Reno Orthopaedic Center

What Reno Orthopaedic Center does

Reno Orthopaedic Center (ROC) is a private, vertically integrated orthopedic healthcare provider founded in the late 1950s and headquartered in Reno, Nevada, serving Northern Nevada across Reno, Sparks, Carson City, Fernley, Galena, and Winnemucca. Its core offering is a one-stop-shop musculoskeletal platform comprising physician consultations across every orthopedic subspecialty (joint replacement, sports medicine, hand and upper extremity, foot and ankle, spine, trauma, orthopedic oncology, bone health), the region's only orthopedic ambulatory surgery center (AAAHC accredited, Leapfrog Top ASC 2021), the Northern Nevada-only Joint Replacement Institute using Stryker's Mako SmartRobotics, advanced imaging (MRI, X-Ray, DEXA, ACR accredited), physical and occupational/hand therapy, casting and bracing, pedorthics, and a first-of-its-kind onsite retail shop. In 2025-2026 ROC added an opioid-sparing surgical program (OSCAR), two new walk-in ROC Express clinics in Fernley and Galena, and a vascular surgery service line, while opening a 76,000 sq ft campus addition in Reno.

The business model is fee-for-service clinical care billed through insurance for imaging, PT, and surgical procedures, with usage-based and case-based pricing rather than disclosed subscription or enterprise contracts. Patient access is multi-channel: scheduled appointments via phone and Epic MyChart self-scheduling, walk-in ROC Express at four sites, virtual visits, pre-registration via On My Way, instant triage through the HURT! app, and a patient financing partnership with Affirm for surgical procedures. Customers are individual patients (with adjacent community relationships including Sierra Lutheran High School athletic training and Reno Aces), segmented horizontally across orthopedic use cases plus the new vascular line. Distribution is direct via owned facilities with no intermediaries or enterprise accounts, and the practice reinforces its moat through multiple accreditations (AAAHC, ACR, Own the Bone Star Performer) and a 35-surgeon, 2-fellow clinical bench.

Name

Reno Orthopaedic Center

Legal name

Reno Orthopedic Center

Website

https://renoortho.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Reno Orthopaedic Center is a private, vertically integrated orthopedic practice in Northern Nevada operating the region's only orthopedic ambulatory surgery center, the only Joint Replacement Institute, multiple walk-in ROC Express clinics, imaging, physical therapy, and a vascular surgery service line serving individual patients across all orthopedic subspecialties.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Ambulatory Health Care Services (621), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic & Spine Surgery Centers (HLAFAIAG), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Orthopedic Surgery (Operative Orthopedics) (HLAKALAC)

Keywords

• Orthopedic care services
• Joint replacement surgery
• Physical therapy services
• Orthopedic imaging diagnostics
• Sports medicine orthopedics

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Care Services: ROC generates revenue through comprehensive orthopedic clinical services including physician consultations, diagnostic imaging, physical therapy, occupational therapy, and surgical procedures performed at their ambulatory surgery center
2. Surgical Services Financing: Partnership with Affirm allows patients to finance surgical procedures, providing payment flexibility while ROC receives full payment
3. Retail Products (The Shop at ROC): Onsite retail shop selling orthopedic supplies including braces, wraps, sleeves, shoes, and recovery products directly to patients

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Reno Orthopaedic Center is a private, multi-location orthopedic medical practice providing comprehensive musculoskeletal care across Northern Nevada. Its core offering bundles orthopedic physician consultations, advanced imaging (MRI, X-Ray, DEXA), physical and hand therapy, outpatient surgery at the region's only orthopedic ambulatory surgery center, a dedicated Joint Replacement Institute using Mako SmartRobotics, walk-in urgent orthopedic care (ROC Express), and an on-site retail shop for orthopedic supplies.

Product overview

Reno Orthopedic Center is a comprehensive orthopedic healthcare provider offering a multi-location, one-stop-shop model for musculoskeletal care. The core offering includes ROC Express walk-in orthopedic urgent care clinics, the AAAHC-accredited outpatient Surgery Center with Northern Nevada's only Joint Replacement Institute, and extensive rehabilitation services. The product portfolio spans patient-facing digital tools (HURT! App, MyChart patient portal, Virtual Visits), diagnostic services (Advanced Imaging with MRI/X-Ray/DEXA), therapy services (Physical Therapy, Occupational Hand Therapy), specialty programs (OSCAR opioid-sparing program), and retail (The Shop at ROC). The center integrates these services through Epic MyChart for scheduling and records, with the Mako SmartRobotics system supporting joint replacement procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• ROC Express Walk-in orthopedic urgent care clinic providing immediate treatment for injuries of the knee, hand, wrist, foot, ankle, hip, shoulder, elbow, and spine, with locations in Reno, Carson City, Galena, and Fernley.
• Reno Orthopedic Surgery Center

