The Cre8tors

What The Cre8tors does

The Cre8tors is a Chicago-headquartered, woman-owned creative talent management and production consulting firm that curates and represents a roster of approximately 20 individual creators and multiple production studios across creative disciplines including photography, experiential art, murals and illustration, public speaking and performance, live-action, post-production, music, art and design, and experiential creative technology. Co-CEOs Dani Jackson-Smith (founder, formerly VP of Influence and Senior Producer at Edelman with experience at Leo Burnett and Havas) and Jenny Lumpkin (Managing Partner, previously Global Director of Production at Laird and Good Company and Executive Producer at The Mill) lead the firm, with operations in Chicago and New York and global reach through partners including Wonderful Content (24 cities, 16 countries).

The firm generates revenue primarily through professional services engagements spanning three streams: talent representation and management fees from its curated roster, production consulting with in-house producers offering end-to-end support from concept to delivery, and cultural consulting providing strategic guidance for authentic multicultural and DEI-focused brand storytelling. Customer segments include major advertising agencies, consumer brands (Starbucks, Noxzema, Del Monte, Foot Locker, Kellogg's), technology companies (Samsung, Nintendo), entertainment firms, and nonprofit clients (World Food Program USA). The technology backbone is operational rather than proprietary — a curated relationship platform linking clients to vetted creators and studios, with distribution via direct enterprise sales, referral-based production consulting, earned media (LBB, Adweek), Instagram, newsletter, and industry event participation.

Distribution is entirely enterprise field-sales driven, with quote-based pricing and no public rate transparency. The firm's competitive positioning rests on its curated roster of diverse, culturally fluent creators, demonstrated brand-partnership performance on marquee accounts including Super Bowl productions (Tecovas, Usher Half-Time Show), and award recognition (Webby, NAACP Image Award, Gold Clio, Cannes Silvers, Eisner, Dr. Margaret Burroughs Legacy Award). Revenue figures are not publicly disclosed and no institutional investment rounds have been recorded.

Name

The Cre8tors

Legal name

The Cre8tors

Website

https://thecre8tors.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Cre8tors is a Chicago-headquartered, woman-owned creative talent management and production consulting firm representing a curated roster of diverse creators and production studios for major advertising agencies, consumer brands, and entertainment companies.

Ownership category

akta.pro rank

Product category

Creative Talent Management and Production Consulting

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Independent Artists, Writers, and Performers (711510)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Management Consulting Services (8742)

akta.pro primary industry

Fan Club, Community & CRM Management (MPAIAGAJ)

akta.pro secondary industries

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Creator Content Production & Co-Creation Studios (BPAFAHAD)

Keywords

• Talent management services
• Production consulting
• Cultural consulting
• Creative talent representation
• Brand creative partnerships

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Talent Representation & Management: The company represents a curated roster of live-action production companies, post-production studios, audio houses, music creators, photographers, artists, and creative technologists, earning fees for talent management and representation.
2. Production Consulting: In-house producers offer full production support from concept to delivery, with option to engage talent from their roster, guiding the process end-to-end.
3. Cultural Consulting: Strategic and cultural guidance to help clients lead with the right partners, center talent, and produce work that resonates with target communities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Cre8tors is a creative talent management and production consulting firm that represents a curated roster of photographers, experiential artists, muralists, illustrators, public speakers, performers, and partner production studios. It connects brands, advertising agencies, entertainment companies, and public art organizations with culturally diverse creators and delivers cultural consulting, talent curation, and full production support from concept to delivery. The firm is woman-owned and emphasizes authentic, community-rooted creative storytelling for multicultural marketing and branded content.

Product overview

The Cre8tors is a creative talent management and production consulting firm that operates as a platform connecting visionary brands with culturally impactful creators and production studios. The company does not offer a unified software product but rather provides three core services: Cultural Consulting, Talent Curation, and Production. The platform encompasses two main creator categories—CREATORS (Photographers, Experiential Artists, Muralists & Illustrators, Public Speakers & Performers) and STUDIOS (Live Action, Post Production, Photography Studios, Production Services, Experiential Creative Tech, Music, and Art & Design). These services are delivered through a curated roster of independent artists, directors, photographers, performers, and production companies representing diverse creative disciplines for advertising, entertainment, and cultural branding initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultural Consulting Strategic and cultural guidance to help clients (advertising agencies, consumer brands, entertainment companies, and public art organizations) identify the right creative partners, center talent appropriately, and produce authentic work that resonates with target communities.
• Talent Curation and Representation Strategic connection between clients and creators, artists, and studios from The Cre8tors ecosystem, delivering culturally resonant talent across photography, experiential art, murals, illustration, public speaking, performance, live action, post production, music, and art and design.
• Production Services Full production support from concept to delivery with in-house producers, including the option to engage talent from The Cre8tors roster, guiding projects end-to-end for advertising, branded content, and experiential campaigns.

Quantifiable outcome

• Representing talent for Super Bowl campaigns including Tecovas 'True West' and Usher's Half-Time Show
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, minor and major.

