What Chiropractic Australia does

Chiropractic Australia (CA) is a not-for-profit professional association and peak body for evidence-based chiropractic practice in Australia, headquartered at 88 Langridge Street, Collingwood. The organization represents more than 1,700 chiropractors, researchers, and students, operating as a successor to the Chiropractors' Association of Australia (COCA) with more than 35 years of continuous history. CA engages with federal and state governments, AHPRA, AHPA, and WorkSafe Victoria on regulatory advocacy on behalf of members.

The association's product surface centers on a digital learning stack: the proprietary CA+ Learning Hub (self-paced CPD content with integrated assessment), GEN-C (an international CPD platform co-developed with the European Chiropractors' Union and the Royal College of Chiropractors, offering 70+ modules and 100+ hours of content), and the Risk Management Course (accredited for 19.5 CPD hours and tied to insurance premium discounts through Aon). Adjacent member services include the public Find A Chiro directory, Clinic Connect HR (jobs board and locum register), Member Advantage discount program, Tools & Templates, and the Open Pain Education Network. Research infrastructure is provided through the Chiropractic Australia Research Foundation (CARF, established 2012, over $800,000 disbursed) and the co-published Chiropractic & Manual Therapies (C&MT) Journal.

Revenue is generated primarily through tiered annual membership subscriptions, with pricing scaled to practitioner career stage and practice hours: Full-Time Practitioner $995, Part-Time Practitioner $625, Early Career tiers $80–$495, Academic/Researcher $250, Overseas Academic $227–$250, and free Student membership. The business model is structurally a subscription-recurring association, supplemented by member discounts commercialized via the Member Advantage Program, CPD event fees (including the Clinical Skills Symposium), and partner-aligned value propositions such as Aon professional indemnity insurance discounts.

Name

Chiropractic Australia

Legal name

Chiropractic Australia

Website

https://chiropracticaustralia.org.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chiropractic Australia is a not-for-profit professional association and peak body for evidence-based chiropractic in Australia, serving more than 1,700 chiropractors, researchers, and students through tiered annual memberships, CPD platforms including CA+ Learning Hub and GEN-C, regulatory advocacy, and member benefits such as insurance discounts and a public practitioner directory.

Ownership category

akta.pro rank

Product category

Professional Association Services (Healthcare – Allied Health)

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

Keywords

• Professional association services
• Continuing professional development
• Chiropractic advocacy
• Health practitioner education
• Membership subscriptions

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others, Infrastructure

Revenue model

1. Membership Subscriptions: Annual membership fees charged across multiple tiers based on practitioner status (full-time, part-time, early career, student, academic), ranging from free for students to $995 for full-time practitioners. Membership provides access to CPD resources, advocacy services, insurance discounts, and professional network benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Chiropractic Australia is a not-for-profit peak body that sells tiered annual memberships to chiropractors, researchers, and students. Members receive continuing professional development through the CA+ Learning Hub, GEN-C, and Risk Management Course, alongside advocacy representation to government and regulators, insurance discounts, access to the Find A Chiro directory and Clinic Connect HR jobs board, and the Member Advantage discount program. The association also funds evidence-based research via the Chiropractic Australia Research Foundation (CARF).

Product overview

Chiropractic Australia operates as a membership-based professional association offering a unified platform of products and services for chiropractors. The core offering centers on the CA+ Learning Hub (online CPD platform) and GEN-C (international CPD platform developed with ECU and RCC), complemented by the Risk Management Course for professional compliance. Member-facing services include the Find A Chiro Directory, Clinic Connect HR (jobs board), and Member Advantage Discount Program. Research activities are supported through CARF (Research Foundation) and the C&MT Journal partnership. Digital resources are consolidated in the Digital Health Hub. All services are tied to tiered membership categories (Full-Time, Part-Time, Early Career, Student, Academic/Researcher) with benefits scaling accordingly.

Differentiator

Problem solved

Functional benefit

Products and services

• CA+ Learning Hub Online professional development platform hosting hundreds of hours of self-paced CPD content for Australian chiropractors, with integrated assessment and reflection tools, accessible on any device as a core membership benefit.
• GEN-C (Global Education Network for Chiropractic) International CPD platform developed in partnership with the European Chiropractors' Union and Royal College of Chiropractors, offering 70+ online learning modules covering evidence-based clinical practice with integrated assessment tools. Available free with CA membership (a stated $250 value).
• Risk Management Course Online self-paced course covering legal, ethical and clinical standards for Australian chiropractors, accredited for 19.5 CPD hours with modules on informed consent, record keeping, communication and imaging; completion unlocks additional Aon insurance discounts.
• Find A Chiro Directory Public-facing directory enabling patients to search and locate evidence-based CA member chiropractors in their local area; serves as a patient referral channel for members.
• Digital Health Hub Comprehensive resource hub providing digital health guidance for chiropractic practice, covering AI in Practice, Cybersecurity and Data Privacy, Healthcare Provider Identifiers, My Health Record, Secure Messaging, Provider Connect Australia, and the National Digital Health Strategy.
• CARF (Chiropractic Australia Research Foundation) Research foundation funding evidence-based chiropractic practice through PhD scholarships, research projects and the CARF Knowledge Translation initiative; over $800,000 distributed since 2012.
• C&MT Journal (Chiropractic & Manual Therapies) Peer-reviewed open-access journal published by BioMed Central in partnership with the European Chiropractors' Union and Royal College of Chiropractors; Canadian Chiropractic Association joined as supporting partner in July 2026.
• Clinic Connect HR HR platform for chiropractic practices featuring a Jobs Board, locum register, and resources for students and locum practitioners.
• Member Advantage Discount Program Member benefits program offering discounts across products and services relevant to chiropractic practice and business management, including Aon insurance, sleep products, practice tools, furniture and first-aid training.
• OPEN (Open Pain Education Network) Pain education network providing resources and education on pain management for chiropractic practitioners.
• Tools & Templates Practical templates, guides and tools to help practitioners manage their practice efficiently and meet professional obligations.
• Clinical Skills Symposium (Chiropractic Connected 2026) Annual two-day in-person event dedicated to advancing clinical excellence, refining practical skills and strengthening professional connections for Australian chiropractors.

