What Okemo Mountain Resort does

Okemo Mountain Resort is a four-season mountain resort located in Ludlow, Vermont, operating under Vail Resorts Management Company as part of Vail Resorts, Inc.'s (NYSE: MTN) Northeast portfolio. Founded on January 31, 1956, the resort spans 667 skiable acres across 123 trails served by 20 chairlifts, with a summit elevation of 3,344 feet, a base elevation of 1,144 feet, and 98% snowmaking coverage. Trail mix is balanced at 33% beginner, 37% intermediate, and 30% advanced, and the property includes five terrain parks (Gordon's Garden, The Zone with a 200-foot halfpipe, Tree Tap, Vermont Family Adventure Run, and Blackout progression park). Okemo is bundled into the Vail Resorts Epic Pass network, providing pass holders access to 80+ resorts worldwide and triggering the Epic Mountain Rewards loyalty program (20% off food, lodging, lessons, and rentals).

The resort monetizes through eight primary revenue streams: (1) lift access via lift tickets and the Epic Pass family of subscription products (Epic Pass, Epic Local Pass, Northeast Value Pass, Northeast Midweek Pass, Epic Day Pass), (2) on-mountain lodging across Jackson Gore Village, Solitude Village, Clock Tower, and signature properties, (3) ski/snowboard rentals with delivery service via My Epic Gear, (4) Okemo Ski and Ride School lessons for all levels including competition and women's programs, (5) licensed childcare including Toddler & Twos ($199/day), Ready for PreK ($195/day), and Giggle and Glide ($299/day), (6) twelve-plus food and beverage outlets ranging from Coleman Brook Tavern to the Base Side Biergarten, (7) retail via Mountain Outfitters, Okemo Made, and the Okemo Snowsports Shop, and (8) Spring House Pool & Fitness Center with classes at $20/class. Summer operations extend monetization into the Adventure Zone, Timber Ripper Mountain Coaster, Haulback Challenge Course, Camp Gokemo, scenic chairlift rides, and Fox Run Golf.

Okemo's go-to-market is direct-to-consumer via okemo.com, the Epic Pass marketplace, on-site ticket offices, call centers, and retail storefronts, with distribution partnerships to Cape Air/JetBlue and Amtrak expanding the Boston and NYC catchment. The customer base is horizontally segmented across families (primary), ski/snowboard enthusiasts, first-time skiers, and Epic Pass holders, served through a mix of subscription, usage-based, and transaction-fee pricing. The resort integrates Zendesk for guest support, Brightwheel for childcare parent communication, and ApplePay at dining locations. Okemo celebrated its 70th anniversary during the 2025/2026 season and operates as a non-publicly disclosed subsidiary of Vail Resorts, Inc.

Name

Okemo Mountain Resort

Legal name

Vail Resorts Management Company

Website

https://okemo.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Okemo Mountain Resort is a 667-acre ski resort in Ludlow, Vermont, operated by Vail Resorts. It sells Epic Pass access, lodging, ski school, rentals, childcare, dining, and retail primarily to Northeast families and ski enthusiasts, with growing summer operations.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (71392), Skiing Facilities (713920)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Mountain & Ski Luxury Resorts (THAGACAB), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF), Mountain & Ski Homes (THAMAAAG)

Keywords

• Ski resort operations
• Winter sports recreation
• Mountain lodging services
• Ski instruction programs
• Mountain hospitality

Headquarters

HQ city

Ludlow

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lift Tickets and Season Passes: Primary revenue from lift tickets and Epic Pass products including Epic Pass, Epic Local Pass, Northeast Value Pass, and Northeast Midweek Pass
2. Lodging Accommodations: On-mountain lodging including condos, hotels, and vacation homes at various locations (Jackson Gore Village, Clock Tower, Solitude Village)
3. Equipment Rentals: Ski and snowboard rentals with delivery service and multiple rental locations
4. Ski and Ride School Lessons: Group and private lessons for all ages and skill levels
5. Food and Beverage: Multiple dining outlets including Summit Cafe, Coleman Brook Tavern, Base Lodge Cafe, and various bars and cafes
6. Retail Shopping: Snowsports shops and Mountain Outfitters selling ski gear, apparel, and Okemo merchandise
7. Childcare Services: Licensed childcare programs including Toddler and Twos, Ready for PreK, and Giggle and Glide ski programs
8. Spring House Pool and Fitness: Pool, fitness center, and fitness classes available to members and day guests

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Okemo Mountain Resort operates a four-season mountain resort in Ludlow, Vermont, providing ski and snowboard access across 667 acres with 123 trails, 20 chairlifts, and 98% snowmaking coverage. The resort sells seasonal passes (Epic Pass family), daily lift tickets, on-mountain lodging, ski and snowboard rentals, lessons, licensed childcare, multiple dining outlets, retail shops, and summer activities such as a mountain coaster, Adventure Zone, and Camp Gokemo. As part of Vail Resorts' portfolio, Okemo participates in the Epic Pass network and Epic Mountain Rewards loyalty program.

