Herbspace

Natural Aromatherapy and Wellness Productsherbspace.in

Herbspace (HerbSpace Pvt. Ltd.) is an India-based DTC aromatherapy company selling AYUSH-approved, 100% natural therapeutic blends, essential oils, cold-pressed oils, and bathing bars through its owned e-commerce site to wellness- and natural-beauty-focused Indian consumers.

Company typePrivate
Founded2019
HeadquartersDelhi, India
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

What Herbspace does

Herbspace (legally HerbSpace Pvt. Ltd.) is an Indian direct-to-consumer aromatherapy and wellness company founded in 2019 and headquartered in Delhi. The company sells a portfolio of 100% natural, AYUSH-approved products across four categories — Therapeutic Blends, Essential Oils, Cold-Pressed Oils, and Bathing Bars — built on steam-distilled and cold-pressed extraction methods rooted in Ayurvedic principles. Its core differentiated line is the Therapeutic Blends segment (e.g., Period Pain Relief, Muscular Pain Relief, Varicose Veins Relief, Stress Relief, Hair Oil), which combines multiple essential oils with carrier oils chosen for therapeutic effect.

Her products are formulated without synthetic fragrances, artificial colors, sulphates, parabens, mineral oils, alcohol, or synthetic preservatives; the company uses essential oils themselves (e.g., Rosemary oil) as natural preservatives. Manufacturing is entirely in India and the company holds certification from the Ministry of AYUSH, which it positions as a regulatory and trust differentiator versus unregulated competitors.

Herbspace operates a single-channel product-led growth motion: all sales occur through its owned e-commerce site (herbspace.in), with domestic shipping processed within 4–7 business days and free shipping offered on orders INR 499 and above. Acquisition relies on content marketing (an education-heavy blog covering aromatherapy topics from 2019–2026) and organic social (Facebook, Instagram, Twitter, LinkedIn) plus an email newsletter; there is no marketplace or retail distribution disclosed. Pricing is unit-based, ranging from INR 250 for bathing bars to INR 1,299 for face oils, with no subscription tier. The company is privately held, bootstrapped with no disclosed external funding, and serves Indian consumers seeking natural alternatives to chemical-laden personal care and wellness products.

Herbspace firmographics

Firmographics

Name: Herbspace
Legal name: HerbSpace Pvt. Ltd.
Website: https://herbspace.in
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 11–50 employees
Short description: Herbspace (HerbSpace Pvt. Ltd.) is an India-based DTC aromatherapy company selling AYUSH-approved, 100% natural therapeutic blends, essential oils, cold-pressed oils, and bathing bars through its owned e-commerce site to wellness- and natural-beauty-focused Indian consumers.
Ownership category
akta.pro rank

Herbspace industry classification

Industry

Product category: Natural Aromatherapy and Wellness Products
NAICS: Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Medicinal and Botanical Manufacturing (325411), Soap and Cleaning Compound Manufacturing (32561)
SIC: Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
akta.pro primary industry: Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)
akta.pro secondary industries: Natural & Clean Fragrance (CRABADAG), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

Aromatherapy products
Essential oils
Ayurvedic wellness
Therapeutic blends
Natural skincare

Where Herbspace is headquartered

Location

Headquarters

HQ city: Delhi
HQ country: India
HQ region: Asia

Offices1 record

Markets served

Herbspace business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

Direct Product Sales: HerbSpace generates revenue through direct-to-consumer sales of aromatherapy products via their e-commerce website. Products include therapeutic blends, essential oils, cold-pressed oils, and bathing bars sold at various price points ranging from INR 250-1299 per product. Orders are processed within 4-7 business days with domestic shipping available.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Castor Oil - 50ml dropper bottle
Unit Pricing	Pay-as-you-go	Hair Oil (Luscious Locks) - Full size
Unit Pricing	Pay-as-you-go	Period Pain Relief - Available in 8ml roller and 30ml dropper
Unit Pricing	Pay-as-you-go	Face Oil (Eternal Radiance) - Full size
Unit Pricing	Pay-as-you-go	Charcoal Bathing Bar - 100g x 3 pack

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Herbspace product offering

Product offering

Core offering

HerbSpace manufactures and sells a portfolio of 100% natural aromatherapy and wellness products directly to Indian consumers via its own e-commerce website. Its catalog spans Therapeutic Blends (targeted multi-ingredient oils for sleep, stress, pain, hair, and skin), single-botanical Essential Oils (steam-distilled), Cold-Pressed carrier oils, and herbal Bathing Bars, all formulated under Ayurvedic principles and approved by the Ministry of AYUSH.

