The Surrey Institute of Clinical Hypnotherapy

What The Surrey Institute of Clinical Hypnotherapy does

The Surrey Institute of Clinical Hypnotherapy (SICH), trading as Hypnotherapy Surrey and operated through the legal entity Surrey Hypnotherapy Ltd, is a UK-based private clinical hypnotherapy practice founded in 2003 by Paul Howard and headquartered at 274 London Road, Wallington, Surrey. The business delivers one-to-one clinical hypnotherapy sessions combining modern hypnotherapy with Neuro-Linguistic Programming (NLP) and condition-specific protocols, targeting subconscious patterns underlying anxiety, phobias, habits, addictions, weight management, smoking cessation, IBS, psoriasis, menopause symptoms, chronic pain, sleep issues and paediatric concerns. Its flagship differentiator is a globally recognised specialism in toilet anxiety (paruresis/parcopresis), developed over more than 35,000 hours of clinical experience by the founder.

The practice operates a hybrid delivery model through a flagship in-person Wallington clinic, an associate clinic in Camberley and additional Surrey satellite clinics, complemented by online sessions delivered via Zoom to a worldwide client base. Revenue is generated on a fee-for-service basis: standard 50-60 minute sessions priced £80-£120, extended smoking cessation sessions at £160-£180, and packaged programmes such as the six-session Ultimate Slim & Trim at £430-£480 paid in advance. A secondary revenue stream comes from professional hypnotherapy training courses (Hypnotherapy Practitioner Diploma, Clinical NLP Practitioner) and co-founded programmes such as Hypnotension. All clinicians are registered with the CNHC and additional UK hypnotherapy bodies (GHR, GHSC, NCH, TISPH). The company is founder-owned, privately held and has no external investment, M&A history or disclosed financials, with a headcount of 1-10 employees.

Name

The Surrey Institute of Clinical Hypnotherapy

Legal name

Surrey Hypnotherapy Ltd

Website

https://sich.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The Surrey Institute of Clinical Hypnotherapy is a UK private practice founded in 2003 by Paul Howard, delivering one-to-one clinical hypnotherapy (in-person at Wallington and online via Zoom) for conditions including anxiety, addictions, IBS, menopause, weight management and toilet anxiety, plus professional hypnotherapy training.

Ownership category

akta.pro rank

Product category

Clinical Hypnotherapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADAGAD

Stress Management & Burnout Prevention Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYTHAJAHAF

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Clinical hypnotherapy services
• Anxiety and phobia treatment
• Addiction and smoking cessation
• Weight management hypnotherapy
• Hypnotherapy training courses

Headquarters

HQ city

Wallington

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Hypnotherapy Sessions: Fee-for-service model with standard 50-60 minute sessions priced at £80-£120 depending on therapist seniority and time of day. Smoking cessation sessions (90-120 minutes) priced at £160-£180.
2. Structured Programmes: Multi-session programmes such as the Ultimate Slim & Trim programme (6 sessions) priced at £430-£480, providing a bundled package approach.
3. Hypnotherapy Training Courses: Professional hypnotherapy training courses offered for individuals seeking to become qualified hypnotherapists.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Surrey Institute of Clinical Hypnotherapy provides one-on-one clinical hypnotherapy sessions—delivered in-person at its Wallington, Surrey clinic or online via secure Zoom video—covering a wide range of conditions including anxiety, panic, phobias, habits, addictions, weight management, smoking cessation, IBS, psoriasis, menopause symptoms, pain management, low mood, and sleep problems. It also offers paid professional hypnotherapy training courses (Hypnotherapy Practitioner Diploma and Clinical NLP Practitioner) and runs specialist programmes such as the Hypnotension Programme for high blood pressure and the Ultimate Slim & Trim from Within weight management bundle.

Product overview

The Surrey Institute of Clinical Hypnotherapy (SICH) offers clinical hypnotherapy services through its core product: one-on-one hypnotherapy sessions at its Wallington, Surrey clinic and online via Zoom. The service portfolio spans specialist treatment programmes for distinct conditions (toilet anxiety, IBS, psoriasis, smoking cessation, addiction, menopause, weight management, anxiety, and phobias) alongside hypnotherapy training courses and research tools. The core hypnotherapy service is complemented by the Hypnotherapy Training programme for professional development, the Hypnotension Programme for blood pressure management, the Ultimate Slim & Trim from Within weight programme, and digital assessment tools including Online ADHD Assessment, Anxiety Pattern Finder, and Toilet Anxiety Assessment. The offering operates as a single practice with multiple treatment specialisations rather than a platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Hypnotension Programme: A programme that trains and registers hypnotherapists in helping deal with high blood pressure, co-founded by Paul Howard.
• Wallington Sewing TheraBee
• Ultimate Slim & Trim from Within programme

