What Martin & Co does

Martin & Co (legal name Martin & Company Limited) is a family-run fine jewellery and luxury watch retailer founded in 1806 in Cheltenham, United Kingdom, and now operated by the fifth generation of the Dimmer family. The business serves affluent consumers from a single flagship store at 19 The Promenade in Cheltenham alongside an e-commerce site (martin-and-co.com). Its two core product categories are luxury watches — sold as an authorised retailer for Rolex, Bremont, Raymond Weil and Tissot — and fine jewellery, sourced from designer brands including Cammilli, FOPE and Mikimoto and spanning engagement, wedding, eternity and cocktail rings, earrings, bracelets, necklaces and brooches set in gold, platinum and precious gemstones.

The company is not a technology business; its differentiation rests on heritage and authorised-retailer relationships. It holds the position of the only official Rolex retailer in the Cotswolds and has been appointed an Authorised Rolex Service Centre with in-house watchmakers trained to the Rolex Service Procedure. Historical distinctions include a royal warrant from Queen Victoria (1838) and creation of the Cheltenham Gold Cup (1935). It is a member of the National Association of Jewellers and the Jewellers' Vigilance Association.

Revenue is generated primarily through one-time product sales of jewellery (individual pieces from hundreds to £33,500) and luxury watches (Tissot from £285; Rolex from £6,600), supplemented by professional after-sale services including watch and jewellery repairs, valuations, engraving, bespoke commissions and gift wrapping. The go-to-market is direct-to-consumer, combining high-touch in-store personal selling with an online catalogue offering free next-day UK delivery, Click and Collect, and interest-free credit (subject to status) on orders over £1,000 to facilitate high-value purchases. Prices are publicly disclosed and no subscription model is used. Operations are restricted to England and Wales.

Name

Martin & Co

Legal name

Martin & Company Limited

Website

https://martin-and-co.com

Company type

Private

Founded year

1806

Operating status

Operating

Headcount range

11–50 employees

Short description

Martin & Co is a family-run luxury jewellery and watch retailer founded in 1806 in Cheltenham, UK. As the only official Rolex retailer in the Cotswolds, it sells fine jewellery, watches and after-sale services to affluent consumers in-store and online.

Ownership category

akta.pro rank

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Jewellery sales: Revenue is generated primarily from the sale of fine jewellery including engagement rings, wedding rings, eternity rings, earrings, bracelets, necklaces, and brooches, crafted in 18ct gold, platinum, and featuring diamonds, pearls, sapphires, emeralds, rubies, and other gemstones. Individual pieces range from hundreds to tens of thousands of pounds.
2. Luxury watch sales: Revenue from the sale of luxury mechanical watches from authorised brands including Rolex, Bremont, Raymond Weil, and Tissot. Rolex watches are priced from £6,600 (Explorer 36 Oystersteel) upwards. The company is the only official Rolex retailer in the Cotswolds.
3. After-sale services: Services including watch repairs and servicing (including as an Authorised Rolex Service Centre), jewellery repairs, cleaning, valuations, engraving, gift wrapping, commissioned/bespoke pieces, and interest-free credit facilitation. These services support the primary product revenue streams and deepen customer relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Martin & Co is a family-run luxury retailer that sells fine jewellery (engagement, wedding, eternity, and cocktail rings, plus earrings, bracelets, necklaces, and brooches in 18ct gold, platinum, and set with diamonds, pearls, and other gemstones) and authorised luxury mechanical watches from Rolex, Bremont, Raymond Weil, and Tissot. The business complements its product sales with a full suite of after-sale services including watch servicing (as an Authorised Rolex Service Centre), jewellery repair, valuations, engraving, bespoke commissions, gift wrapping, and interest-free credit on orders over £1,000.

