What Layalina does

Layalina (ليالينا) is an Arabic-language digital media and lifestyle platform targeting women across the Middle East and North Africa region, positioned as the first Arabic website specialized in fashion, beauty, celebrity news, and lifestyle content. The platform publishes editorial content across multiple thematic verticals including celebrity news, fashion, beauty, bridal, health, family, Islamic content (prayers, prophet stories, remembrance), hair care, and horoscopes. It is wholly owned by 7awi Media Group (حاوي), a UAE-headquartered digital media conglomerate founded in 2012 with offices in Dubai, Amman, Cairo, and Turkey, operating a portfolio of more than 20 digital properties.

The platform is delivered as a web-based digital media property with multiple content sub-domains, including a dedicated video platform (video.layalina.com), a cooking portal (Yummy / yummy.layalina.com), a hair care sub-site (Tajuki), a premium subscription tier (Layalina Privée), and a digital Layalina Magazine. Distribution occurs through the main website, dedicated email newsletter, and major social platforms (Facebook, Instagram, Twitter, YouTube), aggregating into the 7awi network's reported 100+ million social followers and 20+ million monthly users. Branded content integrations, such as the LG Built-in Kitchen hub, indicate native advertising partnerships alongside standard display advertising.

Layalina's business model is primarily advertising-driven, monetizing through banner ads, sponsored content, and promotional placements across editorial categories, supplemented by a recurring subscription stream via Layalina Privée. The company serves a primary persona segment of Arabic-speaking women interested in fashion, beauty, celebrity culture, and lifestyle, with a secondary segment focused on health, wellness, pregnancy, and family. Pricing for the subscription tier is not publicly disclosed, and the company operates as a privately held entity with no disclosed external funding rounds or public listing.

Name

Layalina

Legal name

7awi.com

Website

https://layalina.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Layalina is an Arabic-language digital media platform serving women in the MENA region with celebrity news, fashion, beauty, bridal, lifestyle, and Islamic content, operating as part of the 7awi Media Group portfolio of 20+ digital properties.

Ownership category

akta.pro rank

Product category

Digital Media (Arabic Women's Lifestyle & Entertainment)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Long-Form Writing & Article Platforms (MPACAIAC)

Keywords

• Arabic lifestyle content
• Celebrity news portal
• Women's digital media
• Beauty and fashion
• MENA online publishing

Headquarters

HQ city

Arab

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital advertising: The primary revenue stream for Layalina comes from digital advertising across its website and multiple sub-domains. The site features banner advertisements, sponsored content, and promotional placements throughout its content categories including fashion, beauty, celebrity news, lifestyle, and bridal content.
2. Premium subscription (Layalina Privée): Layalina offers a premium subscription tier called Layalina Privée (layalinaprivee.com) which provides exclusive content and features beyond the free content available on the main site.

Distribution channels4 records

Marketing channels4 records

Core offering

Layalina is an Arabic-language digital media platform that publishes lifestyle, celebrity, fashion, beauty, health, family, and Islamic-themed editorial content targeted at women across the MENA region. It operates a portfolio of dedicated sub-sites (including Yummy for cooking and Tajuki for hair care), a video platform, an email newsletter, and Layalina Magazine, and offers a premium membership tier called Layalina Privée for deeper engagement.

Product overview

Layalina is an Arabic-language digital media company targeting women across the MENA region, operated by 7awi Media Group (founded 2012). The core platform at layalina.com publishes editorial content spanning celebrity news, fashion, beauty, lifestyle, health, family, Islamic spiritual content, and bridal topics. The portfolio includes multiple sub-brands: the Yummy cooking portal (yummy.layalina.com) for recipes and culinary content; a dedicated video platform (video.layalina.com) hosting original shows and tutorials; Layalina Privée as a premium membership tier; Tajuki for hair care content; and thematic hubs for Dubai tourism, Saudi seasonal festivals, bridal, health, and Islamic content. The company also publishes a digital Layalina Magazine through the 7awi platform and offers email newsletter delivery. Layalina is part of the 7awi Media Group network of over 20 digital properties serving the Middle East and North Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Yummy (يمي): A dedicated cooking and food website with recipes, restaurant guides, and nutritional information.
• Layalina Privée
• Tajuki (تاجك)
• Layalina Studio / Layalina Video

