial management platform with electronic document exchange, real-time BI dashboards, and an online management tool covering accounts payable/receivable, cash flow, and fiscal document capture. Strategic integrations are anchored by partnerships with cloud-ERP vendors Omie and Conta Azul and with technology association ACATE in Santa Catarina.

Revenue mechanics are primarily professional services-based with managed-services and recurring subscription overlays. Pricing is quote-based and not publicly disclosed; engagement models span project-based, monthly subscription, and hourly packaging, with monthly billing cadence. The go-to-market motion is sales-led, executed through direct consultations ('Fale com um especialista') supported by content marketing (458+ blog articles, Podcast da Comece on Spotify, YouTube channel, social channels, and newsletter). The firm holds LGPD (Brazilian data protection) compliance certification and displays an information security seal and civil liability insurance seal. Distribution is domestic-only across Brazil with no international footprint disclosed, and there is no evidence of external funding, ownership by a parent company, or institutional investors in the source material.

Name

Comece com o Pé Direito

Legal name

COMECE COM O PÉ DIREITO SUPORTE ADMINISTRATIVO LTDA

Website

https://comececomopedireito.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Comece com o Pé Direito is a Brazilian specialized accounting, financial BPO, HR, and business intelligence services provider founded in 2013, serving technology companies, startups, and digital businesses from offices in Porto Alegre, São Paulo, and Florianópolis.

Ownership category

akta.pro rank

Product category

Accounting & Back-Office Services for Technology Companies

NAICS

Offices of Certified Public Accountants (541211), Management Consulting Services (54161), Professional Employer Organizations (561330), Professional Employer Organizations (56133)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

akta.pro secondary industries

Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA), Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK), Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI), Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

Keywords

• Back office outsourcing
• Strategic accounting services
• Financial BPO
• HR outsourcing services
• Business intelligence consulting

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Accounting & Tax: Strategic accounting services including tax compliance, optimization, investor reporting structures, and financial intelligence for CEOs and CFOs
2. Financial BPO Services: Outsourced financial management including accounts payable/receivable, cash flow control, DRE Financial, billing, and budget projections
3. Human Resources BPO: Operational HR management and personnel department services covering admissions, dismissals, payroll, and benefits administration
4. Business Intelligence Projects: Custom BI projects, monthly subscriptions, and hourly packages for data analysis and strategic decision support
5. Controller as a Service (CaaS): Financial governance and controllership services acting as an outsourced CFO/financial executive for strategic decision support

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Comece com o Pé Direito operates as a hub of back-office solutions for technology companies, startups, and digital businesses, offering strategic accounting, financial BPO, HR outsourcing, payroll, business intelligence, due diligence, and controller-as-a-service (CaaS). Service modules are delivered via cloud-based tooling with electronic document exchange and BI dashboards, serving clients across Brazil from offices in Porto Alegre, São Paulo, and Florianópolis.

Product overview

Comece com o Pé Direito is a hub of back-office solutions specifically designed for technology companies, innovation businesses, and digital businesses. The company operates since 2013 in Brazil's tech ecosystem. Its portfolio consists of nine interconnected service modules: Abertura de Empresa (company formation), Contabilidade Estratégica (strategic accounting), BPO Financeiro (financial outsourcing), Business Intelligence (BI and data analytics), Departamento Pessoal (payroll), Recursos Humanos (HR BPO), Due Diligence (investment analysis), CaaS/Controller as a Service (financial controller), plus content platforms (Blog and Podcast). The services are designed to work together, with accounting, financial BPO, and BI forming the core intelligence layer, while Due Diligence and CaaS provide strategic support for growth and investment readiness.

Differentiator

Problem solved

Functional benefit

Brands

• Financeiro Descomplicado: A BPO Financial service offering tailored financial management for technology companies.

Products and services

• Abertura de Empresa

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• OmiecoreTechnology or IntegrationOfficial partner of Omie, a leading cloud-based business management platform. Omie provides ERP and management software that complements Comece's accounting and financial BPO services.
• Conta AzulcoreTechnology or IntegrationOfficial partner of Conta Azul, a financial management software provider. Provides integrated solutions for small and medium businesses to manage finances, invoicing, and accounting.
• ACATEcoreStrategic or Co-development PartnerOfficial partner of ACATE (Associação Catarinense das Empresas de Tecnologia), the main technology association in Santa Catarina, representing and supporting tech companies in the region.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Agilize: Brazilian online accounting and financial management SaaS+BPO for SMBs; offers bookkeeping, tax, payroll, and financial reports with a tech-enabled delivery model directly overlapping Comece's core offerings.
• Contabilizei: Largest Brazilian online accounting and BPO platform for SMBs and entrepreneurs; competes head-on with Comece in outsourced accounting, tax, and back-office services for small and growing companies, including tech and startup clients.
• Omie: Brazilian cloud ERP and management platform for SMBs; a Comece partner with strong overlap in serving tech-enabled back-office workflows and increasingly offering bundled advisory services that compete with Comece's stack.
• Conta Azul: Major Brazilian financial management SaaS for SMBs (invoicing, finances, accounting); a Comece partner but also a competitor whose expanding platform could absorb work Comece currently performs for clients.
• Qipu: Brazilian accounting and tax automation platform serving SMBs and digital businesses; competes in the same tech-enabled accounting + BPO category and serves overlapping startup/tech customer segments.

Broad incumbents

• PwC Brasil: Big 4 firm with a dedicated startup/tech ecosystem practice in Brazil; competes for the same tech-company back-office, tax, and advisory work, particularly as clients grow into mid-market and enterprise tiers.
• EY Brasil (Ernst & Young): Big 4 advisory firm with growing startup/innovation practice in Brazil; offers tax, advisory, and transaction services that overlap with Comece's CaaS, Due Diligence, and strategic accounting offerings at the higher end of the market.
• Deloitte Brasil: Big 4 consulting and advisory firm with significant presence in Brazil's tech sector; competes at the strategic accounting, controllership, and due diligence layer where Comece positions CaaS and investment-readiness services.

Emerging players

• Dattos: Brazilian financial BPO and back-office service specifically targeted at startups and venture-backed companies; near-direct competitor for the tech/startup customer segment Comece serves.
• eNotas: Brazilian fiscal/NF-e automation and SaaS platform for digital businesses; competes with Comece's electronic document exchange and fiscal compliance modules in the tech-company customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8Wajz8Gd0ouDoO9qUdEJsw
• Facebookfacebook.com/comececomopedireito
• LinkedInlinkedin.com/company/comececomopedireito
• Instagraminstagram.com/comececomopedireito

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comece com o Pé Direito