La Toque Cuivrée

What La Toque Cuivrée does

La Toque Cuivrée is a French artisanal food company headquartered in Artigues-près-Bordeaux, specialising in the traditional Bordeaux canelé and operating as a SARL (private limited company) with a registered share capital of €581,000. The company was founded in 1999 and, per legal records, has had its website operational since 2016; it is led by director Bernard Lussaut and operates with a headcount in the 11–50 employee range.

The company sells canelés in three formats alongside an extended assortment including Bordeaux rosé wine, sweet spreads, charcuterie, and gift bundles such as the Pack Apéro and the Les Bonnes Choses sub-brand (which includes an Antigaspi line addressing food waste). Distribution is omnichannel: approximately 25 retail boutiques across France, including locations in Bordeaux, Paris Montparnasse, Toulouse, La Rochelle, and a transit-retail point at the Avia Saugon Ouest highway service station, supplemented by an e-commerce site with nationwide home delivery via Chronopost. The "trusted partners" referenced on the site are primarily regional tourism boards, suggesting corporate gifting and tourism-driven traffic as a secondary customer segment.

The business model is consumer-retail-led, monetising through transactional in-store purchases, gifting assortments, and direct-to-consumer e-commerce shipments, with revenue concentration across a long tail of individual customers. No funding rounds, M&A activity, AI capabilities, or proprietary technology platforms were disclosed in the available data.

Name

La Toque Cuivrée

Legal name

SARL La Toque Cuivrée

Website

https://la-toque-cuivree.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

La Toque Cuivrée is a French artisanal food company that produces traditional Bordeaux canelés and adjacent gourmet products (wines, spreads, charcuterie, gift packs), selling through approximately 25 retail boutiques across France and a nationwide e-commerce site served by Chronopost delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Artigues-près-bordeaux

HQ country

France

HQ region

Europe

Offices22 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales of canelés and related products (ballotins in various sizes, apéro packs, rosé wine, spreads, charcuterie) through the company's own website. Prices are per unit or per ballotin pack. Both domestic delivery and Click & Collect options are available.
2. Physical Boutique Sales: In-store sales across a network of approximately 25 boutiques located throughout France, including Bordeaux, Paris, and other cities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

La Toque Cuivrée manufactures and sells traditional Bordeaux canelés produced using copper molds with rum-and-vanilla recipes. The company offers three canelé sizes (Gros, Lunch, Bouchée) packaged as ballotins, alongside complementary gourmet products including Vin Rosé, the Les Bonnes Choses range (pâtés, spreads, regional charcuterie, anti-waste Antigaspi items), canelé-flavored spreads, caramels, verrines, and seasonal bundles such as Pack Apéro. Sales occur through the company's own e-commerce site with nationwide Chronopost delivery and a 3-hour Click & Collect service, plus approximately 25 owned physical boutiques across France.

Product overview

La Toque Cuivrée is a French pastry company specializing in traditional Bordeaux canelés, offered in three sizes (Gros, Lunch, and Bouchée) as packaged ballotins. The company operates physical boutiques across France with nationwide e-commerce delivery via Chronopost and a 3-hour Click & Collect service. The product portfolio centers on canelés as the core offering, complemented by the 'Les Bonnes Choses' sub-brand featuring regional gourmet products including charcuterie, spreads, and pastries. Additional products include Vin Rosé from their Saint-Gervais vineyard and seasonal bundles like the Pack Apéro.

Differentiator

Problem solved

Functional benefit

Products and services

• Ballotin de 12 Canelés Gros

Quantifiable outcome

• Canelés can be stored up to 4 days at room temperature or refrigerated, and can be reheated at 220°C for 3 minutes to restore crispiness.
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor, moderate and core.

• Dansons sur les quaisminorOthersListed in the 'Ils nous font confiance' (They trust us) section on the website. Represents a local event/organization that features or displays La Toque Cuivrée products.
• Bordeaux Tourisme CongrèsmoderateOthersOfficial tourism board for Bordeaux, listed as a trusted partner. Represents institutional endorsement of the brand as a premium Bordeaux specialty.
• La Rochelle TourismeminorOthersListed as a trusted partner in the 'Ils nous font confiance' section. Represents tourism institution partnership.
• Visit LibournaisminorOthersListed as a trusted partner representing local tourism promotion for the Libournais area.
• Saint-Jean-de-LuzminorOthersListed as a trusted partner representing the Saint-Jean-de-Luz tourism/regional entity.
• Bordeaux MétropolemoderateOthersListed as a trusted partner. Represents institutional recognition from the Bordeaux metropolitan government.
• ChronopostcoreChannel Partner/ Reseller/ DistributorExclusive delivery partner for home delivery services. La Toque Cuivrée uses Chronopost Fresh Ambiant for all home delivery across metropolitan France, charging customers at cost without markup. Also used for relay point delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Paul (Maison Paul): Established French bakery chain with 500+ boutiques globally offering viennoiserie, breads, and pastries. Comparable as a multi-format French bakery brand with both DTC and large physical retail footprint.
• Pierre Hermé Paris: Premium French patisserie with boutiques in Paris and major world cities, plus DTC e-commerce. Comparable in operating a luxury French pastry DTC + boutique model with brand-led product extensions (macarons, chocolates, viennoiserie).
• Brioche Dorée: Large French bakery café chain with hundreds of locations across France and internationally. Comparable as a multi-outlet French bakery operator; differs by mass-market positioning versus La Toque Cuivrée's premium specialty focus.
• Ladurée: Iconic French luxury patisserie brand with global boutique network, multi-category pastry portfolio and DTC e-commerce. Comparable as a French specialty pastry chain that has scaled category ownership (macarons) into a global premium gifting brand — a relevant aspirational peer.

Regional players

• Maison Fossier: Historic French biscuit and rose-pattern madeleine maker from Reims, operating boutiques and DTC e-commerce for regional French specialty confections. Comparable as a heritage regional French pastry brand with souvenir/gifting positioning and DTC + boutique distribution.
• La Mère Poulard: Iconic Mont-Saint-Michel omelette/biscuit brand with boutiques, hotels, restaurants and DTC. Comparable as a heritage French regional specialty food brand monetized through tourism-driven gifting and direct sales channels.

Emerging players

• Le Comptoir de Mathilde: French gourmet chocolate and specialty food brand with boutiques and DTC e-commerce, focused on artisanal spreads, biscuits, and confections. Comparable in operating a French artisanal pastry/gourmet brand with DTC gifting model and product extension strategy.

Direct peers

• Baillardran: Historic Bordeaux canelé producer and direct competitor to La Toque Cuivrée; operates a chain of boutiques primarily in the Bordeaux region and ships nationwide. Closest direct comparable given identical category (canelé specialty) and similar DTC + boutique model.
• Hugo & Victor: French luxury patisserie founded by a Meilleur Ouvrier de France, operating boutique storefronts and DTC sales of chocolates, viennoiserie, and pastries. Comparable as a French specialty pastry boutique brand with premium positioning and gifting focus.
• Canelés d'Audace: Bordeaux-based canelé specialist offering traditional and flavored canelés via DTC e-commerce. Direct category peer with overlapping product mix and Bordeaux heritage positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/latoquecuivree
• Instagraminstagram.com/latoquecuivree.officiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Toque Cuivrée