Channeltivity
- Company typePrivate
- Founded2003
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Channeltivity does
Channeltivity is a privately held SaaS company that sells a Partner Relationship Management (PRM) and channel management platform to technology vendors operating indirect sales channels. Founded in 2003 and headquartered in Matthews, North Carolina, the company serves both enterprise and small-to-mid-market technology companies, with named customers including Samsung, Ericsson, Thomson Reuters, Brother, Apigee (Google Cloud), Tableau (Salesforce), Nuance (Microsoft), Forescout, Black Box, Cloudian, and Elevar. The platform follows a modular architecture: the core PRM forms the foundation, supplemented by three add-on modules — Partner Enablement (recruitment, training and certification, business planning), Channel Marketing (partner portal, resource library, MDF management, email marketing, co-branded collateral), and Channel Sales (deal registration, referrals and commissions, lead distribution, distributor management) — with platform-wide features for notifications, analytics, dashboards, multi-language support, and social collaboration. Underlying technology is hosted on Microsoft Azure (99.95% uptime, SOC 2 Type II and ISO 27001 audited infrastructure), with GDPR and CCPA compliance, role-based access control, and integrations with HubSpot, Salesforce, Zoho, Dynamics, Zapier, and SSO; APIs (Data API, SSO APIs) support custom integrations.
Channeltivity operates a subscription-based revenue model with annual billing cycles and quote-based pricing set via Order Forms that specify committed amounts and module selection. Pricing is not publicly disclosed, and the subscription terms cap annual renewal price increases at 15%. Go-to-market is direct enterprise and inside sales, driven by "Request Demo" and "Get in touch" CTAs on the website, supported by content marketing, SEO, case studies, and a free channel management software guide. Distribution is direct with no self-serve, marketplace, or channel-resale motion evident.
The company is founder-led by CEO Jason Jacobs (serial entrepreneur, previously founded CORESense in 2001, MBA from Rensselaer Polytechnic Institute's Lally School, US Navy officer, Deloitte Rising Star 2005) alongside co-founder and CTO Zach Smith and VP of Marketing Dana Citron. The company is described as an independent venture with no disclosed institutional funding, suggesting a bootstrapped operating model. Operating status is active as of 2026.
Channeltivity firmographics
Firmographics- Name
- Channeltivity
- Legal name
- Channeltivity, LLC
- Website
- https://channeltivity.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Channeltivity industry classification
Industry- Product category
- Partner Relationship Management Software
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)
Keywords
Where Channeltivity is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Channeltivity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based SaaS Licensing: Channeltivity operates on a subscription model, charging customers in advance for committed amounts as defined in Order Forms. The platform offers out-of-the-box partner portal and PRM software. Additional usage fees may apply if customer usage exceeds committed storage, transfer volume, or other usage-based thresholds. The company emphasizes the lowest total cost of ownership in the industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing with modular add-ons |
| Subscription | Annual | Per-module or platform-wide subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Channeltivity product offering
Product offeringCore offering
Channeltivity provides a SaaS-based Partner Relationship Management (PRM) platform for technology companies that sell through channel partner ecosystems. The platform combines a core PRM with modular add-ons for Partner Enablement, Channel Marketing, and Channel Sales, supporting deal registration, lead distribution, partner portals, MDF management, training and certification, and CRM integrations with HubSpot, Salesforce, Zoho, and Microsoft Dynamics.
Product overview
Channeltivity is an out-of-the-box partner portal and PRM (Partner Relationship Management) software platform designed for technology companies. The platform follows a modular architecture with the core PRM platform as the foundation, supplemented by add-on modules for Partner Enablement, Channel Marketing, and Channel Sales. The core platform handles partner relationship management with the lowest total cost of ownership in the industry. The Partner Enablement module includes Partner Recruitment, Training & Certification, and Business Planning sub-features. The Channel Marketing module provides Partner Portal, Partner Library, MDF Management, Email Marketing, and Co-Branded Collateral features. The Channel Sales module covers Deal Registration, Referrals & Commissions, Lead Distribution, and Distributor Management. Platform-wide features include Notifications & Reminders, Analytics & Reporting, Multi-Language support, Partner Dashboards, and Social Sharing & Collaboration. The platform integrates plug-and-play with CRM systems (HubSpot, Salesforce, Zoho, Dynamics) and offers API access for custom integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Partner Relationship Management (PRM) Platform Core SaaS-based PRM platform that provides partner relationship management capabilities for technology companies, offering channel management with the lowest total cost of ownership in the industry and the ability to grow through add-on modules.
- Partner Enablement Module Orderable add-on module that boosts time to partner productivity through partner recruitment, training and certification, and business planning tools for technology vendor partner programs.
- Channel Marketing Module Orderable add-on module providing a partner portal, resource library, MDF management, partner email marketing, and co-branded collateral tools for running channel marketing initiatives.
- Channel Sales Module Orderable add-on module that automates the flow of new business through the channel with deal registration, lead distribution, referrals and commissions, and distributor management capabilities.
Quantifiable outcome
- Partners can track their contracts, business plans, referral pipeline, deal pipeline, and lead distribution in real-time
- +2 more outcomes
Companies that use Channeltivity
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Channeltivity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Channeltivity partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- HubSpotcorePre-built plug-and-play integration with HubSpot CRM, allowing bidirectional data sync between Channeltivity's PRM and HubSpot for lead and deal management
- SalesforcecorePre-built plug-and-play integration with Salesforce CRM, enabling synchronization of partner and deal data between platforms
- ZohosupportingPre-built integration with Zoho CRM for customers using Zoho as their CRM platform
- Microsoft DynamicssupportingIntegration with Microsoft Dynamics for customers using Dynamics as their enterprise CRM
- ZapiercoreIntegration via Zapier enables Channeltivity to send and receive PRM data to virtually any other platform in a customer's tech stack through automated workflows
- Amplitude, Inc.supportingThird-party service provider providing user experience analytics services for Channeltivity. Listed as a sub-processor in the Data Protection Agreement.
