WAGM-TV

What WAGM-TV does

WAGM-TV is a local broadcast television station licensed to Presque Isle, Maine, serving Aroostook County in northern Maine under the "NewsSource 8" news brand. The station delivers local, regional, and national news, weather, sports, and community programming via over-the-air broadcast (including NextGen TV / ATSC 3.0), a content website (wagmtv.com), and 24/7 News and Weather livestream channels hosted on Gray Television's digital infrastructure. Its product portfolio includes the flagship NewsSource 8 newscasts, a 24/7 weather channel with radar and forecast products, local sports coverage, the historical feature segment "Throwback Thursday," and syndicated national content from Gray Television properties (InvestigateTV, Local News Live, Watching Your Wallet, PowerNation).

WAGM-TV is owned and operated by Gray Local Media, Inc., a subsidiary of Gray Television, Inc. (NYSE: GTN), one of the largest U.S. television broadcasting companies, providing shared technology platforms, national content feeds, and corporate governance. The station monetizes primarily through broadcast and digital advertising sold to local Aroostook County businesses, supplemented by the "It's Our Treat" e-commerce gift certificate program (which charges a $1.95 shipping/handling fee per order) and Gray Digital Marketing Presque Isle professional services for local SMBs. Geographic reach is concentrated in a single rural county in the northernmost contiguous United States, serving both general local viewers and a fragmented base of small and medium-sized local advertisers.

Name

WAGM-TV

Legal name

Gray Local Media, Inc.

Website

https://wagmtv.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WAGM-TV is a local broadcast television station in Presque Isle, Maine, delivering news, weather, sports, and community programming to Aroostook County viewers and selling advertising to local businesses, operating as a subsidiary of Gray Television, Inc.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local television broadcasting
• Broadcast news
• Weather forecasting
• Local sports coverage
• Digital news streaming

Headquarters

HQ city

Presque Isle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Broadcast and Digital Advertising: WAGM-TV generates primary revenue through the sale of advertising time on its broadcast television station and digital properties. Local businesses purchase commercial spots, sponsored segments, and digital ad placements across the station's website and streaming platforms.
2. It's Our Treat Gift Certificate Program: The station operates an e-commerce storefront ('It's Our Treat') selling gift certificates from local Aroostook County businesses. The station earns revenue through the sale of these certificates, with a shipping and handling fee of $1.95 per order. Certificates are sold until sold out, with new listings posted weekly.
3. Digital Marketing Services: Gray Digital Marketing (GDM) Presque Isle provides digital marketing services including website management and digital advertising solutions for local businesses, complementing the station's broadcast advertising offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

WAGM-TV is a local broadcast television station serving Aroostook County, Maine, from its headquarters in Presque Isle. The station delivers local news, weather forecasting, sports coverage, and community programming across over-the-air broadcast, digital streaming, and online platforms. Its flagship NewsSource 8 newscast is supplemented by 24/7 News and Weather livestreams, and the station operates an e-commerce gift certificate program called "It's Our Treat" featuring local businesses.

Product overview

WAGM-TV operates as a local television broadcasting station serving Aroostook County, Maine from its studio at 12 Brewer Rd, Presque Isle, ME. The station functions as a multi-platform news and entertainment organization built around its flagship news broadcast NewsSource 8, supplemented by continuous 24/7 News and Weather livestream channels, investigative journalism via Gray Television's InvestigateTV network, and Local News Live for national/international coverage. The station's product portfolio includes its core news, weather, and sports operations, a distinctive historical feature segment called Throwback Thursday, and an e-commerce gift certificate program called "It's Our Treat" that enables viewers to purchase discounted certificates from local businesses. All content is delivered across broadcast television, live streaming, and digital platforms, with the station being owned and operated by Gray Local Media, Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• NewsSource 8 Primary local news broadcast covering local, regional, state, national, and international news, weather, sports, crime, education, health, and politics for Aroostook County, Maine. Aired at scheduled times including 5:30pm and 6pm editions.
• 24/7 News Livestream Continuous live news streaming channel providing round-the-clock news coverage with live feeds during local newscasts and Gray Television's Local News Live network during off-hours. Accessible via the station website.
• 24/7 Weather Channel Continuous live weather streaming channel providing around-the-clock weather updates, forecasts, radar imagery, and severe weather alerts for the Presque Isle and Aroostook County region.
• It's Our Treat Gift certificate e-commerce program allowing viewers to purchase discounted certificates from local Aroostook County businesses. Certificates are mailed weekly with approximately 10-day delivery; $1.95 shipping/handling fee per order. New listings posted every Friday at 9am.
• Weather Forecasting Comprehensive weather coverage including 8-day forecasts, interactive radar, weather maps, closings and alerts, providing detailed forecasts for Presque Isle, Caribou, and surrounding Aroostook County communities.
• Sports Coverage Local and regional sports news including high school athletics, Aroostook County sports coverage, Sports Extra segments, and integration with Gray TV's PowerNation and Sports Extra platforms.
• InvestigateTV Investigative journalism content from Gray Television's dedicated investigative team, providing in-depth reporting on corruption, safety concerns, and accountability journalism, distributed through WAGM-TV.
• Local News Live National and international news content from Gray Television's Local News Live network, providing additional news coverage during hours when local newscasts are not airing on WAGM-TV.

