Perier Travel

What Perier Travel does

Périer Voyages is a privately held French regional travel agency network headquartered in Lillebonne, Normandy, operating as part of Groupe Périer under family ownership now in its third generation. The company runs 11 physical travel agency branches across the Seine-Maritime, Eure, and Calvados departments, staffed by 31 travel advisors and supported by 4 commercial agents and 13 production technicians, with the broader group employing roughly 300 people including 200 coach drivers. Core offerings span organized package tours, custom itineraries, stays, guided circuits, cruises (notably via exclusive partner CroisiEurope), self-drive tours, weekend getaways, day trips and shows, thalasso/wellness packages, honeymoon trips, vacation rentals, and standalone flights — sold primarily to individual travelers and families seeking regional-airport departures from Deauville, Le Havre, Rouen, and Caen.

The business operates a multi-revenue-stream model combining tour-operator and cruise-line commissions on package bookings, per-file service fees (€40 per reservation), modification/cancellation charges, tiered multi-risk travel insurance distributed through partner ASSUREVER (€29–€149.60 per person), referral bonuses, and dedicated group-travel production services for Comités d'Entreprises, associations, municipalities, and friend groups. A defining structural asset is vertical integration with three transport subsidiaries (Cars Périer, Cars Adrien, Alizé Voyages) operating a 200-vehicle coach fleet that logs roughly 10 million kilometers per year, enabling door-to-door service from home pickup through airport transfers. Distribution is hybrid: physical retail dominates for complex bookings and group travel, while the e-commerce platform on the perier-voyages.com website and Facebook channels support top-of-funnel engagement and standalone flight bookings via the ResaTravel platform.

The company is IATA-certified, holds French travel-agency licence IM 076 100 004, and is backed by an APST financial guarantee for customer insolvency protection. It participates in the Cediv Travel cooperative network of 200+ independent French agencies for purchasing power and exclusive inventory, and is affiliated with industry body Les Entreprises du Voyage. Sales are generated primarily through in-person agency visits, dedicated group-travel field sales, regional travel salons (including the annual Salon de la Croisière et du Voyage at Le Havre), print brochures, email newsletters, and YouTube travel conferences.

Name

Perier Travel

Legal name

PERIER VOYAGES

Website

https://perier-voyages.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (56151), Tour Operators (561520), Tour Operators (56152)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Luxury Multi-Day Tour Operators (THAKADAE)

akta.pro secondary industries

Luxury & Expedition Cruise Specialists (THAKAKAE), Shore Excursion Operators (Tours & Activities) (THAEAFAC)

Keywords

• Travel agency services
• Package tour booking
• Cruise and circuit tours
• Group travel services
• Custom vacation packages

Headquarters

HQ city

Lillebonne

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Travel Agency Commissions: Standard travel agency commissions from tour operators and cruise lines for package holidays and organized trips sold to customers
2. Service Fees: 40€ per file charged for reservations/booking services, plus 15€ for modification/annulation services, and 100€ for contract assignment fees
3. Insurance Products: Multi-risk travel insurance policies ranging from 29€ to 149.60€ per person, covering cancellation, medical assistance, baggage, and price protection
4. Group Travel Services: Customized group travel production and organization for CE, associations, municipalities, with dedicated production team

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Périer Voyages operates a network of 11 physical travel agencies in Normandy, France, selling package tours, custom itineraries, cruises, guided circuits, hotel stays, weekend getaways, thalasso packages, honeymoon trips, vacation rentals, and standalone flights. The company also offers dedicated group travel production services for committees, associations, municipalities, and friend groups of 20+ persons, complemented by home-to-airport shuttle transport via subsidiary coach companies and multi-risk travel insurance products.

Product overview

Périer Voyages operates as a network of 11 travel agency branches across Normandy, France, offering a comprehensive portfolio of travel services. The core offering centers on packaged travel products including Organized Tours ( Voyages Organisés) with all-inclusive components, Custom Travel (Voyages sur-mesure) crafted by 31 travel advisors, and Group Travel Services. The product range encompasses Stays at hotels and clubs, Guided Circuits worldwide, Cruises (maritime and river), Autotours, Weekend Getaways, Day Trips & Shows, Thalasso spas, Honeymoon packages, and Vacation Rentals. Supplementary services include Standalone Flights, Home Pickup Shuttles, Travel Insurance (via ASSUREVER), and Gift Cards/Wish Lists. The agency serves both individual travelers and groups (20+ persons) through dedicated commercial representatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Voyages Organisés (Organized Tours) All-inclusive package tours with flights, hotels, meals, visits, excursions, and guided accompaniment from departure to return; offered to individual travelers and families.
• Voyages sur-mesure (Custom Travel) Personalized travel itineraries crafted by the 31 travel advisors based on individual preferences, budget, and destination requirements.
• Séjours (Stays) Hotel and resort-based vacation packages including accommodations, various meal plans, and optional activities at diverse global destinations, including hotel-club stays and family-oriented resorts.
• Circuits (Guided Tours) Organized multi-destination itineraries with guided visits, transportation, and accommodations included, available worldwide.
• Croisières (Cruises) Maritime and river cruise packages departing from Normandy ports (Le Havre), featuring various cruise lines and destinations, with exclusive CroisiEurope partnership.
• Autotours (Self-Drive Tours) Pre-planned driving itineraries including rental vehicles, pre-booked accommodations, and suggested routes for independent exploration.
• Week-ends et Escapades (Weekend Getaways) Short-stay packages for romantic getaways, city breaks, theme park visits, and spa retreats across France, Europe, and worldwide.
• Sorties journées et soirées spectacles (Day Trips & Show Excursions) Day trips, evening outings, and live entertainment packages departing from Normandy, including cabaret shows (Moulin Rouge, Lido de Paris) and theme park visits.
• Thalasso (Spa Therapy) Seawater-based spa and wellness vacation packages at thalassotherapy centers.
• Voyages de Noces (Honeymoon Packages) Specialized honeymoon travel packages with exclusive benefits including discounts and hotel perks for newlyweds.
• Locations (Vacation Rentals) Holiday accommodation rentals including seaside and mountain properties for independent travelers.
• Vols secs (Standalone Flights) Flight-only bookings without accompanying tourist services, available through the ResaTravel platform.
• Service Groupes (Group Travel Service) Specialized group travel planning service for Comités d'Entreprise, associations, municipalities, and friend groups of 20+ people, with 4 dedicated commercial field agents and 13 production technicians delivering custom itineraries.
• Navettes Domicile (Home Pickup Shuttle) Door-to-door transportation service from customers' homes to departure airports in Normandy and the Paris region, operated via the subsidiary coach companies.
• Assurances Voyage (Travel Insurance) Travel insurance products including assistance/repatriation coverage, multi-risk cancellation, price guarantee, and health protection options priced from 29€ to 149.60€ per person, underwritten by ASSUREVER.
• Bons et Listes Cadeaux (Gift Cards & Wish Lists) Gift certificates and wedding/celebration gift registries allowing friends and family to contribute toward travel experiences.

Quantifiable outcome

• 60,000+ travelers served annually
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, standard and minor.

• Cediv TravelcoreStrategic or Co-development PartnerNetwork of over 200 independent travel agencies providing cooperative purchasing power, shared resources, and access to exclusive deals with tour operators.
• IATA (International Air Transport Association)standardChannel Partner/ Reseller/ DistributorOfficial IATA-certified travel agency with access to airline ticket distribution systems.
• Les Entreprises du VoyageminorStrategic or Co-development PartnerFrench travel industry trade association membership.
• Selectour / Esprit Libre VoyagesminorChannel Partner/ Reseller/ DistributorFranchise network affiliation for additional distribution reach.
• CroisiEuropestandardChannel Partner/ Reseller/ DistributorExclusive cruise partner offering river and maritime cruises departing from Normandy (Le Havre), with dedicated brochures and packages.
• Cars PériercoreStrategic or Co-development PartnerSubsidiary transport company operating 200+ vehicles for coach travel and airport shuttles.
• Cars AdriencoreStrategic or Co-development PartnerSubsidiary transport company in Eure region acquired in 2015.
• Alizé VoyagescoreStrategic or Co-development PartnerSubsidiary transport company in Basse-Normandie acquired in 2015, expanding coach operations in Calvados region.
• ASSUREVERstandardChannel Partner/ Reseller/ DistributorInsurance partner providing multi-risk travel insurance products (cancellation, medical, baggage) with pricing from 29€ to 149.60€ per person.
• SpeedMedia ServicesstandardTechnology or IntegrationWebsite hosting and development partner located in Villeurbanne, providing the online booking platform and digital infrastructure.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• TUI France: TUI France is the French arm of TUI Group, Europe's largest integrated tourism company, operating tour operators, cruise lines, airlines and retail agencies. Comparable in that TUI sells the same multi-day package tours, cruises and customized trips Périer distributes, but at vastly greater scale with proprietary inventory (own hotels, ships, airlines) rather than pure intermediation.
• CWT (Carlson Wagonlit Travel): CWT is a global corporate-travel management company that, like Périer's Service Groupes, organizes group and corporate travel including incentives and seminars. Comparable on the B2B/group side of Périer's business, with CWT operating globally versus Périer's regional Normandy focus.

Direct peers

• Selectour: Selectour is France's largest network of independent travel agencies, structurally very similar to Périer's Cediv Travel affiliation: multi-region retail storefronts selling packaged tours, cruises, and bespoke trips via independent advisors. Direct comparison: same retail-agency model, same multi-product mix (packages, circuits, cruises, sur-mesure), same reliance on tour-operator commissions, with Selectour operating at a larger national scale.
• Havas Voyages: Havas Voyages is one of France's leading multi-brand travel retail networks (incorporating former Thomas Cook France and Nouvelles Frontières retail), selling packaged tours, cruises, flights and customized travel through a dense physical agency footprint. Highly comparable: same consumer travel agency model, overlapping product categories (circuits, séjours, croisières, sur-mesure), with a much larger national footprint.

Emerging players

• Voyage Privé: Voyage Privé is a French members-only online travel club selling discounted high-end packages, cruises and stays. Comparable to Périer on the curated-travel side (luxury séjours, croisières, voyages de noces), but reaches customers via a digital flash-sale model rather than a physical retail network — a direct alternative channel for the same target consumers.
• MisterFly: MisterFly is a French OTA focused on flight and dynamic package booking. Comparable on the 'vols secs' (standalone flights) and package holiday leg of Périer's offer, but operating purely online and competing on price rather than advisory service for the same Normandy leisure travelers.

Others

• Cediv Travel: Cediv Travel is the cooperative network of 200+ independent French travel agencies that Périer belongs to. It is a partner/alliance rather than a competitor, but functions as a structural peer in benchmarking cooperative-purchasing scale, exclusive tour-operator deals and member economics across the French independent agency landscape.
• CroisiEurope: CroisiEurope is Périer's exclusive river and maritime cruise partner, but also operates its own cruise inventory and direct-to-consumer sales. Comparable on the cruises-au-départ-de-Normandie product line, and an adjacent ecosystem player whose distribution economics directly affect Périer's cruise commission stream.
• Voyages E.Leclerc: Voyages E.Leclerc is the travel agency arm of French retail group E.Leclerc, selling packaged holidays, flights and stays through hypermarket-located travel desks. Comparable as a mass-market French travel distribution channel competing for the same value-conscious leisure traveler, though with very different physical distribution and pricing economics.
• FlixBus: FlixBus is a long-distance coach operator in France with which Périer has a partnership for Paris/Roissy airport routes. Comparable as an ecosystem peer on the intercity coach transport side of Périer's subsidiaries, though FlixBus operates at continental scale versus Périer's regional Normandy network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtAXLewdoSRid_QKNKtYRhg
• Facebookfacebook.com/periervoyages
• Xx.com/periervoyages

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perier Travel