What Jackpine does

Jackpine is an Ottawa-based design and innovation studio founded in 2013 that operates two distinct business lines under one brand. The primary B2B offering is a creative studio providing professional services across five pillars: product innovation (design, prototyping, supply chain, IP strategy), place visioning (site analysis, placemaking, retail environments, wayfinding), standout experiences (activations, installations, digital experiences), high-impact design (branding, graphic design, data visualization, infographics), and special projects. Services are delivered through structured engagement packages ranging from three weeks (Momentum Builder) to 4-12 months (Innovation Cycle), supplemented by workshops and seminars. The studio serves Canadian organizations across developers, property managers, BIAs, retail and hospitality brands, and public sector clients, leveraging a partner network to extend capabilities in polling, media training, and public affairs.

The secondary D2C offering is an e-commerce merchandise business operated through a Shopify storefront, which gained national prominence through the viral 'Canada is Not For Sale' branded hat and apparel line launched in response to 51st-state rhetoric. The merchandise portfolio includes structured caps ($67 CAD), t-shirts ($45 CAD), stickers, temporary tattoos, and hockey pucks, with sub-brands extending into Olympic-themed (Go for Gold) and French-language variants. Products are manufactured in British Columbia and ship nationally. The company is founder-led by CEO Liam Mooney and Creative Lead Emma Cochrane, with no disclosed external funding, operating as a bootstrapped private company with 11-50 employees headquartered at 150 Elgin St in Ottawa.

Name

Jackpine

Legal name

Jackpine

Website

https://jackpine.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Jackpine is an Ottawa-based design and innovation studio offering product innovation, place visioning, branding, and standout experience services to Canadian businesses, alongside a D2C e-commerce merchandise brand built around viral patriotic Canadian apparel.

Ownership category

akta.pro rank

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative Studio Services: Jackpine provides design and innovation services to business clients including product innovation, place visioning, standout experiences, and high impact design. Revenue generated through project-based engagements and service packages.
2. E-commerce Product Sales: Direct-to-consumer sales of Canadian-made apparel and merchandise including structured caps ($67), t-shirts ($45), stickers ($5), temporary tattoos, and Lucky Pucks ($12). Products are made in Canada (BC) with messaging including Canada is Not For Sale and Go For Gold collections.
3. Workshops and Seminars: Jackpine offers workshop packages including Foresight Sessions (3-4 hours), Branding Seminars (60 minutes), and speaking engagements for boards, executive teams, and conferences.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Jackpine is a Canadian design and innovation studio that delivers creative services to businesses across four pillars: Product Innovation, Place Visioning, Standout Experiences, and High Impact Design, plus Special Projects and Seminars & Speaking engagements. The studio sells packaged engagements (Momentum Builder, One Big Asset, The Rebrand, Site Analysis, Innovation Cycle) and workshops (Foresight Session, Branding Seminar) to business clients, and also operates a Shopify e-commerce shop selling Canadian-made patriotic merchandise under the Canada is Not For Sale, Strong and Free, and Go for Gold collections.

Product overview

Jackpine is a Canadian design and innovation studio combining strategic foresight and systems thinking with creative expertise. The company operates two main offerings: (1) A creative studio providing professional services including Product Innovation, Place Visioning, Standout Experiences, High Impact Design, Special Projects, and Seminars & Speaking; and (2) An e-commerce shop selling branded merchandise including the Canada is Not For Sale and Strong and Free structured caps (available in English and French), Go For Gold Collection apparel and accessories (t-shirts, stickers, temporary tattoos), and Lucky Puck merchandise. Service packages include Jackpine Momentum Builder, One Big Asset, The Rebrand, Site Analysis, and Innovation Cycle. Workshops offered include Branding Seminar and Foresight Session.

Differentiator

Problem solved

Functional benefit

Brands

• Canada is Not For Sale: A patriotic hat and apparel brand featuring the message 'Canada is Not For Sale' in response to 51st state rhetoric, including French version 'Le Canada n'est pas à vendre'
• Strong and Free
• Go for Gold Collection
• Fort et libre

Products and services

• Jackpine Momentum Builder

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and supporting.

• ShopifycoreTechnology or IntegrationJackpine's e-commerce operations are powered by Shopify, which enables their online store, product listings, payment processing, and order fulfillment.
• Specialist Network PartnerssupportingStrategic or Co-development PartnerJackpine collaborates with industry experts to extend service capabilities including: Public Opinion Polling, Media & Communications Training, GR/Public Affairs, Consumer Behaviour Research, Production Services, Video/Photo. These partnerships allow Jackpine to offer clients a complete scope of services.
• BC-Based ManufacturerssupportingStrategic or Co-development PartnerJackpine sources manufacturing for their Canada is Not For Sale merchandise from suppliers in British Columbia, maintaining Canadian-made product claims.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Idea Couture: Innovation consultancy helping clients with product innovation, consumer insights, and strategy. Comparable to Jackpine's Innovation Cycle and product innovation services with focus on foresight and product development.

Direct peers

• Rethink: Canadian creative agency with offices in Vancouver, Toronto, and Montreal offering advertising, branding, and design services. Comparable to Jackpine as a Canadian creative agency with national reach and similar client segments.
• Bruce Mau Design: Canadian design studio offering creative strategy, branding, and systems thinking to enterprise clients. Directly comparable to Jackpine's creative studio services arm with similar focus on multidisciplinary design and futurism.
• Jacknife: Canadian creative agency providing branding, design, and digital experiences to enterprise clients. Comparable to Jackpine as a similarly-sized Canadian creative studio with services spanning brand design and digital experiences.
• Sid Lee: Canadian creative agency with multidisciplinary capabilities in branding, design, digital, and experiential. Larger than Jackpine but operating in the same Canadian creative studio space with overlapping service offerings.
• Wedge: Canadian design studio focused on branding, packaging, and creative strategy. Comparable to Jackpine's product innovation and high-impact design offerings with a similar mid-market Canadian client base.

Broad incumbents

• Roots: Canadian heritage apparel brand operating DTC e-commerce and retail stores. Comparable to Jackpine's merchandise business with Canadian-made positioning and similar product categories (apparel, accessories), though at much larger scale.
• Taxi (Juniper Park\TBWA): Canadian creative agency within TBWA network offering branding, advertising, and design services. Comparable to Jackpine as a Canadian creative agency with national reach and similar client segments like government and retail.
• Cossette: Largest Canadian-owned creative agency offering branding, advertising, and digital services. Comparable as a Canadian creative services provider but at substantially larger scale serving enterprise clients.
• Pentagram: Global design firm with partner-led structure offering branding, design, and strategic creative services. Comparable to Jackpine's high-impact design and branding offerings but at global scale with partners across major cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jackpine
• Xx.com/jackpinebrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackpine