What Concept Smoke Screen does

Concept Smoke Screen Ltd is a UK-based manufacturer of active security products, founded in the early 1990s and headquartered in Swineshead, Boston. The company's core offering is the Sentinel range of security fog generators (SC20, Go, S35, S55, S70, S100, S150) that rapidly deploy dense, harmless, residue-free fog within 15-20 seconds of activation to physically prevent theft by eliminating intruder visibility, in contrast to passive recording-based alarms. Supporting the generators are accessories including Xenon Flash strobes, Sound Barrier S3B 127dB audio deterrents, the Smoke Screen Interface controller, and the portable Rapid Deploy and Sentry mobile units. The technology stack is anchored by the Sentience cloud-based monitoring platform with open API, the Node 4G wireless router for IP connectivity, Official Ajax Ready wireless integration with pre-installed Jeweller Relay modules, the upcoming CySPAG-accredited V2 IP Card for cyber-secure connectivity, and InvisiFog, a next-generation invisible-to-the-eye fog technology announced in April 2026. All Sentinel units comply with EN50131:8 and IEC62642:8, with the company re-certified to ISO 9001 and ISO 14001 in December 2024.

The business model is primarily hardware-led, with unit sales across the Sentinel range supplemented by recurring revenue from proprietary consumables (Fluid R Swift Fit 1000ml, Fluid Bladder 500ml) and replacement batteries that fit the S35, S55, S70, S100 and Titanium ranges. Pricing is quote-based, driven by floor area, number of units, integration complexity, and IP monitoring requirements, with small retail units covering up to 20-30m² (Sentinel Go/SC20), mid-range units covering 30-70m² (S35, S55), and large-format units covering 70-150m²+ (S70, S100, S150). Go-to-market is a hybrid of direct enterprise sales, a global registered installer network with technical support portal, self-serve product selection via the website, and community/event-driven demand generation including the FBARC initiative and The Security Breakdown podcast. Revenue is also generated through installation, maintenance, and service contracts that may include free fluid refills and annual maintenance checks.

Customers are concentrated in enterprise retail, banking/ATM, warehouse and industrial, and cash handling verticals. Named enterprise customers include Tesco (3,000+ installed units), Boots (600+ stores with 85% reported burglary reduction), Aurum Holdings, Arla Foods (20 units with zero losses since installation), Itau Unibanco in Brazil (40 ATM attacks per month prior to deployment), Expansys, The Works, and Ancaster Jewellers in Canada. The company operates globally with dedicated regional representatives in the UK, Canada, Italy, Brazil, and South Africa. Listed headcount of 1-10 employees indicates a lean operation that leverages outsourced manufacturing, an external registered installer network, and consumables revenue to scale.

Name

Concept Smoke Screen

Legal name

Concept Smoke Screen Ltd

Website

https://smoke-screen.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Concept Smoke Screen is a UK manufacturer of security fog generators and active crime-prevention systems serving enterprise retail, banking and ATM, warehouse, and cash-handling customers globally through a Sentinel hardware range, Sentience cloud monitoring platform, and recurring consumables.

Ownership category

akta.pro rank

Product category

Physical Security Fog Systems

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Fire Alarm & Life Safety Systems Integration (BPAKAGAF)

akta.pro secondary industry

Ancillary Fire Safety Devices & Integration (Audible/Visual Alarms, Strobes, Sirens) (HSAHAFAL)

Keywords

• Security fog generators
• Anti-intruder systems
• Retail crime prevention
• Active smoke protection
• Physical security hardware

Headquarters

HQ city

Swineshead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Security Fog Generators: Sale of hardware fog generator units across the Sentinel range including SC20, S35, S55, S70, S100, S150, Sentinel Go, Sentry, and Rapid Deploy models. Pricing varies by coverage capacity and features.
2. Consumables: Recurring revenue from fluid refills (Fluid R Swift Fit, Fluid Bladder 500ml) and battery replacements. Fluid typically lasts 4-8 activations depending on machine configuration.
3. Battery Backup Systems: Replacement batteries compatible with Sentinel S35, S55, S70, S100 and Titanium range for backup power capability.
4. Professional Services: Installation, maintenance, and support services through registered installer network. Service contracts available including free fluid refills and annual maintenance checks.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Concept Smoke Screen manufactures and sells security fog generator systems under the Sentinel range (SC20, Go, S35, S55, S70, S100, S150) that rapidly fill protected spaces with dense, harmless fog to deny intruders visibility within 15-20 seconds, providing 40+ minutes of protection. The company also sells supporting accessories (Xenon Flash, Sound Barrier S3B, Smoke Screen Interface), portable units (Rapid Deploy, Sentry), consumables (fluid refills, batteries), the Node 4G connectivity device, and the Sentience cloud-based remote monitoring platform for multi-site estates. Products integrate with leading alarm systems including Ajax and are certified to EN50131:8 and IEC62642:8 standards.

