What FoodFix does

FoodFix (legal entity: FoodProfix Ltd. / פודפרופיקס בע"מ) is a privately held Israeli software company founded in 2016 that builds technology for professional institutional dining operations. Headquartered in Shoham, Israel, the company targets hospitals, nursing homes and geriatric centers, catering companies, and business organizations in the Israeli market, addressing the dual challenges of food waste (estimated at up to 50% in institutional settings) and patient/resident malnutrition. The company operates from a small team of 1-10 employees and runs a direct enterprise sales motion with implementation and training support.

The company's product platform consists of two integrated applications. NutriFix is a tablet-based application for clinical dietitians that captures individualized nutrition plans, observational questionnaires, nutritional values, and meal data in real-time and synchronizes these with the kitchen management system. ServeFix is the complementary computerized kitchen management system that manages the full food supply chain — procurement, inventory, recipe management, menu planning, production scheduling, and serving — with HACCP regulatory compliance built in. Technology development is anchored by technology partnerships with Verify Technologies Ltd (the development firm and owner of the ServeFix platform) and Chili Solutions Ltd (developer of NutriFix). The company holds ISO 9001:2015, ISO 27001:2013, and ISO 27799 certifications, aligning its compliance posture with healthcare procurement requirements.

FoodFix generates revenue through subscription-based licensing of both NutriFix and ServeFix to institutional customers. Pricing is not publicly disclosed. The founding team includes Itzik Levy (CEO with ~30 years of senior management experience), Nir Diamant (CTO with web and mobile architecture background), Avraham Mordoch (Founding Partner, highest-level certified Theory of Constraints expert), and Yevgeny Shmulenson (Product Manager and clinical dietitian). Notable advisors include Prof. Pierre Singer, former Chairman of the European Society for Clinical Nutrition and Metabolism, and Ilya Divinsky, an expert in medical device technology development. The company distributes through direct enterprise sales, content marketing, and industry events including the company-organized 'Kitchen Conference'.

Name

FoodFix

Legal name

FoodProfix Ltd. (פודפרופיקס בע"מ)

Website

https://foodfixit.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

FoodFix is an Israel-based software provider whose NutriFix and ServeFix platforms serve hospitals, nursing homes, and catering companies with clinical nutrition management and end-to-end kitchen supply chain software for institutional dining.

Ownership category

akta.pro rank

Product category

Institutional Dining Management Software

NAICS

Food Service Contractors (72231)

akta.pro primary industry

Food Service & Dining Operations Management (Managed Cafeterias) (EDAEALAG)

akta.pro secondary industry

Institutional Catering (Schools, Hospitals, Government) (THAFAIAE)

Keywords

• Kitchen management software
• Clinical nutrition software
• Food supply chain
• Institutional dining management
• Dietitian application

Headquarters

HQ city

Beit-shemesh

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. NutriFix Subscription: NutriFix is an application for dietitians to manage individual patient nutrition, synchronizing field work with kitchen management systems.
2. ServeFix Software License: ServeFix is a computerized kitchen management system providing tools for procurement, menus, production, and orders management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FoodFix develops and sells two integrated software products for institutional dining operators: NutriFix, a tablet-based application used by clinical dietitians to manage individual patient/resident nutrition plans and synchronize dietary requirements with kitchen operations in real time; and ServeFix, a computerized kitchen management system that handles the full food supply chain — procurement, inventory, menu planning, recipe management, production, and serving — for professional kitchens in hospitals, nursing homes, and catering companies.

Product overview

FoodFix offers a dual-product platform for professional dining management. NutriFix is a dietitian-facing application that manages personalized nutrition plans for patients, enabling real-time data entry via tablets and synchronization with kitchen operations. ServeFix is the complementary kitchen management system that handles food supply chain operations including procurement, inventory, recipe management, and production planning. Together, they address the complete institutional dining ecosystem from individual dietary needs to kitchen operations.

Differentiator

Problem solved

Functional benefit

Products and services

• NutriFix A tablet-based application for clinical dietitians to manage individual patient/resident nutrition plans, synchronize dietary requirements with kitchen operations in real time, and monitor nutritional compliance. It supports observation questionnaires, nutritional value calculations, alerts, scheduling, and meal photography for before/after documentation, and is intended for medical institutions and care homes.
• ServeFix A computerized kitchen management system for professional food service operations that manages the entire food supply chain from procurement through serving, including inventory control, menu planning, recipe management, production planning, and regulatory compliance (e.g., HACCP). Built for professional kitchens in hospitals, nursing homes, catering companies, and other institutional dining operators.

Quantifiable outcome

• Studies show nutritional support in medical inpatients reduces ICU admissions and hospital complications
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Verify Technologies LtdcoreTechnology or IntegrationVerify Technologies Ltd is the development firm and owner of the technology that ServeFix is based upon. CEO Seamus McNamara serves as a key business partner, bringing expertise in food safety technology and verification systems.
• Chili Solutions Ltd (צ'ילי סולושנז)coreTechnology or IntegrationCEO Gilad Gordon leads technological development executive for NutriFix. Chili Solutions provides specialized technology development services for the NutriFix application.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Nutrislice: Nutrislice provides menu, nutrition and communication software to K-12 schools — adjacent to FoodFix's institutional dining thesis but focused on the education vertical rather than healthcare.
• MenuTrinfo: MenuTrinfo offers allergen and nutrition labeling software for food service operators — overlapping with NutriFix's individual dietary management and allergen/dietary accommodation focus.

Direct peers

• MealSuite: MealSuite delivers food service and nutrition management software specifically for senior living and long-term care operators — directly comparable to FoodFix's geriatric/nursing home focus.
• Computrition: Computrition provides food service and clinical nutrition management software for hospitals, senior care and corrections — a near-direct competitor to FoodFix's combined NutriFix/ServeFix stack for healthcare and geriatric facilities.
• CBORD Group: CBORD offers food service management solutions (menu, inventory, production, point-of-sale) for healthcare, higher education and senior living — competing head-to-head with FoodFix's ServeFix in institutional kitchens.

Broad incumbents

• Aramark: Aramark is a global food service and facilities provider operating institutional dining at scale in hospitals and senior care; it is a broad incumbent that could be both a competitor and a potential channel partner for FoodFix-style software.
• ISS A/S: ISS is a global facility services provider with substantial institutional food service operations — a broad incumbent whose digitalization needs intersect with FoodFix's value proposition.
• Sodexo: Sodexo runs large-scale institutional food services globally (including healthcare and senior living) and pursues digital transformation — a broad incumbent whose technology roadmap overlaps with FoodFix's thesis.
• Elior Group: Elior operates contracted food services for healthcare, education and corporate sites in Europe and beyond — a broad incumbent whose digital dining initiatives overlap with FoodFix's target market.
• Compass Group: Compass Group operates food service contracts across healthcare, education and senior living worldwide — a broad incumbent and potential enterprise customer or competitor to FoodFix in institutional dining.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FoodFix