Groupe Nomblot

What Groupe Nomblot does

Groupe Nomblot is a privately held, family-owned multi-brand automotive dealership group headquartered in Villefranche-sur-Saône, France, operating under the corporate entity Nomblot Frères, SAS (share capital €8,000,000). Founded in 1912, the group has over 110 years of continuous operation and currently distributes 11 automotive brands — predominantly Stellantis marques (Peugeot, Citroën, DS, Opel, Fiat, Abarth, Jeep, Lancia, Alfa Romeo) plus the Chinese EV brand Leapmotor — alongside the Spoticar certified pre-owned vehicle program. The group operates 36+ brand-specific showroom and service locations across 10 communes in the Auvergne-Rhône-Alpes and Bourgogne-Franche-Comté regions of central-eastern France.

The business model spans the full automotive retail value chain: new vehicle sales, certified used vehicle sales (over 1,000 units in stock), after-sales maintenance and repair (over 45,000 appointments annually), financing and leasing (auto credit, LOA, LLD), vehicle trade-in and end-of-life disposal, and a B2B fleet services arm under Nomblot Business Services. The group sells more than 10,000 vehicles per year and has begun shifting mix toward electric powertrains via the Abarth 500e/600e lineup and Leapmotor models. Customer engagement combines a physical dealership network with an online platform supporting inventory browsing, vehicle configurators, financing calculators, and a €499-deposit online reservation system (Stripe-based).

Groupe Nomblot's technology stack is operational rather than differentiated: a dealerk.com-powered dealership management platform with online sales integration, standard payment processing (Stripe, BNP Paribas), and OVH hosting. No proprietary AI, API, or data products are disclosed. The company is led by Bruno Nomblot as director of publication, maintains family ownership consistent with its long-standing independent status, and shows no evidence of institutional investment, M&A activity, or public listing.

Name

Groupe Nomblot

Legal name

Nomblot Frères, SAS

Website

https://groupe-nomblot.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

51–100 employees

Short description

Groupe Nomblot is a family-owned, multi-brand automotive dealership group founded in 1912, distributing 11 brands (mainly Stellantis plus Leapmotor) across 10 communes in eastern France, selling 10,000+ vehicles and servicing 45,000+ after-sales appointments annually.

Ownership category

akta.pro rank

Headquarters

HQ city

Saône

HQ country

France

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. New vehicle sales: Sales of new vehicles from 11 brands including Peugeot, Citroën, DS, Opel, Fiat, Abarth, Jeep, Lancia, Alfa Romeo, and Leapmotor. Includes passenger cars and commercial utility vehicles.
2. Used vehicle sales: Sales of pre-owned vehicles under Spoticar certified program with warranties. Over 1,000 used vehicles in stock across all brands.
3. After-sales service and repairs: Maintenance, repair, bodywork, tires, air conditioning, brakes, windscreen replacement, and technical inspection services. Over 45,000 after-sales appointments annually.
4. Financing and leasing: Auto credit, LOA (Lease with Purchase Option), and LLD (Long-term Lease) solutions for new and used vehicles.
5. Vehicle trade-in: Repurchase of customer vehicles as part of new vehicle purchase, including end-of-life vehicle disposal with scrapping bonus.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Groupe Nomblot operates a multi-brand automotive retail network selling new vehicles across 11 brands (Peugeot, Citroën, DS, Opel, Fiat, Fiat Pro, Abarth, Jeep, Lancia, Alfa Romeo, Leapmotor) and certified pre-owned vehicles under the Spoticar program, through 36+ showrooms and workshops across 10 communes in Auvergne-Rhône-Alpes and Bourgogne-Franche-Comté. It complements these sales with credit, LOA and LLD financing, vehicle trade-in, an online reservation system secured by a 499€ deposit, and after-sales maintenance, bodywork, tires, technical inspection and repair services at its branded workshops.

Product overview

Groupe Nomblot is a multi-brand automotive dealership group established in 1912, operating as a unified platform across 11 brands (Peugeot, Citroën, DS, Opel, Fiat, Fiat Pro, Abarth, Jeep, Lancia, Alfa Romeo, and Leapmotor) plus the Spoticar certified used vehicle sub-brand. The group sells new vehicles, certified pre-owned cars under Spoticar, and offers complementary services including financing (credit, LOA, LLD), vehicle trade-in, online reservation with secure payment, and comprehensive maintenance/repair through workshop facilities. Operating across 10 municipalities in Auvergne-Rhône-Alpes and Bourgogne-Franche-Comté, the group processes over 10,000 vehicle sales and 45,000 after-sales appointments annually.

Differentiator

Problem solved

Functional benefit

Brands

• Spoticar Nomblot: Certified pre-owned vehicle brand under the Spoticar network, offering used cars with warranty coverage.

