Unéal

What Unéal does

Unéal (Coopérative Unéal) is a French agricultural cooperative (Société Coopérative Agricole à capital variable) headquartered in Saint-Laurent-Blangy in the Hauts-de-France region. It serves 6,000 farmer members operating mixed crop-and-livestock (polyculture-élevage) farms through a vertically integrated model combining agro-supply, grain collection, animal feed manufacturing, and digital decision-support services. The cooperative sells over 2,000 products across six categories — fertilizers, seeds, plant health (phytosanitary), livestock supplies, agricultural supplies, and organic (Sélection Bio) — and produces 253,000 tonnes of animal feed per year in its own factories. It also collects and commercialises approximately 1.2 million tonnes of cereals, oilseeds, and protein crops annually from members through 142 collection sites.

The underlying technology stack centres on the Odacio decision-support platform (Outil d'Aide à la Décision), which bundles eight service modules — input steering, risk management, potato production, soil regeneration, dairy farming, cereal market tracking, meat production, and core Odacio software — together with a member e-commerce portal (uneal.com) that supports online ordering, account activation via adherent code and SMS verification, and 48–72-hour farm delivery. Distribution is exclusively direct: field technicians (Techniciens Conseils), site agents at collection silos, the phone-sales line Unéal Téléservices, and the e-commerce extranet. Pricing is not publicly disclosed; member and non-member conditions are uniform, with phytosanitary purchases gated by Certiphyto verification.

Unéal is the founding entity ('maison-mère') of Groupe Advitam, a broader cooperative group serving 12,000 farmers with diversification businesses in machinery, trade, and garden centres. As a member-owned cooperative, the 6,000 farmer-adhérents are the equity holders, and profits are redistributed rather than paid to external shareholders. The cooperative employs approximately 400 people and holds regulatory approval (Agrément N 11690, licence NC00360) for the distribution of phytopharmaceutical products to professional users. Revenue is not publicly disclosed; the cooperative is privately held with no funding rounds, M&A, or external equity investment identified in the source material.

Name

Unéal

Legal name

Unéal - Société Coopérative Agricole à capital variable

Website

https://uneal.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Unéal is a French agricultural cooperative headquartered in Saint-Laurent-Blangy, serving 6,000 mixed crop-and-livestock farmer members in Hauts-de-France through agro-supply retail, 142 grain collection sites, 253,000 tonnes of annual animal feed production, and the Odacio digital decision-support platform, as the founding parent of Groupe Advitam.

Ownership category

akta.pro rank

Product category

Agricultural Supply Cooperative

NAICS

Support Activities for Animal Production (11521), Animal Food Manufacturing (31111), Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150), Food And Kindred Products (2000)

akta.pro primary industry

Livestock Contract Growing & Farm Labor Services (AFAEALAE)

Keywords

• Agricultural cooperative
• Agro-supply distribution
• Animal feed production
• Grain collection trading
• Farm decision-support

Headquarters

HQ city

Saint-laurent-blangy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Agricultural input sales: Unéal sells a comprehensive range of agro-supplies — fertilizers, seeds, crop protection products (phytosanitary), animal feed, and farm equipment — to its 6,000 farmer members. Revenue is generated through product margins on these sales. Members can purchase via the e-commerce platform, telephone (Unéal Téléservices), or through field technicians. The cooperative also collects members' grain and oilseed production and commercialises it on global markets, generating additional revenue from volume-based marketing.
2. Cereal collection and commercialistion: Unéal collects cereals, oilseeds, and protein crops from its farmer members across 142 collection sites (over 1 million tonnes per harvest season). The cooperative stores, conditions, and commercialises these commodities on behalf of members, earning margins on the trade. Members hold depositor accounts (comptes deposants) that are credited upon grain sales.
3. Animal feed manufacturing and sales: Unéal produces and sells animal feed (aliments du bétail) — compound feeds, mash, suckling feeds, lick blocks, and nutritional solutions — to livestock farmers, both members and non-members. Volume is estimated at 253,000 tonnes produced in cooperative factories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Unéal is an agricultural cooperative that supplies its 6,000 farmer members in the Hauts-de-France region with a complete range of agro-supplies — fertilizers, seeds, plant protection products, animal feed, and farm equipment — and purchases back their cereals, oilseeds, and protein crops for storage and global commercialisation. It complements these physical inputs with the Odacio digital decision-support platform and field-technician advisory services, and operates its own animal-feed factories producing 253,000 tonnes per year.

Product overview

Unéal is a cooperative offering a comprehensive agricultural supply and services portfolio organized across six main product categories: Fertilizers (engrais), Seeds (semences), Plant Health (santé des plantes), Livestock (élevage), Agricultural Supplies (fournitures agricoles), and Bio Selection (Sélection Bio). The core offering centers on agro-supplies—fertilizers, seeds, crop protection products, and animal feed—serving 6,000 farmer members across the Hauts-de-France region. Additionally, the cooperative provides digital services through the ODACIO platform, which encompasses input management tools, farm optimization services, and specialized software for crop monitoring and livestock management. Products range from conventional to organic/bio-certified offerings, with recent highlights including CAN 27 nitrogen fertilizer, RGT CEOS rapeseed, and RGT SMARTBOXX corn varieties. The company operates 142 collection sites and produces 253,000 tonnes of animal feed annually.