Products and services

• Layalina (Main Website)

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• 7awi Media Group (حاوي)coreOthersLayalina is owned and operated by 7awi Media Group (حاوي), a leading digital media company founded in 2012. 7awi provides the platform infrastructure, content management systems, and operational support for Layalina and its sister sites. The group has over 20 million monthly users and 100+ million social media followers across its portfolio of 20+ digital platforms.
• Layalina PrivéeminorOEM/ Whitelabel/ Licensing PartnerPremium membership tier offered through layalinaprivee.com, providing exclusive content and features beyond the free Layalina main site. This is an internal brand extension of Layalina under 7awi Media Group.
• Yummy (يمّي)minorOEM/ Whitelabel/ Licensing PartnerCooking and food content sub-site operated under the Layalina brand (yummy.layalina.com). Provides recipes, restaurant reviews, cooking tips, kitchen appliance reviews, and food-related video content. An internal brand extension focused on the cooking and food vertical.
• Tajuki (تاجكِ)minorOEM/ Whitelabel/ Licensing PartnerHair care sub-site linked from Layalina (www.tajuki.com), providing hair care tips, hairstyles, haircuts, and hair dye content. An internal brand extension focused on the hair care vertical.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mawdoo3 (موضوع): Large Arabic-language content platform providing long-form articles across many verticals. Comparable to Layalina's content-publishing model and Arabic-language SEO approach, but with a much broader generalist topical range rather than a female-lifestyle focus.

Direct peers

• Sayidaty (مجلة سيدتي): Leading Arabic women's lifestyle magazine and digital platform covering fashion, celebrity news, beauty, and bridal content across the Arab world. Closest direct competitor to Layalina in scope, audience (Arabic-speaking women), and content mix, with comparable monetization via advertising and events.
• Jamalouki (جمالكي): Lebanese-origin Arabic women's lifestyle portal covering fashion, beauty, celebrity, and lifestyle content with strong video and social media presence. Direct peer to Layalina in targeting Arabic-speaking women with editorial and video content across similar verticals.

Regional players

• Harper's Bazaar Arabia: Regional edition of Harper's Bazaar covering fashion, beauty, and celebrity culture for Arab women. Overlaps with Layalina on fashion editorial and celebrity content, but skews to premium international fashion coverage.
• Grazia Middle East: Middle Eastern edition of Grazia magazine covering fashion, celebrity, and lifestyle news for women in the Gulf and wider Arab region. Competes with Layalina on celebrity fashion coverage but operates as a regional licensee rather than an independent Arabic-first publisher.
• Vogue Arabia: Arabic edition of Vogue covering fashion, beauty, and culture for a regional luxury-oriented audience. Comparable to Layalina's fashion and celebrity verticals, but with a higher-end positioning and licensed international brand backing rather than a pure independent publisher.
• Zahrat Al Khaleej (زهرة الخليج): Long-running Gulf-based women's magazine with digital presence covering celebrity, fashion, beauty, and lifestyle content for Arab women. Comparable to Layalina in editorial style and audience, with deep roots in the Gulf print-to-digital transition.
• Elle Arabia: Arabic edition of Elle magazine focused on fashion, beauty, and lifestyle content for women. Comparable in target audience and verticals to Layalina, with similar reliance on licensed international editorial brand identity.

Broad incumbents

• Al Jazeera Net (الجزيرة نت): Leading Arabic-language news and lifestyle digital media network with broad reach across the Arab world. Comparable as a large Arabic digital publisher with advertising-led monetization, though focused primarily on news rather than women's lifestyle content.

Others

• 7awi Media Group (حاوي): Parent company of Layalina and operator of 20+ Arabic digital media properties with 20M+ monthly users and 100M+ social followers. Included as a relevant ecosystem participant because Layalina's reach, monetization, and competitive position are inseparable from the group's shared infrastructure and audience.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Layalina
• YouTubeyoutube.com/channel/layalina
• Facebookfacebook.com/Layalina
• Instagraminstagram.com/layalina
• LinkedInlinkedin.com/company/layalina

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Layalina