Quantifiable outcome

• Less bone and soft-tissue damage with robotic-assisted joint replacement
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• One World SurgeryminorStrategic or Co-development Partner · 15 November 2025ROC physicians (Peter Althausen MD, Ryan Dobbs MD, Sanjai Shukla MD, Jeff Chen MD) volunteered with One World Surgery providing essential medical care to underserved communities in Honduras from November 15-22.
• StrykerminorStrategic or Co-development PartnerStryker sponsored the Foot and Ankle Fellows Course where ROC's Dr. Gregory Lundeen taught techniques to other orthopedic surgeons. ROC supports education of future orthopedic surgeons through Stryker-sponsored programs.
• Sierra Lutheran High SchoolminorGTM or Marketing PartnerROC launched first-ever Athletic Training Program with Sierra Lutheran High School, providing sports medicine coverage and injury care for student athletes. ROC is a proud sponsor of Sierra Lutheran High School Athletics.
• SPCA of NevadaminorGTM or Marketing PartnerROC was named October Partner of the Month by SPCA of Nevada, demonstrating community engagement and local partnership activities.
• Reno AcesminorGTM or Marketing PartnerROC provided a suite at Reno Aces games for local Veterans, demonstrating community support and local partnership engagement.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Renown Health: Largest integrated health system in Northern Nevada, including Renown Regional Medical Center. Competes with ROC as a broad incumbent offering orthopedic services within a larger hospital network, with deeper capital and broader payer leverage than a specialty group.
• United Surgical Partners International (USPI): One of the largest ambulatory surgery center operators in the US, partnered with Tenet Healthcare. Comparable as an ASC infrastructure peer and potential competitor/partner for outpatient orthopedic surgery capacity expansion.
• Surgical Care Affiliates (Optum): Large national ambulatory surgery center platform owned by Optum, operating many specialty ASCs including orthopedic. Comparable as a scaled ASC operator; represents a potential acquirer or competitor should a regional health system partner to build competing orthopedic ASC capacity in Northern Nevada.
• HCA Healthcare / MountainView Hospital: National for-profit health system operating hospitals in the Las Vegas and broader Nevada market (e.g., MountainView Hospital, Sunrise). Broad incumbent competitor that could develop competing orthopedic specialty capacity in Northern Nevada or siphon complex cases.

Direct peers

• OrthoVirginia: Large multi-specialty orthopedic practice in Virginia operating comprehensive orthopedic care, physical therapy, imaging, and outpatient surgery. Directly comparable as a regional orthopedic specialist with owned ASCs, fellowship-trained surgeons across all subspecialties, and integrated PT/imaging.
• OrthoCarolina: Independent orthopedic specialty practice serving the Charlotte region with multiple locations, orthopedic urgent care, surgery centers, PT, and imaging. Closely comparable to Reno Orthopedic Center in structure — multi-subspecialty group with owned ASC, walk-in urgent orthopedic care, and integrated rehabilitation.
• Twin Cities Orthopedics: Large private orthopedic group in the Minneapolis–St. Paul metro offering multi-subspecialty orthopedic care, PT, imaging, and ambulatory surgery. Comparable as a regional orthopedic specialist with owned ASCs and vertically integrated musculoskeletal services.
• Texas Orthopedics: Multi-physician orthopedic group in Austin providing comprehensive orthopedic care including sports medicine, joint replacement, hand and upper extremity, spine, foot and ankle, along with on-site imaging and physical therapy. Closely comparable business model to Reno Orthopedic Center.
• Excel Orthopedic Specialists: Independent orthopedic practice in Wisconsin offering multi-subspecialty care, walk-in orthopedic urgent care, physical therapy, imaging, and outpatient surgery. Directly comparable mid-size regional orthopedic specialty group with integrated ancillary services.

Others

• Stryker (Mako): Medical device manufacturer of the Mako SmartRobotics platform used by ROC for joint replacement. Already a 'Minor' partner via the Foot and Ankle Fellows Course; relevant as the enabling technology vendor whose roadmap influences ROC's clinical differentiation and capital planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RenoOrtho
• Facebookfacebook.com/renoortho
• LinkedInlinkedin.com/company/reno-orthopedic-clinic
• Instagraminstagram.com/reno_ortho

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reno Orthopaedic Center