Persson Invest
Persson Invest is a privately held Swedish family-owned conglomerate founded in 1932, operating vehicle dealerships (Volvo, Renault, Dacia, Toyota), forestry and wood processing, commercial real estate, renewable energy, and shared financial services across northern Scandinavia.
- Company typePrivate
- Founded1932
- HeadquartersÖstersund, Sweden
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Persson Invest firmographics
Firmographics- Name
- Persson Invest
- Legal name
- AB Persson Invest
- Website
- https://perssoninvest.se
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Persson Invest is a privately held Swedish family-owned conglomerate founded in 1932, operating vehicle dealerships (Volvo, Renault, Dacia, Toyota), forestry and wood processing, commercial real estate, renewable energy, and shared financial services across northern Scandinavia.
- Ownership category
- akta.pro rank
Where Persson Invest is headquartered
LocationHeadquarters
- HQ city
- Östersund
- HQ country
- Sweden
- HQ region
- Europe
Offices18 records
Markets served
Persson Invest business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sales - Cars: Sale of Volvo, Renault, Dacia and Ford passenger vehicles and light commercial vehicles through Bilbolaget Nord dealership network across northern Sweden
- Vehicle Sales - Trucks and Buses: Sale and service of Volvo trucks and buses through Wist Last & Buss in Sweden and Norway, plus Wetteri Power in Finland
- Real Estate Rental: Rental income from commercial and retail properties across Sweden including office spaces, workshops, retail showrooms and industrial facilities
- Wood Processing: Production and sale of planed wood products to industrial customers and building materials retailers through Valbo Trä
- Forestry: Management and harvesting of company-owned forests, approximately 140,000 hectares, plus forestry management services for external owners
- Renewable Energy: Wind power production through co-owned wind parks including Hocksjön (25% ownership), Mullbergs (50%), and Offerdalsvind (16%). Combined annual production approximately 684 GWh
- Economic Services: Accounting, payroll, credit administration, IT and switchboard services to group companies and external customers through Ekonomipartner, approximately 30 Mkr revenue
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Persson Invest product offering
Product offeringCore offering
Persson Invest is a Swedish family-owned conglomerate operating six business areas: passenger vehicle sales through Bilbolaget Nord (Volvo, Renault, Dacia, Ford), truck and bus sales through Wist Last & Buss and Wetteri Power across Sweden, Norway and Finland, commercial property management through Persson Invest Fastigheter, planed wood products through Valbo Trä, forest management of approximately 140,000 hectares through Persson Invest Skog, and renewable wind energy production through joint venture wind parks. The group also provides accounting, payroll and administrative services through Ekonomipartner.
Product overview
Persson Invest is a diversified Swedish family-owned conglomerate operating multiple distinct business divisions. The company has evolved from its origins as a 1932 Volvo car dealership into a multi-sector enterprise. The core operations span: (1) Bilbolaget Nord - passenger and light commercial vehicle sales representing Volvo, Renault, and Dacia across northern Sweden; (2) Wist Last & Buss - Volvo truck and bus sales in Sweden, Norway, and Finland through direct operations and the recently acquired Wetteri Power Oy; (3) Persson Invest Fastigheter - commercial property management; (4) Valbo Trä - wood processing through planing mills; (5) Persson Invest Skog - forest management of approximately 140,000 hectares; and (6) Ekonomipartner - internal and external financial/administrative services. Renewable energy operations include wind parks through joint ventures (Hocksjön, Mullberg, Offerdalsvind, JP Vind). The company also holds partial ownership stakes in Bilinorr (Toyota dealerships), Diös Fastigheter, and Relog AS. Total revenue exceeds 9 billion SEK with approximately 1,600 employees.
Differentiator
Problem solved
Functional benefit
Brands
- PiSkog: Forest management services and forestry holdings management for Persson Invest and external forest owners
- Ekonomipartner
Products and services
- Bilbolaget Nord Passenger Vehicle Dealerships Sale of new and used passenger cars and light commercial vehicles from Volvo, Renault, Dacia and Ford brands across 16 dealership locations in northern Sweden from Kiruna to Östersund, plus vehicle servicing, financing arrangements and parts.
- Wist Last & Buss Truck and Bus Dealerships (Sweden)
Companies that use Persson Invest
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles6 records
Persson Invest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Persson Invest partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Wetteri PlccorePersson Invest acquired Wetteri Power Oy from Wetteri Plc for approximately EUR 32.5 million, expanding truck and bus operations to Finland with 7 locations. Transaction expected to close by December 31, 2024.
