Aid Through Trade
Aid Through Trade is a fair trade fashion company founded in 1993 that designs and sells handcrafted Roll-On® glass bead bracelets made by ~200 female artisans in Nepal, distributed through Shopify DTC e-commerce and a wholesale B2B portal to individual consumers and boutique stockists globally.
- Company typePrivate
- Founded1993
- HeadquartersAnnapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aid Through Trade does
Aid Through Trade is a privately held, USA-domiciled fair trade fashion company founded in 1993 by a former Peace Corps Volunteer. It designs, manufactures, and sells handcrafted jewelry, principally the original Roll-On® Bracelet — a clasp-free, elastic-roll-on glass bead bracelet backed by a lifetime guarantee — through a dual-channel model: direct-to-consumer via a Shopify storefront (aidthroughtrade.com) and B2B wholesale via a dedicated portal (wholesale.aidthroughtrade.com). Pricing spans $12 kids' Rollies® to $148 bulk sets of 12, with the core product landing at $15–$42 per individual or set of three.
The firm's supply chain is anchored by approximately 200 female artisans in Kathmandu, Nepal, who hand-produce the Roll-On® product line. Manufacturing relies on high-quality glass beads on elastic cord with a proprietary roll-on (no-clasp) design that fits nearly any wrist size, a feature protected via the registered Roll-On® trademark. The product portfolio extends the core bracelet into dozens of themed collections (Game Day, Sorority Sets, Birthstone, Americana, Frosé, Seaside, Mom-and-Me, etc.), complementary categories (anklets, necklaces, earrings, keychains), and customer segments (men's, kids' Rollies®), totaling 100+ designs.
Commercially, the company targets individual consumers and gift buyers through its e-commerce site and US/global boutique stockists and gift shops via wholesale, with supporting organic marketing through Instagram, Facebook, Pinterest, and email newsletter. It holds a founding-membership credential with the Fair Trade Federation and Green America certification, framing its value proposition around ethical sourcing and artisan employment. Revenue is wholly transaction-based (one-time purchase) with no subscription, licensing, or recurring components; no public revenue, funding, or investor data is disclosed.
Aid Through Trade firmographics
Firmographics- Name
- Aid Through Trade
- Legal name
- Aid Through Trade
- Website
- https://aidthroughtrade.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aid Through Trade is a fair trade fashion company founded in 1993 that designs and sells handcrafted Roll-On® glass bead bracelets made by ~200 female artisans in Nepal, distributed through Shopify DTC e-commerce and a wholesale B2B portal to individual consumers and boutique stockists globally.
- Ownership category
- akta.pro rank
Aid Through Trade industry classification
Industry- Product category
- Fair Trade Handmade Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)
- akta.pro secondary industries
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE), Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)
Keywords
Where Aid Through Trade is headquartered
LocationHeadquarters
- HQ city
- Annapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aid Through Trade business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Direct E-commerce Sales: Retail sales of Roll-On® Bracelets, jewelry, and accessories directly to consumers through their Shopify-powered website. Products include singles ($15-$16), sets of 3 ($38-$42), anklets ($18), Rollies kids ($12), and various jewelry items.
- Wholesale B2B Sales: Wholesale channel for retail stockists, boutiques, and gift shops to purchase products for resale. Operates dedicated wholesale portal for B2B ordering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Roll-On® Bracelets |
| Unit Pricing | Pay-as-you-go | Sets of 3 Roll-On® Bracelets |
| Unit Pricing | Pay-as-you-go | Mommy & Me Sets |
| Unit Pricing | Pay-as-you-go | Rollies Kids Bracelets |
| Unit Pricing | Pay-as-you-go | Anklets |
| Unit Pricing | Pay-as-you-go | Sets of 12 |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Aid Through Trade product offering
Product offeringCore offering
Aid Through Trade designs, manufactures, and sells the original Roll-On® Bracelet and accompanying handmade jewelry (anklets, necklaces, earrings, keychains) produced by approximately 200 female artisans in Nepal from high-quality glass beads. Products are sold direct-to-consumer via a Shopify e-commerce site and through a wholesale portal serving retail stockists and boutiques, with a lifetime guarantee on the signature bracelet.
Product overview
Aid Through Trade is a fair trade fashion company that operates as a single-product-first e-commerce retail business centered on its flagship invention: the Original Roll-On® Bracelet. The Roll-On® Bracelet is a handmade glass bead bracelet created by approximately 200 female artisans in Nepal, featuring an elastic roll-on band that fits almost any wrist size and carries a lifetime guarantee. The product portfolio extends the core Roll-On® Bracelet into multiple variations including Singles, Sets of 3, Sets of 12, Friendship Bracelets (BFF pairs), Mommy & Me sets, 8-inch larger fit versions, Rollies® for kids, Men's Collection, Anklets, and themed sub-collections such as Game Day, Sorority Sets, Birthstone Collection, Americana Edit, Love Collection, Summer Capsule, Seaside, Frosé, Classic Cream, and Classic Black (Spruce). The company also offers complementary jewelry items including necklaces and earrings, plus keychain adaptations of the bracelet design. Founded in 1993 as a founding member of the Fair Trade Federation, the company emphasizes ethical manufacturing and fair trade principles.
