MEPA

What MEPA does

MEPA - Pauli und Menden GmbH is a German sanitary technology manufacturer founded in 1963 and headquartered in Rheinbreitbach, with a second plant in Pegau (near Leipzig). The company designs and produces bath and sanitary installation components across three in-house technology domains — metal processing, plastic injection molding, and sanitary electronics — organized around five core product families: tub and shower-tray installation technology (adjustable feet, mounting frames, tub rim supports); tub and floor sealing compliant with DIN 18534 (the Aquaproof system); pre-wall installation systems for both dry construction (nextVIT with EasyConnect click-mounting) and wet construction (Unimont); electronic and manual WC/urinal actuation plates plus concealed cisterns (Sanicontrol, Zero Lumo, MEPA Mondo, MEPA Frame, MEPA Orbit, Air-WC); and infrared-controlled washbasin fittings. Manufacturing is split by competency: metalworking and pre-wall assembly at Rheinbreitbach, plastic injection molding of cisterns and components at Pegau. The company has been majority-owned by the REHAU Group since 2023 while remaining a legally independent, family-managed entity under the REHAU umbrella.

MEPA's revenue model is B2B hardware sales through a traditional and explicitly preserved three-tier distribution channel — manufacturer → specialist trade wholesalers (Fachgroßhandel) → professional installers (SHK-Handwerk) — supplemented by a network of qualified MEPA partner installers for private end customers and a dedicated object service (Objektservice) handling quotations and technical solutions for large commercial, public, and residential building projects. International distribution is run from Rheinbreitbach through local trade partners in Austria and Switzerland. Go-to-market is reinforced by BIM/Revit data for architects and planners, a Service-App with configurators and spare-part finders for installers, and professional training (in-person seminars at the MEPA training center plus online webinars via Webinaris).

Customer-facing digital surfaces include the KI Berater AI chatbot (OpenAI-powered via Huth GmbH), the Profi-Chat with human specialists (Baufragen Software), WhatsApp contact, and presence on Instagram, Facebook, TikTok, LinkedIn, Xing, and YouTube. Supporting services include a chip-collection loyalty programme (Chip-Sammelspaß) for tradespeople, spare-part finders for actuation plates and cisterns, and a 2024-launched BIM data offering (Revit families in DWG and IFC formats). The company is mid-sized (51-100 employees), has been operating for over 60 years, and was recently recognized as an SHT Top Brand 2025 by Krammer Verlag. Leadership transitioned in 2025, with Katrin Schwab-Zettl and Christian Kuncz assuming operational management following the retirement of family managing partner Reiner Pauli.

Name

MEPA

Legal name

MEPA - Pauli und Menden GmbH

Website

https://mepa.de

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

MEPA - Pauli und Menden GmbH is a German sanitary technology manufacturer producing bath and pre-wall installation components, sealing systems, and electronic flush controls for professional installers, wholesalers, architects, and end customers in Germany, Austria, and Switzerland; since 2023 it operates under the REHAU Group umbrella.

Ownership category

akta.pro rank

Product category

Sanitary Installation Technology

NAICS

Plastics Plumbing Fixture Manufacturing (326191), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

akta.pro secondary industry

Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings (IMANADAG)

Keywords

• Sanitary installation technology
• Bathtub installation systems
• Pre-wall installation systems
• Electronic flush systems
• Bathroom sealing solutions

Headquarters

HQ city

Rheinbreitbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sanitary Products - B2B and B2C: MEPA generates revenue through the manufacture and sale of sanitary installation products, including Wanneneinbau-Technik (bathtub/shower tray installation), Vorwandinstallation (pre-wall installation), electronic flush systems, washbasin fittings, and sealing systems. Products are sold through the specialist trade (wholesale distribution) to professional installers, and through MEPA partner installers to private end customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

MEPA is a German sanitary technology manufacturer and supplier of complete bathroom installation systems. The portfolio spans Wanneneinbau-Technik (bathtub and shower tray installation components), DIN 18534-compliant tub sealing systems (Aquaproof), pre-wall installation elements for dry (nextVIT) and wet (Unimont) construction, electronic and manual actuation plates for WC and urinal (Zero Lumo, Mondo, Orbit, Frame), infrared washbasin faucets (Sanicontrol), and concealed cisterns including Air-WC with integrated odor extraction. Production is vertically integrated across metal processing (Rheinbreitbach headquarters), plastic injection molding (Pegau plant), and sanitary electronics.