Product overview

Concept Smoke Screen is a security fog generator manufacturer offering a comprehensive portfolio of active security products. The core offering is the Sentinel range of security fog generators (SC20, Go, S35, S55, S70, S100, S150) that deploy dense, harmless fog to deter intruders and protect assets. Supporting products include Xenon Flash strobe lights, Sound Barrier S3B sounders, and Smoke Screen Interface for control/monitoring. Consumables include Fluid R Swift Fit, Fluid Bladder 500ml, and Batteries. The IP-enabled ecosystem includes Node 4G connectivity devices and the Sentience cloud monitoring platform for remote management. The portable Sentry unit provides mobile protection in a wheeled flight case. Products integrate with existing alarm systems and are certified to EN50131:8 and IEC62642:8 standards.

Differentiator

Problem solved

Functional benefit

Brands

• Sentinel: Security fog generator product line including SC20, Go, S35, S55, S70, S100, and S150 models.
• Sentience
• InvisiFog
• The Security Breakdown

Products and services

• Sentinel SC20 Ultra-lightweight compact security fog generator for small retail premises up to 20-30m², designed for ease of installation and EN50131:8/IEC62642:8 compliance.
• Sentinel Go Battery-powered security fog generator for off-grid and remote locations with no mains power requirement, delivering over 4 minutes of continuous fog from an instantly heated coil.
• Sentinel S35 Compact and powerful security fog generator suitable for high-street shops and jewellers covering 30-50m², with battery back-up, LCD status display and multi-nozzle system.
• Sentinel S55 Versatile security fog generator for medium retail and pharmacy environments covering 50-70m², with full heater redundancy and battery back-up.
• Sentinel S70 Workhorse Sentinel security fog generator for shops, offices, workshops and service stations, providing flexible installation options with machined steel heater block.
• Sentinel S100 High-power security fog generator for large format retail and superstore applications covering 70-150m², with Sentience monitoring compatibility.
• Sentinel S150 Most powerful and fastest security fog generator in the range, designed for multi-zone estates and large premises with high-velocity, dual-pump and dual-nozzle delivery.
• Xenon Flash Intense Xenon strobe accessory that magnifies the screening properties of security fog, allowing lower volumes of smoke to be effective.
• Sound Barrier S3B 127dB audio deterrent that complements security fog by creating an intolerable wall of sound upon activation.
• Smoke Screen Interface Control and monitoring interface accessory with LED status indicators, low fluid alerts and key activation for testing Smoke Screen systems.
• Rapid Deploy Portable standalone security fog generator with radio key fob control, 90-second initial burst, dualtech detector and quick plug-and-play setup without alarm integration.
• Sentry Mobile self-contained security fog unit in a wheeled flight case, with 50-second burst, event capture camera, 4G connectivity and remote key fob control.
• Fluid Bladder 500ml 500ml water-based security fog fluid consumable compatible with Sentinel S35, Sentinel Go and SC20 generators, producing dense non-toxic, non-irritant fog with no oily residue.
• Fluid R Swift Fit 1000ml all-purpose security fog fluid in a Swift Fit container with quick connector and tamper-proof casing, providing up to 7 minutes of smoke production.
• Batteries 12V battery back-up consumable for Sentinel S35, S55, S70, S100 and Titanium generators, providing up to 90 minutes of operation during power loss.
• Node 4G Wireless 4G router enabling Smoke Screen fog generators with IP cards to connect to the Sentience cloud-based monitoring platform for remote connectivity.
• Sentience Cloud or on-premise monitoring platform with open API that provides remote command, control, configuration and event log access for large estates of Smoke Screen fog generators.
• InvisiFog Next-generation invisible-to-the-human-eye security fog technology that deploys within milliseconds to provide protection while maintaining visibility for staff and occupants in homes, retail, warehouses and offices.