Quantifiable outcome

• Community fundraising through the annual Hunger Telethon supports food security programs for Aroostook County families
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Gray Television, Inc. (Parent Company)coreOthersWAGM-TV is owned and operated by Gray Television, Inc. (operating as Gray Local Media, Inc.), one of the largest television broadcasting companies in the United States. The parent company provides operational support, technology infrastructure, national content (InvestigateTV, Local News Live, etc.), digital platforms, advertising systems, and corporate governance. WAGM operates under Gray's Standard Terms and Conditions, privacy policy framework, and terms of service.
• Aroostook County Businesses (It's Our Treat Program)minorChannel Partner/ Reseller/ DistributorLocal businesses in Aroostook County participate in the station's 'It's Our Treat' gift certificate program by offering promotional certificates sold through the station's e-commerce storefront. Businesses are sourced through station sales outreach. Business inquiries directed to [email protected] for participation.
• Community Organizations (Charities, Schools, Government)minorGTM or Marketing PartnerWAGM-TV partners with local community organizations including United Way of Aroostook (Hope Fund, Hunger Telethon), local fire departments (North Lakes Fire & Rescue), schools (Caribou High School, local tech centers), and government agencies for coverage, sponsorship, and community programming such as the Hunger Telethon food drive and county-wide events.

Scale indicators2 records

Expansion highlights5 records

Broad incumbents

• Nexstar Media Group: Nexstar is the largest US owner of local TV stations and a major competitor to Gray Television. It is a broad incumbent in the same network-affiliated local broadcasting space, with comparable revenue model, digital strategy, and political-advertising exposure.
• Tegna: Tegna is a major US operator of local network-affiliated TV stations with a strong digital marketing and programmatic advertising business. It is a broad incumbent peer in the same local-TV broadcast and digital advertising space, and a relevant public-market comparable for station-level economics.
• Gray Television: Gray Television is WAGM-TV's publicly traded parent and one of the largest US local TV broadcast groups. It is a broad incumbent peer — same business (network-affiliated local TV stations), same digital/streaming strategy, same advertising model — and a directly relevant public-market comparable for the station's underlying economics.
• Sinclair Broadcast Group: Sinclair is one of the largest US TV station operators, owning numerous local network-affiliated stations including WVII/WFVX and WGME in Maine. It is comparable as a broad incumbent in the same local-TV broadcast space, with overlapping operating model and advertising platform, though at materially larger scale.

Direct peers

• WCAX-TV: WCAX is the CBS affiliate in Burlington, Vermont, owned by Gray Television. It is a directly comparable network-affiliated local TV station in a neighboring New England rural market, with the same parent company, the same CBS network alignment, and a similar local news + weather + digital platform model.
• WABI-TV: WABI-TV is a CBS-affiliated local TV station in Bangor, Maine, also owned by Gray Television. It is a direct peer: same parent, same network (CBS), same regional cluster, similar local-news and digital-platform business model targeting a Maine audience.
• WMUR-TV: WMUR is the ABC affiliate in Manchester, New Hampshire, owned by Hearst Television. Comparable as a network-affiliated New England local TV station with a similar mix of local news, weather, and digital/streaming distribution serving a regional audience.
• WMTW: WMTW is the ABC affiliate in Portland, Maine, owned by Hearst Television. It is a directly comparable local TV station in Maine producing local news, weather, and digital content, competing for Maine advertisers and audiences in the same regional advertising ecosystem.
• WGME: WGME is the CBS affiliate serving Portland, Maine, owned by Sinclair Broadcast Group. It is a direct local TV peer — same network (CBS), same state, similar local news and digital product — competing for the same Maine advertiser base at the broader state level.
• WVII-TV / WFVX: WVII is the ABC affiliate and WFVX is the Fox affiliate serving Bangor, Maine, operated by Sinclair. Like WAGM-TV, it is a network-affiliated local TV station producing local news, weather, and sports for a rural/medium Maine market, and competes for regional advertisers and digital audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wagmnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAGM-TV