Lauderdale Marina

What Lauderdale Marina does

Lauderdale Marina is a family-owned, full-service marine facility established in 1948 on the Intracoastal Waterway in Fort Lauderdale, Florida, currently in its third generation of Cox family ownership. Operated from a single waterfront site at 1900 SE 15th Street just north of the Port Everglades Inlet, the marina operates a 365-foot fuel dock (described as the longest in Florida), boat slips accommodating vessels up to 165 feet, a Boston Whaler dealership selling 13-42 foot boats across the Outrage, Vantage, Montauk, Super Sport, Realm, and Conquest lines, factory-certified service and parts departments for Mercury and Yamaha outboards, a retail dock store, and the on-site 15th Street Fisheries restaurant (operated since 2007).

Revenue is generated across seven streams: one-time boat and engine sales (Boston Whaler hulls and Mercury/Yamaha outboards), recurring seasonal and long-term dockage leases, transaction-based fuel sales (90-octane ethanol-free gas and premium diesel including high-speed pump #6), professional service and parts revenue, retail dock-store sales, and restaurant food and beverage. The business maintains elite OEM certifications including Mercury Marine Platinum Dealer, Mercury Verado Certified, Mercury Outboard Premier Service Provider, Yamaha 5-Star Dealer, and Boston Whaler Marine Industry 5-Star Dealer, and has received the Mercury Marine Customer Satisfaction Index (CSI) Award for 10 consecutive years through 2024.

The go-to-market is predominantly direct and local: appointment-based boat and engine sales, walk-in fuel and store traffic, contracted dockage, and walk-up service — augmented by a high-visibility EarthCam dock cam (one of the most popular on the network), social media presence on Facebook, Instagram, and YouTube, and SEO-driven boat inventory pages. The facility primarily serves South Florida recreational boaters and yacht owners in the Fort Lauderdale / Miami / Boca Raton / Palm Beach corridor, with the parts department also supplying international yacht spares. The company does not disclose revenue, has raised no outside funding, and operates with 11-50 employees.

Name

Lauderdale Marina

Legal name

Lauderdale Marina

Website

https://lauderdalemarina.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Lauderdale Marina is a third-generation, family-owned full-service marine facility in Fort Lauderdale operating since 1948 on the Intracoastal Waterway. It sells Boston Whaler boats, leases slips for yachts up to 165 feet, runs Florida's longest fuel dock, and provides certified Mercury/Yamaha service, parts, retail, and the 15th Street Fisheries restaurant.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Boat Sales: New Boston Whaler boat sales from 13 to 42 feet. Family-owned dealership since 1973. Boats sold with full factory warranties.
2. Dockage and Slip Leases: Boat slip rentals accommodating yachts up to 165 feet. Side canal slips accommodate 70' to 100' vessels. Slips available for seasonal and long-term lease. Public slips available first-come, first-served.
3. Fuel Dock: 365-foot fuel dock - the longest in Florida - offering 90 octane ethanol-free gas and premium diesel. High-speed diesel fueling available at pump #6. Located on Intracoastal Waterway near Port Everglades inlet.
4. Service and Parts: Factory-certified technicians for Mercury and Yamaha outboard boats. Services include preventive maintenance, repowering, canvas work, electronics installation, rigging, water testing, haul & launch, fiberglass repairs, and bottom painting. Parts department sells OEM parts for Boston Whaler, Mercury Marine, and Yamaha.
5. Dock Store: Retail store offering provisions, gear, apparel, bait, sunglasses (Maui Jim, Costa, Calcutta, Suncloud), hats (Ahead Hats, San Diego Hat Company), clothing, toys, gifts, and marine accessories.
6. Engine Sales: New Mercury Marine (Platinum Dealer) and Yamaha (5-Star Dealer) outboard engine sales. Works with parts and service departments for repower upgrades, gauge packages, and control boxes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Lauderdale Marina is a full-service marina facility on the Intracoastal Waterway in Fort Lauderdale that operates as an authorized Boston Whaler boat dealership (boats 13-42 ft), a 365-foot fuel dock (the longest in Florida), boat slip dockage for vessels up to 165 feet, a service and parts department for Mercury and Yamaha outboard engines, and a retail dock store. The marina also houses the 15th Street Fisheries waterfront restaurant.

Product overview

Lauderdale Marina is a full-service marina facility offering a portfolio of interconnected marine services. The core business centers on being an authorized Boston Whaler boat dealership selling boats from 13 to 42 feet across multiple model lines (Outrage, Vantage, Montauk, Super Sport, Realm, Conquest). Complementary services include a 365-foot fuel dock (the longest in Florida) with diesel and ethanol-free gasoline, a dock store selling provisions and marine accessories, and marina dockage accommodating vessels up to 165 feet. The service and parts departments support the sales operation by providing maintenance, repairs, and genuine parts for Boston Whaler boats and Mercury/Yamaha outboard engines. The marina also features a live dock cam on the Earthcam network and is adjacent to the 15th Street Fisheries restaurant.

