Tang Frères

What Tang Frères does

Tang Frères is a France-based, privately held distributor and retailer of Asian food products, founded in 1976 and headquartered in Paris (with its commercial service office in Vitry-sur-Seine). The company serves two principal customer sets: individual consumers through 9 Tang Frères supermarket locations across Paris and Ile-de-France, and professional B2B clients — restaurants, caterers, epiceries, wholesalers, and large retail chains (GMS) — served by a dedicated commercial service with language-segmented account managers and a separate GMS distribution team operating nationwide. It also operates the Tang Gourmet traiteur sub-brand, a network of 5-11 prepared-food boutiques offering ready-to-eat Asian specialties with on-site dining at some locations.

The company imports and distributes more than 11,000 product references spanning nearly 100 major import brands sourced from approximately 100 countries. The catalog covers dry goods, sauces and condiments, frozen products (including dim sum and seafood), fresh produce, fresh meat and fish, beverages, and an organic (BIO) sub-line. Distribution infrastructure includes nearly 26,000 m² of warehouse space and a fleet of 22 owned trucks supporting delivery across France and Europe. Tang Gourmet functions as a wholly-owned subsidiary focused on Asian prepared foods, rotisserie, banh mi, wok dishes, and Pho.

Tang Frères generates revenue through transactional B2C retail sales at its supermarkets and traiteurs and through transaction-based B2B wholesale sales with preferential pricing for professional customers. Pricing for B2B is quote-based rather than list, supplemented by monthly promotional newsletters. Marketing channels include the company website (tang-freres.fr) with product catalog, store locator, recipes, and news; email newsletters; recurring cultural events (Korean Month, Songkran, Chinese New Year); and an active Facebook presence. The company is registered as a French Société Anonyme with share capital of EUR 13,946,000 and is privately held, with no disclosed external investors or parent company.

Name

Tang Frères

Legal name

Tang Frères SA

Website

https://tang-freres.fr

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Tang Frères is a France-based, family-owned distributor of Asian food products founded in 1976, operating 9 supermarkets and Tang Gourmet traiteur boutiques across Paris and Ile-de-France, serving both retail consumers and B2B customers including restaurants, caterers, wholesalers, and large retail chains with 11,000+ SKUs from ~100 countries.

Ownership category

akta.pro rank

Product category

Specialty Food Retail and Distribution

NAICS

Other Specialty Food Retailers (44529), Specialty Food Retailers (4452), Food and Beverage Retailers (445)

SIC

Retail-Food Stores (5400), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE)

akta.pro secondary industry

Ethnic & International Cash-and-Carry (CRAHACAD)

Keywords

• Asian food distribution
• Specialty grocery retail
• Wholesale food supply
• Asian supermarket chain
• Food service distribution

Headquarters

HQ city

Vitry-sur-seine

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Sales (B2C): Direct sales to consumers through 9 Tang Frères supermarket locations and Tang Gourmet traiteur shops in Paris and Ile-de-France region.
2. Wholesale/B2B Sales: B2B sales to professional customers including restaurants, caterers, epiceries, wholesalers, and large retail chains (GMS) across France and Europe with preferential pricing and dedicated account management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tang Frères is an importer and retailer of exotic Asian groceries, fresh and frozen foods, beverages, spices, and prepared Asian dishes, operating 9 Tang Frères supermarkets and a network of Tang Gourmet traiteur boutiques across Paris and Ile-de-France. The company offers more than 11,000 product references from approximately 100 countries, serving both individual consumers through its retail stores and professional clients (restaurants, caterers, wholesalers, and large retail chains) through a dedicated B2B commercial service with 4,000+ catalog references.

Product overview

Tang Frères operates as a multi-store Asian supermarket chain and food retailer founded in 1976, comprising 9 Tang Frères supermarkets and 11 Tang Gourmet traiteur boutiques across Paris and Ile-de-France. The company offers over 11,000 products and 100 major import brands from approximately 100 countries, serving both B2C retail customers and B2B professional clients including restaurants, wholesalers, and retailers. The product portfolio spans dry goods, beverages, spices, frozen products, prepared dishes, fresh produce, and organic/BIO lines, with complementary catering services and an online recipe platform featuring Asian cuisine recipes.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OVHminorOthersWebsite hosting provider for tang-freres.fr

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Kazidomi: Kazidomi is a Belgian-founded online retailer specializing in organic and specialty foods (including Asian products) with a subscription-based model, operating across France. It is an emerging player intersecting Tang Frères' specialty/BIO product line through a digital-first, membership-driven model.

Broad incumbents

• Carrefour: Carrefour is France's largest grocery retailer, operating supermarkets and hypermarkets that have expanded dedicated Asian aisles, private-label Asian ranges, and online Asian product offerings. It is both a Tang Frères B2B customer (GMS distribution) and a competitor for mainstream Asian-grocery demand.
• METRO France (Cash & Carry): METRO is a leading French cash-and-carry and foodservice distributor serving restaurants, caterers, and small businesses — directly overlapping Tang Frères' B2B customer base. Its growing international/Asian ranges make it a competitor for the same professional buyers in Ile-de-France and across France.
• Auchan: Auchan is a major French retailer with hypermarkets and supermarkets that have grown Asian food assortments and online delivery. Like Carrefour, it competes with Tang Frères for retail Asian-grocery demand and is a potential B2B customer through its GMS distribution program.

Others

• Yutaka (UK-based, distributed in France): Yutaka is a European (UK) Asian food brand distributed across France that overlaps Tang Frères' supplier and product mix in sauces, noodles, and pantry staples. It is comparable as a supplier-side competitor whose branded products may be sold both in Tang Frères stores and in competing retailers.

Direct peers

• Panier Asiatique: Panier Asiatique is a French online retailer specializing in Asian groceries delivered across France and Europe. It competes directly with Tang Frères' B2C offering in the same product categories (sauces, rice, frozen Asian foods) but via a pure e-commerce model rather than physical supermarkets.
• Épicerie de l'Asie / Best of Asia: Best of Asia and similar French-based online Asian grocery specialists offer Asian pantry and frozen products with home delivery, overlapping Tang Frères' B2C catalog across dry goods, frozen, and beverages.
• Paris Store (Kassam): Paris Store is a French ethnic (predominantly Asian) supermarket chain headquartered near Paris, operating multiple physical locations selling Asian and North-African groceries. It is the closest direct competitor to Tang Frères in the French Asian/ethnic grocery retail and wholesale space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tangofficiel
• LinkedInlinkedin.com/company/tang-freres

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tang Frères