Dental Focus
Dental Focus is a UK-founded digital marketing agency, established in 2001, that builds websites, SEO, and patient-engagement systems exclusively for dental practices, serving 5,000+ dentists across the UK, Ireland, Australia, New Zealand, and Singapore via monthly subscription contracts.
- Company typePrivate
- Founded2001
- HeadquartersCroydon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dental Focus does
Dental Focus is a UK-headquartered digital marketing agency founded in 2001 by Krishan Joshi that specializes exclusively in the dental industry. It designs and manages websites, SEO, paid media, branding, and patient engagement systems for dental practices, and has launched more than 5,896 websites for over 5,000 dentists since inception. The company operates from London with additional offices established in Australia (DF Marketing Pty Ltd) and Qatar (Dental Focus LLC), serving practices in the UK, Ireland, Australia, New Zealand, and Singapore.
The product stack combines traditional dental marketing services with a growing layer of AI- and immersive-technology features, including an emotionally intelligent AI chatbot (2026), AI voice assistants for inbound call handling (2025), a VR patient education module (2025), gamified patient education (2025), and multi-language website capability (2025). The firm also markets a proprietary 7P's marketing framework developed in partnership with dental industry figure Chris Barrow. Its technology is built as agency-delivered managed services rather than a self-serve SaaS platform, with each client website and toolset customized to the practice.
The business model is subscription-based recurring revenue on 12-month contracts with three publicly listed tiers at £840, £1,500, and £1,900 per month. Go-to-market is direct sales combined with industry referrals, validated by repeated Dentistry Awards and Private Dentistry Awards wins. The company is privately held, has not raised external funding, and operates with a small named team of 13 specialists.
Dental Focus firmographics
Firmographics- Name
- Dental Focus
- Legal name
- Sucofocus Limited
- Website
- https://dentalfocus.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dental Focus is a UK-founded digital marketing agency, established in 2001, that builds websites, SEO, and patient-engagement systems exclusively for dental practices, serving 5,000+ dentists across the UK, Ireland, Australia, New Zealand, and Singapore via monthly subscription contracts.
- Ownership category
- akta.pro rank
Where Dental Focus is headquartered
LocationHeadquarters
- HQ city
- Croydon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Dental Focus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Website Design Services: Monthly subscription-based website design and hosting services with three pricing tiers (The Original £840/mo, The Domination £1,500/mo, The Power Up £1,900/mo). All plans include FREE Website Hosting & Client Service Plan with minimum 12-month commitment.
- SEO Services: Google SEO campaigns included in The Domination and Power Up packages, with standalone SEO services available. The company claims over 3,000 Top Google Rankings achieved for clients.
- Social Media Services: Social media marketing services for dentists including Facebook and Instagram management, paid advertising campaigns, and community cultivation.
- Photography & Videography: Professional videography and photography services included in The Power Up package, featuring Patient Lounge TV content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | The Original - Bespoke 30+ Page Website at £840/month |
| Subscription | Monthly | The Domination - Bespoke Website + Google Domination at £1,500/month |
| Subscription | Monthly | The Power Up - Everything from Domination plus Videography & Photography at £1,900/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Dental Focus product offering
Product offeringCore offering
Dental Focus designs bespoke dental websites, runs dental-focused SEO (Google Domination) campaigns, and provides social media, PPC, and ongoing Client Service Plans (hosting, security, support, monthly content) for dental practices. Services are sold primarily as monthly subscription packages with 12-month minimum commitments across three tiers: The Original (£840/mo), The Domination (£1,500/mo with SEO), and The Power Up (£1,900/mo with videography/photography).
Product overview
Dental Focus is a specialized dental marketing agency offering a comprehensive suite of digital marketing products for dental practices. The core offerings include Bespoke Dental Websites (custom-designed, psychology-based websites), Dental SEO Services (Google domination and search rankings), and Social Media Marketing. Additional modules include Pay-Per-Click Advertising, Dental Chatbot (AI-powered), and the Client Service Plan (ongoing maintenance and support). The company operates three pricing tiers: The Original (starting at £840/month), The Domination (£1,500/month with SEO), and The Power Up (£1,900/month with videography/photography). Regional variants exist for Australia (DF Marketing). Additional products include CV Websites for individual professionals, website galleries, and specialized campaigns like Invisalign Marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Bespoke Dental Websites Custom-designed, 30+ page dental practice websites built using psychological principles to attract ideal patients, with emotional design, fast page loads, and conversion-optimized layouts. Sold to dental practices as a standalone website project and also bundled into monthly subscription packages.
- Dental SEO Services (Google Domination) Search engine optimization service targeting top Google rankings for dental practices, including keyword research, on-page optimization, and local SEO strategies. The company claims 3,000–14,740+ top Google rankings achieved for clients. Sold both standalone and bundled into subscription packages.
- Social Media Marketing for Dental Practices Facebook and Instagram management, content creation, community cultivation, and paid advertising campaigns tailored for dental practices. Sold as part of the broader marketing service offering.
- Pay-Per-Click Advertising for Dentists Google Ads campaigns and paid social advertising to drive targeted traffic to dental practice websites and attract ideal patients.
- Dental Focus Chatbot (AI Chatbot) AI-powered chatbot designed for dental practice websites to handle patient enquiries, answer routine questions, and guide visitors to booking actions, improving conversion rates.
- Client Service Plan Subscription-based ongoing service plan bundling website security, hosting, ongoing changes, support, and monthly fresh content creation designed to encourage month-on-month growth. Included free with all monthly subscription packages.
- Invisalign Marketing Campaigns Specialized treatment-focused marketing service for attracting Invisalign patients, including landing pages, social media advertising, SEO targeting Invisalign keywords, and PPC campaigns.