- Relog AS / NHP Eiendom ASminorJoint development of properties in Stenungsund through 50/50 owned NHP Sverige AB with Norwegian partner Relog AS.
- JämtkraftcoreJoint venture partner in renewable energy operations. Persson Invest (50%) and Jämtkraft (50%) co-own Mullbergs Vindpark and JP Vind. Hocksjön wind park co-owned with 25% Persson Invest and 75% Jämtkraft ownership structure.
- Ziklo Bank (formerly Volvofinans)minorVehicle financing partner for customer financing solutions through Ekonomipartner credit administration services.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Persson Invest competitors and assessment
Company assessmentDirect peers
- Holmen AB: Swedish forestry company owning significant forest land and operating sawmills and wood processing. Most direct peer to Persson Invest Skog and Valbo Trä in Nordic forest-to-processing integration.
- Bilia AB: Largest Swedish automotive dealer group, listed on Nasdaq Stockholm. Closely comparable to Persson Invest's Bilbolaget Nord (passenger cars) and Wist Last & Buss (commercial vehicles) — multi-brand dealership operations across Sweden and the Nordics.
- SCA: Major Swedish forestry company with extensive forest holdings and sawmill operations. Direct historical peer to Persson Invest's wood operations — SCA exercised a buyout option on the Gällö Timber JV at end-2023.
- Mekonomen Group: Listed Nordic automotive aftermarket and service chain. Comparable to Persson Invest's service and parts operations across its Nordic dealership network, particularly the Wist Last & Buss aftersales business.
- Hedin Mobility Group: Privately-held Swedish automotive dealer and distribution group operating multi-brand dealerships across Sweden and Europe. Direct competitor to Bilbolaget Nord and Wist Last & Buss in Swedish vehicle retail and aftersales.
- Diös Fastigheter: Swedish commercial real estate company listed on Nasdaq Stockholm and headquartered in Östersund. Persson Invest holds a 15.4% stake. Directly comparable to Persson Invest Fastigheter's commercial property portfolio in northern Sweden.
Broad incumbents
- Volvo Group: Swedish truck and bus OEM. Bilbolaget Nord, Wist Last & Buss and Wetteri Power are Volvo dealers; Volvo's distribution and electrification strategy directly shapes Persson Invest's largest business segment.
- Stora Enso: Finnish-Swedish forest products company with very large forest assets and wood products operations. Comparable in vertical integration profile to Persson Invest Skog and Valbo Trä but operates at substantially larger scale.
- Castellum AB: One of Sweden's largest listed commercial real estate companies. Comparable in property type to Persson Invest Fastigheter but operates at significantly larger scale across Sweden.
Others
- Wetteri Plc: Finnish automotive company that divested its Wetteri Power Oy truck/bus dealership business to Persson Invest for EUR 32.5M in 2024. Adjacent peer as the former owner of operations Persson now operates in Finland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Persson Invest social profiles
Digital presencePersson Invest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Persson Invest leadership team
Management profileNumber of profiles
Profiles8 records
Persson Invest subsidiaries and ownership
Company hierarchySubsidiaries13 records
Persson Invest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Persson Invest M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Persson Invest
What does Persson Invest do?
Persson Invest is a Swedish family-owned conglomerate operating six business areas: passenger vehicle sales through Bilbolaget Nord (Volvo, Renault, Dacia, Ford), truck and bus sales through Wist Last & Buss and Wetteri Power across Sweden, Norway and Finland, commercial property management through Persson Invest Fastigheter, planed wood products through Valbo Trä, forest management of approximately 140,000 hectares through Persson Invest Skog, and renewable wind energy production through joint venture wind parks. The group also provides accounting, payroll and administrative services through Ekonomipartner.
Is Persson Invest a public or private company?
Persson Invest is a private company. It is classified as family owned and is currently operating.
When was Persson Invest founded?
Persson Invest was founded in 1932. It employs 1,001 to 5,000 people.
Where is Persson Invest based?
Persson Invest is headquartered in Östersund, Sweden, in the Europe region.
How does Persson Invest make money?
Seven revenue lines are on record. Vehicle Sales - Cars are the primary driver. The others are vehicle Sales - Trucks and Buses, real Estate Rental, wood Processing, forestry, renewable Energy and economic Services.
Who are Persson Invest's main competitors?
Direct peers on record are Holmen AB, Bilia AB, SCA, Mekonomen Group, Hedin Mobility Group and Diös Fastigheter. Broad incumbents are Volvo Group, Stora Enso and Castellum AB. Wetteri Plc is listed as an others.
Does Persson Invest have an API?
No public API is recorded for Persson Invest.