- Bitmovin Inc.supportingThird-party service provider providing video encoding and streaming services for Channeltivity. Listed as a sub-processor in the Data Protection Agreement.
- Cloudflare, Inc.supportingThird-party service provider providing web application firewall (WAF) services and content delivery network (CDN) services. Listed as a sub-processor in the Data Protection Agreement.
- FreshWorks, Inc. (Freshdesk)supportingThird-party service provider providing support ticketing and knowledge base functionality. Listed as a sub-processor in the Data Protection Agreement.
- Microsoft Inc. (Azure)corePrimary hosting infrastructure provider for Channeltivity. The platform is hosted on Microsoft Azure with 99.95% uptime guarantee. Azure infrastructure is audited for SOC 2 Type II and ISO 27001 compliance.
- Read AI, Inc.supportingThird-party service provider providing meeting analytics and insights on internal and customer meetings. Listed as a sub-processor in the Data Protection Agreement.
- Rustici Software LLCsupportingThird-party service provider providing learning content hosting and analytics for Channeltivity's training and certification module. Listed as a sub-processor in the Data Protection Agreement.
- SendGrid, Inc.supportingThird-party service provider providing email sending and delivery services. Listed as a sub-processor in the Data Protection Agreement.
- Unwired Labs (LocationIQ)supportingThird-party service provider providing geocoding and location services for Channeltivity. Listed as a sub-processor in the Data Protection Agreement.
Scale indicators4 records
Recent moves5 records
Expansion highlights2 records
Channeltivity competitors and assessment
Company assessmentDirect peers
- Impartner: Direct competitor in standalone PRM software, offering partner management, channel marketing, and partner enablement. Explicitly co-listed with Channeltivity in Monday.com's 2026 PRM buyer's guide.
- ZINFI: Direct competitor providing unified channel management and PRM software across partner enablement, marketing, and sales workflows. Listed alongside Channeltivity in Monday.com's 2026 PRM comparison guide.
- Allbound: Direct competitor offering partner relationship management and channel enablement software for B2B technology companies. Explicitly named in the 2026 Top 10 PRM comparison.
- PartnerStack: Direct competitor focused on partner relationship management with emphasis on affiliate, referral, and reseller program automation. Featured alongside Channeltivity in industry buyer's guides.
- Zift Solutions (ZiftONE): Direct competitor providing channel management and PRM software with through-channel marketing automation capabilities. Named in Monday.com's 2026 Top 10 PRM guide.
- Crossbeam: Direct competitor offering partner ecosystem management software with an emphasis on account mapping and partner data overlap. Listed alongside Channeltivity in 2026 industry comparisons.
- Impact Partnership Cloud: Direct competitor offering partner and affiliate management automation at enterprise scale. Included in Monday.com's 2026 Top 10 PRM comparison alongside Channeltivity.
Broad incumbents
- Salesforce Partner Relationship Management: Broad incumbent that bundles PRM capabilities into its broader CRM and AppExchange ecosystem, serving large enterprises where Channeltivity also competes.
Emerging players
- Magentrix: Emerging PRM and partner portal vendor with comparable modular architecture (enablement, marketing, sales), targeting similar B2B technology customers as Channeltivity.
- Kiflo: Emerging PRM platform focused on partner management, affiliate tracking, and pipeline visibility, overlapping with Channeltivity's SMB and mid-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Channeltivity social profiles
Digital presenceChanneltivity compliance and trust
Trust signalCompliance4 records
Channeltivity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Channeltivity leadership team
Management profileNumber of profiles
Profiles3 records
Channeltivity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Channeltivity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Channeltivity
What does Channeltivity do?
Channeltivity provides a SaaS-based Partner Relationship Management (PRM) platform for technology companies that sell through channel partner ecosystems. The platform combines a core PRM with modular add-ons for Partner Enablement, Channel Marketing, and Channel Sales, supporting deal registration, lead distribution, partner portals, MDF management, training and certification, and CRM integrations with HubSpot, Salesforce, Zoho, and Microsoft Dynamics.
Is Channeltivity a public or private company?
Channeltivity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Channeltivity founded?
Channeltivity was founded in 2003. It employs 11 to 50 people.
Where is Channeltivity based?
Channeltivity is headquartered in Charlotte, United States, in the North America region.
How does Channeltivity make money?
One revenue line is on record: subscription-based SaaS Licensing.
Who are Channeltivity's main competitors?
Direct peers on record are Impartner, ZINFI, Allbound, PartnerStack, Zift Solutions (ZiftONE), Crossbeam and Impact Partnership Cloud. Salesforce Partner Relationship Management is listed as a broad incumbent. Emerging players are Magentrix and Kiflo.
Does Channeltivity have an API?
Yes. Channeltivity offers APIs including the Channeltivity Data API (enables interaction with a Channeltivity instance automatically through HTTP requests) and Channeltivity Single Sign-On APIs (enable integration of a Channeltivity instance with other web applications). Customer use of APIs is subject to limitations on access, calls and use as set forth on help.channeltivity.com. Customers may not sell, rent, lease, sublicense, redistribute, or syndicate access to the APIs; use APIs for benchmarking or competitive purposes; or attempt to reverse engineer the APIs. Developer documentation is at help.channeltivity.com.
What industry is Channeltivity in?
Channeltivity's product category is Partner Relationship Management Software. Its primary akta.pro industry code is HDAEAFAG, Partner Relationship Management (PRM) & Channel CRM. Its NAICS code is 541810 and its SIC code is 8600.