Coldwell Banker Mason Morse

What Coldwell Banker Mason Morse does

Coldwell Banker Mason Morse is a privately held, Aspen-headquartered luxury real estate brokerage founded in 1961 by Bill Mason and Edward Morse, operating as the longest-standing real estate firm in Aspen and the Roaring Fork Valley. The firm delivers residential buy/sell brokerage, property management, and vacation rental services through 100+ broker associates across six offices spanning Aspen, Snowmass Village, Basalt, Carbondale, Glenwood Springs, and Redstone. Its service portfolio includes full-service residential representation for properties ranging from entry-level homes to $10M+ estates, ranch and land sales through a dedicated Exclusive Ranches division, vacation rental management via the Aspen Resort Rentals sub-brand, and long-term rental management for approximately 300 units across the valley. Technology is conventional brokerage infrastructure: an MLS-backed website with map-based property search, lifestyle and price filtering, a Home Value Estimator, listing alert email workflows, and proprietary marketing content including the weekly 'Home' insert in the Aspen Times and four branded newsletters. The firm is affiliated with the Coldwell Banker franchise network (40,000+ agents across 40 countries), Coldwell Banker Global Luxury, and Christie's International Real Estate, and was acquired in 2024 by The Select Group of Real Estate Companies, a multi-brand parent with 1,700+ professionals across California, Nevada, Colorado, Wyoming, New Mexico, and Montana. Revenue is generated primarily through traditional real estate sales commissions on transactions (typically 5–6% of sale price, split between listing and selling brokers) supplemented by recurring managed-services fees from long-term rental property management and vacation rental concierge services. Customers are predominantly individual high-net-worth buyers and sellers of luxury and primary residences, with secondary segments in vacation rental guests, rental property owners, and ranch/land buyers, served primarily through agent-led field sales with website-driven self-serve property discovery.

Name

Coldwell Banker Mason Morse

Legal name

Coldwell Banker Mason Morse

Website

https://masonmorse.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Coldwell Banker Mason Morse is an Aspen-based luxury real estate brokerage founded in 1961, serving the Roaring Fork Valley with 100+ agents across six offices through residential sales, property management, and vacation rentals. Now part of The Select Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Aspen

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based model where brokers earn commissions on property sales transactions. The company represents buyers and sellers of residential and commercial properties across all price points in the Aspen and Roaring Fork Valley markets, including luxury estates, ranches, and vacation properties.
2. Rental Services: Revenue from managing approximately 300 long-term rental properties and vacation rentals in the Aspen Snowmass area. Services include property management, tenant placement, and vacation rental concierge services.
3. Property Management: Full-service property management for residential properties throughout the Roaring Fork Valley

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Coldwell Banker Mason Morse is a residential real estate brokerage serving the Aspen and Roaring Fork Valley region in Colorado. It provides buying, selling, and listing services across all price points (entry-level to $10M+ luxury estates), along with vacation rental management (Aspen Resort Rentals), long-term rental property management (approximately 300 units), and specialized ranch and land sales. The firm operates six physical offices with 100+ broker associates and is affiliated with the Coldwell Banker Global Luxury and Christie's International Real Estate networks.

Product overview

Coldwell Banker Mason Morse operates as a single-brand real estate brokerage offering a unified platform of residential real estate services centered on buying, selling, and renting properties in the Aspen and Roaring Fork Valley regions. The core product consists of agent-based real estate transactions supported by online property search tools and home valuation services. Additional service modules include vacation rental management through Aspen Resort Rentals, long-term property management (approximately 300 units), Global Luxury branding for high-end properties, video marketing services, and media products including the Home Newsletter and Home Publication. The company also offers a specialized Ranch Team for ranch and land sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buy/Sell Brokerage Services
• Online Property Listings and Map Search

