Cape & Plymouth Business Media

What Cape & Plymouth Business Media does

Cape & Plymouth Business Media (legal entity: Cape Business Publishing Group, LLC) is a privately held, full-service regional marketing and media company headquartered in Hyannis, Massachusetts. It serves as the only business-focused media platform covering Cape Cod, the Islands, Plymouth County, and the South Shore, distributing monthly print and digital magazines, a weekly business newsletter, social media content, and a community event calendar. The company reports 3,000+ monthly unique website visitors, 55,000+ annual web visitors, and 112,000+ page views, and reaches tens of thousands of business professionals monthly through its combined channels.

The product portfolio centers on three integrated lines: media properties (Cape & Plymouth Magazine, weekly newsletter, community news website, and the annual Giving Guide), a recurring event and awards franchise (40 Under 40, Best Places to Work, Enterprising Women, Watchlist, Marketing Mondays, and Marketing Summit), and client services (advertising sales, sponsored content with fact-check, SEO, social media management, and website design). The technology layer is a standard WordPress-based digital publishing platform paired with conventional print magazine production; no proprietary technology, AI capabilities, or data platforms are disclosed.

The revenue model is a hybrid of advertising sales (print and digital magazine placements), tiered event sponsorships (Premier Visibility, Growth Partnership, Community Connect, and Member tiers), fee-based article submission with editorial review, and agency services. Go-to-market is community-led and event-driven, executed primarily through partnerships with six local chambers of commerce (Plymouth Area, Greater Hyannis, Falmouth, Cape Cod Canal Region, Cape Cod, and Hyannis). Primary customers are regional SMBs seeking visibility and professional networking, business professionals and executives seeking recognition, and a small set of anchor bank and nonprofit sponsors. The company employs 1-10 people, with four named core team members led by Owner and CEO Cara Cipullo, who became the first woman owner in July 2024.

Name

Cape & Plymouth Business Media

Legal name

Cape Business Publishing Group, LLC

Website

https://capeplymouthbusiness.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Cape & Plymouth Business Media is a privately held regional marketing and media company in Hyannis, Massachusetts, serving as the only business-focused media platform for Cape Cod, Plymouth County, and the South Shore, operating print/digital magazines, a weekly newsletter, signature events and awards, and digital marketing services.

Ownership category

akta.pro rank

Product category

Regional Business Media and Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Periodical Publishers (513120), Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Business media publishing
• Magazine advertising sales
• Event sponsorship marketing
• Community business networking
• Local marketing services

Headquarters

HQ city

Hyannis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print and Digital Magazine Advertising: Advertising space sold to businesses in monthly print and digital magazine editions targeting business professionals in Cape Cod, South Shore, South Coast, and Plymouth County regions.
2. Event Sponsorships: Tiered sponsorship packages for signature events including 40 Under 40, Best Places to Work, Marketing Summit, and Business Expo. Sponsors receive premier visibility, growth partnership, or community connect status.
3. Article Submission Services: Fee-based article submission with fact check/proofread services for content related to business, finance, marketing, travel, insurance, and home & garden categories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cape & Plymouth Business Media is a full-service marketing and media company that publishes monthly print and digital magazines and a weekly business newsletter, and runs premier in-person educational, award, and networking events. It monetizes this audience primarily by selling advertising space in its magazines and tiered event sponsorships to local businesses, banks, and nonprofits across Cape Cod, the Islands, Plymouth County, and the South Shore in Massachusetts. The company also offers website design services, social media management, and fee-based article submission with editorial review.

Product overview

Cape & Plymouth Business Media operates as a full-service marketing and media company serving Cape Cod, the Islands, Plymouth County, and the South Shore in Massachusetts. The company offers a unified platform combining print and digital magazines, a weekly business newsletter, social media management, and website design services. Their portfolio includes premier events such as the 40 Under 40 Awards, Best Places to Work, Enterprising Women Series, Marketing Mondays, and Watchlist Awards, along with the annual Giving Guide publication. Through these integrated channels, the company connects with thousands of business professionals monthly, providing marketing solutions and community engagement opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Cape & Plymouth Marketing Services
• Print and Digital Magazines
• Weekly Business Newsletter
• Website Design Services
• 40 Under 40 Awards Program
• Best Places to Work Awards Program
• Enterprising Women Series
• Watchlist Awards Program
• Article Submission Service
• Giving Guide Publication

Quantifiable outcome

• Reach tens of thousands of business professionals monthly
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, minor, premier, growth, community and member.

• The Plymouth Area Chamber of CommercecoreGTM or Marketing PartnerCo-organizer of networking events including Business Expos, networking luncheons, Morning Mixer events, and business after-hours gatherings. Chamber contact: [email protected]
• Greater Hyannis Chamber of CommercecoreGTM or Marketing PartnerPartner for Business After Hours events, Annual Meetings, Business Before Hours networking, ribbon cuttings, and economic forecast breakfasts. Hosts events at Margaritaville Resort and other venues.
• Falmouth Chamber of CommercecoreGTM or Marketing PartnerCo-hosts Business After Hours networking events at various Falmouth venues including West Falmouth Library and community locations.
• Cape Cod Canal Region Chamber of CommercecoreGTM or Marketing PartnerPartner for Business Connections networking events and promotional activities for Cape Cod business community.
• Cape Cod Chamber of CommercecoreGTM or Marketing PartnerCollaboration on community events including Quahog Day celebration and other regional business initiatives.
• Hyannis Chamber of CommercecoreGTM or Marketing PartnerOrganizer of Love Local Fest vendor events featuring Cape Cod makers, artisans, artists, farmers, and local businesses at Aselton Park in Hyannis.
• SCOREminorGTM or Marketing PartnerCo-presenter of 'Simple Steps for Starting Your Business' workshop series providing entrepreneurship education to new business owners in the region.
• The Cooperative Bank of Cape CodpremierGTM or Marketing PartnerPremier Visibility sponsor providing advertising support for Cape & Plymouth Marketing events and publications. Contact: (508) 568-3400
• Rockland TrustgrowthGTM or Marketing PartnerGrowth Partnership sponsor - full-service community bank supporting regional business events. Contact: (508) 732-7072
• Boston Business BureaucommunityGTM or Marketing PartnerCommunity Connect sponsor - nonprofit chain focused on fostering trust between businesses and consumers through business profiles and resources. Contact: (508) 652-4800
• Leone Marketing SolutionsmemberGTM or Marketing PartnerC&P Member sponsor - promotional products company advertising on the platform. Contact: (781) 740-3171

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cape & Plymouth Business Media