Caruso Florist

What Caruso Florist does

Caruso Florist is a fourth-generation, family-owned retail florist founded in 1903 in Washington, DC, operating from a single storefront at 1717 M St NW. The company sells hand-arranged floral compositions across occasions including birthdays, anniversaries, weddings, sympathy, new baby, Valentine's Day, and Mother's Day, with a premium sub-brand called the Luxe Collection. Standard arrangements are priced from $79.99 to $279.99, premium collections range from $80 to $600, and the firm maintains a catalog spanning roses, plants, corsages and boutonnieres, sympathy arrangements, and gift items. Notable historical customers have included Washington Post cartoonist Herblock, Mayor Marion Barry, Larry King, Senator Dianne Feinstein, and the Washington Nationals.

The business runs on a standard e-commerce platform with no proprietary technology disclosed. Customers order online at carusoflorist.net or by phone at (202) 223-3816, with same-day local delivery throughout Washington DC and surrounding suburbs in Virginia (Arlington, Alexandria) and Maryland (Bethesda, Silver Spring, Rockville, Gaithersburg, Baltimore) at no additional charge. For orders outside the local service area, the company leverages the Teleflora network of partner florists for nationwide fulfillment. Payments are processed through Visa, MasterCard, American Express, Discover, PayPal, Apple Pay, Google Pay, and PazeWallet. The physical storefront operates 365 days a year, Monday-Saturday 6 AM to 5 PM and Sunday 7 AM to 12 PM.

Revenue is generated primarily through one-time retail flower sales supplemented by a $24.95 local delivery fee per address. The customer base is overwhelmingly individual consumers purchasing for personal occasions, with secondary verticals including funeral homes, hospitals, and nursing homes. The firm employs 11-50 people, is led by fourth-generation owner Phil Caruso, and has no disclosed revenue, no external funding, no parent company, and no subsidiaries. A dedicated wedding subdomain at carusoflorist.weddingflorals.net operates alongside the main storefront.

Name

Caruso Florist

Legal name

Caruso Florist & Flower Delivery

Website

https://carusoflorist.net

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Short description

Caruso Florist is a fourth-generation, family-owned retail florist founded in 1903 in Washington, DC. Operating from a single storefront, it sells hand-arranged floral arrangements for personal occasions, weddings, and sympathy, with same-day local delivery and nationwide fulfillment via the Teleflora network.

Ownership category

akta.pro rank

Product category

Retail Florist

NAICS

Florists (45931)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Retail florist services
• Floral arrangements
• Flower delivery
• Sympathy flowers
• Wedding florals

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Flower Sales: One-time sales of floral arrangements, bouquets, plants, and gift items directly to consumers through the company's e-commerce platform and physical storefront. Products are priced individually with tiered sizing options (Standard, Deluxe, Premium) for most arrangements.
2. Flower Delivery Services: Delivery fees for local and regional flower delivery. A local delivery fee of $24.95 is added for each address in the local delivery area, with fees varying for deliveries outside the local area.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Caruso Florist designs, hand-arranges, and delivers fresh floral arrangements, bouquets, plants, and sympathy/wedding flowers directly to consumers in the Washington DC metro area, with same-day local delivery at no extra charge. The company also fulfills orders outside its local service area through the Teleflora nationwide partner-florist network. Products are offered in Standard, Deluxe, and Premium size tiers, plus a premium Luxe Collection.

