partnermarketing.com

What partnermarketing.com does

partnermarketing.com, operating under the UK legal entity Twogether Creative Limited within the Next15 communications group, is a cloud-based SaaS platform that enables B2B technology vendors to market through their indirect sales channels. Founded in 2006 and headquartered in San Francisco with 51-100 employees, the company sells a single unified platform composed of five integrated modules: Campaign Builder (template-based DIY campaign creation with automated co-branding), Resource Library (centralised content distribution hub for partner asset kits), Social Media Content Syndication (ready-made posts for LinkedIn, X, and Facebook), Lead-to-Opportunity Tracking (landing-page lead capture with CRM-synced closed-loop attribution), and Partner Marketing Store (a marketplace for vendors to offer pre-defined marketing services that partners purchase with MDF budgets).

The underlying technology is a vendor-partner middleware layer rather than a stand-alone marketing automation tool. It sits between a B2B vendor and its reseller, distributor, and agent networks, pushing co-branded, brand-compliant content to hundreds or thousands of partners simultaneously while capturing lead attribution data back into the vendor's CRM. The platform does not expose APIs or SDKs, and CRM integrations are described generically rather than by named connectors. ISO 27001 certification is held at the parent entity level, supporting enterprise security requirements.

The business model is enterprise SaaS subscription sold through a consultative, demo-led direct sales motion. Pricing is not publicly disclosed; engagement initiates through demo booking and personalised platform walkthroughs, consistent with quote-based enterprise contracting. Named customers include Zebra Technologies, Alcatel, Hitachi, Lenovo, Sage, ServiceNow, VersaPay, and TBI, with Zebra as the flagship case study reporting a 150% increase in campaign adoption and a 443% year-on-year increase in marketing asset uptake. Revenue, funding, and management team details are not publicly disclosed.

Name

partnermarketing.com

Legal name

Twogether Creative Limited

Website

https://partnermarketing.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

partnermarketing.com is a cloud-based SaaS platform that enables B2B technology vendors to market, enable, and track campaigns through their indirect channel partner networks via five integrated modules covering campaign creation, content distribution, social syndication, lead tracking, and MDF-backed services.

Ownership category

akta.pro rank

Product category

Through-Channel Marketing Automation / Partner Enablement Software

NAICS

Software Publishers (5132), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAMALAI

Affiliate Marketing & Partner Networks

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

Keywords

• Partner marketing software
• Channel partner enablement
• Through-channel marketing automation
• Partner relationship management
• Channel marketing platform

Headquarters

HQ city

Marlow

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: The primary revenue stream appears to be a subscription-based SaaS platform providing partner marketing enablement tools. The platform is offered as a single integrated environment, suggesting a recurring subscription model with licensing per vendor organisation or tiered based on partner network scale.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

partnermarketing.com is a cloud-based SaaS platform that enables B2B technology vendors to build, distribute, and track co-branded marketing campaigns and content across their channel partner networks. Its single integrated suite combines a DIY Campaign Builder, a centralized Resource Library, Social Media Content Syndication for LinkedIn/X/Facebook, Lead-to-Opportunity Tracking with CRM-synced closed-loop attribution, and a Partner Marketing Store for MDF-backed service purchasing.

Product overview

partnermarketing.com is a single unified partner marketing platform designed to increase partner engagement while reducing vendor workload. The platform offers five integrated modules: Campaign Builder for DIY campaign creation with automated co-branding; Resource Library as a content distribution hub for campaign kits; Social Media Content Syndication for ready-made social posts across LinkedIn, X, and Facebook; Lead-to-Opportunity Tracking for CRM-synced lead and deal progression visibility; and Partner Marketing Store for MDF-backed service purchasing. The platform operates as a cohesive single-platform solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Builder DIY campaign creation tool that enables channel partners to build and customise marketing campaigns using templates without requiring HTML, developers, or designers, with free automated co-branding for rapid partner-led lead generation. Sold to B2B technology vendors and used by their channel partner networks.
• Resource Library Centralised content hub where vendors upload campaign kits and partners freely download, search, browse, co-brand PDFs, and send content directly to prospects. Sold to B2B technology vendors for partner-facing content distribution.
• Social Media Content Syndication Module serving ready-made social media posts that partners can edit, co-brand, and publish across LinkedIn, X (Twitter), and Facebook for joint vendor-partner presence. Sold to B2B technology vendors for partner-driven social amplification.
• Lead-to-Opportunity Tracking Tracking module enabling partners to register live leads from landing-page data-capture forms, with CRM sync for closed-loop attribution and campaign ROI visibility from lead through deal to sale. Sold to B2B technology vendors for partner-pipeline analytics.
• Partner Marketing Store Marketplace storefront allowing vendors to offer pre-defined marketing services that channel partners can browse and purchase, helping partners maximise ROI on their MDF (Market Development Funds). Sold to B2B technology vendors to operationalise MDF spend.

Quantifiable outcome

• 150% increase in campaign adoption for Zebra Technologies
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• TBI (The BAAN Network / Technology Business International)minorChannel Partner/ Reseller/ DistributorTBI is listed among customer logos on the partnermarketing.com website, indicating it is a channel partner or customer of the platform. TBI is a global network of independent VARs and solution providers in the B2B technology space, suggesting a distribution or reseller relationship.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• PartnerStack: Partner ecosystem platform focused on SaaS partnership programs (affiliate, referral, reseller), with growing capabilities in co-marketing and channel enablement — adjacent to partnermarketing.com with a more SaaS-native, ecosystem-led approach.
• Magentrix: PRM and partner portal solution built natively on Salesforce that supports channel marketing, deal registration, and co-branded content distribution — an emerging specialist that overlaps with partnermarketing.com's positioning in the B2B tech channel.

Broad incumbents

• Impact: Large partnership management platform covering affiliate, influencer, and B2B partner programs with end-to-end tracking and payouts. A broader incumbent that competes for the same vendor budget as partnermarketing.com but serves a wider partnership mix.
• Salesforce Partner Cloud (PRM): Enterprise CRM suite with native partner relationship management and channel sales tooling. Represents the broad-incumbent threat: large B2B vendors with existing Salesforce stacks may default to native PRM features instead of buying a specialist platform like partnermarketing.com.

Direct peers

• SproutLoud: Direct competitor in the through-channel marketing automation (TCMA) space, offering brand-controlled campaign distribution, co-branding, and lead routing to channel partners for B2B technology vendors — virtually identical product wedge as partnermarketing.com.
• Impartner: Channel partner relationship management (PRM) platform that has expanded into partner marketing automation, co-branded content distribution, and MDF management — overlapping with partnermarketing.com's core modules around channel enablement.
• Channeltivity: PRM and channel marketing platform that includes partner portals, content libraries, and co-branding capabilities targeting B2B technology companies running indirect sales programs — directly comparable to partnermarketing.com's offering.
• Kiflo PRM: Partner management platform offering partner onboarding, deal registration, and channel marketing tools. Targets SaaS and B2B vendors operating partner programs, overlapping with partnermarketing.com's customer base and use cases.
• ZINFI Technologies: Unified channel management platform combining PRM, partner marketing automation, and through-channel campaign management. Targets the same B2B technology vendor buyer as partnermarketing.com and offers a directly overlapping set of features.
• Allbound: Partner relationship and channel marketing platform providing co-branded content, campaign management, and partner enablement tools for B2B vendors — a closely comparable peer serving the same indirect-sales use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wearetwogether
• LinkedInlinkedin.com/company/partnermarketing-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about partnermarketing.com