Differentiator

Problem solved

Functional benefit

Brands

• 15th Street Fisheries: An award-winning waterfront restaurant operated by Lauderdale Marina, famous for fresh seafood and serving lunch, dinner, and drinks dockside.

Products and services

• Boston Whaler Boat Dealership Authorized Boston Whaler dealership selling new boats from 13 to 42 feet across multiple model lines (Outrage, Vantage, Montauk, Super Sport, Realm, Conquest) for recreational and sport fishing customers, supported by an in-house service department and OEM parts.
• Fuel Dock

Quantifiable outcome

• 365-foot fuel dock - the longest in Florida
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core.

• Mercury MarinecoreTechnology or IntegrationMercury Marine Platinum Dealer and Mercury Verado Certified service provider. Factory-certified technicians for Mercury outboard engines. Offers Mercury Joystick Piloting service. Recipient of 10 consecutive Mercury CSI Service Awards.
• Yamaha OutboardscoreTechnology or IntegrationYamaha 5-Star Dealer - the highest dealer certification level. Factory-certified technicians for Yamaha outboard engines. Parts and service support for all Yamaha outboard models.
• Boston WhalercoreChannel Partner/ Reseller/ DistributorAuthorized Boston Whaler boat dealership since 1973. Sells and services Boston Whaler boats from 13 to 42 feet. Marine Industry 5-Star Dealer certified. Part of the first sales agency for fiberglass boats in Florida state (1949).
• 15th Street FisheriescoreStrategic or Co-development PartnerOn-site award-winning restaurant on the waterfront, famous for fresh seafood. Serving lunch and dinner plus dockside drinks. Part of the marina property since 1978 (marina took over operation in 2007). Popular with boat captains and yacht crew. Most popular restaurant on the waterfront in South Florida.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• OneWater Marine: Public recreational boat retailer (NASDAQ: ONEW) with dealerships and marinas across the U.S. Comparable on the boat sales side and as an increasingly scaled marina operator with overlapping service and parts offerings.
• MarineMax: Largest U.S. recreational boat dealer (NYSE: HZO), operating dealerships across multiple states and brands. Broad incumbent for Lauderdale Marina's Boston Whaler sales business; competes for boat sales customers across geographies and brand lineups.

Direct peers

• Loggerhead Marina: Multi-location Florida marina operator with deep-water slips, dry storage, fuel, and service. Closest scaled comparable to Lauderdale Marina's full-service operating model across multiple South Florida sites, illustrating a multi-site growth path.
• Marina Jack: Sarasota, FL full-service marina with on-site restaurants (Marina Jack and Jack Dusty) and deep-water dockage. Closest comparable for the combination of marina plus waterfront restaurant operated together as a single integrated experience.
• Galati Yacht Sales: Long-established Florida yacht broker and dealer with sales, service, and marina operations along the Gulf Coast. Comparable on the boat dealership dimension and full-service marine operations in Florida, though on the western side of the state.
• Bahia Mar Yachting Center: Fort Lauderdale full-service marina and yachting center with deep-water slips, dockage, and resort amenities. The most direct geographic and operational comparable to Lauderdale Marina within the same yachting market, sharing the same Intracoastal Waterway customer base.
• Sunset Harbour Yacht Club: Miami Beach yacht club and marina offering dockage, fuel, and club amenities. Comparable in that it serves yacht owners in South Florida with a full-service waterfront operation, competing for the same regional customer pool.
• Hyatt Centric Las Olas Fort Lauderdale (formerly Pier Sixty-Six): Fort Lauderdale waterfront property combining a full-service marina with hotel and F&B, conceptually similar to the Lauderdale Marina plus 15th Street Fisheries combination. Direct peer in the same yachting market for premium dockage.

Regional players

• Royal Palm Yacht Club: Boca Raton yacht club with marina, dining, and member amenities. Regional peer in the South Florida yachting market competing for similar yacht-owner and recreational boating clientele in adjacent geographies.
• Coconut Grove Sailing Club: Miami-based sailing club and marina with dockage and member amenities. Regional peer serving the same South Florida boating customer base but in a different geographic node (Miami vs. Fort Lauderdale).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCW-zBaLgqbVrYhxnghVtXtA/videos
• Facebookfacebook.com/TheLauderdaleMarina
• Instagraminstagram.com/lauderdalemarina
• LinkedInlinkedin.com/company/lauderdale-marina

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lauderdale Marina