Newfangled
Newfangled is a Chapel Hill-based digital marketing consultancy that helps expertise-driven firms — professional services, creative agencies, and select nonprofits — generate business through an integrated one-year program spanning content, website, paid media, email, and analytics.
- Company typePrivate
- Founded1995
- HeadquartersChapel Hill, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Newfangled does
Newfangled is a privately held digital marketing consultancy founded in 1995 and headquartered in Chapel Hill, North Carolina. The firm's core offering is the Digital Marketing Program, a one-year integrated curriculum that combines content marketing strategy, content development, content design, website prospect experience (PX) design, paid media, email marketing, and marketing performance measurement, delivered to expertise-driven organizations such as professional services firms, digital and creative agencies, and select nonprofits. Client engagements typically begin with a one-month Marketing Assessment that evaluates the prospect firm's business development function, after which Newfangled presents a custom recommendation and usually continues as the implementation partner.
The technology stack pairs third-party marketing infrastructure (Salesforce CRM, Act-On marketing automation, Google Analytics 4, Clearbit/HubSpot IP enrichment) with proprietary tooling, including the Insight Engine — an analytics platform that ties lead intelligence to specific marketing assets and identifies accounts most ready for sales outreach — and a proprietary AI content creation tool trained on decades of the firm's own content marketing methodology. In October 2024, Newfangled publicly launched Magnolia, its own AI-powered strategic planner for agencies, developed over 18 months and updated in January 2025.
Newfangled operates a consultative, sales-led go-to-market with no publicly disclosed pricing; indicative engagement economics are $10,000–$25,000 per month for firms around $5M in annual revenue. The firm has been self-funded and profitable for over 30 years, with no external investment, acquisitions, or recapitalizations disclosed, and is led by CEO Mark O'Brien and President Lauren O'Brien. Operations are concentrated in the United States and Canada, with no stated geographic expansion outside North America.
Newfangled firmographics
Firmographics- Name
- Newfangled
- Legal name
- Newfangled
- Website
- https://newfangled.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Newfangled is a Chapel Hill-based digital marketing consultancy that helps expertise-driven firms — professional services, creative agencies, and select nonprofits — generate business through an integrated one-year program spanning content, website, paid media, email, and analytics.
- Ownership category
- akta.pro rank
Newfangled industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Marketing Consulting Services (541613), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Performance Marketing Training & Enablement (MPAAACAO)
- akta.pro secondary industries
- Marketing Transformation & Change Management (MPAAAFAO), Creative & Brand Campaign Development (BPAFAAAB)
Keywords
Where Newfangled is headquartered
LocationHeadquarters
- HQ city
- Chapel Hill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Newfangled business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing Consulting Services: Full-service digital marketing program providing strategy, technology implementation, and ongoing marketing services for expertise-driven organizations. The program includes content marketing, paid media, email marketing, website optimization, and marketing performance measurement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom marketing programs based on firm size and goals |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Newfangled product offering
Product offeringCore offering
Newfangled provides a one-year Digital Marketing Program for expertise-driven organizations that begins with a one-month Marketing Assessment and then delivers integrated execution across content marketing strategy, content development, content design, Website Prospect Experience (PX) design, paid media, email marketing automation, and marketing performance measurement. The program is delivered through named service modules and supported by proprietary tools including the Insight Engine analytics platform and, more recently, the Magnolia AI-powered strategic planner for agencies.
Product overview
Newfangled is a digital marketing consultancy that helps expertise-driven organizations generate business through a structured, integrated marketing program. The core offering is the Digital Marketing Program — a one-year curriculum combining strategy, technology, and habits. This program is delivered through an integrated suite of named service modules: Content Marketing Strategy (strategy definition and monthly coaching), Content Development (interview-based content creation), Content Design (visual asset production), Website Prospect Experience / PX (website optimization and consulting), Paid Media, Email Marketing (marketing automation), and the Insight Engine (performance measurement and analytics). Newfangled also offers Magnolia — its own AI-powered strategic planner for agencies — launched publicly in October 2024 and updated January 2025. All services are delivered consultatively and are designed to work together as a unified marketing system.
Differentiator
Problem solved
Functional benefit
Brands
- Magnolia: AI-powered strategic planner for agencies created by Newfangled, announced in 2024. It has evolved significantly since its October launch with agency-specific frameworks.
Products and services
- Digital Marketing Program A flagship one-year engagement for expertise-driven firms that installs an integrated digital marketing system across content, website, paid media, email and measurement, beginning with a one-month Marketing Assessment.
