Yummy
Yummy is a Venezuela-headquartered super app combining food delivery, grocery, pharmacy, ride-hailing, and e-commerce across four LATAM countries, serving 1M+ annual users via 4,500+ merchants and 50,000+ driver-partners.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Yummy does
Yummy is a Venezuela-headquartered mobile super app that consolidates food delivery, grocery delivery, pharmacy, ride-hailing, event ticketing, and e-commerce into a single platform serving consumers across four LATAM markets: Venezuela, Bolivia, Peru, and Panama. Founded in 2020 by Vicente Zavarce, the company operates through consumer-facing applications (Yummy SuperApp, Yummy Rides) and a separate driver-partner app, processing approximately 18 million yearly transactions for more than 1 million annual users through a network of 4,500+ merchant partners and 50,000+ independent driver-partners branded as "Yummers." The platform also encompasses acquired sub-brands Wink (e-commerce), Yummy Marketplace, Yummy Fun: Tickets (event ticketing), and YummyCredits (digital wallet).
The underlying technology stack is built around "Yaigo by Yummy," a proprietary backend platform migrated to Microsoft Azure that the company reports can process more than 9,000 orders per minute. Layered features include real-time geolocation and route optimization, Kustomer-powered CRM with AI-assisted multi-channel support, and an upcoming conversational AI assistant called Yuri. The platform supports more than 30 service categories and integrates multiple payment methods including cash, mobile payments, and the proprietary YummyCredits wallet.
Yummy's revenue model is predominantly transaction-based: the company charges merchants a commission on each successful delivery order and collects delivery fees from consumers, while Yummy Rides generates fares shared between the platform and driver-partners. Additional revenue streams include corporate travel accounts (structured B2B billing for employee transportation), promotional/compensatory coupon programs, and float economics from YummyCredits wallet top-ups. The go-to-market motion combines product-led growth via app store distribution, direct merchant recruitment through a partner registration portal, and viral driver-partner onboarding across urban centers in Venezuela, with secondary expansion into Bolivia, Peru, and Panama.
Yummy firmographics
Firmographics- Name
- Yummy
- Legal name
- Yummy Inc
- Website
- https://yummysuperapp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Yummy is a Venezuela-headquartered super app combining food delivery, grocery, pharmacy, ride-hailing, and e-commerce across four LATAM countries, serving 1M+ annual users via 4,500+ merchants and 50,000+ driver-partners.
- Ownership category
- akta.pro rank
Yummy industry classification
Industry- Product category
- On-demand Delivery Super App
- NAICS
- Local Messengers and Local Delivery (4922), Grocery and Convenience Retailers (4451)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Grocery & Convenience Delivery Platforms (BPAMAHAC)
- akta.pro secondary industries
- Crowdsourced Retail Errand/Shopping & Delivery (TLAAAGAE), On-Demand Grocery Delivery Marketplaces (AFAIAMAB), On-demand Grocery Delivery Platforms (CRAFAFAA)
Keywords
Where Yummy is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yummy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Delivery Transaction Fees and Commissions: Yummy charges merchants (restaurants, grocery stores, pharmacies) a commission on each successful delivery order placed through the platform. The company also earns a delivery fee from consumers. As an intermediary platform, Yummy collects payments on behalf of third-party delivery providers and retains its commission.
- Ride-hailing Fares: Yummy Rides generates revenue through ride fares charged to passengers, with fares shared between the platform and independent driver-partners. The platform offers both personal trips and corporate/business accounts with structured billing.
- Promotional and Promotional Code Revenue: Yummy issues promotional codes and discount coupons to attract and retain users. While codes reduce revenue per transaction, they drive volume. The platform also uses compensatory coupons for service failures.
- YummyCredits Wallet Top-ups: Users add funds to their YummyCredits digital wallet using various payment methods. While primarily a convenience feature, it creates float and encourages spending within the platform ecosystem.