• The GaragecoreStrategic or Co-development Partner · 1 October 2025The Garage, a creative technology and virtual production studio, signed with The Cre8tors. They specialize in creative technology, virtual production, and digital innovation for brands.
• Wonderful ContentcoreStrategic or Co-development Partner · 1 August 2025Wonderful Content is an international commercial production company with over $65 million in budgets across 24 cities and 16 countries. They specialize in commercials, brand films, and global production with cultural capital expertise.
• GB StudiosminorStrategic or Co-development Partner · 1 August 2025GB Studios is a production company co-founded by Tracey Khan. Partner studio participating in The Cre8tors community events.
• Made by HumansminorStrategic or Co-development Partner · 1 August 2025Made by Humans is an experiential creative studio. Partner studio participating in The Cre8tors community events.
• Quriosity ProductionsminorStrategic or Co-development Partner · 1 August 2025Quriosity Productions is a post and photography production company founded by Qadree Holmes. Partner studio participating in The Cre8tors community events.
• Kelly Allison ProductionsminorStrategic or Co-development Partner · 1 August 2025Kelly Allison Productions specializes in food and lifestyle photography and production. Partner studio participating in The Cre8tors community events.
• Method & MadnessminorStrategic or Co-development Partner · 1 August 2025Method & Madness is a production company representing director Jess Batson. Partner studio participating in The Cre8tors community events.
• The Board of DirectorsminorStrategic or Co-development Partner · 1 August 2025The Board of Directors (TBoD) is a production company representing director Dan Henshaw. Partner studio participating in The Cre8tors community events.
• Luchadores ProductionsmajorStrategic or Co-development Partner · 1 January 2025Luchadores Productions is a 100% diversity-owned creative studio founded by Alfredo De Villa and Robert Teitel. They specialize in Latino commercial storytelling with directors including John Leguizamo, Jay Hernandez, and Phil Bertelsen.
• Good CompanycoreStrategic or Co-development Partner · 1 January 2025Good Company is a live-action production company representing directors including Andreas Kleiberg, Tiffany Johnson, Sonia Malfa, Gemma Warren, and Loïc Maes for commercial and branded content.
• Imagine ThiscoreStrategic or Co-development Partner · 1 January 2025Imagine This is a photography and production studio representing photographers and directors including Mariah Winter, Kelly McKay, and Ash K Halliburton for commercial work.
• Project Art CollectiveminorStrategic or Co-development Partner · 1 January 2025Project Art Collective is an experiential studio partner featured in the Experiential Studios section.
• Richard Beavers GalleryminorStrategic or Co-development Partner · 1 January 2025Richard Beavers Gallery is an art gallery partner featured in the Art & Design section. Collaborated on family photo day events at Navy Pier.
• World Food Program USAmajorGTM or Marketing Partner · 1 January 2025The Cre8tors partnered with World Food Program USA on the 'Fill the Silence' campaign featuring Indie 184 and Brandon Breaux, which won a Webby Award.
• Invisible Arts MusiccoreStrategic or Co-development Partner · 1 January 2024Invisible Arts Music (IA), a bi-coastal, majority Black- and female-owned music house, signed with The Cre8tors for creative talent management and production consulting. Founded in 2024 by Craig DeLeon, Jonathan Sanford, Kit Winter, and Marc Altshuler, IA specializes in custom composition, sonic branding, and music strategy for film, TV, and advertising.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Burrell Communications Group: A longstanding multicultural advertising agency serving major consumer brands with culturally resonant creative work. Comparable as a multicultural-focused creative services firm, but operates at much larger scale and as a full advertising agency.
• CAA (Creative Artists Agency): One of the world's largest talent and sports agencies representing artists, creators, and brands across entertainment. Comparable as a talent representation firm, but operates at vastly larger scale with broader category coverage.
• WME (William Morris Endeavor): A leading global talent agency representing creators, performers, and brands across entertainment and advertising. Comparable as a major talent representation firm, but operates at enterprise scale with significantly broader reach.
• Mother New York: An independent creative agency known for culturally resonant, award-winning brand work. Comparable as a boutique independent agency with strong creative credentials, but operates at materially larger scale than The Cre8tors.

Direct peers

• Range Media Partners: A management company representing actors, directors, writers, and creative talent across film, TV, and advertising. Comparable as a multi-discipline talent management firm serving commercial and entertainment clients.
• M88: A management and production company representing directors, photographers, and creative talent for advertising and branded content. Closely comparable as a boutique talent representative with similar scale and creator-marketing focus.
• ArtClass Content: A boutique management company representing directors, photographers, and content creators for commercial, branded, and entertainment work. Directly comparable as a talent agency curating creators across multiple disciplines for advertising brands.
• Free The Work: A talent directory and creative agency focused on connecting brands with underrepresented filmmakers and creators. Directly comparable as a talent representation platform purpose-built for diverse creative talent serving brand and advertising clients.
• BHM (Brooks Hess Harmon): A boutique multicultural creative agency focused on Black and diverse audiences for major brands. Comparable as a smaller-scale multicultural creative firm serving enterprise brand clients with culturally driven work.
• Laird + Partners / Good Company: A creative agency and live-action production company with strong fashion, beauty, and lifestyle client rosters. Comparable as both a creative agency and production studio; Jenny Lumpkin previously led production at the firm, providing direct operational familiarity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/the_cre8tors
• Xx.com/thecre8tors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cre8tors