Streilinger
Streilinger Marketing GmbH & Co. KG is a Heidelberg-based dialog marketing and customer service provider founded in 1997, serving 70+ German publishing houses with BPO services, cloud telephony with IVR, AI-supported ticketing, omnichannel customer care, digital lead capture, and GDPR data protection outsourcing.
- Company typePrivate
- Founded1997
- HeadquartersHeidelberg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Streilinger does
Streilinger Marketing GmbH & Co. KG is a Heidelberg, Germany-based provider of dialog marketing and customer service solutions focused exclusively on the German publishing industry. Founded in 1997, the company combines a BPO operation (inbound and outbound customer service for newspaper and magazine publishers) with a proprietary software platform covering cloud telephony, AI-supported ticketing, omnichannel communication, and point-of-interest lead capture. The integrated portfolio consists of four service lines: Communication Solutions (cloud-based IVR telephone system with REST-API connectivity), Customer Service 2.0 (omnichannel customer care across phone, email, chat, and WhatsApp), PromoApp (Android tablet application for legally secure digital lead capture at events), and External Data Protection (IHK-certified GDPR officer outsourcing).
The underlying technology stack pairs Streilinger's own application layer (teleprompter-enabled agent frontend, graphical dial plan editor, ticket categorizer, REST APIs) with third-party AI infrastructure from Microsoft Azure Cognitive Services and Amazon Polly/Transcribe for speech, and integrations with Salesforce, SAP, Zendesk, Snom, and WhatsApp. Two redundant data centers (Heidelberg and Mutterstadt) host the telephony infrastructure, and a proprietary eCall platform supports agent login and call management. AI modalities in production cover text (categorization, intelligent suggestions) and audio (speech synthesis/recognition, Opus/G.711/G.722 codecs). The company holds no patents or trademarks of record and has GDPR-aligned data handling certified through its own IHK credentials.
Commercially, Streilinger operates a sales-led, enterprise-focused go-to-market targeting German publishing houses; the reference list includes 70+ publishers such as Frankfurter Allgemeine, Süddeutsche Zeitung, Der Spiegel, Kicker, Heise, and Berliner Zeitung. Revenue is generated through four streams: customer-service BPO (professional services), software subscriptions (SaaS licensing for IVR, ticketing, PromoApp), managed-services data protection (subscription from 199 EUR/month for the basic tier, custom flat rates for larger scopes), and promotional field services. Distribution is direct only, with no disclosed channel partners, no external funding, no M&A activity, and a geographic footprint limited to Germany (DACH). The firm is led by three Managing Directors (Sven Altrichter, Nadine Streilinger, Hadwin Hövelmann) with a core team of approximately 16 staff in Heidelberg augmented by a network that handles approximately 3,500 customer service and outbound specialists handling millions of customer contacts annually.
Streilinger firmographics
Firmographics- Name
- Streilinger
- Legal name
- Streilinger Marketing GmbH & Co. KG
- Website
- https://streilinger.de
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Streilinger Marketing GmbH & Co. KG is a Heidelberg-based dialog marketing and customer service provider founded in 1997, serving 70+ German publishing houses with BPO services, cloud telephony with IVR, AI-supported ticketing, omnichannel customer care, digital lead capture, and GDPR data protection outsourcing.
- Ownership category
- akta.pro rank
Where Streilinger is headquartered
LocationHeadquarters
- HQ city
- Heidelberg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Streilinger business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Customer Service BPO: Inbound service, outbound campaigns, and ticket processing for publishing houses and media companies. Professional customer service agents handle reader service and B2B contacts for print media publishers.
- Software-as-a-Service (SaaS): Modern technology offered as SaaS including cloud-based telephone systems, AI-supported ticketing systems, and PromoApp. Subscription-based access to proprietary software platforms.
- Communication Solutions: State-of-the-art telephone system with IVR technologies, cloud infrastructure, and voice services. Revenue from setup, licensing, and ongoing service fees.
- External Data Protection Officer Services: Ongoing data protection support by certified experts including compliance reviews, employee training, and GDPR consulting. Individual flat-rate pricing based on company needs.
- Promotion Services: Promotion staff representing newspapers at events, markets, and trade fairs. Revenue from promotional campaigns for publishing clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic External Data Protection support |
| Hybrid | Monthly | Custom Data Protection Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Streilinger product offering
Product offeringCore offering
Streilinger provides dialog marketing and customer service solutions specialized for the German publishing industry. Its core offering combines a proprietary cloud-based IVR telephone system, an AI-supported ticket processing tool, an omnichannel customer care frontend, and a digital lead-capture tablet application (PromoApp), delivered alongside managed customer service BPO and IHK-certified external data protection officer services.
Product overview
Streilinger Marketing offers a unified portfolio of dialog marketing and customer service solutions for publishers in Germany. The core offering comprises Communication Solutions (cloud-based IVR telephone system), Customer Service 2.0 (AI-supported omnichannel customer care platform), PromoApp (digital lead capture tablet application), and External Data Protection (certified data protection officer services). The company has provided these services since 1997 and also offers its technology as Software-as-a-Service (SaaS).