Differentiator

Problem solved

Functional benefit

Brands

• Odacio: Decision-support tools and farm management services including input management, risk management, potato farming, regeneration, dairy, cereal markets, and meat production.

Products and services

• Fertilizers (Engrais) Complete range of fertilizers including simple fertilizers (nitrogen, nitrogen-sulfur, phosphate, potash, magnesium), complex fertilizers (NP, PK, NPK), specialty fertilizers (starter, protected, foliar/biostimulant, endive), amendments (organic, limestone), and bio fertilizers, sold to member farmers.
• Seeds (Semences) Comprehensive seed portfolio covering arable crops (cereals, protein crops, rapeseed, fodder beet, corn, sorghum), forage (legumes, grasses, mixtures), cover crops (Cipan), bio seeds, methanization biomass, and core-range varieties.
• Plant Health (Santé des plantes) Plant protection products including adjuvants, anti-slug treatments, fungicides, herbicides, insecticides, oligo-elements, regulators, and seed treatment solutions for various crops. Requires Certiphyto for purchase.
• Livestock supplies (Elevage) Animal feed and supplements, feed by livestock type (bovine, caprine, ovine, porcine), hygiene and care products, and forage conservation solutions with inoculants. In-house production of 253,000 tonnes of compound feeds, mash, suckling feeds, lick blocks, and nutritional solutions per year.
• Agricultural supplies (Fournitures agricoles) Agricultural equipment and supplies including films and strings (nets, twines, wrap films, silo films, tarps), protective equipment (EPI), phytosanitary equipment, breeding equipment, storage solutions, and crop protection devices.
• Bio selection (Sélection Bio) Dedicated organic/bio product range including bio seeds (cereals, forage, cover crops, corn), bio fertilization (mineral amendments, organic fertilizers), and bio plant health products (defense stimulants, UAB fungicides, UAB insecticides, UAB adjuvants, UAB anti-slug).
• Odacio decision-support platform Digital services and OAD (Outils d'Aide à la Décision) platform offering eight modules: input management guidance, Serenite risk management, potato crop management, soil regeneration support, dairy farm optimization, cereal-market tracking, meat-production services, and the Odacio software component.

Quantifiable outcome

• 1.2 million tonnes of cereals and oilseed-protein crops collected annually
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Groupe AdvitamcoreOthersUnéal is the founding cooperative and core operating entity of Groupe Advitam. The group was created by farmers pooling their tools and resources. Advitam encompasses Unéal (the cooperative), diversification businesses in machinery, trade, and garden centres, and serves 12,000 farmers in total (6,000 Unéal members). Unéal is described as the 'maison-mère' (parent company) of the group.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Agrial: Major French agricultural cooperative spanning crop inputs, grain collection, animal feed, and fresh produce across multiple regions. Directly comparable business model and member-owned structure to Unéal, operating at significantly larger scale.
• Cooperl Arc Atlantique: French agricultural cooperative focused primarily on pork and livestock, with animal nutrition and farm supply activities. Comparable cooperative structure and animal feed overlap, though Unéal is more diversified across crops.
• Noriap: French agricultural cooperative operating across Hauts-de-France, Picardy, and Normandy with crop inputs, grain collection, and animal feed. Directly comparable regional cooperative model and partially overlapping territory with Unéal.
• Cavac: French multi-sector cooperative covering crop inputs, animal nutrition, and food processing in western France. Comparable integrated supply-and-services cooperative model, though at smaller scale than Unéal and serving different territory.
• Axéréal: French agricultural cooperative with grain collection, malting, animal nutrition, and retail/distribution businesses. Highly comparable cooperative structure and northern France footprint; overlaps on feed and grain commercialization with Unéal.
• InVivo (Union InVivo): Leading French agricultural cooperative group uniting multiple regional cooperatives, active in grain trading, crop inputs, animal nutrition, and retail gardening (Gamm vert). Closely comparable integrated cooperative model and broader portfolio than Unéal.
• Terrena: Large French multi-sector agricultural cooperative active in crop inputs, animal feed, livestock production, and consumer food brands. Comparable cooperative model and integrated ag-input offering to Unéal, though operating primarily in western France.
• Vivescia: French cooperative group (formerly Champagne Céréales) focused on grain collection and processing, malting, and crop inputs in northern France. Direct overlap with Unéal's grain and agro-supply activities, including proximity in Hauts-de-France territory.

Broad incumbents

• BayWa: German agricultural trading and services group active in crop inputs, grain, animal feed, and agricultural machinery across Europe. Comparable integrated ag-supply offering to Unéal at significantly broader European scale.
• Cargill: Global agricultural commodity trader and animal nutrition manufacturer with extensive operations in grain origination, crop inputs, and feed. Comparable grain and feed businesses to Unéal, but operating at vastly larger scale across multiple geographies.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWsJDlV7JnFGrR5t6Y6PPZQ
• LinkedInlinkedin.com/company/societe-cooperative-agricole-uneal
• Xx.com/unealcoop
• Facebookfacebook.com/unealcoop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unéal