Prohuman

What Prohuman does

Prohuman APT SRL is a Romanian human resources services company founded in 1994 and headquartered in Bucharest, operating across four core service lines: permanent recruitment, temporary staffing, payroll administration, and full HR outsourcing, supplemented by financial intermediation services for banking partners since 2010. The company manages a workforce of over 3,700 temporary and outsourcing employees and completes more than 6,000 permanent placements annually, drawing on a candidate database exceeding 150,000 CVs accumulated over 30 years. Its technology backbone is the proprietary aptHR portal, which provides clients with self-service access to personnel data management, time tracking, payroll processing, and reporting functions; payroll services additionally hold ISO 9001:2015 certification.

Prohuman operates through a sales-led go-to-market with dedicated consultants, account managers, and staffing specialists assigned to each client engagement. Services are delivered through a network of 10 branch offices spanning Romania (Bucharest, Timișoara, Sibiu, Ploiești, Brașov, Iași, Craiova, Pitești, Oradea, Cluj-Napoca), enabling localized coverage across all major Romanian economic regions. The company targets enterprise and mid-market corporate clients across 10+ industries including BPO, finance and banking, IT and telecommunications, engineering and manufacturing, retail, and automotive, with named customers such as Arvato, Stabilus Romania, LG Electronics Romania, Volksbank Leasing Romania, TSG/Hewlett Packard Europe, and Garanti Consumer Credit.

Revenue is generated through a mix of professional services fees (recruitment placements with free replacement guarantees, payroll processing fees) and managed services markups (temporary staffing, full HR outsourcing, and financial product intermediation). Pricing is custom and quote-based with no public tiers; recruitment contracts run multi-year while staffing billing is monthly. The company has been majority-owned (80%) by Prohuman Group, a Balkan HR market operator, since 2017, while CEO Sorina Donisa retains 20% equity and operational control. The group structure comprises four wholly-owned entities covering core HR services, resources, insurance brokerage, and financial brokerage.

Name

Prohuman

Legal name

PROHUMAN APT SRL

Website

https://prohuman.ro

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Prohuman is a Romanian HR services company founded in 1994 that provides permanent recruitment, temporary staffing, payroll administration, and HR outsourcing to enterprise and mid-market clients across 10+ industries, supported by 10 branch offices nationwide and a 150,000-CV candidate database.

Ownership category

akta.pro rank

Product category

HR Services

NAICS

Professional Employer Organizations (561330), Employment Placement Agencies (561311), Professional Employer Organizations (56133)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

akta.pro secondary industries

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Employee Helpdesk / HR Service Center (Tier 1) (BPAAAIAH)

Keywords

• Recruitment services
• Temporary staffing
• Payroll processing
• HR outsourcing
• Talent acquisition

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Recruitment Services: Fee-based recruitment and selection services for placing candidates in permanent positions. The company charges for successful placements with guaranteed replacements during contract period.
2. Temporary Staffing: Providing pre-selected, qualified temporary workers to client companies. Prohuman handles all employment obligations including contracts, payroll, benefits, and compliance.
3. Payroll Services: Complete payroll processing and personnel file administration. Offered as full outsourcing or partial services including salary calculation, declarations, and REVISAL updates.
4. HR Outsourcing: Complete HR function outsourcing covering the entire employee lifecycle from recruitment through performance management.
5. Financial Intermediation: Financial brokerage services for banking partners offering credit card and personal loan products through direct sales force since 2010.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Prohuman provides four core HR services to corporate clients across Romania: permanent Recruitment Services with access to a 150,000+ CV database, mission-based Temporary Staffing with full employment obligation handling, Payroll Services including salary calculation, tax declarations, and REVISAL administration, and complete HR Outsourcing covering the full employee lifecycle. The company also offers Financial Intermediation services for banking partners selling credit cards and personal loans. Services are delivered through a national branch network with dedicated consultants and account managers per engagement.