- CV Websites for Dental Professionals Free website builder for individual dental professionals (associates and principals) to create personal CV-style websites showcasing their credentials and experience online.
- DF Marketing (Australia) Regional Service Regionally localized version of Dental Focus's dental marketing services for Australian and New Zealand dental practices, including AHPRA-compliant websites, local SEO, and patient acquisition marketing. Operated via DF Marketing Pty Ltd with a local phone number and ABN registration.
Quantifiable outcome
- Over 5,000 dentists and practices served across UK, Ireland, and Australia
- +4 more outcomes
Companies that use Dental Focus
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Dental Focus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature6 records
Dental Focus partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Mouth Cancer FoundationcoreCo-founded by Krishan Joshi (Founder & CEO) with his father Dr Vinod Joshi in 2004. Krishan serves as active Trustee and Treasurer. The charity focuses on saving and improving lives through early detection of mouth, head and neck cancers. Dental Focus donates time and resources to grow the charity and participates in annual 10km walks.
- Ashley LattercoreDental business coach and ethics expert. Partner in dental industry events and educational content. Collaborated on the 7P's Framework for dental practice marketing.
- Kings College LondonminorEducational partnership for MSc in Aesthetics Dentistry. Krishan Joshi has delivered lectures on dental marketing, websites, and social media at King's College London.
- Dentinal TubulescoreLeading dental education platform. Active participation in Dentinal Tubules events and educational content. Partnership for industry thought leadership.
- Chris Barrow (Dental Business Coach)coreUK's leading dental business coach. Developed the 7P's Framework in partnership with Chris Barrow. Collaborated on attracting over 3,000,000 dental patients worldwide through their framework.
- Practice PlanminorDental practice plan provider. Special offer for Practice Plan clients for website design and dental marketing services.
- ADA (Australian Dental Association)minorAustralian Dental Association partnership for Australian operations.
- Women Dentists NetworkminorProfessional network for women in dentistry. Active partnership and sponsorship of events.
- Bridge2aidminorDental charity organization. Listed as brand partner for Australian operations.
- Dentinal Tubules Annual CongresscoreMajor annual dental education congress. Long-standing participation and presence at the event.
- The Dentistry ShowcoreMajor UK dental industry exhibition. Regular exhibitor and presenter at The Dentistry Show NEC Birmingham.
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
Dental Focus competitors and assessment
Company assessmentDirect peers
- Doctor Multimedia: Doctor Multimedia provides website design and digital marketing services for dental and medical practices. Comparable in healthcare-vertical specialization and SMB practice focus.
- PBHS: PBHS (Practice Builder, Health & Safety) provides dental practice website design, marketing, and practice management services. Long-standing comparable in dental-specific digital marketing and website design.
- PatientPop (Tebra): Tebra (formerly PatientPop) provides a practice growth platform including websites, SEO, patient communication, and reputation management for healthcare practices. Direct competitor in dental practice marketing automation and patient acquisition.
- Sesame Communications (Henry Schein One): Sesame Communications (now part of Henry Schein One) offers patient communication, online reputation, and marketing services to dental practices. Direct comparable in dental-vertical patient acquisition and engagement software-plus-services.
- Roadside Dental Marketing: Roadside Dental Marketing is a US-based agency specializing exclusively in dental marketing, SEO, and website design. Direct comparable in vertical specialization and SMB dental focus.
- My Social Practice: My Social Practice provides dental-specific social media marketing, content, and training. Direct comparable in the dental vertical, social media management focus, and SMB dental customer base.
- Optimize Dental Marketing: Optimize Dental Marketing is a dental-focused digital marketing agency offering SEO, PPC, and website design. Direct comparable in dental vertical specialization and subscription-based client engagements.
- ProSites: ProSites provides website design, SEO, and digital marketing services exclusively for dental and healthcare practices. Closely comparable to Dental Focus in vertical specialization, subscription-based website offerings, and SMB dental target market.
Broad incumbents
- WebFX: WebFX is a large, full-service digital marketing agency serving a wide range of verticals including healthcare. Comparable as a broad incumbent offering SEO, web design, and social media services, though not dental-specialized.
- Thrive Agency: Thrive Agency is a full-service digital marketing agency offering SEO, web design, social media, and PPC across multiple industries. Comparable as a broader competitor for dental marketing budgets, though without vertical specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dental Focus social profiles
Digital presenceDental Focus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dental Focus leadership team
Management profileNumber of profiles
Profiles4 records
Dental Focus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dental Focus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dental Focus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dental Focus
What does Dental Focus do?
Dental Focus designs bespoke dental websites, runs dental-focused SEO (Google Domination) campaigns, and provides social media, PPC, and ongoing Client Service Plans (hosting, security, support, monthly content) for dental practices. Services are sold primarily as monthly subscription packages with 12-month minimum commitments across three tiers: The Original (£840/mo), The Domination (£1,500/mo with SEO), and The Power Up (£1,900/mo with videography/photography).
Is Dental Focus a public or private company?
Dental Focus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dental Focus founded?
Dental Focus was founded in 2001. It employs 11 to 50 people.
Where is Dental Focus based?
Dental Focus is headquartered in Croydon, United Kingdom, in the Europe region.
How does Dental Focus make money?
Four revenue lines are on record. Website Design Services are the primary driver. The others are SEO Services, social Media Services and photography & Videography.
Who are Dental Focus's main competitors?
Direct peers on record are Doctor Multimedia, PBHS, PatientPop (Tebra), Sesame Communications (Henry Schein One), Roadside Dental Marketing, My Social Practice, Optimize Dental Marketing and ProSites. Broad incumbents are WebFX and Thrive Agency.
Does Dental Focus have an API?
No public API is recorded for Dental Focus.