- Content Marketing Strategy A consulting engagement that defines a firm's content marketing strategy (personas, messaging, topic library, editorial plan) and delivers monthly coaching from a dedicated content coach.
- Content Development An interview-based content creation service that turns client expertise into finished content (blogs, case studies, eBooks, etc.) in the firm's own words, tone and style, supported by Newfangled's AI content tool.
- Content Design A visual asset service that creates and maintains a component library of email templates, article imagery, gated content and paid media creative aligned with a firm's brand and personas.
- Website Prospect Experience (PX) A website optimization, training and consulting program that uses Newfangled's Prospect Experience Design methodology to convert prospects through information architecture, content guidelines and bi-weekly virtual coaching.
- Paid Media A paid media service that targets prospects at all three stages of the buy cycle using search, social and display channels aligned with the firm's best thought-leadership content.
- Email Marketing A marketing automation and email strategy service that provides the technology, tactics and training required to nurture prospects through the buy cycle, including compliance with regional spam and privacy laws.
- Insight Engine A proprietary marketing performance measurement and analytics platform that combines lead intelligence with full-funnel marketing data to produce attribution reports and prioritize accounts for sales outreach.
- Magnolia An AI-powered strategic planner built specifically for agencies that performs topic ideation, content drafting, editing and multi-format content creation using Newfangled's content marketing methodology, available via magnolia-made.com.
Quantifiable outcome
- 4x increase in deals created (from $150k to $600k monthly)
- +5 more outcomes
Companies that use Newfangled
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Newfangled technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature3 records
Newfangled partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Newfangled competitors and assessment
Company assessmentDirect peers
- Ironpaper: B2B growth and demand-generation agency combining content, paid media, and website optimization. Mirrors Newfangled's integrated lead-development model for professional/complex-sale firms.
- New Breed: Demand-generation and revenue-operations agency for B2B firms combining content, paid, and CRM/automation. Overlaps with Newfangled's integrated growth program approach.
- SmartBug Media: Inbound marketing and HubSpot-focused agency offering content, email automation, and paid media. Closely aligned with Newfangled's full-funnel digital program for B2B clients.
- Kuno Creative: Full-service inbound and content marketing agency serving B2B clients. Comparable bundle of content strategy, development, and automation services.
- Square 2 Marketing: Revenue-focused inbound agency delivering strategy, content, and marketing technology. Comparable consultative, program-based model targeting B2B and professional-services firms.
- Velocity Partners: B2B content and demand-generation agency focused on positioning and thought leadership. Comparable in serving expertise-led firms with content-centric programs.
- New North: B2B technology marketing agency providing content, demand generation, and strategy. Directly comparable in serving expertise-driven B2B firms with integrated inbound/content programs.
- Bop Design: B2B web design and content marketing agency serving professional-services and expertise-driven firms. Closely mirrors Newfangled's website-plus-content business development focus.
Emerging players
- Convince & Convert: Boutique content-marketing strategy and advisory consultancy. Comparable consultative, education-led positioning targeting marketing transformation.
- Animalz: Specialized B2B/SaaS content-marketing agency emphasizing high-quality, expertise-driven content. Overlaps strongly with Newfangled's content-development and methodology focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Newfangled social profiles
Digital presenceNewfangled financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newfangled leadership team
Management profileNumber of profiles
Profiles11 records
Newfangled funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newfangled M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newfangled
What does Newfangled do?
Newfangled provides a one-year Digital Marketing Program for expertise-driven organizations that begins with a one-month Marketing Assessment and then delivers integrated execution across content marketing strategy, content development, content design, Website Prospect Experience (PX) design, paid media, email marketing automation, and marketing performance measurement. The program is delivered through named service modules and supported by proprietary tools including the Insight Engine analytics platform and, more recently, the Magnolia AI-powered strategic planner for agencies.
Is Newfangled a public or private company?
Newfangled is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Newfangled founded?
Newfangled was founded in 1995. It employs 11 to 50 people.
Where is Newfangled based?
Newfangled is headquartered in Chapel Hill, United States, in the North America region.
How does Newfangled make money?
One revenue line is on record: digital Marketing Consulting Services.
Who are Newfangled's main competitors?
Direct peers on record are Ironpaper, New Breed, SmartBug Media, Kuno Creative, Square 2 Marketing, Velocity Partners, New North and Bop Design. Emerging players are Convince & Convert and Animalz.
Does Newfangled have an API?
No public API is recorded for Newfangled.
What industry is Newfangled in?
Newfangled's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAO, Performance Marketing Training & Enablement, with a secondary code of MPAAAFAO, Marketing Transformation & Change Management. Its NAICS code is 541613 and its SIC code is 7311.