Product overview

Martin & Co is a family-run fine jewellery and luxury watches retailer established in 1806, operating as the only official Rolex retailer in the Cotswolds with an Authorised Rolex Service Centre. The product portfolio consists of two main categories: luxury watches (Rolex, Bremont, Raymond Weil, Tissot) and fine jewellery (rings, earrings, bracelets, necklaces, brooches). Jewellery is sourced from designer brands including Cammilli (Italian sculptural pieces with the distinctive 'Aetherna' finish), FOPE (Italian gold jewellery featuring the patented Flex'it technology and Novecento mesh), and Mikimoto (Japanese pearl jewellery, creators of the world's first cultured pearls). The company also offers aftercare services including watch repairs, jewellery repairs, valuations, engraving, commissioned pieces, interest-free credit, and gift wrapping.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury watches Luxury mechanical watches from Rolex (Official Retailer), Bremont, Raymond Weil, and Tissot, including men's and women's timepieces, pre-owned watches, and authorised Rolex servicing at the Cheltenham flagship. Price points range from Tissot watches from £285 to Rolex Explorer 36 in Oystersteel and yellow gold at £12,150.
• Fine jewellery Fine jewellery including rings (engagement, wedding, eternity, cocktail, signet), earrings, bracelets, necklaces, and brooches in gold, platinum, and set with diamonds, pearls, sapphires, emeralds, and rubies. Curated collections include Cammilli Italian sculptural pieces with the distinctive 'Aetherna' finish, FOPE Italian gold jewellery featuring the patented Flex'it technology, and Mikimoto Japanese pearl jewellery. Price points range from £900 (18ct Rose Gold Amethyst and Diamond Pendant) up to £19,900 (18ct White Gold Emerald and Diamond Drop Earrings).
• Engagement rings Diamond and gemstone engagement rings in platinum, white gold, yellow gold, and rose gold featuring solitaire, halo, and trilogy designs with natural diamonds, aquamarine, emerald, morganite, ruby, sapphire, and topaz. Priced from £1,675 (18ct Rose Gold Morganite and Diamond Trilogy Ring) to £33,500 (18ct Rose Gold Diamond Engagement Ring).
• Wedding rings Wedding bands in platinum, 18ct white gold, yellow gold, and rose gold, including diamond-set trilogy rings and classic plain bands for him and her.
• Eternity rings Eternity rings celebrating special occasions with diamonds, amethyst, emerald, ruby, sapphire, and topaz in various 18ct gold colours.
• Cocktail rings Glamorous statement rings featuring gemstones including Akoya cultured pearls, amethyst, aquamarine, beryl, emerald, morganite, natural diamond, peridot, rhodolite, ruby, sapphire, and tanzanite.
• Watch and jewellery repairs Watch repairs and servicing performed by experienced in-store watchmakers, including servicing as an Authorised Rolex Service Centre, alongside jewellery cleaning, repair, and restoration services for customer-owned pieces.
• Valuations Insurance and probate valuations conducted by registered in-store valuers with detailed documentation suitable for insurance and estate purposes.
• Engraving service Personalisation service for jewellery and watches with custom messages or designs, available in-store.
• Commissioned (bespoke) pieces Bespoke jewellery design and creation service for unique, custom pieces tailored to customer requirements.
• Interest-free credit Interest-free credit available subject to status for luxury watches and jewellery purchases over £1,000, available in-store and supporting higher-value purchases.
• Gift wrapping and vouchers Gift wrapping service and gift vouchers available for jewellery and luxury watches, supporting occasion-based gift purchases.

Quantifiable outcome

• In-house watchmakers with many years of experience across luxury watch brands service watches as an Authorised Rolex Service Centre