Product overview

Okemo Mountain Resort is a ski resort in Ludlow, Vermont operated by Vail Resorts. The resort offers a comprehensive winter sports portfolio centered around ski and snowboard access via multiple season pass products (Epic Pass, Epic Local Pass, Northeast Value Pass, Northeast Midweek Pass, Epic Day Pass) and daily lift tickets. The resort spans 667 skiable acres with 123 trails, 20 chairlifts, and 5 terrain parks including Gordon's Garden, The Zone (with halfpipe), Tree Tap, Vermont Family Adventure Run, and Blackout. Supporting services include ski and snowboard rentals through My Epic Gear, professional instruction via Okemo Ski and Ride School, and licensed childcare programs including the Giggle and Glide ski introduction program for toddlers. The resort features diverse dining options ranging from fine dining at Coleman Brook Tavern to casual cafés and bars, plus retail shopping at Mountain Outfitters and Okemo Made. Summer operations include an Adventure Zone with mountain coaster, challenge course, bouncy houses, and hiking, along with Camp Gokemo children's day camp. Lodging options span multiple villages (Jackson Gore Village, Solitude Village, Okemo Village) with various property types. The Epic Mountain Rewards loyalty program provides pass holders with 20% discounts across dining, lodging, lessons, and rentals.

Differentiator

Problem solved

Functional benefit

Brands

• Epic Pass: Season pass program offered by Vail Resorts that provides access to Okemo and other Vail Resorts properties worldwide.
• Epic Mountain Rewards
• Gordon's Garden
• The Zone
• Tree Tap
• Blackout
• Giggle and Glide
• Spring House

Products and services

• Epic Pass Annual season pass providing unlimited skiing and snowboarding access to Okemo Mountain Resort and 80+ Vail Resorts properties worldwide, including Epic Mountain Rewards discounts.
• Epic Local Pass Annual regional season pass offering access to Okemo and other Northeast Vail Resorts with holiday restrictions.
• Northeast Value Pass Annual budget-friendly season pass providing access to Okemo and other Northeast Vail Resorts with limited holiday skiing.
• Northeast Midweek Pass Annual pass providing unlimited weekday access to Okemo and other Northeast Vail Resorts.
• Epic Day Pass Flexible multi-day pass product for visiting Okemo, with no blackout date restrictions.
• Lift Tickets Daily lift access tickets for skiing and snowboarding at Okemo Mountain Resort, available online and on-site.
• Lodging Booking On-mountain vacation lodging accommodations including hotels, condos, private homes, and bed & breakfasts across Jackson Gore Village, Solitude Village, and Okemo Village.
• Ski & Snowboard Rentals Ski and snowboard equipment rental service with online booking, complimentary delivery, and multiple pickup locations (My Epic Gear).
• Okemo Ski and Ride School Professional ski and snowboard instruction program offering group lessons, private lessons, competition racing, and women's alpine adventure programs for all skill levels.
• Childcare Programs Licensed childcare center offering programs for ages 18 months to 5 years, including Toddler and Twos ($199/day), Ready for PreK ($195/day), and Giggle and Glide ski introduction ($299/day).
• Epic Mountain Rewards Loyalty program offering Epic Pass holders 20% discounts on food, lodging, lessons, rentals, and more at Okemo and across Vail Resorts properties.
• Spring House Pool & Fitness Center Resort pool and fitness facility featuring gym, lap pool, children's splash pool, hot tub, sauna, and fitness studio offering yoga, Pilates, and cardio classes available to members and day guests.
• Timber Ripper Mountain Coaster Scenic alpine mountain coaster ride through forested terrain at Jackson Gore, offered as a ticketed attraction.
• Adventure Zone Family-friendly activity zone with bouncy houses, bungee trampoline, climbing wall, miniature golf, and other attractions operated during summer and winter seasons.
• Haulback Challenge Course Aerial adventure course with three difficulty levels for climbing and traversing through trees.
• Coleman Brook Mining Company Gold panning experience for children with gem identification charts, located at the adventure zone.
• Camp Gokemo Daily summer camp program for children at Okemo's adventure zone.
• Summer Scenic Chairlift Rides Scenic chairlift rides from the Clock Tower base offering panoramic mountain views.
• Summit Yoga Yoga classes held at the Summit Lodge on Saturday mornings during summer season.
• Lumberin' Cal Miniature Golf 18-hole family miniature golf course themed around lumberjack activities.
• The Maples Disc Golf Disc golf course nestled in and around Jackson Gore area.
• Fox Run Golf Course Golf course accessible to Okemo guests during summer season.
• Coleman Brook Tavern Farm-to-table restaurant at Jackson Gore offering breakfast, lunch, dinner, and private event space with an extensive wine selection.
• Okemo Taphouse Bar featuring rotating craft beer selection, local spirits, cocktails, and boutique wines with flatbreads and sandwiches.
• Mountain Outfitters Four-season sporting goods and clothing shop located at Jackson Gore Village.
• Okemo Made Official Okemo resort merchandise store located at Jackson Gore Village.
• Okemo Snowsports Shop Ski and snowboard gear shop located at the Clock Tower base area.
• Guest Transportation Shuttles Free shuttle bus service connecting Okemo with surrounding lodging properties and local areas on multiple routes.