Product overview

MEPA is a German sanitary technology company offering a comprehensive portfolio of bathroom installation products organized into five core product categories: (1) Wanneneinbau-Technik (bathtub/tray installation technology) including adjustable feet, mounting frames (Montagerahmen SF in Universal, Mineralguss, and Acryl variants), tub rim supports, and anchors; (2) Wannenabdichtung (tub sealing) featuring the Aquaproof complete sealing system with sealing band, corners, primer spray, and accessories compliant with DIN 18534; (3) Vorwandinstallation (pre-wall installation) comprising the nextVIT system for dry construction and Unimont system for wet construction, with elements for WC, washbasin, urinal, shower/bathtub, and bidet; (4) WC & Urinal Spülauslösung (actuation plates) including Zero Lumo (electronic glass-surface touchless), Mondo, Frame, Orbit, and manual options; and (5) Sanicontrol IR-Waschtisch-Armaturen (infrared-controlled washbasin faucets). Supporting products include concealed cisterns (UP-Spülkästen) in various heights and the Air-WC with integrated odor extraction. The company also provides digital service tools including an AI-powered KI Berater chatbot, MEPA Service-App with product finders and configuration tools, BIM data for Autodesk Revit, and professional training programs. The company operates as part of REHAU Group following 2023 acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Aquaproof: Complete system for sealing bathtub and shower installations according to DIN 18534, featuring elastic butyl sealing tape
• nextVIT
• Sanicontrol
• Unimont
• VariVIT
• Zero Lumo
• MEPA Orbit
• MEPA Frame
• MEPA Mondo
• TersoWALL
• Air-WC
• Montagerahmen SF
• nextTAB

Products and services

• Wanneneinbau-Technik (Bathtub and Shower Tray Installation Technology) Product line covering the installation of bathtubs and shower trays — including adjustable feet, mounting frames, tub rim supports and accessories — engineered to deliver stable, sound-insulating and watertight installation for professional SHK installers.
• MEPA Aquaproof Wannenabdichtsystem (Bathtub Sealing System) Complete sealing system for the watertight installation of shower and bathtub edges according to DIN 18534, including elastic butyl sealing tape, sealing corners, primer spray, and accessories for floor-level, partially inset, raised-on-masonry, and niche installation situations; also Aquaproof Plus variant with integrated sound insulation and tile separation strips.
• nextVIT Vorwandinstallation (Pre-Wall Installation — Dry Construction) Pre-wall installation system for dry construction featuring EasyConnect click-mounting solutions that replace screws; includes complete elements for WC, washbasin, urinal, shower/bathtub, and bidet, designed for rapid and tool-reduced installation by SHK professionals.
• Unimont Vorwandinstallation (Pre-Wall Installation — Wet Construction) Pre-wall installation system for masonry/wet construction applications, with WC and bidet elements designed to be built into and plastered over walls.
• WC & Urinal Spülauslösung (Actuation Plates and Flush Controls) Electronic and manual actuation plates and flush controls for WC and urinal, including design surfaces, electronic touchless options, integrated odor extraction controls for Air-WC, and hygienic flush flow reducers; covers Zero Lumo (glass touchless), MEPA Mondo (large-surface design), MEPA Frame, and MEPA Orbit product lines.
• Sanicontrol IR-Waschtisch-Armaturen (Infrared Washbasin Faucets) Infrared-controlled touchless washbasin faucets designed to maintain drinking water hygiene by avoiding direct contact at the basin; part of the Sanicontrol product family of electronic sanitary solutions.
• MEPA Unterputz-Spülkästen (Concealed Cisterns) Self-developed and self-produced concealed cisterns (UP-Spülkästen) in multiple system heights (120cm, 85-100cm, corner models), with integrated technology for flush activation and optional odor extraction via the Air-WC variant.
• TersoWALL Wand-Duschrinne (Wall-Mounted Shower Channel) Wall-mounted shower channel with all drainage technology integrated within the wall, enabling a continuous tile pattern with nearly invisible water drainage in modern bathroom installations.
• Montagerahmen SF (Shower Tray Mounting Frame) Adjustable mounting frame for shower trays allowing precise top-down installation; available in Universal, Mineralguss and Acryl variants with extension sets covering 55mm-230mm heights and flexible corner foot adjustment.
• Zero Lumo (Electronic WC Actuation Plate) Electronic WC actuation plate with glass design surface and touchless operation for pre-mounted concealed cisterns; uniquely able to control both flush activation and the integrated odor extraction of the MEPA Air-WC from a single plate.

