Elephant in the Boardroom

What Elephant in the Boardroom does

Elephant in the Boardroom is a Melbourne-based, privately held digital agency operating since approximately 2016, with a 50+ member global team and a stated 10+ year operating history. The firm positions itself as an AI-first one-stop agency offering website design and development, mobile and software application development, Drupal CMS work, digital marketing, SEO, paid media, social media marketing, email marketing, GEO (Generative Engine Optimization), managed IT services, and dedicated resource augmentation. It also operates a Data + AI Solutions practice that includes Databricks consulting, CRM integration, behaviour analytics, and performance auditing, reflecting a deliberate move from pure marketing execution into data and AI implementation work.

The company makes money primarily through project-based and retainer professional services, supplemented by managed IT and dedicated-resource engagements. Pricing is not publicly disclosed; clients engage via consultation and quote request through the company website. Go-to-market relies on the firm's own SEO-optimised website, case studies demonstrating measurable outcomes, client referrals from a 150+ client base, and direct outreach. The customer mix spans startups, SMEs, large enterprises, and government organisations across healthcare, finance, real estate, retail, education, technology, and not-for-profit verticals.

Underlying technology is largely composed of third-party platforms rather than proprietary assets: Google Partner integrations (Ads, Analytics, My Business), Microsoft, Meta, Taboola, and Spotify advertising ecosystems, and Databricks for data and AI workloads. AI capabilities are applied across service delivery, including predictive analytics, marketing automation, AI-optimised ad delivery, generative SEO and content strategy, and a SearchGPT-oriented offering launched in 2024. Ownership is undisclosed and the firm appears to be founder-led, with Candace identified as Director and no institutional funding rounds on record.

Name

Elephant in the Boardroom

Legal name

Elephant in the Boardroom

Website

https://elephantintheboardroom.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Web design services
• Digital marketing agency
• Web development services
• AI-powered marketing
• Search engine optimization

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website and App Development Services: Custom website design, web development, mobile app development, software application development, and dedicated resources billed on a project or retainer basis.
2. Digital Marketing Services: Digital marketing strategy, paid ads (PPC), SEO, social media marketing, email marketing, and marketing automation services, likely billed on retainer or project basis.
3. Managed IT Services: IT helpdesk and managed IT services provided to clients on an ongoing support basis.
4. Data + AI Solutions: Data analytics, AI solutions, and Databricks consulting services, typically billed as professional services or managed services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Elephant in the Boardroom is an AI-first full-service digital agency that designs and develops websites, web applications, mobile apps, and software applications, and delivers digital marketing services including SEO, paid ads, social media marketing, email marketing, and generative engine optimization. The agency additionally provides Data + AI solutions built on Databricks, managed IT services, and dedicated development/marketing resources, all billed on a project or retainer basis.

Product overview

Elephant in the Boardroom is an AI-first digital agency based in Melbourne offering a comprehensive suite of digital services. The core offerings consist of Website and App Development (encompassing web design, Drupal development, mobile apps, and software applications) combined with Digital Marketing services (including SEO, paid ads, social media, email marketing, and GEO). The company differentiates through Data + AI Solutions powered by Databricks, integrating AI capabilities across all services. Additional offerings include Dedicated Resources, Managed IT Services, and specialized SEO Agency services for Melbourne businesses. The agency positions itself as a strategic partner in AI-driven digital transformation, leveraging automation and connected technologies for future-ready digital solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Development End-to-end website design and development services including UI/UX design, web development, Drupal CMS development, and web application development, built with intelligent frameworks and future-proof technology for SMEs, enterprises, and government organisations.
• Mobile App Development Custom mobile application development for iOS and Android platforms, creating responsive and high-performance apps integrated with AI capabilities for businesses requiring native or cross-platform mobile solutions.
• Software Application Development Custom software application development tailored to specific business requirements, built with scalable architecture and modern technology stacks for organisations needing bespoke business software.
• Data and AI Solutions Intelligent data solutions including Databricks integration, CRM integration, behaviour analytics, and performance auditing to unlock actionable insights and real ROI for data-driven decision making.
• Databricks Consulting and Implementation Databricks implementation and integration services as part of the Data + AI Solutions offering for enterprise-grade data analytics and AI development.
• Managed IT Services Comprehensive IT helpdesk and managed services for ongoing technical support, maintenance, and infrastructure management for clients.
• Dedicated Development and Marketing Resources On-demand access to dedicated development and marketing professionals for continuous project support and resource augmentation on a staff-augmentation basis.
• Digital Marketing Strategy Full-service digital marketing including digital strategy, social media marketing, email marketing, and GEO (Generative Engine Optimization), combining AI-powered insights with human strategy for intelligent, agile, results-driven campaigns.
• SEO Services

Quantifiable outcome

• 198% Revenue growth in the first year for eco cleaning products client
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner status, evidenced by the Google Partner badge displayed on the company website. Partnership involves Google Ads, Google Analytics, Google My Business, and related Google marketing and analytics platform integrations.
• DatabrickscoreTechnology or IntegrationDatabricks is offered as a core service offering under Data + AI Solutions. The company provides Databricks consulting and implementation services as part of its data and AI service portfolio.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WebFX: Full-service digital marketing agency offering web design and development, SEO, paid media, content, and marketing automation. Directly comparable to Elephant in the Boardroom in scope of services and SMB-to-enterprise target market.
• Thrive Internet Marketing Agency: Full-service digital agency providing web design, SEO, PPC, social media, and email marketing. Similar full-funnel, project-and-retainer model targeting SMBs through enterprise.
• Straight North: Digital marketing and web development agency offering SEO, paid media, web design, and integrated marketing services with a strong B2B focus, comparable in service mix and consultative GTM.
• Big Leap: Digital marketing agency delivering SEO, content marketing, paid media, web design, and marketing automation. Comparable in being a full-service performance-driven agency with retainer-based engagements.
• Lounge Lizard: Digital marketing and web design agency combining brand strategy, web development, and digital marketing. Directly comparable in offering creative-driven web design plus performance marketing under one roof.
• Ignite Digital: Full-service digital marketing agency offering web design, SEO, PPC, social media, and content strategy. Closely matches Elephant in the Boardroom's mid-market, services-led value proposition.
• SmartSites: Full-service digital agency providing website design and development, SEO, PPC, and social media marketing to SMBs and mid-market clients. Similar service portfolio and consultative sales model.
• SEO Brand: Digital marketing and SEO agency offering web design, SEO, PPC, social media, and reputation management. Comparable in combining performance marketing with web design for SMB and mid-market clients.

Regional players

• King Kong: Australian digital marketing agency offering SEO, PPC, social media, web design, and conversion rate optimization. Most direct regional peer operating in the same Australian SMB-to-mid-market segment.
• WME Group: Australian full-service digital agency providing web design, development, digital marketing, and SEO across SMB and enterprise segments. Directly comparable Australian regional competitor.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elephant in the Boardroom