Quantifiable outcome

• Highest vertical drop in southern Vermont
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Vail ResortscoreStrategic or Co-development Partner · 31 January 1956Vail Resorts acquired and operates Okemo Mountain Resort as part of its Northeast region portfolio. Okemo benefits from the Vail Resorts infrastructure including the Epic Pass network, My Epic app, and corporate systems.
• Epic PasscoreGTM or Marketing PartnerOkemo is included in the Epic Pass network, providing access to 80+ resorts. Pass holders receive Epic Mountain Rewards including 20% off food, lodging, lessons, and rentals at Okemo.
• Helly HansenminorGTM or Marketing PartnerGear partner providing apparel recommendations and featured products through Okemo's Helly Hansen Gear Guide. Products available at Snowsports and Mountain Outfitter shops.
• Cape AirminorStrategic or Co-development PartnerAir transportation partner offering 3 daily non-stop flights from Boston Logan to Rutland Regional Airport (25 miles from Okemo), in partnership with JetBlue.
• AmtrakminorStrategic or Co-development PartnerAmtrak's Ethan Allen Express provides train service from New York City to nearby Rutland, VT (25 miles from Okemo).
• PepsiminorGTM or Marketing PartnerStrategic beverage partner providing products at resort dining locations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hunter Mountain: Vail Resorts-owned ski resort in New York's Catskills. Serves a similar Epic Pass-driven customer base and competes for New York metro skiers in the same Northeast corridor.
• Mount Snow: Another Vail Resorts-owned Northeast ski resort in southern Vermont with similar lift ticket, season pass, and lodging offerings. Directly competes for the same regional drive-market and Epic Pass holders.
• Smugglers' Notch Resort: Family-focused Vermont ski resort positioned in the same family-traveler segment as Okemo. Competes for multi-day family ski vacations and childcare-driven destination travel.
• Stratton Mountain Resort: Southern Vermont ski resort operated by Alterra Mountain Company. Competes with Okemo in the same drive market and offers a similar full-service ski, lodging, and family experience.
• Stowe Mountain Resort: Premier Northeast ski resort also owned by Vail Resorts, offering comparable ski, lodging, and pass products. Operates in the same economic and weather market and competes directly for Epic Pass holders.
• Sugarbush Resort: Vermont ski resort offering comparable ski terrain, lodging, and lessons. Directly competes for New England family and destination skiers in the same corridor as Okemo.
• Killington Ski Resort: The largest ski resort in the Eastern US, located in Vermont. Competes head-to-head with Okemo for Northeast skiers, season pass buyers, and destination family travelers.

Broad incumbents

• Alterra Mountain Company: Owner of the Ikon Pass and operator of multiple Northeast and Western ski resorts (e.g., Stratton). Competes directly with Vail Resorts' Epic Pass for season pass share that ultimately drives visits to Okemo.
• Vail Resorts, Inc. Parent company of Okemo and a global ski resort conglomerate with 40+ resorts. Relevant as the broader portfolio operator that sets corporate strategy, pass pricing, and capital allocation Okemo operates within.

Regional players

• Jay Peak Resort: Northern Vermont ski resort known for abundant natural snowfall. Competes for destination Northeast skiers but is geographically farther from Okemo's primary drive market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/okemomountain
• YouTubeyoutube.com/user/skiokemovt
• Facebookfacebook.com/okemomountain
• Instagraminstagram.com/okemomtn
• LinkedInlinkedin.com/company/okemo-mountain-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okemo Mountain Resort