Quantifiable outcome

• Over $800,000 in research funding provided since 2012
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core, major, flagship and minor.

• Murdoch UniversitycoreStrategic or Co-development PartnerUniversity partnership providing chiropractic education pathway and research collaboration opportunities. CA partner organization supporting the chiropractic profession through academic initiatives.
• CQUniversity (CQU)coreStrategic or Co-development PartnerUniversity partnership offering chiropractic degree programs. CA partner organization providing educational pathway for future practitioners.
• Macquarie UniversitycoreStrategic or Co-development PartnerUniversity partnership providing chiropractic education. CA partner supporting academic development and research in the profession.
• Canadian Chiropractic Association (CCA)majorStrategic or Co-development PartnerWelcomed as supporting partner of Chiropractic & Manual Therapies Journal in July 2026. CA collaborates with CCA on international research initiatives and journal partnerships alongside ECU and RCC.
• European Chiropractors' Union (ECU)flagshipStrategic or Co-development PartnerJoint development partner for GEN-C platform, providing international CPD content. CA works with ECU on global education standards and professional development for chiropractors.
• Royal College of Chiropractors (RCC)flagshipStrategic or Co-development PartnerJoint development partner for GEN-C platform alongside ECU. RCC collaborates with CA on international CPD content and research translation initiatives including CARF-KT sessions.
• Australian Health Practitioner Regulation Agency (AHPRA)coreOthersGovernment regulatory agency that regulates 15 healthcare professions including chiropractic. CA engages with AHPRA on policy consultations and professional standards.
• Allied Health Professionals Australia (AHPA)coreStrategic or Co-development PartnerPeak alliance for allied health professions in Australia. CA participates in AHPA consultations on allied health policy, digital health integration, and scope of practice matters.
• BioMed Central (BMC)majorTechnology or IntegrationPublisher of Chiropractic & Manual Therapies (C&MT) Journal, an open access journal supporting evidence-based chiropractic research publication.
• Australian College of Sport and Exercise Physicians (ACSEP)minorStrategic or Co-development PartnerProfessional organization for sport and exercise medicine. CA partner for collaborative engagement on musculoskeletal care and sports injury management.
• AonflagshipOthersLong-standing partnership providing CA members with significantly discounted professional indemnity insurance premiums. Members completing CA Risk Management Course receive additional insurance discounts through Aon.
• SleepeezeeminorOthersPremium partner providing sleep products. Offers member discounts through CA Member Advantage Program.
• Intech ToolsminorOthersEndorsed product partner providing chiropractic tools and equipment. Listed as endorsed product on CA partner network.
• OrthokeniticminorOthersEndorsed product partner (mattress brand). Available through Member Advantage Program offering member discounts.
• Silent PartnerminorOthersEndorsed product partner (mattress brand). Available through CA Member Advantage Program.
• Amart FurnitureminorOthersCommercial partner providing furniture products. Listed in CA partner network for member discount program.
• Australian Red Cross (ARC First Aid)minorOthersCommercial partner providing first aid training and supplies. Available through CA partner network for member benefits.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• American Chiropractic Association: Largest US chiropractic professional association providing advocacy, education, and research. Closely comparable to CA in mandate and member services, though operating in a much larger market.
• European Chiropractors' Union: Pan-European chiropractic federation that co-developed GEN-C with CA. Closely comparable as a multinational professional association delivering CPD, advocacy, and policy engagement for chiropractors.
• Royal College of Chiropractors: UK-based royal college for chiropractors with comparable CPD, research, and professional standards functions. Co-developer of GEN-C alongside CA, indicating tight functional comparability.
• Canadian Chiropractic Association: Canada's national chiropractic association, a peer peak body of similar structure and mandate. CA already partners with CCA on the C&MT Journal, underscoring direct comparability in member advocacy, CPD, and research.
• British Chiropractic Association: UK national chiropractic association with similar membership, CPD, and advocacy offerings. Directly comparable in scope and scale, though operating in a different regulatory environment.
• Chiropractors' Association of Australia (CAA): Larger competing Australian chiropractic association formed from a different historical lineage. Direct competitor offering overlapping membership, CPD, and advocacy services to Australian chiropractors.

Broad incumbents

• Allied Health Professions Australia: Peak alliance for Australia's broader allied health professions, of which CA is a member. Comparable in advocacy and policy function but operates across 20+ professions rather than specializing in chiropractic.
• World Federation of Chiropractic: Global not-for-profit representing the chiropractic profession internationally. Overlaps CA's research and policy advocacy role but at a global rather than national level.

Emerging players

• Sports Chiropractic Australia: Australian specialty-focused chiropractic association emphasizing sports and musculoskeletal care. Comparable in CPD and member services but narrower scope; potential niche competitor for sport-focused practitioners.

Regional players

• New Zealand Chiropractic Association: Trans-Tasman peer association for New Zealand chiropractors with parallel advocacy and CPD functions. Comparable mandate and product mix; serves a separate national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChiropracticAustralia
• LinkedInlinkedin.com/company/chiropractic-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiropractic Australia