- Enterprise / Corporate Account Billing: Yummy Rides offers corporate accounts where businesses can manage employee travel expenses, with trips charged to a centralized company account, generating recurring B2B revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Weekly | Driver earnings caps: up to $250/week for car drivers, up to $150/week for motorcycle drivers |
| Transaction based/ take rate | Pay-as-you-go | Cancellation fee for rides cancelled after 3 minutes |
| Transaction based/ take rate | Pay-as-you-go | Delivery fee varies by merchant, distance, and category |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Yummy product offering
Product offeringCore offering
Yummy operates a multi-category mobile super app that aggregates food delivery, grocery delivery, pharmacy, ride-hailing, event ticketing, fashion, and electronics into a single consumer platform across Venezuela, Bolivia, Peru, and Panama. The company monetizes by charging merchant commissions on delivery orders and fares on ride-hailing trips, leveraging a 50,000+ driver-partner network and a Yaigo backend running on Microsoft Azure to process more than 9,000 orders per minute.
Product overview
Yummy operates as a superapp platform combining multiple services under one unified application. The core Yummy SuperApp serves as the central platform offering food delivery, groceries, pharmacy, transportation, fashion, electronics, events, and entertainment across 4 LATAM countries. The ecosystem includes Yummy Rides (ride-hailing module), Wink (acquired e-commerce brand), Yummy Marketplace (online marketplace), YummyCredits (digital payment wallet), Yummy Fun: Tickets (event ticketing), and the forthcoming virtual assistant Yuri. The company processes millions of transactions monthly through partnerships with over 4,500 merchants and a network of 50,000 drivers.
Differentiator
Problem solved
Functional benefit
Brands
- Wink: Acquired local e-commerce startup for delivery services
- Yaigo
- YummyCredits
Products and services
- Yummy SuperApp (Delivery) Multi-category consumer mobile super app offering on-demand delivery of food, groceries, pharmacy items, drinks, fashion, electronics, events, and entertainment across 30+ categories in Venezuela, Bolivia, Peru, and Panama; includes real-time order tracking, multiple payment methods including YummyCredits, and merchant onboarding.
- Yummy Rides Standalone ride-hailing mobile app providing safe and affordable transportation with driver identity verification, real-time trip tracking, and a corporate account option for business travel expense management.
- Yummy Marketplace Online marketplace platform within the Yummy ecosystem offering diverse products and services beyond food delivery, providing consumers with broader assortment access.
- Yummy Fun: Tickets Event ticketing service accessed via the Fun: Tickets portal that lets users discover, purchase, and access events through the Yummy ecosystem.
- Wink Acquired Venezuelan e-commerce startup that operates as a separate platform (usawink.com) for online shopping within the Yummy ecosystem, broadening the super app beyond on-demand delivery.
Quantifiable outcome
- 18 million yearly transactions processed across 4,500+ merchants
- +4 more outcomes
Companies that use Yummy
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Yummy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Yummy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Wink (Acquired)flagshipYummy acquired local e-commerce startup Wink to expand its service offerings beyond delivery into e-commerce. Wink operates at wink.com/usawink.com and broadens Yummy's platform capabilities, deepening its super app strategy.
- KFCflagshipKFC is a key brand partner on Yummy's platform, representing a major international QSR chain using the super app for delivery services. This partnership signals Yummy's ability to attract global brands and serves as a flagship reference for merchant recruitment.
- KustomercoreYummy transformed its customer support operations using Kustomer's CRM platform, enabling AI-assisted, multi-channel customer service across both delivery and ride-hailing lines of business.
- Microsoft AzurecoreYummy migrated its Yaigo platform to Microsoft Azure, significantly improving processing capacity to more than 9,000 orders per minute and enhancing scalability and reliability of the super app infrastructure.
Scale indicators15 records
Recent moves2 records
Expansion highlights4 records
Yummy competitors and assessment
Company assessmentDirect peers
- Rappi: Rappi is the leading LATAM super app offering food delivery, grocery, pharmacy, rides, and financial services across 9+ Latin American countries. Most directly comparable to Yummy given its multi-category super app model and LATAM geographic focus.
