Stride Creative Group

What Stride Creative Group does

Stride Creative Group is a privately held, founder-owned full-service marketing agency headquartered in Burlington, Vermont, in continuous operation since 2004. The firm delivers branding, web design and development, graphic design, content creation, search engine optimization, and paid media management, with a notable specialty in custom WordPress website builds that incorporate ADA/WCAG accessibility compliance and integrations with GA4, WooCommerce, and third-party CRMs. The team is intentionally small (1–10 employees, six named senior professionals) and led by founder and principal Terri Parent; supporting staff includes a senior web developer with 20+ years of experience, an account manager with prior work for Burton Snowboards, Timex, and Phish, a content specialist, a senior graphic designer, and a digital marketing specialist focused on Google Ads.

The customer base spans Vermont nonprofits and SMBs through to national enterprise clients in construction, manufacturing, energy, healthcare, financial services, and food, with long-tenured accounts such as REM Development (nearly a decade). Revenue is generated through a hybrid of project-based engagements for branding and web work and tiered monthly subscriptions for SEO (Bronze/Silver/Gold), Google Ads management ($250–$1,000/mo plus $600–$1,000 one-time setup fees), and website maintenance. Go-to-market is consultative and direct, supported by an organic content-marketing engine (blog, LinkedIn with 5,914+ followers, Instagram, Facebook) and outcome-based case studies, with no external funding, no parent company, and no acquisition history.

Name

Stride Creative Group

Legal name

Stride Creative Group

Website

https://stridecreative.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Stride Creative Group is a privately held, founder-owned full-service marketing agency in Burlington, Vermont, serving Vermont and Northeast clients with branding, WordPress web design, SEO, Google Ads, and content services via project-based and recurring engagements.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Creative & Brand Campaign Development (BPAFAAAB), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Web design services
• Branding agency
• Search engine optimization
• Graphic design services
• Digital advertising management

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing & Advertising Services: Full-service agency providing comprehensive marketing services including branding, web design, advertising, and content creation. Revenue generated through project-based fees and ongoing service retainer arrangements.
2. SEO Ongoing Plans: Tiered monthly SEO plans (Bronze, Silver, Gold) providing ongoing search optimization services with regular reporting and maintenance.
3. Google Ads Management: Monthly managed services for Google advertising campaigns with Bronze ($250/mo), Silver ($500/mo), and Gold ($1,000/mo) tiers, plus initial setup fees.
4. Website Maintenance Plans: Ongoing website maintenance and support packages covering security, performance, and technical issues.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Stride Creative Group is a full-service marketing agency that designs and develops WordPress-based websites, creates brand identities and messaging, produces content (copywriting, photography, videography), delivers graphic design and print collateral, and runs Google Ads and SEO campaigns. The agency serves Vermont organizations and national brands through project-based engagements and recurring monthly service plans for SEO, Google Ads, and website maintenance.

Product overview

Stride Creative Group is a full-service marketing agency offering a unified portfolio of creative services centered around web design and development, branding, and marketing advertising. The core offering consists of six integrated service areas: Web Design & Development (custom WordPress builds with SEO and accessibility), Branding Services (logo, identity, messaging), Content Creation (copywriting, photography, videography), Graphic Design (print collateral, packaging, signage, displays), Marketing & Advertising (strategy, digital, Google Ads), and SEO Services. Additional specialized offerings include Google Advertising management with tiered monthly plans (Bronze/Silver/Gold), Accessible Web Design for ADA/WCAG compliance, and Website Maintenance Plans for ongoing site health. These services are designed to work together as a comprehensive marketing solution, from initial brand development through ongoing digital marketing and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development Custom WordPress website design and development with UX-focused design, responsive build, SEO integration, and accessibility compliance for organizations needing a new website or overhaul.
• Branding Services
• Content Creation
• Graphic Design
• Marketing & Advertising
• SEO Services
• Google Advertising
• Accessible Web Design
• Website Maintenance Plans

Quantifiable outcome

• Tripled conversions while reducing costs by nearly half in Google Ads campaign over 4 months
• +3 more outcomes

Named customers49 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

One partnership is on record.

• RetroMotion CreativeminorStrategic or Co-development PartnerCollaborated with RetroMotion Creative on video production for Capstone Community Action. Stride developed project strategy, coordinated the shoot, managed talking points, and worked with the videographer on editing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mad*Pow: New England-based (Portsmouth, NH) design and digital agency offering branding, web, and content services. Comparable mid-size agency with similar mix of strategy, design, and digital delivery for mid-market and enterprise clients.
• SilverTech: Manchester, New Hampshire digital agency providing web design, marketing, and technology services to mid-market and enterprise clients. Similar full-service positioning and geographic footprint in New England.
• KlientBoost: Performance marketing agency specializing in Google Ads, paid media, and conversion optimization with tiered service offerings. Directly comparable to Stride's Google Ads management practice and SEO services.
• The RDW Group: Providence, Rhode Island-based full-service creative agency with similar branding, advertising, and digital capabilities. Comparable mid-size, founder-influenced agency serving enterprise and nonprofit clients in the Northeast.
• GYK Antler: Manchester, New Hampshire-based full-service creative agency serving regional and national brands across branding, advertising, and digital. Comparable mid-size agency targeting similar mid-market and enterprise clients in the Northeast.
• O'Rourke Media Group: Burlington, Vermont-based marketing and creative agency offering branding, web design, and advertising services. A direct local competitor whose former employee (Jackson Thibault) now works at Stride, indicating overlapping service portfolios and customer base in the Vermont market.
• Newfangled Web Development: Web strategy, design, and development agency focused on WordPress and HubSpot builds for B2B clients. Closely overlaps with Stride's WordPress web design and SEO offerings in terms of technology stack and target market.

Emerging players

• Design Pickle: Subscription-based graphic design service offering flat-rate monthly creative deliverables. Represents the tech-enabled, lower-cost alternative model that competes with Stride's graphic design and content subscriptions.

Broad incumbents

• Power Digital Marketing: Larger, venture-backed full-service digital marketing agency offering SEO, paid media, web, and content services. Comparable service portfolio, though operating at much greater scale and with institutional backing.
• SmartBug Media: Larger, nationally recognized inbound marketing and branding agency offering web design, content, SEO, and paid media. A scaled incumbent in the same services space that Stride competes in, though operating nationally rather than regionally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stridecreativegroup
• LinkedInlinkedin.com/company/stridecreativegroup
• Instagraminstagram.com/stridecreativegroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stride Creative Group