Product overview

Prohuman is a Romanian HR services company operating as a unified platform offering four interconnected core services: Recruitment Services for permanent placement, Temporary Staffing for mission-based workforce solutions, Payroll Services for salary processing and compliance, and HR Outsourcing for complete HR function management. The company also offers Financial Intermediation as an ancillary service. All services are delivered through a network of branch offices across Romania and are backed by ISO 9001:2015 quality certification for payroll operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Recruitment Services (Recrutare) End-to-end permanent recruitment and selection services covering candidate sourcing, screening, and onboarding, with access to a database of over 150,000 CVs. Includes a free replacement guarantee during the contract warranty period for recruited personnel who leave. Targets corporate clients across BPO, Banking, IT, Engineering, Retail, and other industries.
• Temporary Staffing (Muncă Temporară) Flexible temporary workforce solutions providing preselected, qualified personnel for mission-based assignments. Prohuman handles all employment obligations including contracts, payroll calculations, benefits, and compliance. Volume-based pricing with supplier discounts for employee benefits packages. Targets companies needing flexible workforce scaling.
• Payroll Services (Salarizare) Complete payroll processing and personnel file administration including salary calculations, tax declarations, REVISAL updates, and personnel file management. Offered as full outsourcing or partial services. ISO 9001:2015 certified for payroll quality and compliance with Romanian labor legislation.
• HR Outsourcing Full outsourced HR function covering the entire employee lifecycle including recruitment and selection, induction and training, development programs, performance management, HR documentation and reporting, employee relations, and process design. Targets companies seeking to free leadership time for strategic activities.
• Financial Intermediation (Intermediere Financiară) Financial brokerage services for banking partners, providing direct sales force for credit card and personal loan products since 2010. Operates as an ancillary service leveraging the company's existing sales infrastructure for banking clients.

Quantifiable outcome

• Over 6,000 recruitments completed annually
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• ARAMT (Asociația Română a Agenților de Muncă Temporară)coreOthersProhuman is a member of the Romanian Association of Temporary Employment Agencies. CEO Sorina Donisa served as President of ARAMT in 2013-2014 for two consecutive terms. The association's mission is to create a favorable and flexible legislative environment for temporary work in Romania.
• AmCham Romania (American Chamber of Commerce)minorOthersProhuman is a member of the American Chamber of Commerce in Romania, supporting bilateral business relations and networking opportunities with American companies in Romania.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Robert Half Romania: Specialist recruitment firm in finance, accounting, IT and legal, present in Romania. Comparable on the permanent-placement business targeting the same mid-to-senior professionals Prohuman serves.
• Lugera & Makler: One of the largest domestic Romanian HR services firms offering recruitment, temporary staffing, payroll and outsourcing with multi-city branches. Closest comparable in product mix and target market to Prohuman APT within Romania.
• Smartree: Romanian-based PEO/payroll and HR outsourcing specialist serving SMEs and multinational subsidiaries. Closely comparable to Prohuman's payroll and HR outsourcing service line and a natural local competitor.

Broad incumbents

• Insperity: US-listed PEO providing co-employment, payroll, benefits and HR outsourcing to SMBs. Relevant analog to Prohuman's bundled HR outsourcing/payroll offering and a useful structural benchmark for the PEO business model.
• TriNet: US-based PEO/HR outsourcing provider delivering payroll, benefits and HR administration to SMBs. Comparable in the bundled HR outsourcing and payroll service line that Prohuman offers to Romanian clients.
• ADP Romania: Global payroll and HCM services provider with a Romanian operation handling payroll, tax compliance and HR administration. Directly comparable in payroll service line and a relevant competitor for enterprise clients.
• ManpowerGroup Romania: Multinational staffing and workforce-solutions provider operating in Romania across temporary staffing, RPO and recruitment. Directly competes for the same enterprise clients and candidate pools as Prohuman, but with broader international resources.
• Randstad Romania: Major global HR services group operating in Romania, providing staffing, HR outsourcing and recruitment services. Directly comparable in services and customer base, but backed by far larger international parent.
• Adecco Romania: Romanian arm of the global staffing giant, providing temporary staffing, permanent placement and HR outsourcing across Romania. Overlaps directly with Prohuman's core offerings as a larger, multinational established incumbent in the same market.

Emerging players

• Hays Romania: Specialist professional-recruitment firm (IT, finance, engineering) operating in Romania. Overlaps with Prohuman's permanent placement activity, especially in IT&C and finance/banking verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prohuman-apt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prohuman