Products and services

• New vehicle sales (multi-brand dealer network) Authorized new-vehicle sales across 11 brands (Peugeot, Citroën, DS, Opel, Fiat, Fiat Pro, Abarth, Jeep, Lancia, Alfa Romeo, Leapmotor), covering passenger cars, SUVs and commercial utility vehicles, sold at brand-specific showrooms across 10 communes in Auvergne-Rhône-Alpes and Bourgogne-Franche-Comté.
• Used vehicle sales (Spoticar certified) Certified pre-owned vehicle program operated under the Spoticar brand (Stellantis), with Spoticar Premium and Spoticar Advanced labels, 8–12 month warranties, and over 1,000 used vehicles in stock across all represented brands plus non-represented brands such as Renault, BMW, Volkswagen and others.
• Vehicle financing and leasing Auto credit, LOA (Location avec Option d'Achat, lease with option to purchase) and LLD (Location Longue Durée, long-term lease) financing solutions offered in-house to customers purchasing new or used vehicles, with monthly payments ranging roughly from 95€ to 800€ depending on vehicle price and term.
• After-sales maintenance and repair services Workshop services across all dealership locations covering maintenance, tires, bodywork, windscreen replacement, air conditioning, brakes, suspension and technical inspection (contrôle technique préparation), handling more than 45,000 after-sales appointments per year.
• Vehicle trade-in and repurchase Repurchase of customers' existing vehicles as part of a new purchase transaction, including end-of-life vehicle disposal with scrapping bonus (prime à la casse), accessible online through a dedicated reprise workflow.
• Online vehicle reservation service Online reservation of any vehicle in the group's inventory by paying a 499€ secure deposit via integrated card payment (Stripe / BNP Paribas), followed by in-person document completion, financing, test drive and delivery at the customer's chosen concession.
• Nomblot Business Services (B2B fleet and commercial) Business-to-business automotive offering for companies and professionals, including commercial utility vehicle procurement, corporate fleet leasing (LLD / LOA) and fleet management solutions across the group's passenger and commercial brands (including Fiat Pro).
• Abarth 600e All-electric compact crossover from Abarth, available in the group's Abarth concessions; the Competizione variant delivers 280 HP, a 54 kWh battery and 321 km range.
• Abarth 500e Berline Fully electric performance hatchback variant of the Abarth 500 lineup, offered in BEV 42KWH and TURISMO trims with up to 265 km of range.
• Abarth 500e Cabriolet Convertible fully electric variant of the Abarth 500e, offered in COMPETIZIONE and TURISMO versions with up to 255 km of range.

Quantifiable outcome

• 10,000+ vehicles sold annually
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eleven partnerships are on record, tiered core.

• PeugeotcoreChannel Partner/ Reseller/ DistributorAuthorized Peugeot dealership network selling new and used Peugeot vehicles. Major brand in portfolio with extensive inventory and dedicated showroom locations.
• CitroëncoreChannel Partner/ Reseller/ DistributorAuthorized Citroën dealership network selling new and used Citroën vehicles across multiple locations.
• DS AutomobilescoreChannel Partner/ Reseller/ DistributorAuthorized DS dealership network for the premium French brand.
• OpelcoreChannel Partner/ Reseller/ DistributorAuthorized Opel dealership network.
• FiatcoreChannel Partner/ Reseller/ DistributorAuthorized Fiat dealership for passenger cars and Fiat Pro commercial vehicles.
• AbarthcoreChannel Partner/ Reseller/ DistributorAuthorized Abarth dealership for performance vehicles including 500e and 600e electric models.
• JeepcoreChannel Partner/ Reseller/ DistributorAuthorized Jeep dealership for SUV and off-road vehicles.
• LanciacoreChannel Partner/ Reseller/ DistributorAuthorized Lancia dealership for the Italian brand's revival models.
• Alfa RomeocoreChannel Partner/ Reseller/ DistributorAuthorized Alfa Romeo dealership for Italian sports cars and sedans.
• LeapmotorcoreChannel Partner/ Reseller/ DistributorAuthorized Leapmotor dealership for Chinese electric vehicles including N°4 and N°8 models.
• SpoticarcoreChannel Partner/ Reseller/ DistributorSpoticar is Stellantis's certified pre-owned vehicle program. Groupe Nomblot operates two Spoticar locations (Joigny and Villefranche) offering inspected used vehicles with warranties.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Emil Frey France: French subsidiary of Swiss Emil Frey Group, one of Europe's largest automotive retail groups. Multi-brand model with nationwide French footprint, sharing Nomblot's broad-line, multi-region approach at larger scale.
• BYmyCAR: French multi-brand automotive distributor (formerly Groupe Maurin) with national presence. Comparable on multi-brand retail scale, financing integration, and online reservation flows.
• Groupe Chopard: Major French multi-brand automotive distribution group with broad Stellantis and other brand representation and significant after-sales operations. Operates an analogous 'one-stop' dealership model with similar geographic dispersion.
• Mary Automobiles: French regional multi-brand dealer group operating in western France. Comparable structure: multiple brand franchises, integrated after-sales, financing, and used-vehicle programmes.
• Groupe Jean Lain: French multi-brand dealer group active across the Rhône-Alpes region, carrying a similar mix of mass-market and premium brands. Geographic and brand overlap with Nomblot, particularly in eastern France.
• Hess Automobile: French multi-brand dealer group concentrated on Stellantis marques (Peugeot, Citroën, DS, Opel, Fiat, Jeep, Alfa Romeo, Abarth) across multiple sites. Closest head-to-head competitor for Nomblot in the French Stellantis retail landscape.
• GCA Groupe: French multi-brand automotive distribution group with dealerships across multiple regions. Directly comparable in business model: new car sales, used vehicles, after-sales, and corporate fleet services.

Broad incumbents

• Groupe Dubreuil: Diversified French family-owned group with automotive distribution activities alongside other transport and aviation businesses. Comparable on French family-controlled multi-brand auto retail, with broader corporate portfolio.
• Stellantis &You: Stellantis-owned retail arm operating directly owned dealerships across France. Sister-organization to independent Stellantis dealers like Nomblot, sharing the same brand principals and competing for the same customers through agency or franchise models.
• Renault Retail Group: Manufacturer-owned dealer network for Renault and Dacia in France. Useful comparable for the OEM-controlled retail model and as a benchmark for after-sales scale and digital integration in French new-vehicle retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/groupenomblot
• Facebookfacebook.com/groupenomblot
• LinkedInlinkedin.com/company/groupe-nomblot

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Nomblot