What Sesame Communications does

Sesame Communications (legal entity MH Sub I, LLC, dba Sesame Communications) is a US-based vertical software vendor that builds and operates a cloud-based digital marketing and patient engagement platform exclusively for dental and orthodontic practices. The platform, branded Sesame 24-7, integrates responsive-design websites, SEO services, social media management, automated appointment and financial reminders, HIPAA-compliant two-way text messaging, online bill pay, 24/7 staffed LiveChat, and WebMD/Healthgrades directory enhancements into a single suite. The company's underlying architecture is a cloud-based delivery model with practice-branded websites, integration hooks to leading dental practice management systems (Dentrix, Dolphin, Ortho2, Tops, Cloud 9) and payment processing via TSYS, positioning Sesame as the marketing and front-office patient communication layer for the practice. Sesame has been operating for over 20 years, was recognized three times since 2009 by the Puget Sound Business Journal as one of Washington's 100 Fastest-Growing Private Companies, and is a wholly-owned subsidiary of Henry Schein One, leveraging the parent's dental distribution network for sales reach.

The company's products are organized into three layers. Core offerings include patient communications (with Sesame PhoneSight for phone and text messaging), responsive web design, and SEO. Add-on modules include LiveChat, WebMD Enhanced Profiles, Healthgrades integration, PPC, and social media advertising. The Sesame 24-7 platform is the unifying cloud suite that bundles these capabilities with analytics. Distribution is sales-led: an inside sales team of Product Sales Specialists runs 30-50 outbound calls per day targeting both Henry Schein One and non-Henry Schein One dental practices, demos are delivered via screenshare, and the website offers "Request Info" and "Request Demo" CTAs for inbound lead capture.

Sesame generates revenue through subscription-based SaaS contracts billed monthly with a 12-month minimum commitment, with payment via credit card, debit card, or ACH. Pricing is not publicly disclosed; rates may be adjusted to prevailing monthly rates upon initial term expiration. Customer segments are vertical SMB dental and orthodontic practices in the United States; the company operates from a Seattle, WA office and an American Fork, UT office. Leadership includes CEO Diana Friedman and COO Tim Williams, with a Director of Business Development, a Marketing Manager, and several Social Media Specialists supporting go-to-market and content production.

Name

Sesame Communications

Legal name

MH Sub I, LLC dba Sesame Communications

Website

https://sesamecommunications.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Sesame Communications is a US-based vertical SaaS vendor that delivers a cloud-based digital marketing and patient engagement platform, including responsive web design, SEO, social media management, automated reminders, two-way texting, online bill pay, and LiveChat, exclusively to SMB dental and orthodontic practices, operating as a subsidiary of Henry Schein One.

Ownership category

akta.pro rank

Product category

Dental Practice Marketing Software

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Dental practice marketing
• Patient engagement software
• Healthcare patient communications
• Dental website design
• Orthodontic practice marketing

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS: Monthly subscription services for dental/orthodontic practices including web design, patient communications, SEO, and social media management. Fees billed monthly with 12-month minimum commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Sesame Communications provides a cloud-based, integrated digital marketing and patient engagement platform exclusively for dental and orthodontic practices. Its offerings combine responsive-design web design, SEO, social media management, automated patient communications (appointment reminders, two-way texting, online bill pay), LiveChat, WebMD/Healthgrades directory profiles, and PPC/social advertising into a single subscription-based suite (Sesame 24-7).

Product overview

Sesame Communications is an integrated, cloud-based marketing and patient-engagement platform designed exclusively for dental and orthodontic practices. The core offering centers on Patient Communications (including Sesame PhoneSight for text/phone messaging), supported by web design and SEO services for online presence. Additional modules include LiveChat for real-time support, WebMD and Healthgrades directory integrations for visibility, and PPC/Social Media Advertising for patient acquisition. The company pioneered responsive-design websites in the industry and was the first to offer practice appointment reminders, secure 2-way text messaging, and secure online bill pay. All services integrate with the Sesame 24-7 cloud platform and connect with practice management systems including Dentrix, Dolphin, Ortho2, Tops, and Cloud 9.