Product overview

Caruso Florist operates an e-commerce flower delivery platform offering hand-arranged floral compositions for various occasions. The core offering centers on bouquets and flower arrangements, supplemented by roses, plants, corsages & boutonnieres, and sympathy/wedding flowers. The company positions a premium sub-brand, the Luxe Collection, alongside standard arrangements. Ordering is available online with same-day local delivery and nationwide network delivery. Founded in 1903, the family-owned business at 1717 M St. NW, Washington DC serves DC, Maryland, and Virginia areas with delivery to hospitals, funeral homes, nursing homes, and retirement communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Occasion Floral Arrangements and Bouquets Hand-arranged bouquets and flower arrangements for birthdays, anniversaries, romance, get well, new baby, thank you, and other personal occasions. Available in Standard, Deluxe, and Premium size tiers and priced individually per arrangement.
• Roses Category Dedicated rose collection including red, pink, lavender, white, and yellow rose arrangements such as 24-stem red rose bouquets and mixed dozen-rose designs for romance and anniversary occasions.
• Plants Living and blooming plants including Dracaena Marginata, Snake Plant, Peace Lily, Dish Garden with Fresh Roses, orchids, succulents, and tropical plants for home, office, or gifting use.
• Corsages and Boutonnieres Formal event floral accessories including pin and wrist corsages and boutonnieres from the Enchanted, Molly, Night Sky, and Scarlet collections, sold individually or as pairs for proms, weddings, and other formal events.
• Sympathy and Condolences Florals Memorial floral offerings including casket sprays, easel sprays, wreaths, heart arrangements, urn arrangements, surround pieces, and home-delivery sympathy arrangements for funeral services and bereaved families.
• Wedding Florals Service Wedding flower design service covering bridal bouquets, ceremony arrangements, reception centerpieces, boutonnieres, and corsages, offered through a dedicated wedding florals subdomain with custom design support.
• Luxe Collection (Premium Sub-Brand) Premium sub-brand of upscale designer arrangements including Deena's Delight ($325), Deena's Dream ($275), The Queen ($400), and The Queen's Crown ($600), positioned at the higher end of the price spectrum.
• Same-Day Local Flower Delivery (Washington DC Metro) In-house same-day delivery service covering Washington DC neighborhoods (Capitol Hill, Georgetown, Woodley Park) plus Northern Virginia (Arlington, Alexandria) and Maryland suburbs (Bethesda, Silver Spring, Rockville, Gaithersburg, Baltimore). Included at no extra charge with a $24.95 fee applied per address.
• Nationwide Flower Delivery via Teleflora Network Out-of-area delivery fulfilled by partner florists through the Teleflora nationwide network, enabling Caruso to accept orders destined anywhere in the United States while maintaining its local brand identity.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

One partnership is on record.

• TelefloracoreChannel Partner/ Reseller/ DistributorCaruso Florist is part of the Teleflora network, a nationwide flower delivery service. This partnership enables the company to fulfill and deliver orders outside their local Washington DC service area through a network of partner florists across the United States. The relationship allows Caruso to offer nationwide delivery while maintaining their local brand identity.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• UrbanStems: DTC floral brand partnering with farms to ship designer arrangements nationwide with strong digital branding. Comparable to Caruso in the modern, design-forward flower segment and competes for the same occasion-based online orders.
• Farmgirl Flowers: DTC floral brand known for signature burlap-wrapped bouquets shipped nationwide from California. Comparable to Caruso as a digitally-native alternative targeting the same occasion-driven buyer with a distinctive brand identity.
• The Bouqs Co. Direct-from-farm online flower delivery company offering farm-sourced bouquets with subscription options. Comparable to Caruso as a digitally-native alternative chasing the same occasion-driven online consumer, with stronger tech and supply-chain sourcing but weaker local hand-delivery.
• BloomNation: Online marketplace that connects consumers to local independent florists for hand-delivered arrangements. Directly comparable to Caruso as a competing route for local florists to reach online customers without surrendering the local hand-delivery model.

Broad incumbents

• 1-800-Flowers: National multi-brand floral and gifting retailer (with brands including The Bloom Box, Harry & David) selling fresh flowers, plants, and gifts across all occasions. Comparable to Caruso because both serve the same core occasion-driven consumer demand, but 1-800-Flowers is a broad incumbent with national scale rather than a single local storefront.
• ProFlowers: Established national online flower delivery brand (part of the FTD/Provide Commerce family) shipping fresh flowers and plants across the U.S. Comparable to Caruso as a broad incumbent in the same online flower delivery category competing for nationwide occasion orders.
• FTD (Florists' Transworld Delivery): Long-standing national flower delivery network and consumer brand that aggregates independent florists for nationwide fulfillment. Comparable to Caruso as a same-network competitor and a parallel model for combining local florist craftsmanship with nationwide reach.

Others

• Harris Teeter Floral / Local Supermarket Floral Departments: Chain-grocery floral departments in the DC region offering cut flowers, arrangements, and plants for everyday and occasion purchases. Comparable to Caruso as an adjacent retail channel competing for occasional and impulse flower purchases in the same DC metro trade area.

Direct peers

• Teleflora: Nationwide network of partnering local florists that hand-deliver Teleflora-designed arrangements, with whom Caruso has a core fulfillment partnership. Comparable because both route local hand-delivery through a member-florist model and sell overlapping Teleflora-branded arrangements to consumers.

Regional players

• Georgetown Florist: Independently operated Washington DC florist serving Georgetown and the broader DC metro area with hand-delivered arrangements. Comparable to Caruso as a same-format, same-geography local florist competing for the same DC consumer and institutional order flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CarusoFlorist
• Instagraminstagram.com/carusoflorist
• Pinterestpinterest.com/carusoflorist
• Xx.com/carusoflorist
• LinkedInlinkedin.com/company/caruso-florist-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caruso Florist