Differentiator
Problem solved
Functional benefit
Products and services
- Communication Solutions
Quantifiable outcome
- Low AHT (Average Handle Time) through intelligent processes and seamless inbound-to-ticket transition
- +2 more outcomes
Companies that use Streilinger
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Streilinger technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature8 records
Streilinger partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Microsoft AzurecoreTechnology partnership for cloud infrastructure and speech services. Microsoft Azure Cognitive Services integrated for advanced speech recognition and synthesis in IVR applications. Multi-language support enabled through Azure cognitive services.
- Amazon Web Services (AWS)coreTechnology partnership for cloud infrastructure and voice services. Amazon Polly (text-to-speech) and Amazon Transcribe (speech-to-text) integrated into IVR solutions for high voice quality and reliability.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Streilinger competitors and assessment
Company assessmentEmerging players
- Parloa: Berlin-based AI-native contact center platform specializing in conversational AI for enterprise customer service. Comparable as a potential disruptor in the same German enterprise customer service space, applying generative AI voice agents to workflows Streilinger currently handles with human agents.
Direct peers
- arvato: German-headquartered BPO and customer experience provider with strong media and publishing clients as part of the Bertelsmann Group. Closely comparable to Streilinger in providing customer service operations for European media and publishing brands.
- Competence Call Center: A major German call center and customer service BPO operating multiple sites across Germany and Eastern Europe. Direct peer in terms of operating inbound and outbound customer service work for German enterprise clients including publishers.
- D+S Outsourcing: German-origin BPO and contact center operator with operations across DACH and CEE, serving enterprise and public-sector clients. Comparable to Streilinger in scale, geography, and service mix of inbound customer service.
Others
- Zendesk: Major SaaS customer service and ticketing platform with omnichannel support. Comparable as a technology alternative to Streilinger's AI-supported ticketing platform, though Zendesk is delivered as pure software without integrated IVR or BPO services.
- Talkdesk: Cloud contact center as a service provider offering AI-powered customer service automation. Comparable to the cloud telephony and IVR components of Streilinger's platform, often competing for the same enterprise customer service technology decisions.
Broad incumbents
- Genesys: Major cloud customer experience platform providing omnichannel routing, IVR, and workforce engagement. Comparable to Streilinger's cloud telephony and omnichannel platform layer at the technology stack level, though Genesys is horizontal and not publishing-specialized.
- Teleperformance: World's largest customer experience management BPO with significant operations in Germany and DACH. Competes for the same enterprise customer service contracts as Streilinger, though at global scale and across many verticals beyond publishing.
- Concentrix: Global CX solutions and BPO provider with strong presence in Europe and a broad enterprise client base. Comparable through its customer service and digital CX offerings, though much larger and more diversified by vertical than Streilinger.
- Majorel: European-headquartered CX BPO (now part of Teleperformance) with extensive German-speaking operations. Overlapped with Streilinger in serving European enterprise and media clients on customer service operations prior to its Teleperformance combination.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Streilinger social profiles
Digital presenceStreilinger compliance and trust
Trust signalCompliance1 record
Streilinger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Streilinger leadership team
Management profileNumber of profiles
Profiles7 records
Streilinger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Streilinger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Streilinger
What does Streilinger do?
Streilinger provides dialog marketing and customer service solutions specialized for the German publishing industry. Its core offering combines a proprietary cloud-based IVR telephone system, an AI-supported ticket processing tool, an omnichannel customer care frontend, and a digital lead-capture tablet application (PromoApp), delivered alongside managed customer service BPO and IHK-certified external data protection officer services.
Is Streilinger a public or private company?
Streilinger is a private company. It is classified as family owned and is currently operating.
When was Streilinger founded?
Streilinger was founded in 1997. It employs 1 to 10 people.
Where is Streilinger based?
Streilinger is headquartered in Heidelberg, Germany, in the Europe region.
How does Streilinger make money?
Five revenue lines are on record. Customer Service BPO is the primary driver. The others are software-as-a-Service (SaaS), communication Solutions, external Data Protection Officer Services and promotion Services.
Who are Streilinger's main competitors?
Parloa is listed as an emerging player. Direct peers are arvato, Competence Call Center and D+S Outsourcing. Others are Zendesk and Talkdesk. Broad incumbents are Genesys, Teleperformance, Concentrix and Majorel.
Does Streilinger have an API?
Yes. REST-API connectivity for integration into existing enterprise systems including CRM, ERP, and helpdesk platforms. Specifically mentioned as enabling seamless connection to subscription, sales and marketing databases for immediate customer data access. The graphical dial plan editor supports drag-and-drop configuration with more than 50 functions. Configurable FTP interface available for automatic data transfer. Developer documentation is at Not specified.