Products and services

• Clinical Hypnotherapy Services One-to-one clinical hypnotherapy sessions delivered in-person at the Wallington, Surrey clinic or online via secure Zoom video. Tailored to address a wide range of conditions for individual clients including anxiety, panic, phobias, habits, addictions, weight management, smoking cessation, IBS, psoriasis, menopause symptoms, pain management, low mood, and sleep problems.
• Hypnotherapy Training Courses Professional hypnotherapy training programmes offered at the Surrey campus, including the Hypnotherapy Practitioner Diploma and Clinical NLP Practitioner certification, for individuals seeking to qualify and practice as professional hypnotherapists.
• Toilet Anxiety Treatment Specialist hypnotherapy programme developed by Paul Howard for treating toilet anxiety (paruresis / parcopresis), considered a leading global treatment with over 35,000 hours of dedicated clinical experience.
• Smoking Cessation Programme Hypnotherapy programme for quitting smoking and vaping by targeting the relief and rebound loop and retraining automatic responses to smoking cues and urges, delivered in extended 90–120 minute sessions.
• Addiction Hypnotherapy Hypnotherapy treatment targeting automatic addiction patterns covering alcohol, gambling, drug use and compulsive behaviours by mapping and retraining cue chains.
• IBS Hypnotherapy Gut-focused hypnotherapy targeting the gut-brain connection in irritable bowel syndrome, using imagery and suggestion to calm digestive reactivity and reduce urgency.
• Psoriasis Hypnotherapy Hypnotherapy for plaque psoriasis targeting the autoimmune response and nervous system patterns linked to flare-ups, delivered alongside dermatology care.
• Menopause Hypnotherapy Clinical hypnotherapy for menopausal symptoms including hot flushes, night sweats, brain fog, fatigue, mood swings, and sleep disruption.
• Ultimate Slim & Trim from Within Programme Six-session weight control hypnotherapy programme (paid in advance) focused on addressing eating patterns and appetite regulation rather than exercise-based approaches.
• Hypnotension Programme Programme co-founded by Paul Howard that trains and registers hypnotherapists in treating high blood pressure using clinical hypnotherapy techniques, delivered via the hypnotension.com site.
• Hypnobirthing Hypnotherapy for childbirth to help expectant mothers manage pain, reduce anxiety and approach labour with confidence.
• Online ADHD Assessment Digital assessment tool for evaluating ADHD symptoms, offered in the research and tools section of the SICH website.
• Anxiety Pattern Finder Research-style digital tool to help individuals identify and understand their specific anxiety patterns.
• Toilet Anxiety Assessment Digital assessment tool for evaluating toilet anxiety symptoms and severity.

Quantifiable outcome

• Significant reduction in hot flush frequency and severity (up to 80%)
• +3 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Wallington Sewing TheraBeeminorOthersA not-for-profit community project based in Wallington, Surrey run by SICH. It provides a relaxed creative space where people come together to make things and feel more connected, supporting emotional wellbeing in the community.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: Largest online therapy platform offering licensed therapist matching for anxiety, depression, and related conditions via video/chat. Competes with SICH's online hypnotherapy sessions for the same self-pay, anxiety-driven consumer, but at substantially lower price points and broader scope.
• Calm: Mental wellness app focused on sleep, meditation, and relaxation. Competes at the top of SICH's funnel for stress, burnout, and sleep clients who may self-serve via an app before seeking 1:1 therapy.
• Talkspace: Online therapy platform connecting users to licensed therapists via messaging and video. Competes with SICH's online hypnotherapy delivery in the broader online behavioural health category, with stronger marketing and employer-channel reach.
• Headspace: Consumer mental wellness app offering guided meditation, sleep, and focus content including employer/EAP distribution. Adjacent competitor for SICH's stress/burnout and sleep-disruption client segment, with broader marketing reach but non-clinical content.

Emerging players

• Mindler: UK/Sweden-based digital mental health platform offering CBT-based therapy via app and video. Targets the same UK anxiety/low-mood segment as SICH but via a scaled, app-mediated, insurance-contracted model rather than 1:1 clinical hypnotherapy.
• Ieso Healthcare: UK provider of online CBT (typed/text-based) commissioned by the NHS for anxiety and depression. Competes with SICH in the UK anxiety/IBS-adjacent outpatient space, and represents the kind of evidence-collecting, NHS-contracted competitor that could absorb referrals.
• Big Health: Digital therapeutics company with products like Sleepio for insomnia and Daylight for anxiety, often prescribed via NHS/insurer channels. Comparable to SICH's sleep and anxiety verticals but with FDA/NHS-cleared clinical positioning and a scalable software model.

Others

• General Hypnotherapy Register (GHR): UK voluntary register of hypnotherapists holding GHSC-accredited standards; SICH practitioners are members. Functions as a credentialing/regulatory ecosystem layer comparable to SICH's professional compliance posture.
• National Council for Hypnotherapy (NCH): UK professional membership body for hypnotherapists to which SICH's practitioners belong. Comparable as the industry/credentialing infrastructure that underpins clinical hypnotherapy legitimacy in the UK and from which SICH's CNHC-registered therapists derive professional standing.

Direct peers

• Chrysalis Effects: UK-based clinical hypnotherapy training provider offering practitioner diplomas and CPD. Comparable to SICH's Hypnotherapy Practitioner Diploma and Clinical NLP training courses, both operating in the UK hypnotherapy training market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SurreyHypno
• LinkedInlinkedin.com/company/the-surrey-institute-of-clinical-hypnotherapy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Surrey Institute of Clinical Hypnotherapy