Name

Happiness Saigon

Legal name

Happiness

Website

https://happiness-saigon.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative advertising services
• Brand strategy consulting
• Advertising campaign creation
• Creative agency services
• Brand communication

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Revenue generated through strategic consulting, advertising campaign creation, and brand communication services for enterprise clients. Work is delivered through project-based engagements and ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Happiness Saigon is a creative advertising agency that helps brands spread happiness through four service areas: consulting brands on strategy and implementation, connecting ideas to their audiences, creating all necessary creative assets, and cultivating a culture of continuous optimization. The agency delivers client-based creative work including brand campaigns, TV/online/social advertising, and content creation for enterprise clients such as Lotto, Burger King, Albert Heijn, Marktplaats, and Soubry.

Product overview

Happiness is a creative advertising agency that helps brands spread happiness through four service areas: consulting brands on strategy and implementation, connecting ideas to audiences, creating all necessary assets, and cultivating a culture of continuous optimization. The company operates across locations in Brussels, Saigon, Amsterdam, and 'Anywhere' (remote). Rather than offering distinct software products, Happiness delivers client-based creative work including campaigns for Lotto (Friday the 13th promotions), Burger King ('Burger to King' campaign), Marktplaats (marketplace advertising), Albert Heijn ('Kleijne Swaps' healthy eating initiative), and Soubry (pasta brand advertising). The agency has won multiple Eurobest awards including Grand Prix for Burger to King, and has been recognized as a Contagious Pioneer.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Consulting
• Advertising Campaign Creation
• Creative Asset Production Production of all necessary creative assets required to deliver brand campaigns, including film, digital, and social content for enterprise clients.
• Audience Connection Strategy Strategy service that connects brand ideas to target audiences, focusing on cultural relevance and audience engagement for enterprise brands.
• Campaign Optimization & Culture Cultivation Continuous optimization of campaigns combined with cultivation of a culture of ongoing improvement within client brand communications.

Quantifiable outcome

• 3 Eurobest Grand Prix 2025 awards for Burger King 'Burger to King' campaign
• +3 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• mortierbrigade: Independent Belgian creative agency headquartered in Brussels with a similar boutique profile and award-winning reputation, competing head-to-head for the same Belgian enterprise clients and Eurobest recognition.
• Anomaly: Independent creative agency with comparable boutique scale, award-winning reputation and enterprise client focus, often considered a peer model for ambitious independent creative shops.
• Duval Guillaume: Long-established independent creative agency in Belgium (Antwerp/Brussels) with a comparable full-service creative offering for enterprise brands and a similar award-track profile.
• Mother London: Independent creative agency of similar boutique scale with a strong award pedigree, competing for premium global brand briefs on a project and retainer basis.
• Air Brussels: Brussels-based creative agency of similar scale, focused on integrated creative campaigns for Belgian and international brands and a direct competitor for the same enterprise AOR pitches.

Broad incumbents

• TBWA\Belgium: Belgian operation of the TBWA global disruption-focused creative network, offering comparable creative services to enterprise clients and competing for the same Eurobest-recognized work.
• BBDO Belgium: Belgian arm of the BBDO/Omnicom global network, offering integrated advertising services to many of the same enterprise categories (FMCG, retail, telecom) that Happiness serves.
• DDB Brussels: Belgian arm of the DDB Worldwide creative network, providing integrated advertising services to enterprise brands in the same Belgian/Dutch market that Happiness primarily serves.
• Wieden+Kennedy: Globally recognized independent creative network famous for brand storytelling for Nike and other enterprise clients; comparable in independent positioning, creative-led culture and award-winning reputation.
• Publicis Brussels: Belgian office of the Publicis Groupe network, providing full-service advertising and media capabilities and competing for the same Belgian enterprise brand budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happiness Saigon