ENotas
ENotas is a Brazilian SaaS platform that automates electronic fiscal invoice (NFS-e and NFe) issuance for digital entrepreneurs, infoprodutores, and affiliates, primarily through its official integration with parent company Hotmart.
- Company typePrivate
- Founded2011
- HeadquartersBelo Horizonte, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What ENotas does
ENotas (legal entity ENOTAS DESENVOLVIMENTO DE SOFTWARES LTDA, CNPJ 14.422.279/0001-06) is a Brazilian SaaS company founded in 2011 and headquartered in Belo Horizonte, Minas Gerais, that automates the issuance of electronic fiscal invoices — NFS-e (Nota Fiscal de Serviço Eletrônica) and NFe (Nota Fiscal Eletrônica) — for digital entrepreneurs, infoprodutores, affiliates, coproducers, and SaaS companies operating in Brazil. The platform connects to hundreds of Brazilian municipal prefecture WebServices and to state tax authorities (SEFAZ), enabling direct submission of fiscal documents to government systems. ENotas operates as a wholly-owned subsidiary of Hotmart, sitting inside the Hotmart Group alongside Hotmart Company BV, Teachable, and Launch Pad entities.
The core product, eNotas Emissor, is a cloud-based SaaS platform that synchronizes with sales data from Hotmart and other integrated payment and ecommerce platforms (Pagar.me, Moip, iugu, Hubla, PagSeguro, Vindi, AppMax, Kobana, Lastlink, Doppus, Tutory, EAD Plataforma) to automatically emit fiscal documents at user-configurable moments — charge generation, payment, or guarantee. Notable technical capabilities include dual NFS-e/NFe splitting from a single transaction, automatic refund-cancellation detection, historical sales import (from the Plus tier onward), A1 digital certificate management, and coproduction commission-based invoice distribution. The company also provides a National NFS-e Portal configuration guide supporting compliance with Brazil's Tax Reform.
ENotas monetizes through a tiered self-serve subscription model — Basic, Plus, Professional, and Business plans — billed monthly or annually with a 25% discount for annual commitments, supplemented by usage-based overage charges for invoices exceeding plan allocations and a one-time activation fee on select plans. Distribution combines direct self-serve sign-up via enotas.com.br, the official Hotmart marketplace integration, and a network of accountant-partner referrals. Marketing is executed through content marketing (blog, SEO), social media (Facebook, LinkedIn, YouTube, Instagram), a Telegram community, and an email newsletter targeting the Brazilian digital entrepreneur segment. Documented customers span SMB digital product creators and larger enterprises including aiqfome, leadlovers (13,000+ clients across 50 countries), VOOOZER, O Rei do Tráfego, Bebê Ativo, Me Conta, Plugcitários, and Unova Cursos.
ENotas firmographics
Firmographics- Name
- ENotas
- Legal name
- ENOTAS DESENVOLVIMENTO DE SOFTWARES LTDA
- Website
- https://enotas.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ENotas is a Brazilian SaaS platform that automates electronic fiscal invoice (NFS-e and NFe) issuance for digital entrepreneurs, infoprodutores, and affiliates, primarily through its official integration with parent company Hotmart.
- Ownership category
- akta.pro rank
ENotas industry classification
Industry- Product category
- Tax Compliance Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Software Publishers (513210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- E-Invoicing & Invoice Presentment (B2B/B2G) (FSAMAJAF)
- akta.pro secondary industries
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Revenue Systems, E-Filing & Digital Tax Administration (BPAIADAO)
Keywords
Where ENotas is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
ENotas business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly, quarterly, or annual subscription plans (Basic, Plus, Professional, Business) providing a tiered allocation of monthly invoice emissions. Plans include automatic renewal with 30-day money-back guarantee.
- Excess Invoice Charges: Usage-based charges for invoices exceeding the plan allocation, billed at the unit price of the subscribed plan and invoiced in the following month.
- Activation Fee: One-time activation fee may apply depending on plan selection, with new activation required after subscription cancellation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic plan with essential features |
| Subscription | Monthly | Plus plan - adds historical import capability |
| Subscription | Monthly | Professional plan - full-featured |
| Subscription | Monthly | Business plan - enterprise features |
| Subscription | Annual | Annual billing discount |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
ENotas product offering
Product offeringCore offering
ENotas operates a SaaS platform (eNotas Emissor) that automates the issuance of Brazilian electronic fiscal service invoices (NFS-e) and product invoices (NF-e) for digital businesses and service providers. The platform is deeply integrated with Hotmart, allowing infoproducers to automatically issue tax notes on every digital product sale, refund, or cancellation. It supports multi-municipality coverage, accountant dashboards, and a marketplace of complementary services (digital certificate, accounting partners).
Product overview
ENotas is a SaaS platform for automated fiscal document issuance, consisting primarily of the eNotas Emissor product. The platform issues NFS-e (Nota Fiscal de Serviço Eletrônica) and NFe (Nota Fiscal eletrônica) by connecting to municipal prefecture and state SEFAZ systems, with official Hotmart integration as the primary sales channel. Additional services include a digital certificate procurement partner service, a National Portal NFS-e configuration guide for tax reform compliance, and an educational blog. The offering is structured as a subscription-based licensing model with multiple plan tiers (Basic, Plus, Professional, Business) offering increasing invoice volumes and features.