Quantifiable outcome

• Coldwell Banker brand: $200M in $1M+ sales each day, $1.9M average sale price of $1M+ transactions, 39,339 sides of $1M+ transactions
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Select Group of Real Estate CompaniescoreStrategic or Co-development Partner · 1 January 2024The acquisition of Coldwell Banker Mason Morse by The Select Group in 2024 brought the Select Group into the heart of Aspen, Snowmass, and the Roaring Fork Valley. The Select Group, founded by Dan Jacuzzi, supports over 1,700 professionals across California, Nevada, Colorado, Wyoming, New Mexico, and Montana. The merger created synergy between two respected brands in premier resort markets.
• Coldwell BankercoreChannel Partner/ Reseller/ DistributorColdwell Banker Mason Morse operates as a franchise member of the Coldwell Banker brand, providing access to global network of 40,000+ agents across 40 countries and territories, the Coldwell Banker Global Luxury program, marketing resources, and brand recognition.
• Christie's International Real EstatecoreChannel Partner/ Reseller/ DistributorColdwell Banker Mason Morse has access to Christie's International Real Estate for luxury property sales, providing connection to one of the world's premier luxury real estate brands and international clientele.
• Coldwell Banker Global LuxurycoreChannel Partner/ Reseller/ DistributorColdwell Banker Global Luxury program providing exclusive marketing, networking, and brand resources for luxury property transactions, connecting brokers with high-net-worth clients globally.
• Aspen Times (Home Publication)minorGTM or Marketing PartnerExclusive partnership to feature the 'Home' insert in the Aspen Times every Friday during peak season and digitally year-round, reaching annual audience of over 520,000 in the Roaring Fork Valley.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Aspen Associates Realty: Local Aspen boutique residential brokerage competing in the same Roaring Fork Valley geography; comparable in product offering (residential buy/sell, rentals, property management) though smaller in scale and brand reach.

Direct peers

• The Agency: Luxury-focused residential brokerage with offices in Aspen and other resort markets; directly comparable in luxury positioning, agent-driven model, and emphasis on high-net-worth clientele.
• Slifer Smith & Frampton Real Estate: Long-established Vail Valley luxury brokerage directly comparable in resort-market luxury residential focus, decades-long local brand presence, and full-service broker model.
• Engel & Völkers: International luxury real estate franchise with Aspen-area presence; comparable in luxury segment focus, white-glove service model, and reliance on a global referral network for HNW buyers.
• Coldwell Banker Mountain Properties: Sister Coldwell Banker affiliate within The Select Group operating in Jackson Hole, Vail, Breckenridge, and other Colorado/Wyoming resort markets; directly comparable in luxury resort brokerage model and now a corporate sibling post-2024 acquisition.
• Aspen Snowmass Sotheby's International Realty: Direct luxury brokerage competitor operating in Aspen and Snowmass with similar service offerings, leveraging Sotheby's global luxury network. Closely comparable in target market, price segment, and geographic footprint.

Broad incumbents

• Douglas Elliman: Large residential brokerage with a strong presence in luxury resort and second-home markets; comparable in serving affluent buyers/sellers in resort geographies with a transaction-commission model.
• Christie's International Real Estate: Global luxury real estate network and existing affiliate of Coldwell Banker Mason Morse; comparable in luxury specialization and international HNW buyer reach, though operating as a network rather than a single regional brokerage.
• Compass: National luxury-leaning real estate brokerage with an active Aspen presence; comparable as a competing residential brokerage serving HNW clients, though broader in geographic scope and technology-driven in go-to-market.
• Berkshire Hathaway HomeServices: Large national residential brokerage with luxury and resort-market affiliates; comparable in commission-based residential brokerage model and brand-driven client acquisition, though far broader in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cbmasonmorse
• YouTubeyoutube.com/user/cbmasonmorse
• Facebookfacebook.com/cbmasonmorse
• LinkedInlinkedin.com/company/cbmasonmorse
• Instagraminstagram.com/cbmasonmorse
• Pinterestpinterest.com/cbmasonmorse

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Mason Morse