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• RolexcoreChannel Partner/ Reseller/ DistributorMartin & Co is the only official Rolex retailer in the Cotswolds and has additionally been appointed as an Authorised Rolex Service Centre. They are part of Rolex's worldwide network of Official Rolex Retailers, allowed to sell and maintain genuine Rolex watches. The Authorised Service Centre status involves in-house watchmakers trained to follow the Rolex Service Procedure.
• BremontcoreChannel Partner/ Reseller/ DistributorOfficial stockist of British-made luxury mechanical Bremont watches, including the Terra Nova, Supermarine, and Altitude collections. The store also hosts The Wing at Henley, described as Bremont's only end-to-end watch manufacture in Britain.
• Raymond WeilcoreChannel Partner/ Reseller/ DistributorOfficial authorised retailer of Raymond Weil luxury Swiss watches. Raymond Weil is described as an independent, family-run business celebrating 50 years, based in Geneva.
• TissotminorChannel Partner/ Reseller/ DistributorOfficial stockist of Tissot watches. Tissot has been at the heart of Swiss watchmaking since 1853 and is known for innovations including the Tissot T-Touch and Tissot T-Touch Connect Solar.
• Cammilli (Annamaria Cammilli)coreChannel Partner/ Reseller/ DistributorOfficial retailer of Cammilli jewellery, an Italian brand from Florence founded in 1983. Known for sculptural jewellery inspired by nature with the distinctive 'Aetherna' gold finish. Martin & Co shares Cammilli's dedication to innovation, creativity and craftsmanship.
• FOPEcoreChannel Partner/ Reseller/ DistributorOfficial authorised retailer of FOPE Italian gold jewellery. Founded in Vicenza in 1929, FOPE is a family business that has refined Italian goldsmithing for nearly a century. FOPE is known for its patented Flex'it technology giving jewellery special suppleness.
• MikimotocoreChannel Partner/ Reseller/ DistributorOfficial authorised retailer of Mikimoto pearl jewellery. Mikimoto achieved the world's first cultured pearl in 1893 and has defined the finest pearl jewellery for over a century. Only pearls meeting Mikimoto's most exacting standards earn the right to carry the Mikimoto name.
• The Bob Champion Cancer TrustminorOthersMartin & Co is proud to support The Bob Champion Cancer Trust, which supports and raises funds for the Bob Champion Cancer Research Laboratory, forming part of the largest male dedicated research facility in Europe.
• WellchildminorOthersMartin & Co is proud to support Wellchild, a charity giving seriously ill children the best chance to thrive at home.
• National Association of JewellersminorOthersMartin & Co is a member of the National Association of Jewellers (NAJ), a UK trade body for the jewellery industry. The NAJ provides consumer protection and credibility signals.
• Jewellers' Vigilance AssociationminorOthersMartin & Co is a member of the Jewellers' Vigilance Association (JVA), which assists in combating counterfeit and fraudulent activity in the jewellery trade.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Chronext: European online luxury watch retailer offering new and pre-owned timepieces from brands including Rolex, Bremont, and Raymond Weil. Comparable on the same brand portfolio but distributed via e-commerce rather than a flagship boutique.
• Goldsmiths: UK high-street watch and jewellery chain owned by Watches of Switzerland Group. Sells Rolex, TAG Heuer, and other luxury watches plus engagement and wedding jewellery, with in-store servicing – the same high-street multi-brand model as Martin & Co.
• Boodles: Family-owned British fine jeweller with flagship stores in London and regional cities. Directly comparable as a heritage, family-run diamond and gemstone jeweller offering bespoke commissions and engagement/wedding pieces.
• Berry's Jewellers: Long-established independent UK luxury jeweller (founded 1897) with flagship stores in Leeds and London. Closest comparable on heritage positioning, multi-brand luxury watch and jewellery mix, and after-sale servicing.
• Beaverbrooks: Family-founded UK jewellery and watch retailer selling Rolex, Omega, and other luxury brands alongside diamond jewellery. Highly comparable heritage-led, family-run business model focused on premium UK retail.
• Fraser Hart: UK family-owned jewellery and watch retailer with multiple stores, stocking Omega, Longines, and Tissot alongside diamond and pearl jewellery. Comparable in size, multi-store footprint, and mid-to-upper luxury price positioning.
• Mappin & Webb: Historic UK luxury jeweller and silversmith selling Rolex, Tudor, and fine diamond jewellery from London and regional flagships. Closely aligned on heritage (founded 1775), full-service model including engraving and repairs, and engagement/wedding focus.
• Watches of Switzerland Group: UK-listed multi-brand luxury watch and jewellery retailer operating showrooms across the UK and US. Directly comparable as a Rolex authorised retailer with full multi-brand portfolio and after-sale servicing.

Broad incumbents

• Tiffany & Co. Global luxury jewellery maison owned by LVMH, with diamond engagement, wedding, and fine jewellery as its core. Comparable category and customer segment but vastly larger scale and a proprietary brand rather than a multi-brand retailer.

Emerging players

• Astley Clarke: London-based digitally native fine jewellery brand selling diamond, gemstone, and pearl jewellery online with bespoke services. Comparable on gemstone jewellery, personalisation/engraving, and gifting occasions, but operates as a single-brand DTC rather than a multi-brand retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/mandcojewellers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin & Co