Quantifiable outcome

• 85% reduction in burglary at Boots stores with Smoke Screen installations
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• ASELcoreStrategic or Co-development Partner · 1 May 2026Partnership to integrate Sentinel Go battery-powered fog generator with ASEL's WASP X platform. Creates fully standalone security solution combining wireless intrusion detection with battery-powered active fog deterrence for vulnerable, infrastructure-limited sites.
• Ajax SystemscoreTechnology or Integration · 1 April 2026Official Ajax Ready certification partnership. Smoke Screen Sentinel fog generators are officially Ajax Ready, with pre-installed wireless Jeweller Relay modules. Listed on Ajax Systems partner directory. Enables seamless integration with Ajax wireless alarm ecosystem without additional cabling, providing customers with complete security visibility managed from one app.
• FLIRminorStrategic or Co-development PartnerSecurity solution partnership combining FLIR thermal imaging technology with Smoke Screen fog systems for enhanced public safety and crime prevention capabilities.
• Fight Back Against Retail Crime (FBARC)flagshipGTM or Marketing PartnerHeadline partner and active facilitator of FBARC community events across UK towns and cities. Events bring together retailers, police, BCRPs, BIDs and security vendors. Won Community Heroes Award at Pride of Retail Risk Awards 2025. Smoke Screen team including Scott Ballard and Jack Cunnington drive event logistics and presentations.
• Skills for SecuritycoreGTM or Marketing PartnerProud sponsors of Skills for Security, the UK's leading fire and security training provider. Active participants in careers fairs and workforce development initiatives. Brand sponsors of The Security Breakdown podcast. Committed to addressing skills gap in the security industry.
• National Business Crime Centre (NBCC)coreStrategic or Co-development PartnerCollaboration with NBCC and Detective Superintendent Lisa Maslen on The Security Breakdown podcast discussing retail crime statistics, reporting, and collaboration between police and retailers. NBCC focuses on making reporting easier and improving feedback between policing and businesses.
• University of Lincoln CriminologistscoreStrategic or Co-development PartnerGroundbreaking partnership with criminologists from University of Lincoln to assess the impact of Smoke Screen systems on retail loss prevention and on crime in surrounding communities. First-of-its-kind academic partnership for security fog technology.
• British Security Industry Association (BSIA)coreOthersMember and active participant in BSIA initiatives including CySPAG cyber security scheme. Smoke Screen V2 IP Card achieved CySPAG accreditation under BSIA's cyber security scheme ahead of release.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• RISCO Group: Global manufacturer of integrated security solutions including intrusion, video, and access control. Comparable as a broader electronic security provider whose installer relationships overlap with Concept Smoke Screen's distribution channel.
• Hikvision: Global leader in video surveillance and electronic security products with extensive retail and commercial security coverage. Comparable as a broad incumbent whose intrusion and surveillance offerings compete for the same loss-prevention budgets as security fog systems.
• ADT Inc. Largest US-based commercial and residential security provider offering monitored alarms, intrusion detection, and integrated solutions. Comparable as a broad incumbent that could bundle or substitute active-deterrence offerings alongside its core monitoring and installation services.
• Texecom: Established UK manufacturer of intruder alarm panels, detectors, and signaling devices. Comparable as a broader security systems provider that competes for installer mindshare and could expand into active-deterrence categories adjacent to its core alarm business.
• Securitas: Global security services and solutions provider with electronic security offerings. Comparable as a broad incumbent that competes for the same enterprise retail, banking, and cash-handling customers that Concept Smoke Screen serves.
• Honeywell Building Technologies: Multi-national conglomerate with a security and intrusion detection portfolio serving commercial and industrial customers. Comparable as a broad incumbent whose commercial security solutions target the same enterprise facilities as Concept Smoke Screen.

Direct peers

• Bandit: UK manufacturer of security fog generators ('fog bandits') offering comparable active-deterrence solutions to retail, commercial, and residential customers. Direct competitor within the UK fog generator category.
• Smokecloak: UK-headquartered manufacturer of security fog generators serving retail, ATM, and commercial markets. Directly competes with Concept Smoke Screen on active-deterrence technology and overlapping customer verticals (jewellers, cash handling, retail).
• PROTECT: Danish-founded global manufacturer of security fog cannons with similar product portfolio and EN-certified technology. Competes head-to-head in retail, ATM, and industrial security fog deployments across Europe and international markets.

Emerging players

• Ajax Systems: Wireless security and alarm systems manufacturer that is also a strategic integration partner of Concept Smoke Screen (Ajax Ready certification). Comparable as an adjacent security technology provider whose ecosystem Smoke Screen's products integrate with, and a potential competitive threat if Ajax develops its own active deterrence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLBTQxubGiHFtq0kQNEOZtxpI2whf0stT2
• Xx.com/smoke_screen_uk
• Facebookfacebook.com/conceptsmokescreen
• LinkedInlinkedin.com/company/concept-smoke-screenuk

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concept Smoke Screen