The McMullin Design Group
The McMullin Design Group (also known as The Art Of Bridget) is a Cherry Hill, New Jersey interior design firm serving residential and commercial clients with full-service design, kitchen/bath, millwork, and furnishings from a 5,000 sq ft showroom.
- Company typePrivate
- Founded2000
- HeadquartersCherry Hill, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The McMullin Design Group does
The McMullin Design Group (also operating as "The Art Of Bridget") is a Cherry Hill, New Jersey-based interior design firm founded by Bridget McMullin around 2000. The firm offers a full-service interior design practice spanning master planning and pre-construction specification, kitchen and bath design, architectural millwork detailing, finish specifications, custom window treatments, and furnishings sourcing and installation. The business is anchored by a 5,000 sq ft showroom at The Design Studio of Cherry Hill in Haddonfield, NJ, where it co-locates with complementary partners Cabinet Tree Kitchen Design Studio, Freedom Marble and Granite, and Avalon Flooring. Bridget McMullin holds ASID, CID, and CAPS certifications, with the CAPS specialization supporting the firm's aging-in-place design practice.
The firm operates on a professional services revenue model: clients pay for design consultations and project management, with furnishings sold at wholesale via access to over 400 home lines, enabling stated client savings of 40-50% off retail. Pricing is quote-based rather than published; bathroom renovation budgets disclosed in marketing materials range from $10,000-$20,000 for a budget three-piece bath to $60,000+ for luxury baths, with kitchen projects scoped at consultation. The customer base is overwhelmingly residential (about 80% of work), serving homeowners in the Philadelphia metropolitan area, New Jersey, and the Jersey Shore, with a growing commercial segment (~20%) and select projects completed nationally in Florida, Chicago, Pittsburgh, San Francisco, and Ohio. Distribution is sales-led via direct consultations, supported by content marketing through the firm blog, Instagram (@bridgetinthecity), a Houzz Pro profile, and earned media including a 2023 Philly Home & Design feature.
The McMullin Design Group firmographics
Firmographics- Name
- The McMullin Design Group
- Legal name
- The McMullin Design Group
- Website
- https://themcmullindesigngroup.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The McMullin Design Group (also known as The Art Of Bridget) is a Cherry Hill, New Jersey interior design firm serving residential and commercial clients with full-service design, kitchen/bath, millwork, and furnishings from a 5,000 sq ft showroom.
- Ownership category
- akta.pro rank
The McMullin Design Group industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Industrial Design Services (54142)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where The McMullin Design Group is headquartered
LocationHeadquarters
- HQ city
- Cherry Hill
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The McMullin Design Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Interior Design Services: Full-service interior design including pre-construction planning, specification packages, finish selections, and project management from concept to installation. Clients save 40-50% off retail prices on furnishings through wholesale relationships.
- Furnishings Sales: As a wholesaler for over 400 home lines, MDG purchases and installs furnishings for clients. Attends four furniture markets yearly to inspect quality of goods. Offers custom window treatments competitive with big box stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Design Consultation Services |
| Unit Pricing | Pay-as-you-go | Bathroom Renovation Budget Ranges |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
The McMullin Design Group product offering
Product offeringCore offering
The McMullin Design Group is a full-service interior design firm offering residential (about 80%) and commercial (about 20%) interior design services from pre-construction planning and finish specifications through furniture, fixture, and accessory installation. The firm also provides kitchen and bath design, architectural millwork detailing, custom window treatments, and consultations including Certified Aging in Place (CAPS) specialty work, supported by a 5,000 sq ft showroom and wholesale access to over 400 home lines.
Product overview
The McMullin Design Group (operating as "The Art Of Bridget") is a traditional interior design firm offering a comprehensive suite of design services rather than a software product. The core offering centers on residential interior design with complementary services including Master Planning & Construction planning, Kitchen & Bath Design, Architectural Millwork & Trim Detail, Finish Specifications, Design Consultation Services, Furnishings & Accessories (with wholesale access to 400+ home lines), Window Treatments, and Instant Refresh services. Commercial design services represent approximately 20% of the firm's work, with restaurant design being a growing segment. The firm also specializes in custom tiny home design under the "Bridget's Tiny Home" brand. The business model is service-based, providing design expertise from concept through installation, rather than a platform or software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Master Planning & Construction Pre-construction planning service providing plans, detail elevations, and specification packages aligned with client budgets, with an apples-to-apples bid process to reduce back orders and change-order fees. Intended for homeowners and builders preparing renovation or new construction projects.
- Kitchen & Bath Design Comprehensive kitchen and bathroom design service covering layout reconfiguration, finish selections (tile, flooring, cabinetry, counters), and plumbing fixture planning. Designed for residential clients undertaking kitchen or bath renovations.
- Architectural Millwork & Trim Detail Architectural detailing and specifications including crown moulding, wainscoting, flat stock wall trim, picture frame boxes, ceiling details, and millwork drawings for built-ins. Targeted at homeowners seeking custom interior architectural elements.
- Finish Specifications Selection of plumbing fixtures, cabinetry, tile, tile designs, flooring, and interior finish materials, including paint color and material guidance. Used by clients to finalize material palettes for renovation and new construction projects.
- Design Consultation Services Customized consultations for color selection, space planning, and design dilemmas, including Certified Aging in Place (CAPS) specialist consultations. Offered as a pay-as-you-go service for clients who need targeted design guidance without a full project engagement.
- Furnishings & Accessories Sourcing and purchase of over 400 home furnishing lines including upholstered furniture, casegoods, draperies, area rugs, lighting fixtures, and lamps through wholesale relationships, typically delivering 40-50% savings versus retail. Includes in-house purchasing and installation teams.