Differentiator
Problem solved
Functional benefit
Products and services
- eNotas Emissor (NFS-e issuance platform)
Quantifiable outcome
- 30,000 fiscal notes issued in 4 days for aiqfome
- +3 more outcomes
Companies that use ENotas
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
ENotas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature8 records
ENotas partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- HotmartcoreOfficial integration partner providing native connection between eNotas invoice automation platform and Hotmart's digital product marketplace. Enables automatic synchronization of sales data and invoice issuance for Hotmart sellers.
- Accounting Partners (Contabilidades Parceiras)minorNetwork of accounting firms recommended by eNotas as trusted partners for digital entrepreneurs needing professional accounting support alongside invoice automation.
- Brazilian Municipal GovernmentscoreIntegration with hundreds of Brazilian municipal prefecture systems through WebServices for NFS-e (Nota Fiscal de Serviço Eletrônica) issuance, enabling invoice submission directly to government authorities.
- SEFAZ (State Tax Authorities)coreIntegration with Brazilian state tax authorities for NFe (Nota Fiscal Eletrônica) issuance and product invoice processing.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
ENotas competitors and assessment
Company assessmentDirect peers
- Nota Fácil: Brazilian automation tool for NFS-e issuance targeted at service providers and digital entrepreneurs — comparable niche focus and customer base of infoprodutores and small service businesses.
- NFe.io: Brazilian API-first platform for automated NFe/NFSe issuance serving SaaS, ecommerce and digital businesses — direct competitor in the same fiscal document automation category with comparable technology integrations.
- Bling: Brazilian SMB-focused ERP/platform owned by Locaweb that includes automated NFS-e and NFe issuance alongside inventory and order management — comparable because both serve SMB digital sellers with bundled fiscal compliance.
- Omie: Brazilian cloud ERP for SMBs and service businesses providing invoicing (NFS-e/NFe), accounting and financial management — comparable target market and overlapping fiscal automation capability.
- PlugNotas: Brazilian API platform focused on fiscal document automation (NFe, NFC-e, NFS-e) for software houses and digital businesses — directly competes with eNotas Emissor's API-first issuance model.
- eHub (eFiscal): Brazilian fiscal automation platform offering NFC-e, NFe and NFS-e issuance through integrations — directly comparable product and Go-to-market in the same SMB digital seller segment.
Broad incumbents
- Softexpert (EasyNFe / Senior): Senior is a major Brazilian enterprise management software provider whose fiscal issuance and ERP modules overlap with eNotas' compliance capabilities for larger Brazilian businesses.
- Conta Azul: Larger Brazilian accounting and financial management SaaS for SMBs and accountants, now including fiscal note issuance — comparable in addressing Brazilian SMB fiscal compliance needs through a broader financial platform.
- Fortes Tecnologia: Brazilian software vendor offering fiscal modules (NFe/NFS-e) as part of broader accounting/ERP suites for SMBs — comparable fiscal compliance capability but distributed through a wider on-prem/cloud portfolio.
- Sage Brasil: Brazilian arm of global accounting/ERP vendor offering fiscal document (NFe/NFS-e) automation within broader SMB accounting suites — comparable fiscal compliance functionality through a broader international platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ENotas social profiles
Digital presenceENotas financial estimates
Financial estimateRevenue estimate
Valuation estimate
ENotas leadership team
Management profileNumber of profiles
Profiles1 record
ENotas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ENotas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ENotas
What does ENotas do?
ENotas operates a SaaS platform (eNotas Emissor) that automates the issuance of Brazilian electronic fiscal service invoices (NFS-e) and product invoices (NF-e) for digital businesses and service providers. The platform is deeply integrated with Hotmart, allowing infoproducers to automatically issue tax notes on every digital product sale, refund, or cancellation. It supports multi-municipality coverage, accountant dashboards, and a marketplace of complementary services (digital certificate, accounting partners).
Is ENotas a public or private company?
ENotas is a private company. It is classified as corporate owned and is currently operating.
When was ENotas founded?
ENotas was founded in 2011. It employs 101 to 250 people.
Where is ENotas based?
ENotas is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does ENotas make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are excess Invoice Charges and activation Fee.
Who are ENotas's main competitors?
Direct peers on record are Nota Fácil, NFe.io, Bling, Omie, PlugNotas and eHub (eFiscal). Broad incumbents are Softexpert (EasyNFe / Senior), Conta Azul, Fortes Tecnologia and Sage Brasil.
Does ENotas have an API?
Yes. The eNotas Emissor platform can be made available to the CLIENT through integration via API to the CLIENT's platform, application, and/or website. The platform enables issuing and canceling fiscal invoices, accessing public XML links, accessing PDF files, storing fiscal documents during the contract term, automatic tax calculation, and sending fiscal invoices by email to consumers.
What industry is ENotas in?
ENotas's product category is Tax Compliance Software. Its primary akta.pro industry code is FSAMAJAF, E-Invoicing & Invoice Presentment (B2B/B2G), with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 518210 and its SIC code is 7370.