What OBrien Real Estate does

OBrien Real Estate is a privately held, franchise-based residential real estate agency founded in 2010 in Victoria, Australia, by Dean O'Brien and Stavros Ambatzidis. The company sells and manages residential property across Metro Melbourne and Regional Victoria through 35 offices, supported by 218 sales consultants and 99 property management staff, with a stated portfolio of more than 16,000 properties under management and over 30,000 lifetime sales. Its offering spans residential property sales (auction, private sale, closing date, and an exclusive 21-day off-market process), rental management, and tenant placement, complemented by digital tools including suburb market reports, instant sale-price estimates, and instant rental-price estimates. The technology stack is delivered primarily through third-party platforms: the public website runs on Reapit, buyer-property matching is powered by an internal database-matching tool, and the firm has stated a partnership with REA Group (September 2025) to integrate AI marketing automation.

Revenue is generated through two principal streams: (1) transaction-based commissions on residential property sales conducted through its branch network, with reported average sale prices of A$958,361 for houses and A$636,769 for units, a 60% auction clearance rate in 2025, and a 29-day average time on market; and (2) recurring managed-services fees from property management across 16,000+ rental properties, supported by a 1% vacancy rate positioned against an industry benchmark. The customer base is fully SMB and individual — homeowners, buyers, sellers, investors, landlords, and renters — with no disclosed institutional or enterprise clients. Distribution is hybrid: a franchise office network delivers local presence and trust, while direct-to-consumer channels (the obrienrealestate.com.au website, off-market database matching, email, and social) capture inbound demand. Multiple REIV awards, the 2023 Real Estate Business Boutique Agency of the Year award, and 2024 Major Network of the Year finalist recognition underpin brand positioning.

Name

OBrien Real Estate

Legal name

OBrien Real Estate

Website

https://obrienrealestate.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

OBrien Real Estate is a privately held, franchise-based Victorian real estate agency founded in 2010, operating 35 offices with 218 sales consultants and 99 property management staff to sell, lease, and manage residential property across Melbourne and regional Victoria.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Tenant Representation (FSAEAJAF)

Keywords

• Residential property sales
• Property management services
• Real estate auctions
• Off-market property sales
• Property leasing services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices36 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential and commercial property sales through their network of 35 offices across Victoria
2. Property Management Services: Rental management services managing over 16,000 properties with 99 property management staff
3. Leasing Services: Property leasing and rental services for both rental providers and renters

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

OBrien Real Estate is a Victorian-based real estate agency that provides residential and commercial property sales through auctions, private sales, and a 21-day off-market database-matching process. The firm also delivers residential rental property management and leasing services for landlords, managing over 16,000 properties through 99 dedicated property management staff, alongside sales operations handled by 218 sales consultants across a 35+ office franchise network in Melbourne and regional Victoria.

Product overview

OBrien Real Estate is a Victorian real estate agency offering a comprehensive suite of property services built around its core property sales and leasing platforms. The portfolio includes property buying/selling services, rental management (Lease with OBrien), property search functionality, and an off-market properties channel. Supporting services include suburb market reports, instant price/appraisal tools, agent and office finder directories, and a franchise network model. The agency operates across 35+ offices in Melbourne and regional Victoria, utilizing Reapit-powered website technology for property listings and database matching.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services End-to-end residential and commercial property sales service covering auction, private sale, closing date sale, and off-market transactions for property owners across Victoria.
• Property Leasing and Rental Management Rental property management service covering tenant sourcing, lease administration, rent collection, and ongoing property maintenance for rental providers (landlords) and tenants.
• Off-Market Property Sales Exclusive property sales channel where listings are not publicly marketed, sold through a 21-day targeted buyer database matching process before going to the open market.
• Franchise Opportunities Franchise offering for real estate professionals to operate under the OBrien brand with access to training systems, marketing support, and operational infrastructure across Victoria.

Quantifiable outcome

• 60% auction clearance rate in 2025
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• REA GroupcoreOthers · 30 September 2025Mentioned as one of the leading real estate firms integrating AI solutions for marketing automation. OBrien Real Estate is actively deploying AI technologies alongside REA Group for property marketing and analysis.

Scale indicators10 records

Recent moves18 records

Expansion highlights4 records

Broad incumbents

• Ray White: Ray White is Australia's largest real estate network with deep national and New Zealand coverage. It directly competes with OBrien in Victoria for sales, leasing, and property management mandates, and is a useful scale benchmark for a privately held franchise-led agency.
• Harcourts: Harcourts is a large Australasian real estate franchise group operating across Australia and New Zealand. It competes with OBrien for franchise acquisition and listings across Melbourne and regional Victoria.
• RE/MAX Australia: RE/MAX is a global real estate franchise brand with Australian offices, including several in Victoria. It is a comparable franchise-network competitor to OBrien, particularly in suburban residential sales.
• Century 21 Australia: Century 21 is a global real estate franchise brand with a substantial Australian franchise network. It competes with OBrien for franchisees and listings across metropolitan Melbourne and regional Victoria.
• LJ Hooker: LJ Hooker is one of Australia's oldest and most recognized residential real estate franchise networks, with extensive Victoria presence. It competes head-to-head with OBrien for franchisees, listings, and rental management mandates across Melbourne suburbs.

Direct peers

• Barry Plant: Barry Plant is a long-established Victorian-focused real estate network with strong Melbourne and regional Victoria presence. It is one of the closest direct comparables to OBrien given similar franchise model, geographic footprint, and residential sales/property management mix.
• Stockdale & Leggo: Stockdale & Leggo is a Victorian-based franchise real estate network covering Melbourne metro and regional areas. It is a direct franchise-model peer to OBrien in the same state with overlapping sales and property management offerings.
• Buxton Real Estate: Buxton is a Victoria-focused real estate group with multiple offices across Melbourne's southeast and bayside. It is a directly comparable suburban competitor to OBrien given overlapping geographic coverage and residential sales focus.
• First National Real Estate: First National is an Australian-owned real estate network with strong Victorian regional and metropolitan presence. It is a directly comparable franchise peer to OBrien, competing for sales agents, listings, and rental management mandates in Victoria.
• McGrath Estate Agents: McGrath is an Australian residential real estate agency with significant presence in Sydney and Melbourne. It competes directly with OBrien for premium residential listings and sales agents in Melbourne's bayside and inner suburbs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• Xx.com/obrien_re
• Facebookfacebook.com/OBrienRealEstateAU
• LinkedInlinkedin.com/company/obrien-realestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBrien Real Estate