- Window Treatments Custom fabric treatments, shades, and shutters for windows, including measuring, custom fabrication, and installation. Available to residential clients seeking finished window coverings.
- Instant Refresh Quick design refresh service for clients who need design guidance to tackle a project themselves, providing direction without a full-service engagement.
- Commercial Interior Design Commercial interior design services for restaurant and office environments, focused on creating dynamic commercial spaces that support productivity and workflow.
- Bridget's Tiny Home / Beach Home Minis Custom tiny home design and consultation services, including the designer's personal experience building a 32-foot Tiny House on Wheels (THOW) with semi-attached porch, branded as Beach Home Minis and made in New Jersey.
Quantifiable outcome
- Clients save 40-50% off retail prices on furnishings
- +1 more outcomes
Companies that use The McMullin Design Group
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
The McMullin Design Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The McMullin Design Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Cabinet Tree Kitchen Design StudiocorePart of The Design Studio of Cherry Hill collaborative group. Located at same address, offers complementary kitchen cabinetry design services that integrate with MDG's interior design offerings.
- Freedom Marble and GranitecorePart of The Design Studio of Cherry Hill collaborative group. Provides stone countertop and surfacing materials that complement MDG's design specifications and installations.
- Avalon FlooringminorNeighbor company at The Design Studio location offering flooring solutions that complement MDG's interior design services.
- Distributing DignityminorMDG supports Distributing Dignity, a grassroots organization supplying women in need with feminine hygiene products and new bras. Bridget McMullin is dedicated to this organization and hosts donation drops at their showroom.
- High Point MarketminorIndustry trade show where MDG sources furniture. The majority of MDG's upholstery and case goods lines are manufactured in North Carolina. MDG attends four markets yearly to inspect and select products for clients.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The McMullin Design Group competitors and assessment
Company assessmentEmerging players
- Decorilla: Online interior design marketplace matching clients with multiple designers and concept boards. Competes with MDG in the residential design space using a virtual, multi-designer model rather than an in-person showroom-led approach.
- Havenly: Online interior design service offering packages from quick consultations to full-room designs. Directly competes with MDG for the residential design budget but at lower price points and fully remote delivery.
- Modsy: Digital interior design platform that pairs customers with remote designers using 3D renderings. Compares to MDG as a residential interior design provider but competes via a fundamentally different, technology-led, lower-touch delivery model.
Broad incumbents
- West Elm: Williams-Sonoma home brand offering West Elm Interior Design services alongside its furnishings catalog. Compares to MDG as a residential design + furnishings provider, but bundled into a mass-market retail experience.
- Studio McGee: National interior design brand (McGee & Co.) offering full-service residential and light commercial design plus a home product line. Compares to MDG as a full-service design firm spanning consultation through furnishings, but at significantly larger scale and national reach.
- Pottery Barn Design Services: Pottery Barn's in-house interior design service offering room-by-room packages. Compares to MDG in delivering design plus furnishings to homeowners, but at lower price points and with a retail-channel delivery model.
- Restoration Hardware (RH): Luxury home furnishings retailer with an in-house RH Interior Design service and large galleries. Compares to MDG as a provider of high-end residential design plus furnishings, but at significantly larger scale and with a primarily retail/gallery model.
- Ethan Allen: National furniture manufacturer and retailer with an in-store Interior Design program. Comparable to MDG as a design-plus-furnishings model for homeowners, with deeper manufacturing integration but less custom millwork specialization.
Direct peers
- The Shade Store: Custom window treatments retailer with trade/consumer design services. Comparable to MDG because bespoke window treatments are a core MDG service line and both companies serve designers and end clients through a curated product offering.
Regional players
- Lemon INTERIORS: Boutique Philadelphia-area interior design firm offering residential and commercial design. Closely comparable to MDG as a small, founder-led Philadelphia-based design practice serving a similar local clientele.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The McMullin Design Group social profiles
Digital presenceThe McMullin Design Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The McMullin Design Group leadership team
Management profileNumber of profiles
Profiles6 records
The McMullin Design Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The McMullin Design Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The McMullin Design Group
What does The McMullin Design Group do?
The McMullin Design Group is a full-service interior design firm offering residential (about 80%) and commercial (about 20%) interior design services from pre-construction planning and finish specifications through furniture, fixture, and accessory installation. The firm also provides kitchen and bath design, architectural millwork detailing, custom window treatments, and consultations including Certified Aging in Place (CAPS) specialty work, supported by a 5,000 sq ft showroom and wholesale access to over 400 home lines.
Is The McMullin Design Group a public or private company?
The McMullin Design Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The McMullin Design Group founded?
The McMullin Design Group was founded in 2000. It employs 11 to 50 people.
Where is The McMullin Design Group based?
The McMullin Design Group is headquartered in Cherry Hill, United States, in the North America region.
How does The McMullin Design Group make money?
Two revenue lines are on record. Interior Design Services are the primary driver. The others are furnishings Sales.
Who are The McMullin Design Group's main competitors?
Emerging players on record are Decorilla, Havenly and Modsy. Broad incumbents are West Elm, Studio McGee, Pottery Barn Design Services, Restoration Hardware (RH) and Ethan Allen. The Shade Store is listed as a direct peer. Lemon INTERIORS is listed as a regional player.
Does The McMullin Design Group have an API?
No public API is recorded for The McMullin Design Group.
What industry is The McMullin Design Group in?
The McMullin Design Group's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54141.