Product overview

Herbspace is an Indian aromatherapy company offering a portfolio of natural wellness products organized into four main categories: Therapeutic Blends (formulated essential oil combinations for specific needs like sleep, stress relief, pain, and hair/skin care), Essential Oils (single botanical pure oils like Lavender, Peppermint, Tea Tree, Eucalyptus, Rosemary, Lemongrass), Cold-Pressed Oils (carrier oils including Jojoba, Castor, Sweet Almond, and Rosehip), and Bathing Bars (herbal soaps). The Therapeutic Blends are the core differentiated offerings combining multiple ingredients for targeted wellness outcomes, while Essential Oils and Cold-Pressed Oils serve as both standalone products and ingredients for DIY blending. Products are 100% natural, free from synthetic fragrances, artificial colors, sulphates, parabens, and mineral oils, and are approved by the Ministry of AYUSH.

Differentiator

Problem solved

Functional benefit

Products and services

Therapeutic Blends

Companies that use Herbspace

Customer profile

Segments3 records

Ideal customer profiles3 records

Herbspace technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Herbspace partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Herbspace competitors and assessment

Company assessment

Broad incumbents

Forest Essentials: Established luxury Ayurvedic beauty brand with a much larger product range, premium pricing, multi-channel (own stores + marketplaces), and international distribution. Comparable as an Ayurvedic/wellness incumbent serving the same premium-natural consumer, though at a vastly higher scale.
Kama Ayurveda: Indian Ayurvedic personal-care brand with extensive skincare, haircare, and wellness oils. Comparable as an AYUSH-rooted incumbent in the same clean-Ayurvedic positioning, but with offline retail, international presence, and much larger revenue scale.
Aura Cacia: US-based natural essential-oils and aromatherapy brand sold through natural-product retailers and online. Comparable on product categories and natural positioning, though focused on North American distribution.
doTERRA: Global essential-oils brand with multi-level marketing distribution. Comparable on essential-oil product taxonomy and therapeutic positioning, but operates with a fundamentally different MLM distribution model and far greater scale.

Direct peers

Soulflower: Indian aromatherapy and natural personal-care brand selling essential oils, carrier oils, bathing bars, and wellness blends through its own site and marketplaces. Closely mirrors HerbSpace across product taxonomy, price band (INR 200–1500), and Ayurvedic positioning, making it the most directly comparable peer.
Aroma Magic: India-based aromatherapy brand offering essential oils, beauty serums, and wellness blends via DTC and offline retail. Comparable because it sells the same product categories to the same wellness-and-beauty consumer through a similar brand-led education strategy.
Organic Harvest: India-based organic personal-care brand with essential oils, skincare, and haircare sold through DTC and retail. Comparable on natural positioning, AYUSH-adjacent certifications, and product breadth that intersects with HerbSpace's catalog.
Wynk Naturals: Indian aromatherapy and wellness brand focused on essential oils and therapeutic blends with direct-to-consumer distribution. Overlaps in product mix (essential oils, blends, carrier oils) and natural/Ayurvedic brand positioning.
Juicy Chemistry: Indian clean-beauty DTC brand selling natural skincare, serums, and oils to the same wellness-focused consumer. Comparable on '100% natural' positioning, premium INR pricing, and content-led education, though with a broader skincare range than HerbSpace.

Emerging players

Plum: Venture-funded Indian vegan and natural beauty brand selling skincare and haircare on its own site and marketplaces. Comparable on '100% natural' and value-positioning to the same Indian wellness consumer, though with broader personal-care coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Herbspace compliance and trust

Trust signal

Compliance1 record

Herbspace financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Herbspace leadership team

Management profile

Number of profiles

Herbspace funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Herbspace M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbspace

What does Herbspace do?

Is Herbspace a public or private company?

Herbspace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Herbspace founded?

Herbspace was founded in 2019. It employs 11 to 50 people.

Where is Herbspace based?

Herbspace is headquartered in Delhi, India, in the Asia region.

How does Herbspace make money?

One revenue line is on record: direct Product Sales.

Who are Herbspace's main competitors?

Broad incumbents on record are Forest Essentials, Kama Ayurveda, Aura Cacia and doTERRA. Direct peers are Soulflower, Aroma Magic, Organic Harvest, Wynk Naturals and Juicy Chemistry. Plum is listed as an emerging player.

Does Herbspace have an API?

No public API is recorded for Herbspace.

What industry is Herbspace in?

Herbspace's product category is Natural Aromatherapy and Wellness Products. Its primary akta.pro industry code is CRABALAG, Spa Body Treatments & Massage (Oils, Scrubs, Wraps), with a secondary code of CRABADAG, Natural & Clean Fragrance. Its NAICS code is 456120 and its SIC code is 2844.