Heritage Insurance Service

What Heritage Insurance Service does

Heritage Insurance Service is a privately held independent insurance agency founded in 1974 and headquartered in Louisville, Kentucky, with additional offices in Brandenburg and Hardinsburg. It operates as a subsidiary of Marsh McLennan Agency, which itself is part of Marsh & McLennan Companies (MMC). The company serves two principal customer pools: individual consumers and families in Kentucky communities seeking personal lines coverage (homeowners, auto, liability) and commercial trucking clients nationwide requiring specialized transportation and fleet insurance. Through its parent relationship, Heritage Insurance Service also offers business insurance (property, casualty, cyber), employee health and benefits consulting, private client services for high-net-worth individuals, and retirement and wealth management solutions.

The company's product portfolio spans core brokerage services across personal and commercial lines, supported by a digital customer certificate management portal (CSR24) that allows 24/7 self-service for certificate of insurance needs. As a Marsh McLennan Agency business, Heritage Insurance Service accesses a broader platform that addresses 25+ industry verticals including healthcare, agribusiness, aviation, and senior living, although its own specialization is concentrated in personal lines and transportation/trucking.

Heritage Insurance Service generates revenue primarily through insurance brokerage commissions earned from carriers for policies placed on behalf of clients. Pricing is quote-based and varies by client risk profile, coverage requirements, and carrier selection, with billing on an annual cadence. The company employs between 11 and 50 people across its three Kentucky offices, indicating a small-scale, locally rooted operation. Its go-to-market relies on direct sales through physical office locations, phone-based consultation, and referral-driven community relationships, with nationwide commercial trucking outreach leveraging the broader Marsh McLennan Agency infrastructure.

Name

Heritage Insurance Service

Legal name

Heritage Insurance Service

Website

https://heritageinsuranceservice.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Services: Heritage Insurance Service generates revenue through insurance brokerage services, placing coverage for personal lines (homeowners, auto, liability) and commercial trucking clients. Revenue is generated through commissions from insurance carriers for policies placed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Heritage Insurance Service is an independent insurance agency that places business, personal, and commercial trucking insurance policies on behalf of clients by brokering coverage through multiple insurance carriers. The firm delivers business insurance, employee health and benefits, private client services, and retirement and wealth advisory services, and operates a digital certificate management portal for customers.

Product overview

Heritage Insurance Service operates as a local insurance agency providing a portfolio of insurance and financial services. The core offerings include Business Insurance (property, casualty, cyber), Employee Health & Benefits (HR consulting, pharmacy, HR technology), Private Client Services (homeowners, auto, liability), and Retirement & Wealth (employer retirement plans, financial well-being, wealth management). The agency serves both local communities with personal lines coverages and commercial trucking clients nationwide. Additionally, they provide a digital Client Tools portal (CSR24) for certificate management.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Provides commercial insurance coverage including property, casualty, and cyber risk protection for businesses served by Heritage Insurance Service.
• Employee Health & Benefits Offers health benefits consulting, pharmacy solutions, and HR technology consulting services for employers, delivered through Heritage Insurance Service.
• Private Client Services Provides personal insurance coverage including homeowners, auto, and liability protection for individuals and families served by Heritage Insurance Service.
• Retirement & Wealth Delivers employer retirement plans, financial well-being programs, and wealth management advisory services.
• CSR24 Customer Certificate Portal Online portal enabling customers of Heritage Insurance Service to log in and manage their certificates of insurance 24/7/365 from anywhere with online access.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• USI Insurance Services: Top-10 U.S. insurance brokerage and employee benefits consulting firm serving middle-market commercial clients. Comparable in combining traditional brokerage with employee benefits and retirement consulting, scaled well beyond Heritage.
• RPS (Risk Placement Services): Specialty insurance brokerage focused on excess & surplus lines and niche commercial risks including transportation. Directly comparable to Heritage's commercial trucking specialty practice area.
• Alera Group: PE-backed national insurance and wealth management firm formed by merging regional agencies. Directly comparable as an independent agency roll-up offering business insurance, benefits, and wealth services through local offices.
• Hub International: Large North American insurance brokerage built through acquisition of regional agencies. Comparable as an aggregator model where Heritage-style local offices are integrated into a national platform with broader specialty capabilities.
• Higginbotham: Privately held, employee-owned insurance brokerage offering business insurance, employee benefits, and personal lines through regional offices. Comparable in product breadth, multi-office regional model, and commercial client focus.
• Woodruff Sawyer: Mid-market insurance brokerage specializing in commercial lines across multiple industries. Comparable as a commercial-focused brokerage with industry specialization similar to Heritage's transportation practice.
• Insurance Office of America: Florida-based independent insurance agency offering commercial, personal, employee benefits, and risk management services. Comparable as a multi-line independent brokerage with diversified product mix and a regional office strategy.
• AssuredPartners: Large, PE-backed U.S. insurance brokerage aggregating independent agencies across personal and commercial lines. Closely comparable to Heritage's model of being a regional agency folded into a larger broker platform with national carrier access.

Broad incumbents

• Aon: Global professional services firm with major U.S. commercial insurance and reinsurance brokerage operations. Provides broader context as the parent-category incumbent against which subsidiaries like Heritage (within Marsh McLennan Agency) compete.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services giant offering brokerage, benefits, and consulting at scale. Comparable through its Gallagher U.S. retail brokerage division that competes with Heritage-style agencies and includes RPS as specialty arm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Insurance Service