Differentiator

Problem solved

Functional benefit

Brands

• Sesame 24-7: A cloud-based suite of innovative patient engagement and marketing tools designed for dental practices.
• Sesame PhoneSight
• Sesame LiveChat

Products and services

• Patient Communications

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Henry Schein OnecoreStrategic or Co-development PartnerCorporate parent company. Henry Schein One is the global leader in dental management, analytics, communication and marketing software. Sesame Communications is a subsidiary of Henry Schein One.
• DentrixcoreTechnology or IntegrationPractice management software integration partner. Sesame integrates with Dentrix for seamless practice management.
• DolphincoreTechnology or IntegrationDental imaging software integration partner for orthodontic practices.
• Ortho2coreTechnology or IntegrationOrthodontic practice management software integration partner.
• TopscoreTechnology or IntegrationOrthodontic practice management software integration partner.
• Cloud 9coreTechnology or IntegrationOrthodontic practice management software integration partner.
• TSYScoreTechnology or IntegrationPayment processing integration partner for secure online bill pay and payment processing services.
• American Academy of Cosmetic Dentistry (AACD)minorStrategic or Co-development PartnerProfessional association partnership. Sesame presents workshops and educational content at AACD conferences.
• American Association of Orthodontists (AAO)minorStrategic or Co-development PartnerProfessional association partnership. Sesame has booth presence and educational presentations at AAO annual meetings.
• Washington State Dental Association (WSDA)minorStrategic or Co-development PartnerState dental association partnership with WSDA endorsement.
• Northern California Association of Orthodontists (NCAO)minorStrategic or Co-development PartnerRegional orthodontic association partnership.
• Southern Association of Orthodontists (SAO)minorStrategic or Co-development PartnerRegional orthodontic association partnership.
• Edward (Anglo-Northern California Orthodontic Society)minorStrategic or Co-development PartnerRegional orthodontic society partnership.
• Jill Allen & AssociatesminorImplementation/ SI/ Consulting PartnerDental practice consulting partner for implementation and practice management consulting.
• WorkingCatminorImplementation/ SI/ Consulting PartnerDental practice consulting partner for business development and practice optimization.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Solutionreach: Patient engagement and communication platform widely used by dental and healthcare practices, offering reminders, two-way texting, online scheduling, and reputation management — directly overlapping with Sesame's core patient communications offering.
• PatientPop (Tebra): Practice growth platform for independent practices including websites, SEO, patient communication, and reputation management — a direct competitor in dental marketing websites and patient acquisition.
• Weave: All-in-one patient communication platform for dental and medical practices including two-way texting, automated reminders, online reviews, and payments — a directly comparable patient engagement suite targeting the same dental SMB segment.
• Doctor.com: Healthcare provider marketing platform offering practice websites, listings management, reputation, and patient engagement — overlapping with Sesame's website, SEO, and directory listing offerings.
• Demandforce: Patient communication and marketing automation platform for healthcare and dental practices featuring automated reminders, email marketing, and online reputation — overlapping with Sesame's patient communications suite.
• Officite: Dental practice website design, SEO, and online marketing services company — competes head-to-head with Sesame on the website design and search marketing offerings for dental practices.
• RevenueWell: Dental-specific patient communication and marketing platform offering automated reminders, patient reactivation, online reviews, and social media tools — closely aligned with Sesame's dental-vertical focus and product mix.
• ProSites: Provider of custom dental website design, SEO, and digital marketing services for dental practices — directly overlapping Sesame's web design and SEO product lines within the same dental vertical.

Broad incumbents

• Birdeye: Large, multi-vertical customer experience and digital marketing platform serving dental practices among other SMBs with reviews, listings, messaging, and social media — a broader incumbent entering Sesame's category.
• Henry Schein One (Patterson, Dentrix ecosystem): Sesame's corporate parent and a broader dental practice software suite including Dentrix practice management, patient engagement, and analytics — overlapping strategically as the integrated platform competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Sesame247
• Facebookfacebook.com/SesameCommunications
• LinkedInlinkedin.com/company/84960

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sesame Communications