Awaye Realty

What Awaye Realty does

Awaye Realty, doing business as CENTURY 21 Awaye Realty, is a Brooklyn-headquartered residential and commercial real estate brokerage operating as an independently owned franchisee under the global CENTURY 21 brand network. Founded in 2003 and located at 526 Court Street, Brooklyn, NY 11231, the firm employs 11-50 staff and serves home buyers, home sellers, and commercial property clients across ten Brooklyn submarkets — Bay Ridge, Brooklyn Heights, Carroll Gardens, Cobble Hill, Dumbo, Gowanus, Park Slope, Prospect Heights, Red Hook, and Williamsburg. The brokerage differentiates from independent competitors primarily through the FRAME home preparation program, which bundles strategic design updates and curated staging — often billed at closing — into the seller representation offering.

The technology stack is conventional brokerage infrastructure: a property search website with neighborhood-specific listings, a sold-listings archive, financial calculators, and online listing management, supplemented by a blog and monthly neighborhood-news email newsletter. There are no disclosed AI capabilities, proprietary data assets, or platform integrations beyond standard CENTURY 21 franchise tooling. Adjacent services — property management, an in-house Real Estate School (The CE Shop), a moving-service referral partnership (Piece of Cake Move), and CENTURY 21 Commercial — round out an ecosystem built around the Brooklyn transaction lifecycle.

Revenue is generated through standard residential and commercial real estate transaction commissions, with rates negotiated per deal and not publicly disclosed but typically running 5-6% gross split between buy-side and sell-side agents and their brokerages. The go-to-market motion is sales-led and agent-driven: clients are acquired through neighborhood presence, website search, content marketing, and the CENTURY 21 brand network. Customer segmentation is horizontal — primarily individual households and small-scale commercial clients — with no institutional or enterprise concentration.

Name

Awaye Realty

Legal name

CENTURY 21 Awaye Realty

Website

https://awayerealty.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

CENTURY 21 Awaye Realty is a Brooklyn-based residential and commercial real estate brokerage founded in 2003, serving individual home buyers, sellers, and commercial clients across ten Brooklyn neighborhoods through a commission-based franchise model and a proprietary home preparation program.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Property sales services
• Buyer representation
• Seller representation
• Commercial real estate

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: The company generates revenue through real estate transaction commissions on residential and commercial property sales. Agents represent buyers and sellers in property transactions and earn commission based on sale prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Awaye Realty, operating as CENTURY 21 Awaye Realty, is a real estate brokerage providing residential and commercial property sales, buyer and seller representation, property management, and rental services across Brooklyn, NY neighborhoods. The firm supplements core brokerage with the proprietary FRAME home preparation program, real estate education (Real Estate School), and financial calculators for clients navigating property transactions.

Product overview

Awaye Realty is a CENTURY 21 franchise brokerage operating in Brooklyn, NY, offering residential real estate services through a unified platform. The company's core service is its real estate agency operations (buying, selling, and renting properties), supplemented by proprietary programs including FRAME (home staging/preparation service), property management, financial calculators, and real estate education resources. The firm also provides neighborhood market news and community-focused tools to support clients throughout the real estate transaction lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• FRAME by CENTURY 21 Awaye Realty: Signature home preparation program that helps properties stand out with strategic updates and curated design, with costs often due at closing.

Products and services

• Residential Real Estate Brokerage

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CENTURY 21 Real Estate LLCcoreChannel Partner/ Reseller/ DistributorAwaye Realty operates as a franchisee under the CENTURY 21 brand, one of the largest real estate franchise networks globally. This partnership provides brand recognition, marketing resources, technology platforms, and referral network access in exchange for franchise affiliation fees and commission splits.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• SERHANT. NYC-based residential brokerage with strong Brooklyn and digital marketing presence; comparable in offering full-service buyer/seller representation with a sales-led, agent-powered motion.
• Compass: NYC-headquartered full-service residential brokerage and Awaye's most direct competitor; operates in the same Brooklyn submarkets with similar agent-driven, commission-based model and overlap on both buyer and seller representation.
• Brown Harris Stevens: Established NYC residential brokerage with a strong Brooklyn footprint (including Brooklyn Heights and Park Slope); directly comparable in commission-based buyer/seller services and local market expertise.
• Douglas Elliman: Major NYC-based residential and commercial brokerage with significant Brooklyn presence; competes head-to-head with Awaye on agent-led buyer/seller representation across overlapping Brooklyn neighborhoods.
• Corcoran Group: NYC-centric residential brokerage with deep Brooklyn coverage; competes for the same agents, sellers, and buyer leads, and operates on a comparable commission-driven, agent-led model.

Emerging players

• eXp Realty: Cloud-based brokerage model with growing NYC/Brooklyn agent presence; threatening traditional franchise brokerages on commission economics and agent recruiting, with a comparable buyer/seller service offering.

Broad incumbents

• RE/MAX of New York: Global real estate franchise competitor with NYC/Brooklyn affiliates; directly comparable franchise-network model, commission splits, and brand-driven lead generation.
• Coldwell Banker (NYC brokerage): National real estate franchise brand with active NYC/Brooklyn affiliate offices; operates the same franchise-driven, commission-based brokerage model with overlapping buyer/seller services.
• Keller Williams Realty NYC: National franchise brokerage with NYC metro presence; comparable franchise-based agent model and similar commission economics but at significantly larger scale and broader geographic reach.
• Sotheby's International Realty - NYC Brokerage Network: Premium global brokerage network with affiliated NYC offices serving Brooklyn; broader luxury-leaning portfolio but overlapping customer base and commission structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AwayeRealty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awaye Realty