Differentiator
Problem solved
Functional benefit
Brands
- Roll-On®: The signature product line - original Roll-On® Bracelets made with high-quality glass beads, carrying a lifetime guarantee
- Rollies®
Quantifiable outcome
- Lifetime guarantee on all Roll-On® Bracelets demonstrates confidence in product quality
Companies that use Aid Through Trade
Customer profileSegments3 records
Ideal customer profiles3 records
Aid Through Trade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Aid Through Trade partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Fair Trade FederationcoreOne of the founding members of the Fair Trade Federation, demonstrating long-term commitment to ethical business practices and fair trade principles in artisan employment.
- Green AmericacoreCertified business member of Green America, supporting responsible business practices and ethical sourcing standards.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Aid Through Trade competitors and assessment
Company assessmentBroad incumbents
- Chan Luu: Chan Luu is an established jewelry/accessories brand best known for wrap bracelets and beaded styles, with broader assortment and deeper wholesale distribution than Aid Through Trade, making it a relevant adjacent incumbent.
- Alex and Ani: Alex and Ani is a larger, established US bracelet and charm-jewelry brand with broad retail distribution and a similar "stackable bracelet" core concept, making it the closest broad incumbent competitor in the fashion-bracelet category.
Direct peers
- MADE Fair Trade (by The Natori Company): MADE is a fair-trade jewelry and accessories marketplace brand working with global artisan groups, directly comparable to Aid Through Trade's artisan-employed, fair-trade certified production model.
- Noonday Collection: Noonday Collection is a fair-trade fashion and jewelry brand employing artisans globally, with a similar DTC + ambassador/rep-channel model and overlapping ethical-jewelry buyer.
- Soko: Soko is a fair-trade jewelry brand using artisan production in Kenya with a tech-enabled DTC and wholesale model — closely matching Aid Through Trade's artisan-made, ethically-positioned fashion jewelry.
- The Brave Collection: The Brave Collection produces handmade beaded bracelets in Cambodia supporting women artisans, with a near-identical mix of beaded bracelet SKUs, themed collections, and ethical-fashion positioning.
- Lokai: Lokai is a direct peer selling silicone/stretch bracelets DTC with a strong charitable-cause marketing hook (water and Alzheimer's causes), directly comparable to Roll-On®'s single-product-first, cause-driven bracelet model.
- Akola: Akola is a nonprofit jewelry brand employing women artisans in Uganda and the US, operating DTC and wholesale with a similar social-mission jewelry model to Aid Through Trade.
- Pura Vida Bracelets: Pura Vida is a direct peer: handmade bracelets sold through DTC e-commerce and wholesale channels, with a strong charitable/fair-trade positioning in Costa Rica — overlapping Aid Through Trade's artisan-made beaded bracelet model almost exactly.
- Starfish Project: Starfish Project is a fair-trade jewelry brand employing women survivors of exploitation in Asia — highly comparable in mission, artisan-employer model, and DTC/wholesale jewelry retailing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Aid Through Trade social profiles
Digital presenceAid Through Trade compliance and trust
Trust signalCompliance3 records
Aid Through Trade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aid Through Trade leadership team
Management profileNumber of profiles
Profiles1 record
Aid Through Trade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aid Through Trade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aid Through Trade
What does Aid Through Trade do?
Aid Through Trade designs, manufactures, and sells the original Roll-On® Bracelet and accompanying handmade jewelry (anklets, necklaces, earrings, keychains) produced by approximately 200 female artisans in Nepal from high-quality glass beads. Products are sold direct-to-consumer via a Shopify e-commerce site and through a wholesale portal serving retail stockists and boutiques, with a lifetime guarantee on the signature bracelet.
Is Aid Through Trade a public or private company?
Aid Through Trade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aid Through Trade founded?
Aid Through Trade was founded in 1993. It employs 1 to 10 people.
Where is Aid Through Trade based?
Aid Through Trade is headquartered in Annapolis, United States, in the North America region.
How does Aid Through Trade make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale B2B Sales.
Who are Aid Through Trade's main competitors?
Broad incumbents on record are Chan Luu and Alex and Ani. Direct peers are MADE Fair Trade (by The Natori Company), Noonday Collection, Soko, The Brave Collection, Lokai, Akola, Pura Vida Bracelets and Starfish Project.
Does Aid Through Trade have an API?
No public API is recorded for Aid Through Trade.
What industry is Aid Through Trade in?
Aid Through Trade's product category is Fair Trade Handmade Jewelry. Its primary akta.pro industry code is CRAKABAD, Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven), with a secondary code of CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands). Its NAICS code is 33991 and its SIC code is 3960.