Quantifiable outcome

• Aquaproof sealing tape is 35% thinner than its predecessor while maintaining full DIN 18534 compliant sealing performance

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• REHAU Group - Building Solutions DivisioncoreStrategic or Co-development PartnerMEPA and REHAU Building Solutions Division jointly market complementary system solutions where MEPA and REHAU products are combined. The partnership enables comprehensive bathroom and sanitary system solutions drawing on both companies' product portfolios.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Grohe: German-owned (LIXIL) global sanitary brand dominant in faucets and broader bathroom fittings. Broader incumbent with overlapping ranges in washbasin fittings (Sanicontrol IR) and electronic flush controls but not focused on MEPA's core pre-wall niche.
• Ideal Standard International: European broad-line bathroom brand with installed cisterns and pre-wall systems (e.g., IMPRESSE), competing with MEPA on flush actuation and pre-wall systems but as part of a much wider ceramic-and-fittings portfolio.
• Hansgrohe: German premium bathroom brand (faucets, showers, bathroom installations). Overlaps with MEPA on select installation-related accessories but operates as a much larger broad-line incumbent rather than a specialist peer.

Direct peers

• Viega: German family-owned supplier of plumbing installation systems, including pre-wall, drainage, and sealing technology. Closely comparable to MEPA in DACH distribution and installer-led positioning.
• TECE: German family-owned specialist in pre-wall installation, cisterns, and flush plates. TECE competes head-to-head with MEPA in DACH markets on nextVIT- and VariVIT-equivalent pre-wall systems and on actuation plate design.
• Geberit: Swiss-listed global leader in sanitary technology, directly competing with MEPA across pre-wall installation systems, cisterns, flush plates, and installation technology for bathtubs and shower trays. Geberit's much larger portfolio and EU-wide brand make it the benchmark direct peer.
• Alcadrain / Alcaplast: Czech-based manufacturer of pre-wall installation systems, shower drains, and cisterns. Closely comparable product category to MEPA, especially on TersoWALL-style wall drains and pre-wall modules.
• Dallmer GmbH: German family-owned specialist in drainage technology including shower channels and floor drains. Directly comparable to MEPA's TersoWALL wall-mounted shower drain innovation.
• Schell GmbH: German specialist in sanitary electronics and drinking-water hygiene fittings, including IR faucets, flush valves, and electronic control systems — a direct overlap with MEPA's Sanicontrol and electronic flush system lines.

Others

• Kaldewei: German premium steel/enamel bathtub and shower surface manufacturer. Adjacent rather than direct because Kaldewei makes the tubs themselves while MEPA makes the installation technology (feet, frames, sealing) underneath them — they sit on the same installation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9eTUwz4Sxe4dGaCBQ0_UdA
• Facebookfacebook.com/MEPApro
• LinkedInde.linkedin.com/company/mepa-pro
• Instagraminstagram.com/mepa.pro
• TikToktiktok.com/@mepapro

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEPA