Southern Impact

What Southern Impact does

Southern Impact Pty Ltd is a privately held Australian commercial printing and integrated marketing services provider founded in April 2002 and headquartered in Mount Waverley, Victoria. The company operates a 125+ person team with 645+ years of combined industry experience, inherited from predecessor entities Southern Colour, Impact Digital, and Intelligent Media. Its service portfolio spans offset printing (Heidelberg XL106 presses), digital printing (HP Indigo, Xerox iGen150), wide-format UV and latex printing, direct mail with Australia Post AMAS/PAF integration, warehousing and pick-and-pack fulfilment, and a software division branded Business+ that delivers custom marketing portals, inventory management, and brand-compliant print-on-demand platforms. Related entities Onpack (digital labels) and Peak Digital (digital services) extend the group's footprint into adjacent verticals including food, beverage, industrial, consumer goods, and logistics.

The company runs an integrated one-roof model intended to consolidate print production, mailing, fulfilment, and software under a single vendor, supported by ISO 12647-2:2013 colour management certification, ISO 9001/14001/45001 compliance, FSC and PEFC chain-of-custody certifications, and proprietary colour management and web-to-print software stacks. Customers include enterprise accounts such as MYOB, Dulux, and 7-Eleven (served via agency partner Indicia), alongside educational institutions, publishers, marketing agencies, and SMB design firms.

Commercially, Southern Impact generates revenue across four streams: per-job print services (offset, digital, wide format), managed warehousing and fulfilment, subscription-based Business+ SaaS, and transaction-based direct mail and data services. Go-to-market is sales-led, with named account managers handling enterprise quotes and a website Request-for-Quote funnel for mid-market lead capture. Pricing is fully custom with no public tiers. Operations are concentrated in Victoria, Australia, with a secondary warehouse in Dandenong South and claims of national and international delivery from the Melbourne base.

Name

Southern Impact

Legal name

Southern Impact Pty Ltd

Website

https://southernimpact.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Southern Impact Pty Ltd is a privately held Australian integrated printing, mailing, warehousing, and SaaS marketing-portal provider headquartered in Mount Waverley, Victoria, serving enterprise customers including MYOB, Dulux, and 7-Eleven campaigns alongside educational institutions and publishers.

Ownership category

akta.pro rank

Headquarters

HQ city

Mount Waverley

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Print Services (Offset, Digital, Wide Format): Traditional printing services across offset (high-volume brochures, magazines, catalogues, annual reports), digital (short-medium runs, personalised campaigns, stationery), and wide format (signage, banners, POS materials). One-time per-job revenue with repeat customer engagements.
2. Warehousing and Fulfilment Services: Inventory management, pick and pack, distribution, and fulfilment services. Monthly storage fees plus per-order fulfilment charges. Integrated with manufacturing for end-to-end campaign delivery.
3. Software as a Service (Business+): Marketing portal software, custom solutions, and cloud-based inventory/ordering platforms. Subscription-based SaaS model with customisation and configuration fees.
4. Direct Mail and Data Services: Data management, cleansing, postal optimization, intelligent insertion, plastic wrapping, and EDM campaign management. Volume-based pricing with data preparation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Southern Impact is an Australian integrated print, mail, warehousing, and software solutions provider serving corporate, agency, educational, and publishing customers. The company combines offset, digital, and wide format printing with prepress, bindery, direct mail, fulfilment, and a proprietary Business+ marketing portal SaaS platform, delivered from its Mount Waverley headquarters with a Dandenong South warehouse facility.

Product overview

Southern Impact is a privately owned Australian printing and logistics company operating since April 2002, offering integrated print services under one roof. The company operates as a unified platform combining multiple core products: Offset Print (sheet-fed printing with Heidelberg presses), Digital Print (HP Indigo and Xerox presses), Wide Format Print (UV flatbed and latex printing), Pre Production (colour management and prepress), and Bindery (finishing services). Beyond manufacturing, the company offers complementary service modules including Mail (direct mail, data management, intelligent insertion, plastic wrapping), Warehousing (inventory management, distribution, fulfilment, pick and pack), and Business+ (cloud-based marketing portal and custom software solutions). The integrated model enables customers to access print production, mail services, warehousing, and business software from a single provider, with proprietary software development supporting inventory management, sales order processing, logistics tracking, and campaign management.

Differentiator

Problem solved

Functional benefit

Brands

• Business+: Intuitive, custom and scalable software and logistic solutions for unique business requirements, including marketing portals and custom solutions.
• Onpack

Products and services

• Offset Print Sheet-fed offset printing using Heidelberg XL106 presses with aqueous coater, producing brochures, magazines, catalogues, flyers, annual reports, educational publications, point of sale materials, and direct marketing items for corporate and agency clients.
• Digital Print High-speed digital printing using HP Indigo and Xerox iGen150 presses for brochures, stationery, annual reports, marketing materials, and POS items with fast turnaround and high security options for confidential jobs.
• Wide Format Print Large format digital printing on various substrates including banners, posters, A-frames, display signage, floor and wall graphics, window decals, and POS materials using UV flatbed and latex printers.
• Mail Integrated mailing services including direct mail, data management, essential mail processing, intelligent insertion, and plastic wrapping for personalised cross-media communications.
• Warehousing End-to-end warehousing solutions covering inventory management, distribution, fulfilment, pick and pack, and online portal management for business inventory items delivered locally, nationally, and worldwide.
• Pick and Pack Specialised pick and pack services for complex marketing campaigns, kitting and assembling products for distribution to multiple locations with attention to detail for campaign fulfilment.
• Business+ Intuitive, custom and scalable software and logistics solutions including a marketing portal for brand-protected product creation, dynamic content templates, print on demand, finished goods management, and B2B account purchasing with cost centre reporting.
• Pre Production Prepress and colour management services including file preparation, brand compliance checking, Pantone colour verification, and ISO 12647-2:2013 certified colour management for consistent high-quality output.
• Bindery Post-print finishing services including die cutting, folding, gluing, perforating, drilling, various binding methods (saddle stitch, PUR, perfect, case binding), laminating, UV coatings, foil stamping, debossing and embossing.

Quantifiable outcome

• Reduce postage costs through data validation against Australia Post PAF requirements
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• OnpackminorOthersOnpack delivers digital labels serving food, beverages, industrial, commercial, consumer goods, and logistics industries. Part of Southern Impact Group network of related companies.
• Peak DigitalminorOthersPeak Digital is a digital services partner established in 2006, helping clients transform visual branding experience with tight deadline services, national campaign rollouts, and product prototyping.
• Australia PostcoreStrategic or Co-development PartnerSouthern Impact maintains up-to-date knowledge on Australia Post's PAF (Postal Address File) requirements and AMAS (Address Matching Approval System) for direct mail services. Uses Australia Post postage options including PrintPost, Linehaul, Consolidation, and Impact Mail.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dai Nippon Printing: Dai Nippon Printing is a global printing conglomerate offering commercial printing, packaging, decorative materials and information communications. Overlaps with Southern Impact in commercial offset and digital print but operates at dramatically greater scale across multiple geographies and segments.
• Cimpress (VistaPrint): Cimpress is a global mass-customisation printing and marketing services group, parent of VistaPrint and other print brands. Comparable to Southern Impact in digital printing, marketing portals and small/mid-market customer focus, but at vastly larger scale and with global reach.
• IVE Group: IVE Group is the largest ASX-listed integrated marketing and print services business in Australia, offering data-driven communications, commercial print, fulfilment and digital production. It is the most direct scale competitor to Southern Impact across offset, digital and wide-format printing, but operates at materially larger scale and national footprint.
• Multi-Color Corporation: Multi-Color Corporation is a global label and packaging printer serving consumer goods customers. Comparable to Southern Impact in printing technology and private-company enterprise customer base, but focused on labels and packaging rather than broad commercial print.

Direct peers

• Finsbury Green: Finsbury Green is a Melbourne-headquartered integrated print, direct mail, digital and marketing-services provider serving enterprise clients. Direct geographic and offering overlap with Southern Impact across offset, digital, mail and fulfilment.
• Colorpak: Colorpak is an Australian commercial printer offering offset, digital, labels and packaging to enterprise customers. Overlaps with Southern Impact in offset and digital print services and shares the Australian private-company mid-market positioning.
• Snap Print & Design: Snap is Australia's largest print franchise network offering digital, offset and wide-format printing plus design services to SMEs and mid-market customers. Comparable to Southern Impact in core offset/digital print services but distributed through a franchise model rather than integrated direct operations.
• Hannanprint: Hannanprint is a Victorian commercial printer offering offset, digital and large-format services. Direct regional competitor to Southern Impact in the Melbourne market with a similar mid-market enterprise customer profile.
• BlueStar Print Group: BlueStar Print Group is an Australian commercial printer providing offset, digital and wide-format printing to enterprise and agency customers. Closely comparable to Southern Impact in service mix, customer profile and integrated production model.

Regional players

• Detmold Group: Detmold Group is an Australian family-owned packaging and printing business with operations across Australia and Asia. Comparable to Southern Impact in printing capability and private mid-market scale, though focused more on packaging than commercial print.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/southernimpactprint
• LinkedInlinkedin.com/company/southernimpactprint
• Instagraminstagram.com/southernimpactprint

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Impact