- PedidosYa: PedidosYa is the leading food delivery platform across LATAM (owned by Delivery Hero) operating in 15+ countries including Venezuela, where it currently ranks #1 in Android food delivery downloads ahead of Yummy at #2.
- Glovo: Glovo is a European-headquartered multi-category delivery app (owned by Delivery Hero) offering food, grocery, and convenience delivery. Comparable multi-vertical marketplace model with similar crowdsourced driver network approach.
Regional players
- iFood: iFood is Brazil's dominant food delivery platform (backed by Movile/Justos). Operates in a different primary geography but provides a useful comparable for super app evolution in LATAM markets.
- Cabify: Cabify is a Spanish-founded ride-hailing platform operating across multiple LATAM countries (Peru, Mexico, Colombia, Argentina). Comparable ride-hailing model and overlapping geographic footprint with Yummy's expansion markets.
Broad incumbents
- Uber: Uber operates Uber Eats delivery and Uber Rides across global markets including LATAM. With former Uber COO Barney Harford on Yummy's board, Uber represents the strategic playbook Yummy is emulating, and a major potential competitor in rides/delivery.
- DiDi: DiDi is a global mobility and delivery platform with major LATAM rideshare presence (DiDi Moto) in countries like Mexico, Colombia, and Brazil. Directly comparable ride-hailing and on-demand delivery model.
- Delivery Hero: Delivery Hero is the global parent of PedidosYa, Glovo, and other regional delivery brands. As a public incumbent with massive scale and capital, it represents the most relevant strategic competitive context for Yummy's regional ambitions.
Others
- Meituan: Meituan is the prototypical super app from China combining food delivery, rides, travel, and e-commerce. While operating in a different geography, Meituan represents the strategic reference case for Yummy's super app ambitions.
- Gojek: Gojek is a Southeast Asian super app combining ride-hailing, food delivery, and payments. Comparable multi-vertical super app model in an emerging market context, useful as a reference for Yummy's super app trajectory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Yummy social profiles
Digital presenceYummy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yummy leadership team
Management profileNumber of profiles
Profiles2 records
Yummy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yummy funding detail
Funding detailFunding overview
Funding rounds5 records
Investors31 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yummy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yummy
What does Yummy do?
Yummy operates a multi-category mobile super app that aggregates food delivery, grocery delivery, pharmacy, ride-hailing, event ticketing, fashion, and electronics into a single consumer platform across Venezuela, Bolivia, Peru, and Panama. The company monetizes by charging merchant commissions on delivery orders and fares on ride-hailing trips, leveraging a 50,000+ driver-partner network and a Yaigo backend running on Microsoft Azure to process more than 9,000 orders per minute.
Is Yummy a public or private company?
Yummy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yummy founded?
Yummy was founded in 2020. It employs 251 to 500 people.
Where is Yummy based?
Yummy is headquartered in San Francisco, United States, in the North America region.
How does Yummy make money?
Five revenue lines are on record. Delivery Transaction Fees and Commissions are the primary driver. The others are ride-hailing Fares, promotional and Promotional Code Revenue, yummyCredits Wallet Top-ups and enterprise / Corporate Account Billing.
Who are Yummy's main competitors?
Direct peers on record are Rappi, PedidosYa and Glovo. Regional players are iFood and Cabify. Broad incumbents are Uber, DiDi and Delivery Hero. Others are Meituan and Gojek.
Does Yummy have an API?
No public API is recorded for Yummy.
What industry is Yummy in?
Yummy's product category is On-demand Delivery Super App. Its primary akta.pro industry code is BPAMAHAC, Grocery & Convenience Delivery Platforms, with a secondary code of TLAAAGAE, Crowdsourced Retail Errand/Shopping & Delivery. Its NAICS code is 4922 and its SIC code is 4210.